Connect with us
SIS

Affiliate Industry

Which Euro-based bookmakers are making the biggest gains in the Indian market?

George Miller

Published

on

Which Euro-based bookmakers are making the biggest gains in the Indian market?
Reading Time: 3 minutes

 

With a population of more than 1.3 billion, analysts are predicting that more than 600 million people will have access to the internet in the subcontinent by 2021 with the potential of the online betting market in one of the world’s biggest countries looking to be simply astronomical. 

Yet the online betting market in India is still largely underdeveloped. This is in part due to the murky legal status of online gambling in India. Gambling is illegal in India and often takes place illicitly under the radar of government authorities. The current legislation under The Public Gambling Act of 1867 unsurprisingly does not take into account the role of online gambling.

It leaves off-shore international operators free to offer their services to Indian players – a trend that is increasingly on the rise, as serious attempts by European based and licensed bookmakers looking to tap into the lucrative Indian are already well under way.

 

A question of trust

The likes of British based Betway and Bet365, as well as Swedish-founded operators LeoVegas, Unibet and ComeOn! have all expanded their portfolios to meet the needs of, and to attract Indian players. However, the big issue in reaching Indian players is the question of trust. 

When speaking to leading sports betting affiliate and CEO of Leadstar Media Eskil Kvarnström he emphasised the importance of enforcing the trust factor in using major online bookmakers. 

“With on-shore gambling illegal in India and with recent betting scandals in the IPL, many Indians are reluctant to gamble with online betting sites, even if it might be something they are interested in”. 

“With our Indian products, particularly our Indian betting sites page on BetBlazers.com, we aim to reinforce the legitimacy of major international bookmakers, not simply just to present an overview on what is on offer”.

 

Specialise and localise

Many of the aforementioned betting sites are starting to meet the challenges of the Indian market head on, and are beginning to understand the basic needs of the average Indian player. 

Offering payment methods that are compatible with the Indian market is an important ground principle in allowing players from India to access global operators, particularly as some Indian banks seek to block transactions related to gambling. A variety of payment options such as e-wallets to circumvent this obstacle are particularly important. 

 

The role of affiliates

The unique position of the Indian market in this respect is something that some affiliates such as Leadstar Media have sought to take a hands on approach to tackling. 

“Because India is still such a young market, we find it extremely important to provide an overview of what is on offer, but also the basics on how to access betting sites and how to actively participate.”

“If you take our Betway review for example – as one of the leading online bookmakers in the world today, their expansion into India has been quiet but extremely successful. We see it as our job to rank and review the pros and cons of betting sites, but with such a nascent market as India we also offer tutorials on how to use betting sites like Betway, as well as how to access all the features available to Indian players.

 

Challenges going forward

The question of internet access, especially on mobile platforms, is still an issue for online bookmakers. However exposure to wireless internet is set to increase in the coming years, a trend that has been seen in Africa in particular. 

The question of accessibility, but also of education is a core principle that online bookmakers and only the most service-conscious affiliates are seeking to tackle right now. However, the fact of the matter is, European-based bookmakers such as Betway, Bet365 and Swedish operators are already taking the lion’s share of gains in the Indian market by offering tailor-made products to entice potential Indian players. 

 

Affiliate Industry

Atemi Announces Record Growth in Q2 2020

Niji Narayan

Published

on

Atemi Announces Record Growth in Q2 2020
Reading Time: 2 minutes

 

Atemi, the igaming super affiliate, has delivered a record 42,500 high value, high intent, new depositing customers to operators in the second quarter, an increase of 72% year over year. Atemi’s revenue of $13.25m was also a record and represents an increase of 42% compared to Q2 2019.

“Despite the lack of Sport, our business has continued to demonstrate strong organic growth. Operators were moving their advertising budgets away from ‘Sports’ and into ‘Casino’ during the quarter. We have maintained and grown these budgets in Q3 even with the Premier League’s return which is really positive. We understand that we send the highest intent customers of any affiliate partner and ‘Casino’ has proven a much better investment opportunity than Sports over the past six months,” Manuel Berndoerfler, COO of Atemi, said.

Atemi also said it is preparing to deploy a $19m marketing campaign for its Betcompare brand this coming season.

“The recent months have certainly had a huge impact on Sports affiliation and we were rewarded for our ratio of Casino to Sports business. We do expect Sports to return to pre-pandemic levels over the next 12 months provided we do not see a second wave of the virus”, Richard Skelhorn, founder of Atemi, said.

