Playerzpot ropes in ace cricketers Bhuvneshwar Kumar and Smriti Mandhana as Brand Ambassadors – European Gaming Industry News
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Playerzpot ropes in ace cricketers Bhuvneshwar Kumar and Smriti Mandhana as Brand Ambassadors

George Miller

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Bhuvneshwar Kumar, Smriti Mandhana roped in as brand ambassadors by Playerzpot
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Playerzpot, one of India’s leading fantasy sports gaming platforms, today announced the signing of world class performers and cricketers– Bhuvneshwar Kumar and Smriti Mandhana as its Brand Ambassadors. The partnership will see the cricketers in the brand’s upcoming campaigns and promote Playerzpot through engagement activities.

Bhuvneshwar Kumar is an iconic cricketer and an inspiration for the younger generation. Smriti Mandhana herself is world-class performer and connects beautifully with sports, cricket and even female audience. They will anchor the brand with their sports charisma and help in creating a higher brand recall amongst the key target audience.

Founded by the visionary Yogesh Doiphode and Mitesh Gangar in 2015, Playerzpot has witnessed meteoric rise in its popularity and has emerged as one of the most exciting Fantasy gaming sites in the recent times. With over 2+million users, the portal offers its users the experience and thrill of fast paced and dynamic gaming.

Yogesh Doiphode, Founder, Playerzpot welcomes the addition of the cricketing superstars in Playerzpot’s table, “We are happy to welcome the two cricketing greats, Smriti Mandhana and Bhuvneshwar Kumar to the Playerzpot family. It is the beginning of a new innings for the company and we hope to grow aggressively in the Fantasy Gaming arena. Cricket is the game that fuels the interest of Indians at large. We are looking to catch the interest of gaming enthusiasts who are looking for innovative and exciting ways to emulate their favourite sporting icons.”

Expressing his views on the association; Mr. Mitesh Gangar, Co-Founder, Playerzpot said; “A new era is being heralded with the addition of Smriti Mandhana and Bhuvneshwar Kumar in our company. As we aim to surge and strengthen our leadership position in the online Sports-Gaming industry, I believe bringing the iconic players as the face to the brand will resonate with the fans of cricket and gaming. Playerzpot is a beautiful concoction of excitement and thrill of real-world sports and fantasy gaming which allows the players to experience the game on a different level. Our vision is to become a one-point gaming destination in India in the game of skill segment and we are confident about the bright future of this segment.”

Bhuvneshwar Kumar the legendary cricketer adds, “I am a huge cricket fan myself, and I believe fantasy gaming is a growing trend amongst all the gaming enthusiasts in the country. I could associate with Playerzpot instantly and I believe it is the best fantasy gaming site today. This is not just for entertainment but the skill-based gaming platform that offers first-hand experience as well as helps learn fantasy gaming. I am overly excited to be a part of their journey and it will be another opportunity for me to engage with the fans, players and sports aficionados”.

Smriti Mandhana is all praises for the gaming portal and says, “The pandemic had restricted the sports spectator’s thrill limited just to their screens and what better way than Fantasy gaming sites like Playerzpot to feel the real groove. I believe that Playerzpot is a great platform that gets the fans closer to the game and brings out that connect between the game and sports fans well. I am thrilled to be associated as a brand ambassador with this unique and fast-growing company.”

The next few months will be crucial to the company consolidating and growing its brand equity in the gaming market and adding massive numbers of users in the real money gaming segment. Through this engagement, the brand aims to create a unique niche with a responsive customer centric approach. New users are added daily in exponential numbers in the framework of an organic growth trajectory. The referral system portal offers a novel approach to engage gamers and help them earn from the comfort of their homes. The portal affords excitement and fun with security and safety amidst the trying COVID-19 Pandemic time where sports are confined to the screen.

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QTech Games’ premier platform takes another giant step with Evolution

George Miller

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QTech Games’ premier platform takes another giant step with Evolution
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Leading distributor expands its premium portfolio with top games from dominant live-casino supplier

QTech Games, the number-one games distributor across Asia and all growth markets, has announced its latest high-profile partnership with the elite live-casino provider, Evolution.

Under the terms of the agreement, Evolution’s multi-award-winning content suite has been made available to QTech Games clients and their players, adding more punch to a powerhouse platform setting the pace for bringing the best online games to market across emerging territories.

Evolution’s cutting-edge live studio delivers a peerless immersive experience for players, who can now enjoy these engaging, real-time table games (from classics like blackjack, roulette, baccarat and three-card poker to regional favourites such as India’s Andar Bahar) via the flexible QTech platform which offers the fastest integration on the market.

