European Casino Companies Targeting the Indian Market

Some of the biggest players in the casino industry cut their teeth in the UK and Europe. For many, the plan has been to conquer the worldwide market and that means moving into new markets and making their mark.

One of the big pushes recently by European casino companies has been to move into the Indian market. Websites such as luckydice.in show Indian casino players where they can play online and take advantage of some great deal promotions and bonuses.

Why are Indian Players Choosing European Casinos?

There is a world of betting opportunities out there for Indian players to explore. Local bookmakers and casinos cannot match the service available elsewhere, and now Indians are looking to find that service.

Casinos in India are usually small services, offering few games, small bonuses and little else for players to use. However, those elsewhere offer much more, and now that Indian players have realised this, they want a piece of the action.

It is not uncommon for European casinos to offer over 1000 games to their players across the different sections of their site. This type of service is what players from anywhere want, we all want choice and the feeling that there is something on the site for everyone to enjoy, regardless of their gaming style.

Those using smaller services will have seen in the past instances where they wanted to play a specific type of game, but it was unavailable with their casino. With the big European brands, you will rarely see this, and more often than not you will have a service that is too big if anything, and they have games you just won’t have time to explore because so much else is on offer.

What Bonuses Can European Casinos Offer?

The European casino market is one of the most competitive in the world. When a market is competitive, companies have to go above and beyond to stand out from the crowd and attract new customers to their site.

This is something that has been borrowed from bookmakers, who offer targeted free bets to the players they want to attract. For example, Indian players may be targeted by free bets on IPL cricket to get them interested.

For casinos, the best way to stand out is to offer large welcome bonuses and other regular offers for players to use. They can afford to do this, because they already have a lot of customers and because they know they need to do it if they want any more.

Smaller Indian brands cannot compete with these offers, they are smaller companies with less income and offering a loss-making welcome bonus to attract players is not good for their business.

From a player’s perspective, finding a great welcome bonus when you sign up with a casino should be towards the top of your priority list. With European casinos offering the biggest and best bonuses online, naturally players are going to go with them.

This is one of the main reasons why Indian players are moving across to the European casinos and if they continue to offer these tempting bonuses to players then they are only going to attract more.

What Could the Future Look Like?

It is going to be really interesting to see what happens in the future with the Indian market. One thing that looks set to happen is that more Indian players are going to choose the better service on option with European casino sites.

However, if the value of Indian players continues to rise and European casinos start fighting over them, this could be a point when Indian players start to get a really good service from their providers. Following the latest industry news will give you signs of this happening, should casinos start putting resources this way.

Will we see specific Indian bonuses, Rupees accepted by most if not all casinos and others ways that services can be specifically tailored towards the Indian market?

Gambling of all forms is very popular in India, from sports betting to casino gaming, and many are looking for somewhere to play games or place bets.

They have options now, but could be facing a lot more in the future if casino companies from around the world begin to compete with each other to land as many Indian players as possible.  

The future is unknown, but would best be described as bright, with the potential to be even better if Indian players prove their value and show they are something worth competing over.

It doesn’t matter whether you are looking at sports betting or casino gaming, if providers begin to compete with each other for business, the end result is usually very positive for the user.