Latest News

Long live the lottery: Future-proofing your business model

Published

4 years ago

July 24, 2020

Long live the lottery: Future-proofing your business model

Reading Time: 5 minutes

Ade Repcenko, CEO of Spinola Gaming discusses the new forms of technology available for the lottery sector and how it can help companies innovate their offering and create a future-proof business model in order to adapt to new market behaviour. He explores how technology can help lottery operators spend less yet increase their revenue, while driving more value towards good causes in the process.

Mobile first

Mobile penetration and stable internet access are at their peak, even across emerging markets, with almost 80 percent of the world’s adult population always having a smartphone within arms reach. This is not news for anyone, but while other industries have long adapted to this shift, the lottery sector has been somewhat stagnant in the digital and mobile transformation of their products. Operators across all markets, especially those in emerging markets such as Africa and LATAM where people are more likely to own a mobile than a computer or tablet, should be adopting a mobile-first approach as a necessity, not an option. People rely on their mobile for all kinds of purchases, now more than ever with the restrictions brought about by COVID-19. It therefore makes sense that players would want to access their favourite games, scratch cards and lottery draws on mobile.

Merging retail and online

Retail is not dead, but the belief that lottery player preferences will shift from retail to online is shared by many in the global lottery industry. The “Lotteries in Covid-19 Lockdown” webinar ran an interesting audience poll asking what changes the lottery industry predicts for post-Covid lottery player behaviour. Many European lottery executives and industry experts believe that some players would return to their normal retail/online preferences, while other players would choose to remain online, with retail lotteries becoming less relevant. As a new generation of lottery players emerges, lotteries need to adopt a hybrid approach which merges retail and online. Business models need to adapt in order to be able to give players what they want, whenever and wherever they want it.

Online ticket purchasing is set to play a very large part in the global lottery industry over the coming years. In fact, Massachusetts Lottery Executive Director Michael Sweeney, told the Lottery Commission that the online lottery market is the next big thing, and no longer the distant “future” of lotteries, but the present reality which companies need to adapt to in order to continue to reach their players long-term. He stressed that without an online element to lottery ticket sales, retail land-based lotteries such as the Massachusetts Lottery face “a significant threat of becoming somewhat obsolete”.

Rethinking retail

The time for change is now. Using large clunky lottery terminals that occupy very valuable retail counter space is no longer required. There is a whole range of modern lottery solutions that can be used to sell retail tickets of multiple lotteries via a retail POS application software that can be installed into already existing retail POS systems, without the need for traditional retail lottery hardware.

Lotteries can also be used for customer loyalty schemes and other retention or profit boosting incentives. Imagine going to your local grocery store, getting to the checkout, and there is an offer giving you a free lottery ticket with purchases over $100. Many customers will try to reach the $100 purchase mark therefore boosting shop profits and increasing lottery sales and exposure. The retail owner will purchase these lottery tickets as the cost is very low compared to potential overall retail earnings or giving away store credits.

Utilizing online retailers

Lotteries use retailers in the physical space to sell lottery tickets, and this same model can and should be applied to online retailers in the digital space. There is a plethora of online marketplaces, media and news websites, and other popular websites that can embed lottery widgets and iframes into their pages. It requires no integration and allows players to purchase official lottery tickets without leaving the website, earning online retailers a commission in the process. Adopting this system would give lottery operators more exposure, free advertising for their games, and also open up their entire product offering to a readily available global audience.

The power of online influencers

Social Media influencers can be a very powerful asset to leverage. In the same way that some influencers promote clothing brands and hotels, they could also generate exclusive content and promote online lottery games to their global network of followers. Influencers have an immense amount of power over the purchasing decisions of their audiences, based on their authority in the area and relationship with their audience. The unique content they generate, in exchange for earning a commission, can be used to promote lottery games and draws in order to encourage new users to buy a ticket.

The importance of engagement

Let’s face it, lotteries are NOT engaging. The reason why people play is to win the huge jackpots on offer. They dream of buying a new car, boat, house or of having enough money to live the dream.

