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Long live the lottery: Future-proofing your business model

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Long live the lottery: Future-proofing your business model
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Ade Repcenko, CEO of Spinola Gaming discusses the new forms of technology available for the lottery sector and how it can help companies innovate their offering and create a future-proof business model in order to adapt to new market behaviour. He explores how technology can help lottery operators spend less yet increase their revenue, while driving more value towards good causes in the process.

Mobile first

Mobile penetration and stable internet access are at their peak, even across emerging markets, with almost 80 percent of the world’s adult population always having a smartphone within arms reach. This is not news for anyone, but while other industries have long adapted to this shift, the lottery sector has been somewhat stagnant in the digital and mobile transformation of their products. Operators across all markets, especially those in emerging markets such as Africa and LATAM where people are more likely to own a mobile than a computer or tablet, should be adopting a mobile-first approach as a necessity, not an option. People rely on their mobile for all kinds of purchases, now more than ever with the restrictions brought about by COVID-19. It therefore makes sense that players would want to access their favourite games, scratch cards and lottery draws on mobile.

Merging retail and online

Retail is not dead, but the belief that lottery player preferences will shift from retail to online is shared by many in the global lottery industry. The “Lotteries in Covid-19 Lockdown” webinar ran an interesting audience poll asking what changes the lottery industry predicts for post-Covid lottery player behaviour. Many European lottery executives and industry experts believe that some players would return to their normal retail/online preferences, while other players would choose to remain online, with retail lotteries becoming less relevant. As a new generation of lottery players emerges, lotteries need to adopt a hybrid approach which merges retail and online. Business models need to adapt in order to be able to give players what they want, whenever and wherever they want it.

Online ticket purchasing is set to play a very large part in the global lottery industry over the coming years. In fact, Massachusetts Lottery Executive Director Michael Sweeney, told the Lottery Commission that the online lottery market is the next big thing, and no longer the distant “future” of lotteries, but the present reality which companies need to adapt to in order to continue to reach their players long-term. He stressed that without an online element to lottery ticket sales, retail land-based lotteries such as the Massachusetts Lottery face “a significant threat of becoming somewhat obsolete”.

Rethinking retail

The time for change is now. Using large clunky lottery terminals that occupy very valuable retail counter space is no longer required. There is a whole range of modern lottery solutions that can be used to sell retail tickets of multiple lotteries via a retail POS application software that can be installed into already existing retail POS systems, without the need for traditional retail lottery hardware.

Lotteries can also be used for customer loyalty schemes and other retention or profit boosting incentives. Imagine going to your local grocery store, getting to the checkout, and there is an offer giving you a free lottery ticket with purchases over $100. Many customers will try to reach the $100 purchase mark therefore boosting shop profits and increasing lottery sales and exposure. The retail owner will purchase these lottery tickets as the cost is very low compared to potential overall retail earnings or giving away store credits.

Utilizing online retailers

Lotteries use retailers in the physical space to sell lottery tickets, and this same model can and should be applied to online retailers in the digital space. There is a plethora of online marketplaces, media and news websites, and other popular websites that can embed lottery widgets and iframes into their pages. It requires no integration and allows players to purchase official lottery tickets without leaving the website, earning online retailers a commission in the process. Adopting this system would give lottery operators more exposure, free advertising for their games, and also open up their entire product offering to a readily available global audience.

The power of online influencers

Social Media influencers can be a very powerful asset to leverage. In the same way that some influencers promote clothing brands and hotels, they could also generate exclusive content and promote online lottery games to their global network of followers. Influencers have an immense amount of power over the purchasing decisions of their audiences, based on their authority in the area and relationship with their audience. The unique content they generate, in exchange for earning a commission, can be used to promote lottery games and draws in order to encourage new users to buy a ticket.

The importance of engagement

Let’s face it, lotteries are NOT engaging. The reason why people play is to win the huge jackpots on offer. They dream of buying a new car, boat, house or of having enough money to live the dream.

