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Which Euro-based bookmakers are making the biggest gains in the Indian market?

George Miller

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Which Euro-based bookmakers are making the biggest gains in the Indian market?
Reading Time: 3 minutes

 

With a population of more than 1.3 billion, analysts are predicting that more than 600 million people will have access to the internet in the subcontinent by 2021 with the potential of the online betting market in one of the world’s biggest countries looking to be simply astronomical. 

Yet the online betting market in India is still largely underdeveloped. This is in part due to the murky legal status of online gambling in India. Gambling is illegal in India and often takes place illicitly under the radar of government authorities. The current legislation under The Public Gambling Act of 1867 unsurprisingly does not take into account the role of online gambling.

It leaves off-shore international operators free to offer their services to Indian players – a trend that is increasingly on the rise, as serious attempts by European based and licensed bookmakers looking to tap into the lucrative Indian are already well under way.

 

A question of trust

The likes of British based Betway and Bet365, as well as Swedish-founded operators LeoVegas, Unibet and ComeOn! have all expanded their portfolios to meet the needs of, and to attract Indian players. However, the big issue in reaching Indian players is the question of trust. 

When speaking to leading sports betting affiliate and CEO of Leadstar Media Eskil Kvarnström he emphasised the importance of enforcing the trust factor in using major online bookmakers. 

“With on-shore gambling illegal in India and with recent betting scandals in the IPL, many Indians are reluctant to gamble with online betting sites, even if it might be something they are interested in”. 

“With our Indian products, particularly our Indian betting sites page on BetBlazers.com, we aim to reinforce the legitimacy of major international bookmakers, not simply just to present an overview on what is on offer”.

 

Specialise and localise

Many of the aforementioned betting sites are starting to meet the challenges of the Indian market head on, and are beginning to understand the basic needs of the average Indian player. 

Offering payment methods that are compatible with the Indian market is an important ground principle in allowing players from India to access global operators, particularly as some Indian banks seek to block transactions related to gambling. A variety of payment options such as e-wallets to circumvent this obstacle are particularly important. 

 

The role of affiliates

The unique position of the Indian market in this respect is something that some affiliates such as Leadstar Media have sought to take a hands on approach to tackling. 

“Because India is still such a young market, we find it extremely important to provide an overview of what is on offer, but also the basics on how to access betting sites and how to actively participate.”

“If you take our Betway review for example – as one of the leading online bookmakers in the world today, their expansion into India has been quiet but extremely successful. We see it as our job to rank and review the pros and cons of betting sites, but with such a nascent market as India we also offer tutorials on how to use betting sites like Betway, as well as how to access all the features available to Indian players.

 

Challenges going forward

The question of internet access, especially on mobile platforms, is still an issue for online bookmakers. However exposure to wireless internet is set to increase in the coming years, a trend that has been seen in Africa in particular. 

The question of accessibility, but also of education is a core principle that online bookmakers and only the most service-conscious affiliates are seeking to tackle right now. However, the fact of the matter is, European-based bookmakers such as Betway, Bet365 and Swedish operators are already taking the lion’s share of gains in the Indian market by offering tailor-made products to entice potential Indian players. 

 

Affiliate Industry

Raketech Appoints Oscar Karlsten as its COO

Niji Narayan

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Raketech Appoints Oscar Karlsten as its COO
Reading Time: < 1 minute

 

Online affiliate and content marketing provider Raketech has appointed Oscar Karlsten as its new Chief Operating Officer (COO). He will be overseeing Raketech’s central operations, product development and investments, whilst also focusing on the group’s creative content, SEO and UX.

Oscar Karlsten has more than 15 years of experience in product management, digital marketing, business intelligence, web analytics and technology. He joins Raketech from the role of Chief Information Officer and Chief Product Officer of Catena Media.

“Oscar’s extensive experience within the digital marketing industry brings many valuable insights and expertise to Raketech. With him onboard, we have now secured the last piece of the management puzzle and I am very much looking forward to seeing him accelerate our transformation from affiliation to the iGaming performance marketing partner,” Oskar Mühlbach, CEO of Raketech, said.

“I’m incredibly excited to be a part of Raketech. There’s such a positive buzz in the company and after meeting all of the people I can’t wait to add my experience into the mix. With the team and strategy we have in place – I truly believe we will reshape performance marketing as we’ve seen it,” Oscar Karlsten said.