Younger player demographics want more than just the prize, they want to be engaged, they want to feel like they have earned the prize whether it be through a challenge or journey. Traditional lotteries therefore need to look at new forms of games that can keep younger players engaged for longer periods of time. One way of doing this could be through creating e-sports inspired games with pooled jackpots. These would be short engaging games of 30-60 minutes, aimed at targeting the commuter market looking to kill time whilst at home or on their daily work commute. These games would take players on a journey where they collect points along the way, with each point getting players closer and closer to the opportunity to win lottery style jackpot cash prizes.

More frequent draws

Most national lotteries have draws once or twice per week. Players buy a ticket and wait a few days for the draw to take place. It is understandable that high-value games with multi-million jackpots cannot normally happen every day, but through new forms of jackpot insurance models and prize pooling, operators have the opportunity to create high value jackpot games as frequently as they want, even every hour! Most people, especially younger demographics, need instant gratification when it comes to gambling, they are not patient enough to wait a week for a draw to take place to know if they have won or not. Creating more frequent draws keeps players more engaged and gives them a reason to increase the frequency of their ticket purchase.

Branded lottery games

Creating games in partnership with major brands, films and events is something which the slot industry has accomplished quite successfully. There is a huge opportunity for lotteries to follow suit and partner up with globally recognized brands to create branded lotteries. The games would instantly amass the brand’s established base of fans and followers, with the brand’s reputation reflecting on the actual game produced.

These could be used as CSR based lottery initiatives for the brands to support and endorse good causes, or as PR stunts giving lucky fans the chance to win life changing jackpots or unique prizes like tickets to a film premier or a test drive in a supercar’s latest model. Player ticket purchase can be achieved on a global level through placement on product merchandise and promotional materials, or by using widgets and iframes embedded directly on the brand’s website which links the players directly to the games.

Looking forward

Going digital and embracing the technology available to the lottery sector can open up the door to many new opportunities and kick-start a new era of borderless global lotteries. This would give lotteries access to new player bases and revenue streams on a global level, something that is not currently attainable through the traditional retail model.

Companies like Spinola Gaming provide powerful digital solutions that allow lottery operators to achieve all of what is suggested above, to digitize their products, and create innovative new products to appeal to today’s changing audience. Their software allows operators to monitor all lottery ticket sales and track all online and offline purchases in real-time, complete with a myriad of marketing functions and analytics available at the touch of a button. It allows for full 360 player and reseller network management through one seamless interface. The system is available across all markets, currencies and languages and is fully customisable to suit each operators’ particular needs.

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eSports

Everything you need to know ahead of ESL Pro League Season 19

Published

13 hours ago

April 19, 2024

Peter Tolan

Reading Time: 3 minutes

The ESL Pro League (EPL) returns to St. Julian’s, Malta, for Season 19 on April 23 – May 12, 2024. The world’s biggest Counter-Strike league will see teams from around the world arrive on-site for three weeks of non-stop action, and only one team will emerge victorious as Champions.

Here is all you need to know about ESL Pro League Season 19

The 19th Season of the ESL Pro League will see the 32 best Counter-Strike teams compete for a total prize pool of $750,000, a win in the race to secure Intel® Grand Slam V, and a spot at IEM Cologne 2024. Commencing on April 23, contenders from around the globe will face off in Malta for a spot in the Playoffs. There, the six best teams will compete live in front of an intimate live audience at the InterContinental Malta on May 10 – 12, 2024.

Starting with the upcoming season, EPL will see some improvements to its schedule. While the number of teams and the tournament structure remain the same compared to recent seasons, the duration of the tournament has been adjusted to three weeks instead of five. To accommodate this change, two groups will be played simultaneously during the Group Stage, resulting in a more intense story for fans to follow.

Schedule and Format

Group Stage (April 23 – May 5):

Four groups of eight teams will compete in separate triple-elimination brackets
- All matches are best-of-three
The top four teams from each group will advance to the Playoffs
- Group Stage winners advance to the Quarterfinals
- The Group Stage runner-ups advance to the Round of 12
- The Group Stage third and fourth-place teams advance to the Round of 16

Playoffs (May 7 – 12):

The top sixteen teams will compete in a single-elimination bracket
- All matches will be best-of-three, excluding the Grand Final which will be best-of-five
- The third and fourth Quarterfinals, as well as both Semifinals and the Grand Final will be played out live on stage in front of an audience

