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Work hard, play hard: Parimatch means business in esports

George Miller

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Work hard, play hard: Parimatch means business in esports
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When Parimatch looks for ambassadors, they favour the bold; Connor McGregor, Mike Tyson, and most recently, Daniil ‘Zeus’ Teslenko. However, while the former two are revered for their physicality, Teslenko is famous for equal shows of fighting spirit in esports – a market that Stepan Shulga, Head of Esports at Parimatch, believes will be in the top three for sports betting by 2021.

Parimatch has shown its ambition to remain at the forefront of the esports betting market with the appointment of Counter Strike 1.6 and CS:GO legend Daniil ‘Zeus’ Teslenko as brand ambassador.

Sticking to its philosophy of signing ambassadors who share the brand’s abundance of fighting spirit, Parimatch’s announcement of Teslenko signifies a continued belief that esports will continue to move up the charts as a sports betting market, and Stepan Shulga, Head of Esports, wants Parimatch to remain a leader of it.

“We have long been at the forefront of the burgeoning esports industry, recognising its growth potential early on and paying it the same amount of attention as traditional sports. A significant proportion of R&D at Parimatch is focused on developing esports features to dramatically enhance user experience, which is why the brand is considered to be one of the top esports bookmakers,” he explained. “Having ambassadors in different sports is a great practice, but we think it’s especially important to have ambassadors that exemplify our values of fighting spirit. Daniil is a unique sportsman, his career spanned two parts of the history of the legendary game Counter-Strike, he was the world champion in version 1.6 and reached the same heights in the current version of CS:GO. To do it twice, in different eras, shows more than just talent; it displays an elite mentality, and that’s why we brought Daniil on board.”

And it’s stars like Teslenko that have been pushing esports to new heights in 2020, with many analysts predicting that it is now on track to becoming the world’s most watched sport. It’s trajectory as a betting market has followed this upward trend, and Stepan expects to see esports overtake many of the more traditional markets by 2021.

“We are sure that esports is already in the top five sports worldwide if we talk about all sports betting globally,” he continued. “Our expectations are to see esports in the top three games in terms of turnover by 2021. The quarantine and global lockdown only strengthened our hypothesis that investing in esports is justified.”

Indeed, Parimatch invested in esports relatively early on in its journey to becoming a fully-fledged sports betting market, and it has found success by focussing on quality over quantity.

“More often, the average rate in esports is higher than in traditional markets, such as football, where naturally there is a much more significant volume,” said Stepan. “In football, it is also more obvious how to engage the audience of an event, and there are thousands of events with thousands of different audiences. In esports, there are much fewer events, and the audience, while large, can be harder to engage. Our challenge is to find the key to the audience, speak the same language with them, and give them the quality of service and product they expect.”

Another challenge for operators that separates esports from traditional sports is the lack of centralized regulation. Stepan explained that in sports, there is a governing force in the form of federations that have an established hierarchy and structure. In esports, there is no such authority yet, and that makes it more difficult for operators to establish a large supply of fixtures for customers to bet on. The events that Parimatch do offer, however, are always backed by reams of data and statistics to provide customers with a full view of the field.

“The most interesting aspect of esports is the accessibility of detailed data; about players, teams, and all sorts of various statistics,” concluded Stepan. “We always give our players the maximum amount of information relevant to them on all devices, as esports fans know how much fine margins can matter when it comes to winning or losing.”

With another natural born winner on its side in Teslenko, Parimatch has shown customers that it remains committed to leading the way in esports, while indicating to the industry that the market is well worth its attention and investment in 2020.

eSports

Martin ‘Deficio’ Lynge is joining the Misfits Gaming Europe team as a director

George Miller

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Martin ‘Deficio’ Lynge is joining the Misfits Gaming Europe team as a director
Reading Time: 2 minutes

 

Misfits Gaming Europe, the European division of Misfits Gaming, has been in the need for some reorganization for quite some time. It’s no secret that the team has been looking for a new director lately and it seems that they’ve identified the right person for that position. His name is Martin ‘Deficio’ Lynge. He has been a part of the industry for quite some time and is considered one of the biggest experts of the European esports industry.

Lynge’s previous experience

Lynge, indeed, is no stranger to the esports world: he was general manager at Origen as well as a European League of Legends Championship series commentator. Basically, he has been a part of the industry for quite some time, and his knowledge can help the team grow even better than ever before.

Ben Spoont, Misfits Gaming Group Co-Founder and CEO, publicly stated his excitement for having Lynge on their team. Not only he has great management skills, which he already showcased in his previous experiences, Lynge will also bring his vision for the future of esports and a strategy to make it happen, something all esports experts and fans should watch closely. Misfits Gaming already did great hires in the US, so we expect lots of great results here too!

What will he do for Misfits Gaming Europe?

Lynge was hired as the director because he is considered the right talent to develop a solid infrastructure and because of his ability to focus on strategic growth. The company has been looking for new ways to expand in the last few years, and Lynge might be the key for that to happen. As such, he will be based in Berlin, where he can be closely in touch with the European team.

Creating the right infrastructure in Europe is something that the team have been aiming to do for quite some time and is considered critical for the growth of the entire Misfits Gaming team, not just in Europe. Based on the new director’s comments, there’s a lot of work going on behind the scenes. They have nothing to announce as of now, but, according to the rumors, Lynge already started working to deliver the best experiences for all users. Having someone as experienced as him is very important and he definitely has the potential to help the team quite a bit.