Younger player demographics want more than just the prize, they want to be engaged, they want to feel like they have earned the prize whether it be through a challenge or journey. Traditional lotteries therefore need to look at new forms of games that can keep younger players engaged for longer periods of time. One way of doing this could be through creating e-sports inspired games with pooled jackpots. These would be short engaging games of 30-60 minutes, aimed at targeting the commuter market looking to kill time whilst at home or on their daily work commute. These games would take players on a journey where they collect points along the way, with each point getting players closer and closer to the opportunity to win lottery style jackpot cash prizes.

More frequent draws

Most national lotteries have draws once or twice per week. Players buy a ticket and wait a few days for the draw to take place. It is understandable that high-value games with multi-million jackpots cannot normally happen every day, but through new forms of jackpot insurance models and prize pooling, operators have the opportunity to create high value jackpot games as frequently as they want, even every hour! Most people, especially younger demographics, need instant gratification when it comes to gambling, they are not patient enough to wait a week for a draw to take place to know if they have won or not. Creating more frequent draws keeps players more engaged and gives them a reason to increase the frequency of their ticket purchase.

Branded lottery games

Creating games in partnership with major brands, films and events is something which the slot industry has accomplished quite successfully. There is a huge opportunity for lotteries to follow suit and partner up with globally recognized brands to create branded lotteries. The games would instantly amass the brand’s established base of fans and followers, with the brand’s reputation reflecting on the actual game produced.

These could be used as CSR based lottery initiatives for the brands to support and endorse good causes, or as PR stunts giving lucky fans the chance to win life changing jackpots or unique prizes like tickets to a film premier or a test drive in a supercar’s latest model. Player ticket purchase can be achieved on a global level through placement on product merchandise and promotional materials, or by using widgets and iframes embedded directly on the brand’s website which links the players directly to the games.

Looking forward

Going digital and embracing the technology available to the lottery sector can open up the door to many new opportunities and kick-start a new era of borderless global lotteries. This would give lotteries access to new player bases and revenue streams on a global level, something that is not currently attainable through the traditional retail model.

Companies like Spinola Gaming provide powerful digital solutions that allow lottery operators to achieve all of what is suggested above, to digitize their products, and create innovative new products to appeal to today’s changing audience. Their software allows operators to monitor all lottery ticket sales and track all online and offline purchases in real-time, complete with a myriad of marketing functions and analytics available at the touch of a button. It allows for full 360 player and reseller network management through one seamless interface. The system is available across all markets, currencies and languages and is fully customisable to suit each operators’ particular needs.

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Week 47/2022 slot games releases

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Week 47/2022 slot games releases
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Here are this weeks latest slots releases compiled by European Gaming!

Yggdrasil, and Peter & Sons are sending brave adventurers into the dreary dungeons of Mount Argol in the duo’s latest release Dungeon Tower MultiMax™. The high volatility 5×5 slot tells the story of a once forgotten tower filled with creatures that guard hidden treasures of a once great King.

Yggdrasil and Peter & Sons combine to deliver a spinechilling adventure in Dungeon Tower MultiMax™

 

New from Iron Dog Studio comes Boom Time, a medium-high volatility slot that offers an alternative reel layout and comes packed with an explosive array of Wilds, plus a few more surprises. Boom Time is a classic heist caper that challenges players to blow open the bank’s safe with the help of a trio of dastardly robbers.

IRON DOG STUDIO’S ‘BOOM TIME’ EXPLODES ONTO THE 1X2 NETWORK NOVEMBER 23

 

Amusnet Interactive team welcomes you to explore the fascinating world of the Aztec Empire. Spin yourself back in time to a land full of magnificent treasure and riches. This 5-reel, 25-fixed paylines video slot offers storytelling gameplay and epic sound effects with tremendous payouts.

 

Gamzix, a young igaming development studio, has launched a sweet slot – Bonanza Donut. Coffee and donuts aren’t just a perfect breakfast for a sweet tooth. It is an amazing way to diversify gaming choices. Especially with such rich features. During the game a player can add on the plate Free Spins, Bonus Game and Hot Bet, which make every round exciting.