This ever-evolving production line further bolsters QTech Games’ comprehensive catalogue of gaming domains, which offers a complete one-stop shop for global operators.

The deal organically advances Evolution’s worldwide footprint, opening up an array of emerging markets for accelerated growth. As the fastest-growing distributor over the past few years, QTech’s platform is localised for each region with native mobile apps, robust reporting and marketing tools, and 24/7 local-language support.

Ulf Norder, CCO at QTech Games, said: “We’re thrilled to team up with Evolution. Naturally, their stunning live-dealer portfolio needs no introduction. The QTech Games platform is integrated with the best games from the planet’s top providers – and Evolution now stand at the zenith of that mountain with their garlanded games.

“Of course, there’s a huge revenue opportunity for operators due to the fact that live casino remains such an exciting online gaming sector in its own right. Seamless integration equips our clients with best-in-breed live games for their end users. Unrivalled customization options, dedicated tables and native speaking dealers also make it far easier to customise the experience to any specific market needs. Strong growth in casino vertical continues in the face of the pandemic, and we can’t wait to see how these games perform across a range of new markets.”

An Evolution spokesperson added: “This deal seamlessly broadens Evolution’s international scope, unlocking untapped markets from Asia to Eastern Europe and Latin America for diversified growth. Evolution’s unflinching commitment to delivering engaging live-player experiences affords customers, who love these games, the visceral thrill of playing in a real-world casino, while QTech’s peerless localised expertise made them the perfect fit for us.

“QTech Games is a pioneering distributor across Asia and other sometimes-overlooked regions, so we look forward to seeing how our games connect with different and diverse audience sets. Evolution is constantly creating innovative and exciting content with which to offer players the ultimate gaming adventure – it’s entertainment redefined.”

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AFC Announces Sportradar as Official Video and Data Distribution Partner

Niji Narayan

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AFC Announces Sportradar as Official Video and Data Distribution Partner
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The Asian Football Confederation (AFC) has announced an official partnership with Sportradar for worldwide data and associated media rights for major AFC competitions for the cycles 2021-2024 and 2025-2028.

Under the new agreement, Sportradar becomes the Official Video and Data Distribution Partner for major AFC national team and club competitions. The contract spanning eight years, allows Sportradar to use and distribute audio-visual content and AFC match-related data.

“We welcome Sportradar as our official video and data distribution partner. The agreement will bring AFC football closer to an ever-growing international fanbase and consumers,” Dato’ Windsor John, General-Secretary of AFC, said.

“We are proud to partner with the AFC in this watershed moment for Asian football. With the importance of Asia, we believe that this agreement is a strategic opportunity that will provide Sportradar further leverage in the region with a sport that is growing exponentially in terms of participation and viewership. This puts us in an unrivalled position that will showcase a wider range of services we have to offer to engage more sports rights holders in the region,” Carsten Koerl, CEO of Sportradar, said.

“Innovation has always been key for the new era of Asian football. Enabling AFC data and related media to be distributed in real time and with minimum delay is key in enhancing the fans’ experience, which in turn positively impacts the value of AFC football,” Patrick Murphy, Board Member and CEO at Football Marketing Asia (FMA), the exclusive commercial partner of the AFC for the rights cycles 2021-2024 and 2025-2028, said.

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Malaysia’s Number Forecast Operators Close Outlets in MCO Areas

Niji Narayan

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Malaysia’s Number Forecast Operators Close Outlets in MCO Areas
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Malaysia’s number forecast operators (NFOs) have closed their outlets once again due to an increase in Covid-19 cases and new restrictions implemented by the Malaysian government.

Sports Toto Malaysia Sdn, Magnum Bhd and Pan Malaysian Pools Sdn have shut betting outlets in areas affected by the government’s movement control orders (MCO).

The orders affect the states Penang, Selangor, Melaka, Johor and Sabah, as well as the federal territories of Kuala Lumpur, Putrajaya and Labuan. Outlets will remain closed until at least January 26. Business in other regions will continue as normal.

Sports Toto and Magnum said draws will proceed as usual. Sports Toto has encouraged customers to buy advance draw tickets or buy tickets on non-draw days to reduce physical contact at its outlets.

Only one company, Da Ma Cai, announced the suspension of its draw and said refunds will be made upon production of original tickets when its betting shops resume operations in MCO areas or via its mobile app.

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