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The smart move: Embracing AI in Lottery

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Custom Group: how state lotteries embraced mobile solutions
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With Covid-19 waking up the more traditional lottery operators in the industry to the benefits of offering tickets online, Ade Repcenko, CEO of Spinola Gaming, explains how the digitisation of lotteries can empower operators with a data-driven promotional strategy powered by cost-effective artificial intelligence (AI).

In the past few months, companies which were reluctant to embrace technology were put into a position where they needed to look into ways of reaching their customers digitally. The digital transformation which would have taken the lottery industry another 5 years has been sped up, as companies now realize the importance of being able to reach their players across virtual mediums.

Embracing technology is the difference between looking completely out of touch, or being ahead of the curve. It is vital, especially in today’s market, for lotteries to be accessible and available online using the latest technology, and taking a data and intelligence-led approach is key.

Digitisation brings with it a lot of data. Powerful, rich data that artificial intelligence (AI) can help aggregate, analyse and transform into relevant and understandable data sets that can be used to inform and give insight on players and their preferences.

Harnessing the power of AI in this way helps operators understand their players better and enhances their user experience through analysis and segmentation, creating a real-time personalised experience for each and every player.

Getting a unique and customized service is key to driving customer engagement, satisfaction and ultimate loyalty to the brand. AI-assisted targeted messaging could therefore be used for smarter ad and offer serving to current lottery players. This works by identifying valuable customers based on their ticket purchase habits, and showcasing offers that would be of particular appeal to them. Buy one get one free and other traditional lottery promotions do work, but taking on a personalised real-time digital promotion tactic has proven to work much better, generate a significant ROI, and keep more players active after large jackpots are won.

This has been shown by operators such as Camelot, who through a hyper-targeted campaign, offered every casual Mega Millions player of the Illinois Lottery a free line of Lotto when buying a line of Mega Millions. To be able to offer the promotion, Camelot needed to know a wealth of information to fuel their AI so that it understood players and responded with the right message or promotion at the right time. Thanks to using such a personalised strategy,  the players who were offered a free line of Lotto in the hyper-targeted campaign were twice as likely to continue playing after the MegaMillions jackpot was won when compared to a control group, and the campaign delivered an ROI of $8.89 for every $1 invested by the Lottery.

Keeping players active long-term, even outside of huge jackpots is the target of every lottery. AI can help lottery providers achieve this by moving away from generic marketing tactics, and instead adopting a data-driven targeted approach. A prime example of this occurred after Camelot’s $400m Mega Millions Jackpot for the Illinois Lottery was won on June 9, 2020. Active online lottery players in Illinois promptly dropped 22 percent the following week, as is to be expected after a large jackpot is won, however, assisted by AI, the Lottery was able to double active players in the week following the Mega Millions Jackpot win. This specific campaign reportedly achieved an incremental sales rise of over $10 for every $1 invested for the operator.

The lottery market is anticipated to surpass $353.1 billion by 2026, and researchers say that within a few years most customer-brand interactions will be supported by AI technology in some way or other. There is a huge opportunity to use AI to find cost-effective long-term solutions which would support the ultimate growth of the lottery sector.

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Fast Track welcomes PolarLotto: taking online lotto in Sweden to new heights

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Malta, 28th March 2024 – PolarLotto, a leading provider of lotto betting services in Sweden, has just announced a strategic partnership with Fast Track, a leading provider of CRM solutions designed specifically for the iGaming industry. This collaboration aims to propel PolarLotto’s expansion from offline to online offerings, bringing the excitement of the world’s biggest lotteries to Swedish players in a safe and responsible manner.

PolarLotto prides itself on its commitment to transparent and ethical gaming practices, with a focus on player safety and responsible gaming. By teaming up with Fast Track, PolarLotto aims to leverage cutting-edge technology to expand its business model from traditional to online, ensuring a seamless and engaging experience for its customers.

Commenting on the partnership, Benjamin Burstein, CEO of PolarLotto, expressed enthusiasm about the possibilities ahead, stating, “We are excited to embark on this journey of transforming our business with the latest technology and automation tools provided by Fast Track. As we transition to the online space, we are confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalised experiences will enable us to better serve our players and achieve our business objectives.”

Fast Track also expressed confidence in the partnership, highlighting the potential for exceptional results through its Singularity model, which uses AI and machine learning to deliver tailored content to players, at the right time and through the most effective channel. “We are thrilled to partner with PolarLotto and support their online expansion,” said Simon Lidzén, CEO and co-founder of Fast Track. Our tools are designed to empower lean teams to achieve remarkable results, and we look forward to helping PolarLotto maximise their online presence and engagement.”

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Red Bull Gaming premieres ‘Memories of CS:GO’ documentary highlighting the game’s early years

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As the CS2 PGL Major in Copenhagen is set to kick off, Red Bull Media House will unveil a captivating feature-length documentary, “Memories of CS:GO – The Early Years,” an ode to one of the most influential games ever made.

This film takes viewers on an immersive journey through the origins and evolution of Counter-Strike: Global Offensive (CS:GO), featuring personal accounts and defining moments from several of the most legendary figures of the game.

The 90-minute documentary, narrated by Counter-Strike commentator Henry “HenryG” Greer, chronicles the remarkable trajectory of CS:GO, from its grassroots beginnings to becoming a global esports phenomenon.

Produced by Red Bull Media House, the film captures the essence of the game through the eyes of its most well known players, including Olof “olofmeister” Kajbjer Gustafsson, Patrik “f0rest” Lindberg, Richard “shox” Papillon, Gabriel “FalleN” Toledo, and Jarosław “pashaBiceps” Jarząbkowski, among others.

The documentary’s release is timed to precede the playoff stage of the PGL Major Copenhagen, scheduled for March 26, 2024. It will premiere on Red Bull Gaming’s YouTube channel at 21:00 CEST, offering viewers worldwide an insider’s perspective on the beloved game.

Event Details:

  • What: Premiere of “Memories of CS:GO – The Early Years”
  • When: March 26th, 2024, at 21:00 CEST
  • Where to watch: Red Bull Gaming’s Youtube Channel
  • The “CS:GO Memories” documentary can be viewed shareit.redbull.com

 

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Ten Square Games ready for a new development opportunities in 2024

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2023 ESPI package

The following documents in pdf format are equivalents of the official Consolidated Financial Statement which were reported in ESPI (download in the zip file above)

2023 Consolidated Financial Statement

2023  Management Board Report on Activities

Independent Auditor’s Report on the Audit of Annual Consolidated Financial Statements

Link to the stream

Link to the chat with individual investors

Presentation

Factsheet

Financial data

Transcription of the conference and Q&A session

For complete press release visit tensquaregames.com

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