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Cloudbet’s Top 5 Most Valuable Players in the Premier League



Cloudbet's Top 5 Most Valuable Players in the Premier League
Reading Time: 3 minutes


Odds analysts from the pioneering crypto sportsbook have run the algorithms on players’ comparative significance to each top-flight team with some surprising results

The Ballon D’Or might be binned and the Footballer of the Year prizes a shutout by the top teams, but who really was the most valuable player in the league this season?

Analysts from leading crypto sportsbook and casino Cloudbet have tracked the season trends to bring you the definitive list. Whose appearance – or omission – causes the betting markets to move the most. Quite simply, who is irreplaceable?

Here’s the Top Five. And it’s probably not who you think.

The top five most valuable players to their own teams in Premier League:

  1. Allison
  2. Allan Saint-Maximin
  3. Jack Grealish
  4. Bruno Fernandes
  5. Wilfried Zaha


  1. Allison – Liverpool

The players most valuable to their team are not necessarily the best players in the league, but Liverpool’s goalkeeper could make a case to be on both lists. Yet his position at number one here is due as much to who Liverpool have to replace him as to his own talents.

Allison is ranked no 1 in Premier League shot stoppers (84%), while Adrian languishes in 22nd place (62%). When Allison is replaced by Adrian confidence in the betting markets tumbles, a lack of confidence seemingly shared by manager Jurgen Klopp’s determination that the club sign at least a mildly competent reserve goalkeeper for the next season.

e.g. Allison’s appearance on a team sheet drops Liverpool’s odds by 15% – no mean feat at the Champion’s already short odds.


  1. Allan Saint-Maximin – Newcastle United

This is NUFC’s PL record this season when Allan has played

Played 19 Won 10 Drawn 4 Lost 5 – Points 34

Goals For 25 Goals Against 20

This is NUFC’s PL record this season when he hasn’t

Played 14 Won 1 Drawn 5 Lost 8 – Points 8

Goals For 9 Goals Against 26

Newcastle’s per game rate when Saint-Maximin has started this season (1.89) would earn 72 points over a 38-game season – all but guaranteeing a spot in the Champions League. On the flip side, an average points per game rate of just 0.73 when the winger does NOT start means the Toon would be left on 28 points over a 38-game season and relegated. A top-six club player in a bottom-three standard outfit. The Magpies could’ve gone down but for the Frenchman.


  1. Jack Grealish – Aston Villa

Grealish broke the record this year for being the most fouled player in one Premier League season, with an incredible nine games to go. Premier League players are obviously pretty aware of this list already.

The Brummie has played in all but two Premier League games this season and played a central part in Villa’s own rendition of the Great Escape. As an eloquent case in point, ahead of the match against Liverpool in November for which Grealish was injured, Villa’s odds lengthened by +15%, highlighting his impact as the club talisman.


  1. Bruno Fernandes – Manchester United

The Portuguese midfielder may have only played half a season for United, but he improved the Red Devils’ in the betting markets by an average of 12% since. One look at the markets proves the Bruno Factor. Early in February when United played Chelsea, there was zero difference in how the teams were perceived compared to the first game of the season.

By the time Man Utd played Brighton this month the change compared to the teams’ first meeting back in November suggested Fernandes was worth an extra 0.7xG per game to United.


  1. Wifried Zaha – Crystal Palace

Zaha’s effect on Crystal Palace is reflected by a 10% odds shift when he’s absent. The last Premier League game Zaha didn’t start for Crystal Palace was the first game of the season at home to Everton. Palace were clear favourites to win the match before the game, but with Zaha only on the bench, Everton’s odds tumbled.

And more recently, with Zaha subbed off after 15 minutes in the Liverpool game in June, Palace’s win odds instantly lengthened. Quite simply, punters only have confidence in Palace when Zaha’s on the pitch – despite his woeful form, only having one goal and one assist in his last 20 games.