Teams Attending

Astralis (Partner Team)
BIG (Partner Team)
Complexity (Partner Team)
ENCE (Partner Team)
FaZe Clan (Partner Team)
Fnatic (Partner Team)
FURIA (Partner Team)
G2 Esports (Partner Team)
HEROIC (Partner Team)
MOUZ (Partner Team)
Natus Vincere (Partner Team)
Ninjas in Pyjamas (Partner Team)
Team Liquid (Partner Team)
Team Vitality (Partner Team)
Monte (ESL Challenger Jönköping winner)
Virtus.pro (ESL Challenger Atlanta winner)
SAW (ESL World Ranking)
Team Falcons (ESL World Ranking)
GamerLegion (ESL World Ranking)
BetBoom Team (ESL World Ranking)
Eternal Fire (ESL World Ranking)
3DMAX (ECL S46 Europe winner)
FORZE (ECL S46 Europe runner-up)
M80 (ECL S46 North America winner)
BOSS (ECL S46 North America runner-up)
The MongolZ (ECL S46 Asia-Pacific winner)
TYLOO (ECL S46 Asia-Pacific runner-up)
Imperial Esports (South American Qualifier winners)
Sharks Esports (South American Qualifier winners)
Pera Esports (European Conference winner)
Bad News Kangaroos (Oceanic Qualifier winner)
FlyQuest (ANZ Champs winner)

Prize Money (USD)

TOTAL	$750,000
1st	$170,000
2nd	$80,000
3rd-4th	$45,000
5th-8th	$32,000
9th-12th	$23,500
13th-16th	$17,500
17th-20th	$12,000
21st-28th	$7,000
29th-32nd	$3,500

Broadcast Talent

Hosts
- “Tres “stunna” Saranthus
- Freya “Freya” Spiers
A Stream
- Jason “moses” O’Toole
- Janko “YNk” Paunović
- Mathieu “Maniac” Quiquerez
- Harry “Harry” Russell
- Hugo “Hugo” Byron
- Henry “Henry” Greer
- Chad “SPUNJ” Burchill
- Alex “Machine” Richardson
B Stream
- Neo “Ne0kai” Caine
- Harvey “Skriv” Rodgers
- Lucy “LucyLuce” Eastwood
- Brandon “BDog” Rawlings
- Travis “Trav” Landaw Mott

Where to Watch

The live broadcast will be available on FACEIT Watch, ESL FACEIT Group’s premier esports viewing platform created by esports fans for esports fans and open for all.

Featuring a unique multi-perspective view selector where users can watch their favorite player’s perspective directly next to the main event stream, a live chat, a kill cam, live-generated replays of key moments, a sound mixer, a rewards program, and more, FACEIT Watch revolutionises esports streaming by putting fans in control of their viewing experience.

Fans can also watch the action on the ESL Counter-Strike Twitch and YouTube channels. For those unable to tune in live, all matches will also be available to watch on-demand for free via YouTube.

For more information about ESL Pro League Season 19, and the latest updates on the event, please visit the official website, and follow ESL Counter-Strike on X, Facebook, and Instagram.

Latest News

New Market Alert! Hacksaw Gaming Touch Down in Portugal with Solverde.pt

Published

13 hours ago

April 19, 2024

Peter Tolan

Reading Time: 2 minutes

Another incredible new market launch for Hacksaw Gaming, this time we’re taking a trip to Portugal with Solverde.pt. Exclusively showcasing our content until the 30th of April, this new partnership looks to be one with an exciting journey ahead.

Fan favourites Wanted Dead or a Wild, 2 Wild 2 Die, R.I.P City, Le Bandit and many more are now featured on the Hacksaw exclusive section of the Solverde.pt platform. At long last, Portuguese players can now immerse themselves in the Hacksaw experience, exploring a large catalogue of our games that demonstrate our creative mechanics and stunning visuals.

“Hacksaw has been a top request from Portuguese casino players and we always aim to know the market preferences and deliver what the customers want” says Américo Loureiro, Solverde.pt Director “We’re very proud to bring this groundbreaking studio to Portugal for the first time and have no doubt it will be a success”

Part of Solverde Group, which boasts more than 50 years of history, Solverde.pt was launched in 2017.

They strive to offer the widest casino portfolio in Portugal, prioritising all the fun of casino games with the top quality and safety that SolverdePT users have come to know them for.