“We’ll invest more than $50m marketing our gaming comparison sites over the coming year, all things being well. Our early success in the Sports vertical has proven we will again send the highest quality customers available via the affiliate channel. We look forward to strategically deploying our capital to further support our growth in the 20/21 season and remain hopeful that things return to normal by the end of the year, without seeing a second wave. Should that happen, we are perfectly placed to pivot client budgets and any uncertainty plays to Atemi’s strengths being a media buyer as we are able to switch focus from one product to another with short notice.”

“We also see the imminent opening of Google’s US advertising market being an accelerator of our growth and global presence in the coming months and we’re really excited by this.”

“Ultimately the next twelve months for Atemi is about being committed to the growth plan but flexible enough to adapt to any headwinds and help our clients invest and grow, pandemic agnostic.”

Continue Reading

Affiliate Industry

AffPapa announces new collaboration with 1xSlots Partners

George Miller

Published

on

AffPapa announces new collaboration with 1xSlots Partners
Reading Time: < 1 minute

 

AffPapa announced its newest operator – 1xSlots Partners joining the platform.
When it comes to a quality product, 1xSlots are a go-to destination! 1xSlots offers a variety of slots to choose from – video slots, 3D slots and jackpot slots. 1xSlots has all kinds of options, each giving the player eye-catching graphics, unforgettable characters and an exciting gaming experience. 1xSlots partners is a great platform with all the necessary tools for webmasters and weekly withdrawals.
Therefore, AffPapa is really excited to have 1xSlots Partners displayed on the directory.

Commenting on the news, David Arutyunyan, Affiliate Manager at 1xSlots Partners said:

“We have only recently joined AffPapa,but we are already seeing the first results. We are very happy to cooperate with AffPapa as we have unlimited opportunities to find interesting partners. We are sure that you can achieve maximum effects with Affpapa.”

AffPapa’s advanced filters and brand-new suite of sections won’t leave anyone bored. Categorize, pick and choose the exact markets you want work with. Everything is set up for users’ inevitable success on the website.

“Collaborations like this reassure that we are achieving the milestones we aim for and that we are on the right path. We’ve been loyal to keeping our operators’ list exciting for affiliates and vice versa. Hence, I’m extremely proud and thrilled to welcome 1xSlot Partners to our platform.” – mentioned Chris Chandler, CEO of AffPapa.

Continue Reading

Affiliate Industry

Puntt Invites Affiliate Partners to Promote Their Esports Betting Platform

George Miller

Published

on

Puntt Invites Affiliate Partners to Promote Their Esports Betting Platform
Reading Time: 2 minutes

 

New esports betting platform, Puntt announces they are recruiting affiliate partnerships to drive player acquisition.

Launching in 2020, esports technology start-up Puntt has been gaining traction in the market as an innovative platform. Puntt seeks to deliver new betting dynamics to esports markets, and their player betting and place betting offer sets them apart from other esports bookmakers. They have a passion for great user experience and a focus on safe, fair, and exciting gambling products for esports fans.

Puntt’s UK license, pool betting product, and bigger odds on offer for all the players set them apart from competitors. They offer esports betting pools for CS:GO and, recently launched, League of Legends. Customers are invited to back the players they love, based on their in-game performance. Puntt’s platform offers markets that won’t be found elsewhere, with more choices and bigger pay-outs on offer through their proprietary pool betting system. Puntt also commits to reinvesting a portion of their revenue back into esports teams, tournaments, and gaming-related charities. Every bet that is made with Puntt goes towards helping a good cause.

With a foothold now in place, Puntt is one of the most exciting esports startups, ready to expand their reach and invite accelerated growth through the recruitment of new affiliate partners. Offering markets that cater to esports fans interests that aren’t available anywhere else, Puntt gives affiliates an entirely new angle to promote to their customers.

Digital Fuel Marketing exclusively manages Puntt’s affiliate programme. Digital Fuel Marketing is an expert iGaming marketing agency that works within the gaming industry to achieve business objectives through digital growth. To join Puntt’s affiliate programme, contact [email protected]

“Onboarding affiliate partners is a crucial step in Puntt’s growth strategy. We are excited to have created a pool betting platform that meets the needs of esports fans and players, enabling our customers to bet on the players they love. The whole team at Puntt are excited to welcome new affiliate partners to offer our exciting new platform to new players,” said Phill Adams, CEO at Puntt.

Puntt is the trading name for RPGG Media Ltd and is based in the UK. The esports platform has been built by a team of gamers, software developers, and esports fans with backgrounds in the betting industry.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.

Kasynos.Online