Conclusion

Lynge coming to Misfits Gaming Europe is a huge, amazing deal, and a great win for the company, especially at a time when the esports industry seems ready to explode, as shown by the constantly increasing number of bookmakers offering odds on esports tournaments. We expect the Misfits Gaming team to benefit quite a bit from this decision, and we are sure that we will soon start to see more and more companies trying to improve their European infrastructure. As the European esports scene is growing, many US-only teams are eyeing European talent and we are seeing them expand. This is great for the industry, and it does show that talent is indeed everywhere and there’s always the potential for a lot of benefits. We have to see how things will expand and evolve, but Misfits Gaming Europe does seem to have a very bright future with Lynge at its helm!

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Guild Esports Signs Sponsorship Deal with European Tech Firm

Niji Narayan

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Guild Esports Signs Sponsorship Deal with European Tech Firm
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Guild Esports, a U.K-based esports organisation co-owned by David Beckham, has signed a three-year, £3.6m sponsorship deal with a financial-technology company based in Europe. The name of the sponsor is not revealed yet.

As per the deal, the sponsor will pay a guaranteed annual fee of £1.1m in the first year, £1.2m in the second year and £1.3m in the third year, equalling a total of £3.6m guaranteed over the three-year term.

The name of Guild’s new sponsor will be unveiled at a “global event” on November 22.

“We are delighted to announce our first major sponsorship deal which will generate significant revenues for the Company. The rapidly growing mass popularity of esports is attracting considerable interest from advertisers and consumer brands, which has generated a strong pipeline of potential business for Guild,” Carleton Curtis, Executive Chairman of Guild Esports, said.

The deal will enable the sponsor to promote its brand and logo through placement on team jerseys, digital overlays on the live-streams of Guild players, as well as other marketing initiatives.

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eSports

Guild Esports Plc Enters VALORANT and Announces Full Team Line-Up

George Miller

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Guild Esports Plc Enters VALORANT and Announces Full Team Line-Up
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Guild Esports Plc (Guild), the global esports team organisation headquartered in London, today announces its entry into Valorant, a competitive 5v5 multiplayer tactical first-person shooter, with the signing of a top-flight roster of professional players who will compete in the upcoming First Strike tournament, Riot Games’ debut esports tournament for Valorant.

Guild’s Valorant team has been acquired from the top-ranked Swedish team Bonk, one of Europe’s most successful Valorant teams. The team was carefully chosen following a rigorous selection process and is comprised of five sought-after players: Yacine Laghmari ‘Yacine’, Malkolm Rench ‘bonkar’, Leo Janneson Leo’, William Sundin ‘draken’, and Filip Gauffin ‘Goffe’. The team’s inaugural competition under the Guild banner will take place at the start of First Strike in early November.

The team has already achieved success, finishing in the top two in the recent Ignition Series and Mandatory.gg Cup tournaments and the players are excited to take the next step and emerge as champions under Guild.

Yacine is a top-tier former CS:GO player who has made waves early on in his Valorant career.

bonkar was Sweden’s first professional Valorant player. He is a former Paladins professional player and has won two Paladins World Championships. He is regarded as one of the best players in the game and is known for producing impressive results.

Leo, aged 16 is a talented emerging player known as “The Young Gun”. He has achieved professional success at a young age.

draken is a tier-one former CS:GO professional player and well known star player with a significant following.

Goffe is a former top CS:GO professional player and Valorant amateur who is widely regarded as an industry “one-to-watch” and is now ready to compete at a professional level.

The finalised Valorant roster marks Guild’s first step into hardcore PC-based esports, following its launch into the cross-platform Rocket League and EA Sports FIFA titles earlier this year.

Guild is developing a talent pipeline in the UK based on the traditional academy model which will see the most able players such as Valorant amateurs scouted by Guild’s talent scout network and coached by industry leaders in order to attain the skillset required to win and take their careers to the next level.

Valorant is a fast-growing esports title published by Riot Games, the renowned developer behind League of Legends. Valorant is followed by a large audience with recent tournaments reported to have recorded over one million viewers.

Carleton Curtis, Executive Chairman at Guild, commented: “Joining the Valorant community is a perfect step for Guild and we are delighted to expand into the new exciting and emerging esports space. Valorant is destined to become a major esport with global reach and deep fan bases and it benefits from the prestige of being developed by best-in-class publisher Riot Games. With these signings, Guild has established itself as a multi-disciplinary esports business and we are looking forward to fielding rosters in new games as we continue to scale and invest in our business utilising the war chest we raised in our IPO.

Valorant is an exciting esport and since its launch this year has already made a big impact on the competitive gaming ecosystem, winning over top pros from established games like Overwatch. We have high ambitions for our top-calibre team in the upcoming First Strike tournament. We are proud to welcome the players to our Guild family where we will coach and support them to become world champions.”

Yacine Laghmari ‘Yacine’, Professional Valorant Player at Guild, commented: “Valorant is one of the most dynamic esports out there and being in Guild’s first Valorant roster is an exciting opportunity. I’m looking forward to playing my part in the future of Guild and the team.

Guild is an organisation with big ambition that is on a path to achieve great things and I’m proud to be a part of that. I’ve always been an ambitious player and want to create a legacy that will last.

Our team has already proved itself at a top level and now the goal is to become world champions.”

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