Marcus Cordes, Hacksaw Gaming CEO is certain that Hacksaw enthusiasts in Portugal will be ecstatic with this new launch – “Being able to bring yet another growing market our games is what drives us forward! Saúde to a promising future partnership and to the teams who made this happen.”

With this latest launch marking our third new market entry in the past month alone, Hacksaw Gaming’s quest to introduce our collection to players worldwide is rapidly becoming reality. Are we setting the tone for even more groundbreaking ventures in the months ahead? Stay tuned, as we’re on a mission to grow our Hacksaw Community far and wide.

Latest News

What Types of Resources Help You Find New Online Casinos?

Published

20 hours ago

April 19, 2024

Wladimir P.

Reading Time: 3 minutes

As online betting and gambling are increasingly getting popular, more and more gambling portals and online casinos are sprouting up every day on the internet. With so many mobile applications and websites offering lucrative options, it can be quite overwhelming and confusing to find new online casinos which are both legitimate and safe. So, how do you make a decision?

This list of resources will help you clear out that confusion and help you analyse your choices more carefully and choose the right new online gambling site for yourself.

Read Reviews on Reputable Review Sites

Online review websites are one of the most reliable sources to ascertain how good a new online gambling site is. With the drastic increase in the number of online gambling portals and casinos, these review sites have become a frequent visit for many gambling enthusiasts. Such websites usually provide comprehensive reviews of different online casinos along with important information about their games, bonuses, payment methods, and customer support.

One pro tip is to look for reviews from industry experts and popular players to ensure you get a credible report and make a more informed decision accordingly.

Check for Proper Licensing

One of the most critical things before signing up for a new online gambling site is to check its legitimacy and licensing. On the portal, make sure to look for a valid license registered under a proper jurisdiction.

This will ensure that the company is a legally registered operation and that your personal and financial data is safe and secure.

Refer to News Websites and Blogs

Another credible way to find good new online casinos is to look through news websites and blogs that specifically talk about the gambling industry. These sites often publish dedicated articles about the latest trends and developments in the industry, including new site launches and promotions.

Often including reviews from experts, articles and blogs on these platforms is a good way to judge a new online gambling site and make your decision. That’s why it is advisable to keep an eye on such portals and stay updated and informed.

Join Online Forums and Communities

I believe that no one can give a better review of an online gambling website other than someone who has been on the portal and played the game themselves. While there are multiple such forums dedicated to the online gambling industry, some online casinos have their own forums dedicated to their players.

Being on these forums and communities is a good way to get in touch with industry experts and experienced players and personally get their reviews and recommendations on online casinos. You can also learn about new casinos, discuss different aspects of online gambling, and connect with other players who share your interests.

Check Social Media Platforms

It’s 2024 and no community is bigger than social media! Be it Twitter, Instagram, Facebook, YouTube, Snapchat or even Reddit, almost every individual and business is present over there including online gambling companies. With the easiest access to a very large number of people, online casinos have to maintain their presence and stay active on these platforms.

That’s why many online casinos have social media accounts across many of these platforms where they regularly post updates about their latest games, promotions, and other news. Thus, social media is one of the best ways to search for new online casinos. In fact, by following these casinos on social media, you can stay updated about their offerings and be among the first to know about any new developments.

Consider Bonuses and Promotions

A lot of new online casinos offer generous bonuses and promotional schemes like welcome bonuses, free spins, no or low deposits, etc., to attract new players. If you ask me, I prefer playing on a portal that asks for the lowest deposits.

For this, I look for a list of low-deposit online casinos and research their bonuses and promotions to make sure they are lofty and worth my time. Do the same while picking out your online gambling website and chances are that you’ll start with a great deal.

Choosing a new gambling site from a pool of hundreds and thousands of casinos can be daunting, especially for beginners. However, using the right resources like review portals, online communities, blogs, etc., can help you indulge in a proper research process. On the other hand, using smart techniques like checking for licenses and promotional offers offered by the company can make the decision-making even smoother.

But at the end of the day, I believe that finding the right new gambling website really depends on how well-informed you are about the industry. Always make sure to stay updated and informed about whatever is happening in the industry and you’ll automatically find it easier to pick your new gambling website.