New sweet game by Gamzix with donuts inside

 

Pragmatic Play brings added thrills to the classic board game in Snakes & Ladders Snake Eyes™. This sequel to the hit game Snakes & Ladders Megadice™ is played across 5×3 reels and features returning popular symbols like bananas, gorillas and snakes. These are joined by a wild multiplier depicted as a dice, which substitutes all symbols in game except the scatter.

PRAGMATIC PLAY ROLLS THE DICE IN SNAKES & LADDERS SNAKE EYES™

 

Celebrating the World Cup 2022, Inspired Entertainment, Inc. brings players the beautiful game as an online and mobile slot. Big Football Bonus™ is a football / soccer-themed game with a reel configuration of 6×4 and 50 win-lines. Set in a packed stadium brimming with atmosphere, Big Football Bonus features the top performing, Big Bonus™ mechanic with a football twist.

Inspired Launches Big Football Bonus

 

Habanero invites players to enjoy its latest party-themed slot, Soju Bomb, which mimics the joys and thrills of nightlife at some of Korea’s hottest clubs. As part of the Year of the Tiger, Habanero has dedicated itself to launching some outstanding Asian-themed titles that provide a truly unique experience for players the world over.

 

Nolimit City is still feeling the bizarre effects of their most recent release, Serial. Now, they’re gearing up to release yet another unique slot experience, as they voyage deep into the darkest alleyways and shadiest streets. The game provider has had its fair share of eccentric releases this year, with hit slots such as Road Rage and The Rave making waves over the summer, and they’ve taken it up a notch with their latest release, Rock Bottom!

Expect the Unexpected with Nolimit City’s Latest Release, Rock Bottom

 

Greentube, is inviting players to experience a quacking adventure in its latest magical release Diamond Tales™: The Ugly Duckling. The five-reel slot with 40 win lines, created in collaboration with Intellectual Property owner RoyalCasino Denmark, is based around the famous fairy tale written by Hans Christian Andersen.

Greentube enters the realm of fairy tales in Diamond Tales™: The Ugly Duckling

 

Endorphina’s Crystal Skull is a 3-row, 5-reel, 25-payline slot. Among the symbols on the reels, players can find a crystal skull that acts as a Wild. The Wild substitutes for all symbols except for the Bonus. It appears on reels 2, 3, and 4 and expands vertically to complete combinations. The Wild completes combinations with the Scatter and doesn’t expand in these combinations substituting for only one Scatter per reel. Scatter symbols count on any position on the reels.

Endorphina releases its newest Crystal Skull adventure slot!

 

Tom Horn Gaming, brightens up rainy November days with action and excitement in its latest fruit game release Rot Stormo. Raging lightning, careless fruit symbols, and sizzling hot wins, and the potential to maximise winnings in the buy feature make Rot Stormo an appealing game not only to those who fall easily for classic fruit slots.

Ready yourself for a fruit storm in Tom Horn’s new game Rot Stormo

 

Lady Luck Games has announced the release of its newest title SpinJoy Society Megaways™. A reboot of its first-ever release, SpinJoy Society Megaways™ features six reels, each varying in size between 2 and 7 symbols. Big prizes are on offer thanks to the Megaways mechanic which can see a maximum of 117,649 paylines come into play.

Lady Luck Games release first Megaways slot SpinJoy Society Megaways

 

Relax Gaming, is inviting players to sow the seeds of big wins in its farming-themed slot Wild Yield. In this 5×5 high-volatility cascading slot, a day’s work in the field is made a lot easier with wilds sprouting from the ground and players in with a chance to win 50,000x their bet.

Harvesting season has arrived in Relax Gaming’s Wild Yield

 

Players are invited on a wild night out with Santa and Rudolph in Saint Nicked™, the latest slot release from Lucksome. The festive legends decide to go a bar rather than carry out their jolly duties this year.  Can they avoid a misdemeanour while shirking their Christmas responsibilities? This 5×3 slot comes with 243 ways to win in the base game and can be expanded to a 5×5 grid in Free Games, with up to 3125 ways.