Harry Kane is next at number six, but just misses out on the top five thanks to the scoring form over the last two seasons of his regular replacement, Tottenham Hotspur’s newly-crowned player of the season, Son Heung-Min.

As for, in gambling terms, the most valuable player in Premier League history? That honour goes to Gareth Bale, in his last season at Tottenham. The Asian betting markets moved at least 25% against Spurs in every match Bale didn’t play. This equates to e.g. 4/5 moving to 11/8 or 1.80 to 2.40.

Now that’s a bias that’s not been seen before or since.

A Cloudbet spokesman commented:

“While all fans recognise Raheem Sterling as a premium footballer, his participation for Manchester City either way doesn’t change the odds significantly when his replacement is Bernardo Silva or Riyad Mahrez. These five, on the other hand, highlight just how valuable a single player can be to their team.”

Latest News

Gaming Innovation Group – Mandatory notification of trade



Gaming Innovation Group – Minutes from Annual Meeting of Shareholders
Reading Time: < 1 minute


Mikael Riese Harstad, Chairman of the Board and primary insider of Gaming Innovation Group Inc.

(GiG), has today transferred 864,403 shares in GiG to a life insurance policy with SEB Life International Assurance Company DAC with himself as the sole policy holder.

In addition, Helena Riese Harstad, a close associate of Mikael Riese Harstad, has today transferred 477,733 shares in GiG to a life insurance policy with SEB Life International Assurance Company DAC with herself as the sole policy holder.

After these transactions, Harstad and close associates owns no shares directly, but hold 1,342,136 shares through life insurance policies with SEB Life International Assurance Company DAC.

For further information, contact:
Tore Formo, Group CFO, [email protected] +47 916 68 678

This information is subject to the disclosure requirements pursuant to Section 5-12 of the Norwegian Securities Trading Act.


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Industry News

Clarion Gaming and ExCeL London plan for the migration of iGB L!VE 2025 to the heart of igaming



Reading Time: 2 minutes


Clarion Gaming is advancing preparations for the migration of iGB L!VE to London in July 2025 establishing a roadmap of activities in partnership with the senior team at ExCeL London which will host the leading global event.

The latest meeting between the two organisations featured:

  • iGB L!VE Portfolio Director Naomi Barton,
  • Clarion Gaming Managing Director Stuart Hunter,
  • Head of Operations Richard Logan and
  • Head of Marketing Jody Frost with the senior team from ExCeL led by the venue’s
  • Chief Commercial Officer Simon Mills.

Expanding on the meeting Naomi Barton said: “This was the second senior level planning meeting that we have held with our colleagues at ExCeL London in order to move the home of the igaming community to a city which is the heart of the igaming industry in a country which is igaming’s largest market.

“The roadmap is being created in order to anticipate industry needs, address pain points and to exceed the expectations of customers. The migration of what is already a top performing Tier One igaming event is set against the backdrop of iGB L!VE’s 5-year growth plan which is focused on delivering 35,000 visitors and over 550 exhibitors and sponsors by 2029.

“Our vision is to harness the tremendous momentum created by the iGB L!VE brand and to take the event to a whole new level in a new venue, and a new exceptionally well-connected global home in the city of London.

“ExCeL London has a fantastic track record of helping events to fulfil their potential, and all of the building blocks are in place for iGB L!VE and its customers to accelerate their businesses to new heights in London.

She added: “Placing our customers at the heart of everything that we do is central plank to the iGB L!VE growth strategy, and the roadmap for 2025 is underpinned by a clear customer-focused programme that will ensure maximum cost-effectiveness as well as global growth for all of our stakeholders.

“We will be using July’s edition of iGB L!VE not only to reflect and celebrate our time in Amsterdam and say thank you to our fantastic partners for many years RAI Amsterdam, but also enable our vendors and customers to secure their presence at ExCeL London in 2025.”


