Sportradar (NASDAQ: SRAD) is set to further transform the betting landscape with the launch of micro markets, the next generation of in-play betting products, across leading sports, opening fresh revenue streams for operators. In a strategic move, Sportradar, in collaboration with Tennis Data Innovations (TDI), is introducing micro markets for ATP tennis matches this October. This exclusive partnership marks yet another step in offering bettors more granular and engaging wagering options in tennis. Sportradar currently offers micro markets across other popular sports including soccer and table tennis.

By leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match. The result is eight distinct micro markets expected to generate approximately 1,500 new betting opportunities per match.

Unique to Sportradar, the ATP tennis micro markets include:

• The next breakpoint
• Will the next serve be an ace, rally, or double fault
• Who will serve the next ace
• All point outcomes (player 1 winner; Player 1 Error, Player 2 Winner; Player 2 Error)
• Total shots in a point
• Last stroke type (e.g. serve, return, forehand, backhand, or volley)

Karl Danzer, SVP Odds Services at Sportradar said: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”

Sportradar is set to further expand micro markets with the addition of American football, baseball, basketball and ice hockey in the first half of 2025.

Micro betting is a form of live wagering that enables operators to offer bets on specific, short-term outcomes within a game or event.

Mindway Al, a leading provider of Al-driven solutions for responsible gambling announces its official partnership with Amazon Web Services (AWS). This strategic collaboration marks a significant milestone for Mindway Al, enabling the company to leverage AWS’s extensive global network of sales professionals, advanced cloud infrastructure, and comprehensive security validation for its flagship products, GameScanner and Gamalyze.

By becoming an official member of the AWS Partner Network (APN), Mindway Al joins a global community of over 130,000 partners across more than 200 countries, with 70% headquartered outside of the United States. This partnership positions Mindway Al to harness AWS’s cutting-edge technologies, specialised programs, and robust tools to drive innovation, solve complex technical challenges, and deliver greater value to customers worldwide.

As an AWS partner, Mindway Al gains access to AWS’s extensive network of sales professionals, enabling the company to expand its market reach and accelerate the adoption of its responsible gambling solutions across diverse global markets.

Both GameScanner and Gamalyze, Mindway Al’s Al-powered tools designed to detect problem gambling behavior and support responsible gaming, have achieved AWS security validation. This ensures that the solutions meet the highest standards of security and compliance, providing peace of mind to customers and stakeholders.

Through the APN, Mindway Al will collaborate with AWS to innovate and enhance its offerings, leveraging AWS’s expertise in cloud computing, artificial intelligence, and machine learning. This partnership will empower Mindway Al to deliver even more effective and scalable solutions to its customers, driving greater value and profitability.
With AWS’s support, Mindway Al is poised to expand its presence in key markets across the globe beyond its current 61 jurisdictions, reaching new customers and delivering solutions that address the growing demand for responsible gambling technologies.
“We are very excited to partner with AWS and join their prestigious Partner Network,” said Rasmus Kjaergaard, CEO of Mindway Al. “This collaboration will not only strengthen our technological capabilities but also expand our global footprint, enabling us to make a greater impact in promoting responsible gambling on a true global scale. With AWS’s robust infrastructure and expertise, we are confident that our solutions will continue to set the standard in the industry.’
Mindway Al’s partnership with AWS underscores its commitment to innovation, security, and customer success. As the company continues to grow and evolve, this collaboration will play a pivotal role in shaping the future of responsible gambling technologies.

After a highly successful launch of its dedicated esports BetBuilder, PandaScore’s premade BetBuilder – or Prebuilt markets– is live across its full client base.

PandaScore’s Prebuilt markets give operators the ability to tap into the rich storytelling behaviours that are key to esports engagement, through ready-made BetBuilder wagers in a simpler, sweeter fashion.

Prebuilt markets are available across all three major titles: Counter-Strike, Dota 2 and League of Legends. Additionally, Prebuilt markets will launch with the inclusion of Valorant, and PandaScore’s trailblazing Valorant player props – a hotly sought-after feature as bet volumes on the game continue to grow.

PandaScore’s Prebuilt markets are live with two primary premade options for bettors to choose, both a combination of Match Winner 2-way and player props. On these markets, Antoine Vallespir, PandaScore Product Manager stated “we’re starting with two MVP-focused storylines: a team’s star player popping off and carrying his team to victory, and a star player being shut down, with his team unable to win.”

This combination serves as a key starting point based on extensive user research over the last six months of PandaScore’s BetBuilder product. Esports bettors were combining these two markets to the point where it was almost a compulsory combination.

Along with tailoring Prebuilt markets bets to specific teams and players within teams, operators will be able to create wagers that develop and tell the story of a competition during its lifecycle. Additionally, part of the product’s strength is also that it’s incredibly flexible: PandaScore will be updating and rolling out new combinations based on BetBuilder feedback.

Prebuilt markets are also one of the simplest integrations available to operators. It functions like any other single market: if you know how to integrate a Winner 2-way market, you can integrate our Prebuilt markets.

PandaScore CEO Flavien Guillocheau commented that “tailored, personalised experiences are not the exception, but the expectation in modern entertainment – the same goes for betting. We confirmed the popularity of our BetBuilder, and with it comes freedom of choice but complexity of product. Prebuilt markets allow you to switch from the complex to the simple, to offer operators easy access to a market-leading product and to give all types of esports bettors the most exciting betting opportunities in esports.”