It’s a naughty nativity in Saint Nicked™ from Lucksome

 

Push Gaming has announced the network-wide release of Retro Tapes which reintroduces its innovative mechanic Cluster Link™. Set across 6×9 reels this cluster paying slot has symbols depicting various coloured cassettes that must form adjacent clusters of five or more to trigger a win. These winning symbols are then removed from play with new ones tumbling from the top of the gameboard creating additional opportunities for winning clusters to be made.

Push Gaming rewinds with classic gameplay in Retro Tapes

 

Wizard Games has released a classic title with a twist in its latest launch, Joker Diamond. The five-reel slot features classic symbols from the traditional fruit machine era, such as Lucky 7s, Bells, and Bars while a Joker character acts as a wild across the reels. Above every reel, a random bonus awaits, be it Collect Pots, Free Spins or Cash Prizes.

Wizard Games rolls out retro title Joker Diamond

 

 

Spinomenal, the leading iGaming content provider, has netted another winning slot with the release of Book of Champions – World Glory. The game is part of the Champions Series and is accessible within the Spinomenal Universe. Before the base game kicks-off, players must slide into the manager’s seat to pick one of five different teams in a bid for glory on the reels.

Spinomenal nets another winner with Book of Champions - World Glory

Adventure into Play’n GO’s newest release in their legendary Arthurian series, Clash of Camelot. Players will join King Arthur in a quest to wrestle his rightful throne back from the malicious Mordred, who leapt at the opportunity to steal it while the King was searching for the Diamonds of the Realm in the series’ previous chapter.

Don your armour in Play’n GO’s Clash of Camelot

 

 

Spinomenal, is celebrating Black Friday with the release of its exciting new game, Book of Piggy Bank – Riches. The game sits within the Classics series which exists within the Spinomenal Universe. No one likes to save money, but everyone loves to break piggy banks! Spinomenal’s brand new game is a 6×3 reel design with 10 pay lines that gives players the opportunity to raid the Piggy’s bank of riches!

Spinomenal celebrates Black Friday with Book of Piggy Bank – Riches launch

Pragmatic Play, is awarding players Christmas multipliers in the latest slot release Santa’s Great Gifts™.  Set across 6×5 reels, the title has symbols depicting various Christmas staples including baubles, candy canes, snow globes and more. At least eight matching symbols need to be landed anywhere on the game board to trigger a win.

PRAGMATIC PLAY AWARDS FESTIVE MULTIPLIERS IN SANTA’S GREAT GIFTS™

 

 

Wazdan,  combines a crisp aesthetic with an electrifying array of bonus features in its brand-new release, Burning Sun™. Returning with yet another exciting addition to the renowned Hold the Jackpot collection, Burning Sun™ also incorporates the supplier’s recently launched Sticky to Infinity™ feature, designed to drive player engagement and amplify partners’ results.

Wazdan delivers a red-hot release in Burning Sun™

 

ReelPlay partner Boomerang has teamed up with Yggdrasil to bring players their sweetest slot to date in Fruit Gemz Splitz™. The five-reel slot can see paylines expand to up to a total of 19,773 as Splitz symbols land, splitting into up to four symbols, while Wilds, Cash Coins, and Collect symbols can also land at any given moment. Boasting a retro feel, shiny fruits fill the reels, with an upper reel adding an extra symbol onto the middle three columns.

Yggdrasil and Boomerang roll out retro hit in Fruit Gemz Splitz™

 

Dear Santa. Please can I have lots of big wins this Christmas? If that’s at the top of your wish list, then you’ll want to unwrap Santa Express, Stakelogic’s fun-filled festive bonanza now available for operators to add to their slot game stockings. Santa Express takes players to a winter wonderland like no other. The 5×4 reel game is set against a snowy backdrop with 20 active win lines available and a max win potential of 20,000x the player’s bet.