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Affiliate Industry

Esports Entertainment Group Begins Onboarding Hundreds of Affiliate Partners to Newly Relaunched VIE.gg Esports Betting Platform

George Miller

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Esports Entertainment Group Begins Onboarding Hundreds of Affiliate Partners to Newly Relaunched VIE.gg Esports Betting Platform
Reading Time: 2 minutes

 

Esports Entertainment Group, Inc., a licensed online gambling company with a focus on esports wagering and 18+ gaming, has officially begun onboarding hundreds of affiliate marketing partners to its newly relaunched VIE.gg wagering platform. The affiliate partners include esports teams, influencers, streamers, leagues, and super affiliates from Asia, Europe, North America and South America. The Company believes its Affiliate Marketing program will play a significant role in its organic growth.

MALTA LICENSE AND NASDAQ LISTING ARE MAJOR ATTRACTIONS FOR AFFILIATES

The Company’s recently announced Malta gaming license and recent listing on NASDAQ are cited by our affiliate partners as very strong factors in their decision to partner with VIE.gg.  Though the Company first began registering a small sample of interested affiliates in 2018, these two factors have generated noticeable enthusiasm from existing and new affiliates who take great comfort in knowing the Company is working within one of the strictest licensing and listing regulatory environments, as compared to private operators.

Moreover, the Company’s financial strength as a result of its successful $8.4million public offering now provides VIE.gg with the resources necessary to support and grow its soon to be large affiliate partner base.

“Our Affiliate partners are a very important part of our organic growth strategy in 2020 and beyond, so it has been a high priority of ours to provide the comfort and security they need to partner with us and drive their valuable global audiences to VIE.gg,” said Grant Johnson, CEO of Esports Entertainment Group.  “We believe that with the combination of our NASDAQ listing, capital raise and Malta license over the last 30 days we have a formidable competitive advantage to attract, support and grow with affiliate partners that we believe will lead to rapid organic growth for our newly relaunched VIE.gg esports wagering platform.”

Esports Entertainment offers bet exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience at VIE.gg. Utilizing this peer-to-peer wagering system, the Company offers real-money, exchange-style wagering on esports events worldwide in a secure environment. The VIE.gg platform provides customers the ability to match bets against one another with Esports Entertainment taking a small commission on the winnings.

“Affiliate marketing is a proven growth model for online gambling,” commented Christian Heinrichs, Esports Affiliate Manager. “Our affiliate streamers broadcast to massive, global esports audiences. Combined with the credibility and support of the many teams and leagues we continue to sign as affiliates, we believe our VIE.gg platform can quickly become the industry standard for safe, secure esports betting.”

ABOUT ESPORTS ENTERTAINMENT GROUP:

Esports Entertainment Group, Inc. is a licensed online gambling company with a specific focus on esports wagering and 18+ gaming. The Company holds a license to conduct online gambling and 18+ gaming on a global basis in Malta and Curacao, Kingdom of the Netherlands and is able to accept wagers from over 149 jurisdictions including Canada, Japan, Germany and South Africa. Esports Entertainment offers fantasy, pools, fixed odds and exchange style wagering on esports events in a licensed, regulated and secure platform to the global esports audience at vie.gg. In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multi-player mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company maintains offices in Malta. For more information visit www.esportsentertainmentgroup.com

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Affiliate Industry

Raven Puts MrQ.com on Track for Success

George Miller

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Raven Puts MrQ.com on Track for Success
Reading Time: 2 minutes

 

Two of the industry’s most disruptive i-gaming brands join forces, as innovative affiliate tracking platform Raven Track has partnered with Lindar Media to provide an integrated solution for its white-label casino, MrQ.com.

Value-added features such as compliance services and two-way API integration combine with targeting technology to optimise performance and generate affiliate commission calculations.

Raven Track is the latest venture of MD Warren Jacobs, who said:

“The Raven Track team can boast having more than 30 years of expertise in the online gambling sector, and we have first-hand experience dealing with a variety of challenges in affiliate tracking. This gives us a clear edge over competitors.

“We’ve been on both sides of the equation, and we understand the problems faced by affiliates and operators in today’s market. It put us in a unique position to consider all facets of tracking, which allowed us to create the Raven Track platform.

“We launched the service to offer a bespoke service to a hand-picked group of partners, including global operator Betfred. The results were thoroughly successful, and even surpassed our expectations.

“Now, we are delighted to be working with such a dynamic brand as MrQ.com. We are keen to boost their marketing offering through the new features we have integrated on Raven.”

Savvas Fellas, Managing Director at Lindar Media, added “Raven are a great fit for us as we continue to scale. We believe that investing in the very best technology should be at the heart of everything we do. Since MrQ.com have worked as advertiser/publisher with other platforms, we are confident in Raven’s ability to streamline processes and accurately monitor performance, allowing us to focus on other growth areas of the business.”

Besides the work with mega-brand Betfred, Raven Track has more than 20 brands currently onboarded across 7 affiliate programs, including award-winning brands like Kerching, Pots of Luck, and 21bets Casino. Combined, the platform already serves over 70 million clicks monthly.

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