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British Esports Association Partners with Table Tennis England

Niji Narayan

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British Esports Association Partners with Table Tennis England
Reading Time: 2 minutes

 

The British Esports Association, a not-for-profit organisation that supports and promotes esports, has partnered with sports governing body Table Tennis England.

This new partnership will bring together esports and traditional sport, explore the similarities between the two and promote the importance of mental health and wellbeing across sports and esports.

British Esports Association and Table Tennis England are also committed to bringing more participation opportunities to deprived areas of England. They will help promote each other’s activities, help get young people active and push table tennis as a suitable social activity which helps develop key skills also used in gaming.

The campaign will utilise top stars in the fields of table tennis and esports to talk about their mental health experiences and struggles to help reduce the stigma surrounding it, as well as Olympic table tennis players’ thoughts on gaming as a stress-relieving activity.

There will be activations on social media, video platforms and more, with the view to host physical events in the future when it is safe to do so.

“The importance of good mental and physical health has arguably never been in sharper focus than now, and the positive effects of both table tennis and esports are there for all to see. I’m particularly excited by the potential of this partnership to engage people of all ages and encourage them to seek out the benefits of an active lifestyle, both physically and mentally,” Sara Sutcliffe, Chief Executive of Table Tennis England, said.

“We’re delighted to be partnering with a reputable governing body to highlight the positives that both sports and esports promote. We have lots of ideas and hope to get the conversation going around the importance of both physical and mental health. Table tennis is also a sport that’s close to my heart and I look forward to seeing us get involved with some exciting activations,” Chester King, founder and CEO of British Esports Association, said.

Bitcoin

Esports Sportsbook Rivalry Announces Roll Out of Cryptocurrency Payments in Partnership with CoinCorner

George Miller

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Esports Sportsbook Rivalry Announces Roll Out of Cryptocurrency Payments in Partnership with CoinCorner
Reading Time: 2 minutes

 

Isle of Man licensed betting platform, Rivalry, is the latest esports focused sportsbook to adapt to changing player preferences by supporting payments through Bitcoin. COVID-19 has, in many cases, served as an accelerant to slow-burning changes in consumer behaviour and preferences. Most notably: the meteoric rise of esports betting. While many operators were left scrambling to adapt to the overnight demand, a select few, such as Rivalry, were perfectly positioned to capitalize on the pandemic pivot. Much like cryptocurrencies, esports betting is proving to be anything but a fad.

Forward-thinking operators like Rivalry believe esports provide a glimpse into the future of betting. Their average esports bettor is in their twenties – an early adoptor and digital native that is no stranger to Bitcoin, but maybe less so to traditional betting mechanics and terminology. This brings new opportunities for operators to reshape and reimagine the betting experience.

Rivalry CEO, Steven Salz adds – “Our integration with CoinCorner has allowed us to offer Bitcoin as a payment option to our players and further simplify the payment experience. It’s partnerships like these that help us evolve the betting experience for a new cohort of bettors that think and behave differently”. 

UK Bitcoin exchange, CoinCorner, has seen business appetite adjusting to accommodate the recent rise in demand for online banking and payment methods, with an uptick in businesses keen to introduce Bitcoin payments as a way to gain competitive advantage by opening up to new markets, receiving cheaper fees and no chargebacks.

Sam Tipper, Business Development Manager at CoinCorner, said: “Since I joined CoinCorner in 2019, we’ve been making huge strides in assisting businesses across multiple industries to accept Bitcoin – preparing them for the new reality of a changing payment landscape. This is particularly true for businesses regulated out of the Isle of Man, like Rivalry, who cater to a global market.”

While the gambling industry debates on the staying power of esports as a profitable betting market, operators like Rivalry are adapting with ease and transforming the betting experience to meet the needs of an evolving user base.

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eSports

AC Milan and Electronic Arts announce exclusive premium partnership

George Miller

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AC Milan and Electronic Arts announce exclusive premium partnership
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EA SPORTS FIFA develops long-term partnership with one of european football’s most decorated clubs

Today, Electronic Arts (EA) and AC Milan have announced a multi-year partnership which enables both brands to deliver innovative, world-class entertainment for their global audiences. For the first time in AC Milan’s history, only in EA SPORTS™ FIFA will players have the opportunity to compete as the Rossoneri in the iconic San Siro Stadium.

“This partnership with AC Milan is a testament to our commitment to bring more authentic interactive experiences to sports fans across the globe” said Nick Wlodyka, Vice President & GM, EA SPORTS FIFA. “As a highly decorated and iconic football club, we look forward to offering AC Milan fans many years of innovative and interactive FIFA experiences to come.”

Casper Stylsvig, Chief Revenue Officer of AC Milan said: “We are delighted to welcome EA SPORTS to the AC Milan family as a Premium Partner. This partnership is symbolic of our commitment to delivering world class interactive experiences to our fans all over the world. As a market leader in the world of gaming, in EA SPORTS we have the perfect partner to help us continue on our journey of engaging and exciting the next generation of Rossoneri fans.”

Through Rossoneri legends Kakà and Andriy Shevchenko, EA SPORTS FIFA and AC Milan have enjoyed a strong relationship on-and-off the field for years. AC Milan is currently one of the most popular clubs for in-game play.

 

 

 

 

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Eastern Europe

Kyiv’s Dnipro Hotel to be Transformed into Esports Arena

Niji Narayan

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Kyiv’s Dnipro Hotel to be Transformed into Esports Arena
Photo Source: dniprohotel.ua
Reading Time: < 1 minute

 

Oleksandr Kokhanovsky, the co-founder of the Ukrainian multi-gaming e-sports organisation Natus Vincere (NAVI), has said that the Dnipro hotel in Kyiv will be transformed into an e-sports venue.

“The victory in the auction for Dnipro hotel was won not by Russian oligarchs, but by Ukrainian IT specialists. We will turn it into the first hotel in the world fully prepared for e-sports events. It will include not only the attributes of a top hotel (restaurants, bars, SPA zones, and fitness centers), but also unique e-sports elements: training zones, an e-sports stage, special rooms for professional players, as well as the world’s best players’ lounge,” Oleksandr Kokhanovsky, founder of the DreamTeam gaming platform, said on Facebook.

According to Kokhanovsky, a group of partners and investors will work on the project.

He also noted that a presentation of the Ukrainian Professional E-sport Association was scheduled for September, which plans to have a large infrastructure cybersport project.

“This is a whole ecosystem, which includes the creation of a modern multifunctional e-sports arena with all-Ukrainian and international tournaments, an e-sports academy, educational projects and an e-sports association uniting key market players who will develop the industry and help improve the legislative framework,” Kokhanovsky said.

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