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Latest News

Paf’s results for 2023



Reading Time: 3 minutes

The Nordic gaming company Paf’s annual report for 2023 shows that it has been a good year which means a good sum of Paf funds for society. Paf’s published customer segments show more sustainable revenue in the past year. The Paf board gets a new member.

The Paf Group’s revenue for 2023 increased from €165.7 million to €177.1 million, an increase of 7%. The growth in revenue results in an increase in profit from €44.8 million to €55.1 million, which is a record for Paf.

“We can be happy and proud with the past year. We have gained a larger customer base and the number of active customers has increased by 27%, which explains some of it, but we are also well aware that the temporarily low gaming taxes in Finland have helped the result,” says Christer Fahlstedt, CEO.

Paf’s result is the best result in Paf’s 57-year history and an increase of 23% compared to the previous year. However, gaming taxes in a number of countries will be increased in 2024, which will create different conditions going forward. In Finland, the temporary reduction of the lottery tax has increased from 5% to 12%, in Sweden the gambling tax will increase from 18% to 22%, in Estonia from 5% to 6% and in Latvia from 10% to 12%.

“The trend of increasing gaming taxes will continue, and we expect to see more much-needed demands for increased responsible gaming measures. The changes will result in reduced profitability and many operators will find it more difficult. But Paf is well prepared for the times ahead,” says Christer Fahlstedt.

31.4 million euros in Paf funds
The annual distribution of Paf funds will be €31.4 million. Paf funds are used for the benefit of society, including a number of third sector organisations that work to promote society in social activities, culture, youth work, sports, environmental activities and more.

“It’s undeniably great that Paf is achieving a great result, allowing us to distribute a total of €31.4 million in the form of Paf funds. The employees have done a phenomenal job over the past year, and the Board would like to thank all Paf employees who have made this possible,” says Jan-Mikael von Schantz, Chairman of the Paf Board.

Sustainable entertainment
In 2023, Paf chose to invest heavily in responsible gaming, and the loss limit for all customers was lowered to EUR 17,500 per year. In addition, in spring 2023, Paf introduced a specific loss limit for young players aged 18–19, €1,800 per year. In spring 2024, Paf chose to lower the loss limit for young people aged 20–24. Young people of that age already had a lower loss limit at Paf but it was further reduced from €10,000 to €8,000 per year.

“This is an important continuation of the direction we are striving to take at Paf for our responsible gaming. Now young customers can only gamble with us for sums that are at more sustainable levels and within the framework of the customer segment we have defined ourselves as the green segment,” says Christer Fahlstedt.

Paf’s customer segments 2017–2023
The published table shows the development of gaming in different customer segments from 2017 until 2023. The red segment for customers who have lost more than €30,000 in one year is at zero in recent years, as Paf’s loss limits stop large losses. The white segment shows the number of players who ended the year in profit.

“It is encouraging to see that we have once again increased the green revenues with more sustainable revenues by a full 7.6%. It is possible to change an outdated business model in the industry and we will continue our strive to be a gaming company that provides sustainable entertainment in everyday life,” says Christer Fahlstedt.

The figures for Paf’s customer segments have been reviewed by auditors as part of the audit of the financial statements.

“Our published and open customer segments show what our investments in responsible gaming measures have achieved over the years. The publication gives credibility to our efforts at a level that no other gaming company has been able to show,” says Christer Fahlstedt.

Daniela Forsgård new on the board
Paf gets a new board member when Daniela Forsgård takes a seat on the board. At the same time, Birgitta Eriksson is stepping down after many years on Paf’s board.

“I really want to thank Birgitta for the solid contribution she has made to Paf’s Board over the years.”

“Daniela Forsgård’s merit-based knowledge of finance, combined with the international experience she possesses, will fit in well with the Board. In addition, Daniela has personal experience of Paf as she previously worked at Paf,” says Jan-Mikael von Schantz.

The Paf Board now consists of Chairman Jan-Mikael von Schantz, Board members Gunnar Westerlund, Denise Johansson, Roger Nordlund and Daniela Forsgård.

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