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Fast Track and BlueRibbon partner on innovative Player Engagement

Vlad Poptamas

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Fast Track adds BlueRibbon’s innovative, product-agnostic jackpot solution to its portfolio of third party Alliances.

Fast Track has been building a portfolio of different integrations to enable operators to manage all aspects of their communications and rewards from within the Fast Track Platform. These diverse ‘Alliances’ include suppliers such as Enteractive, LinkMobility and Red Tiger. The addition of BlueRibbon will be an exciting opportunity for the operators working with Fast Track to add a new form of engagement to their arsenal.

Packaged in a seamless overlay, BlueRibbon supplies powerful and uniquely customizable tools, to increase user engagement and cultivate sustainable loyalty enabling operators to unleash the full potential of jackpots to deliver a superior player experience while driving growth. These tools will now be enabled on the Fast Track platform, allowing Fast Track partners to take full advantage of this integration.

Simon Lidzén, Co-founder and CEO of Fast Track said: “Fast Track is on a mission to Digitalise the iGaming industry by helping operators automate their entire player engagement strategy. Blue Ribbon does excellent work in the gamification space and this will now allow operators access more interesting forms of engagements in their automation agenda. We are delighted to be entering this partnership with them.”

“We are exceptionally excited to be partnering with leading platform and industry innovator Fast Track. This strategic move is testimony to the value of BlueRibbons offerings and reinforces our shared passion for revolutionary gamification tools and superior customer engagement. Our Player Engagement Platform’s out-of-the-box solutions are sure to boost play and player relations, giving Fast Track and its operators the capability to create and manage intuitive gaming experiences at the highest level.”  Dan Fischer, Co-founder, and CMO of BlueRibbon Software.

Latest News

Swansea City Teams Up with The Big Step

Niji Narayan

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Swansea City Teams Up with The Big Step
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Swansea City football club has teamed up with gambling harm reduction charity The Big Step in a trailblazing new partnership.

The Big Step is a football-focused gambling education project and part of the Gambling with Lives charity.

The 18-month Gambling Harms Prevention programme will be delivered by Swans’ fan Nick Phillips, himself a recovering gambling addict.

In addition to the support of the club, the scheme has also been backed by the Swansea City Supporters Trust, Swansea City Community Trust and has been positively received by local MP Carolyn Harris.

“I would like to thank the club and the supporters trust in giving us the opportunity to talk about gambling and, in particular, the harms that are attached with it,” Nick said.

“As a lifelong fan of the club, I am excited about this education project and believe it will have a significant positive impact amongst the fans and the local community.”

James Grimes, senior programme manager at Gambling with Lives and Founder of The Big Step, added: “I am so proud to announce our partnership with Swansea City, whose community scheme is renowned for improving lives.

“As a recovering gambling addict, I am passionate about preventing young people going through the same thing that I did. During 12 years of addiction, football failed to provide adequate warnings or the help that I so desperately needed.

“This partnership will show how football can be a positive social vehicle in preventing and reducing gambling harms in its community through our education, awareness and signposting work.”

Swansea City’s head of commercial, Rebecca Edwards-Symmons, said: “We are delighted to be able to lend our full support to the fine work of The Big Step.

“At Swansea City, our supporters and their welfare are at the centre of our values, so we were quick to pledge our backing to this project, which can help the lives of not just individuals, but their families and friends too.

“Aside from backing The Big Step, this season we have moved away from having a gambling company as our main kit sponsor, which allows our junior Jacks to proudly wear the same shirts as their heroes.

“These are the big steps we are making to help strengthen the battle against gambling addiction.”

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eSports

Rix.GG signs Joonas “Mognus” Salo to Rocket League roster

George Miller

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Rix.GG signs Joonas "Mognus" Salo to Rocket League roster
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Rix.GG, a new esports organisation, announces the signing of Finnish superstar Joonas “Mognus” Salo to its Rocket League roster.

Rix.GG’s Rocket League roster ahead of RLCS X Winter Split will be:

  1. Dan “Polar” Rees
  2. Lorenzo “Dead-Monster” Tongiorgi
  3. Joonas “Mognus” Salo

By signing Joonas “Mognus” Salo, Rix.GG is taking a hybrid approach to both nurture home-grown talent and bolster it with unrivaled expertise in Rocket League. Joonas “Mognus” Salo brings with him a wealth of experience, competing and winning at the highest levels of the esport. Rix.GG hopes the move will lead to the development of a winning team strategy to become one of the top Rocket League teams in the EU.

Jamie Lewis, founder, said: “We [Rix.GG] are doubling down on our efforts to build a top tier team and are delighted to have a world-class talent like Mongnus on board. We feel he is the perfect addition to our budding team.”

Ibrahim Taylor, team manager, said: “Mognus is widely regarded as one of the most capable Rocket League players, someone that has seen great success for many years at the very pinnacle of competitive Rocket League. He also gels very well with the team and the great atmosphere is clear to see. Polar and Dead-Monster are both keen to continue to improve, with the experience and history Mognus brings he is the perfect person for them to combine with to take them to new heights.”

Joonas “Mognus” Salo, said: “I’m happy to be joining Rix.GG as a new third player for its Rocket League team. They take good care of their players, so I know I’m in good hands. Immediately from the first scrim I noticed the potential that Polar and Dead-monster have. With my experience, I hope to bring more consistency to the table

and bring out the best of my teammates. It will definitely take some time, but I hope you can support me and my new team on this journey.”

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Asia

PAGCOR Considers Allowing Casinos to Operate Online Gambling

Niji Narayan

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PAGCOR Considers Allowing Casinos to Operate Online Gambling
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The Philippines Amusement and Gaming Corp (PAGCOR) has confirmed that it is considering a proposal to allow online gambling in casinos.

The regulator said it has received requests from operators to allow online bets from known patrons in order to reduce the financial impact of pandemic-related restrictions.

PAGCOR said the departments involved are currently conducting studies on the proposals.

The regulator is already evaluating the legalisation of streaming sabong events in authorised arenas.

An industry source said the change was likely to be made soon but only for Philippine clients.

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