Get into the Christmas Spirit with Santa Express from Stakelogic

 

The temperature may be dropping as we enter the winter months in Europe, but things are about to heat up at all online casinos that feature Swintt slots as the sought-after software studio prepares to unveil a sizzling new addition to its Select line-up in Path of Dragons. A five-reel, 20-payline slot, Path of Dragons sees players ascend to the peaks of a mystical mountain where three of these magical fire-breathing beasts reside.

Swintt turns up the heat with scorching new Path of Dragons slot

 

Red Tiger has launched In the Rabbit Hole, where players can explore a magical world of ample surprises and never-ending mystery. The game could not get any more intriguing as the multi-layer Bonus Round invites players to encounter phenomenal features through Free Spins. Once the player falls through the vortex from reality to fantasy, they arrive at a world of wonders, scattered with books of spells, magic carrots, mystical pocket watches, musical top hats and enchanted cups of tea.

In the Rabbit Hole from Red Tiger takes players on a fabulous new adventure to a magical world

 

AvatarUX has turned the volume up to 11 in its latest slot release, HipHopPop™. The 5×3, pays both ways title incorporates the iconic PopWins™ mechanic, which sees any winning symbol pop and have two more fill it space, quickly enhancing both paylines and win potential.

AvatarUX takes control of the mic in HipHopPop™

 

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BetGames Will Start Accepting Fasttoken (FTN) as a Supported Cryptocurrency

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BetConstruct is pleased to announce that BetGames, the leading provider of premium gaming solutions, is planning to add FTN to the list of supported cryptocurrencies.

FTN is the official cryptocurrency of the Fastex ecosystem as well as the adopted cryptocurrency of the leading betting and gaming software provider BetConstruct.

The inclusion of FTN in BetGames’s supported cryptocurrencies will start from January 26th.

To learn more details about FTN, feel free to visit the website www. fasttoken .com.

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Game Changers and Guild X broke records in Berlin

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Guild Esports, a global esports team organisation, took sixth place overall with team Guild X in the inaugural VALORANT Game Changers Championship, held in Berlin (15-20 November).

Following a year of intense regional competition, the world’s most elite Game Changers squads went head-to-head in person, for the first time ever, to crown a global champion in Germany. Bringing together the best teams from North America, Brazil, EMEA, APAC, LATAM and East Asia, G2 Esports won the Grand Final to lift the coveted championship trophy.

Supporting women in gaming is a key part of Guild’s strategy within the sporting community, aligning with the aims of Game Changers to create new opportunities and exposure for women and other marginalised genders within VALORANT esports.

The tournament in Berlin, with over 150,000 viewers* tuning in, demonstrates how women in gaming and teams such as Guild X are not just changing the game but also breaking records. According to Esports Charts, Game Changers has become the most-watched tournament for women’s esports.

On Sunday, Guild also hosted a watch party at the Sky Guild Gaming Centre in Shoreditch with talent Elz the Witch, Iain Chambers plus other influencers such as Megsoundslikeegg and Geo Collins in attendance. Even though Guild X was not in the Grand Final, Guild, along with its supporting partners Sky and Subway, wanted to offer a safe space for VALORANT fans to watch the finale, especially women and marginalised gender fans.

Jasmine Skee, Chief Marketing Officer at Guild Esports, said: “Our vision at Guild is to lead the way in supporting the future of women in gaming, and we are committed to equal opportunities for our Guild X players. The Game Changers Championship in Berlin was a hugely successful event and we are extremely proud as an organisation to have been a part of it. Congratulations to all at G2 Esports on their victory in such a milestone event for the esports industry. With the announcement of the new Game Changers format, we’re excited to watch our Guild X team, and the wider women esports industry, grow.”

Guild X has been confirmed this week as automatic top-tier qualifiers for the VALORANT Game Changers EMEA 2023 competition, with relegation rules now being in place as part of the new format changes announced. The Game Changers tournament will continue to break down stereotypes, elevate women and allow them to further their careers in a dedicated safe space, and provide a platform for professional growth both in and outside of the game – all actions that are completely aligned with Guild’s strategy moving into 2023 and beyond.

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