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UK Advertising Standards Authority Reports Gambling Ads for Minors at Lowest Point

Published

5 years ago

May 25, 2020

UK Advertising Standards Authority Reports Gambling Ads for Minors at Lowest Point

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The UK Advertising Standards Authority (ASA) has reported that gambling advertising visibility for under-18s is now at the lowest point since 2008.

The report entitled “Children’s exposure to age-restricted TV ads: 2019 update” found that the number of TV ads seen in 2019 by children aged 4–15 dropped to 115.9 ads per week, falling significantly from the peak of 229.3 ads per week in 2013.

Similar to general exposure, gambling advertising subjection also dropped significantly. Children were on average exposed to 4.4 gambling ads per week at its peak in 2013. That fell to 2.5 per week in 2019, the lowest since 2008 at 2.2.

“Our latest report shows that children’s exposure to TV ads for alcohol and gambling products remains low. We will continue our proactive monitoring to make sure this remains the case for TV ads as well as carrying out further monitoring online so that we limit children’s exposure to age-restricted ads wherever they appear,” Guy Parker, CEO of ASA, said.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.