Lachlan Thomson joins Luckbox as Head of Performance Marketing

Esports betting platform Luckbox has appointed Lachlan Thomson as Head of Performance Marketing.

Thomson joins the Isle of Man-based company having most recently worked at fellow esports betting site Unikrn as Head of Brand Communications.

Thomson will be tasked with helping scale up Luckbox’s marketing efforts as the company targets continued growth in Q4 2020 and beyond.

Luckbox announced in July that its oversubscribed funding round closed on $5.0m CAD ahead of an expected listing on Toronto’s TSX Venture Exchange.

Thomson said: “I’m relishing the chance to work with such a young brand. Being able to shape the brand growth in a competitive world is something that I am looking forward to facing.

“I love how esports is ever-evolving and there is always something fresh and new coming on to the scene. It is developing in front of our very eyes and to be involved on the forefront of that world is such an exciting place to be.”

Thomson has more than seven years’ experience in the gambling industry, having worked with Australia’s biggest wagering company Tabcorp and Luxebet.

Luckbox CEO Quentin Martin said: “We’re thrilled to welcome Lachlan to Luckbox. He has a strong background in the egaming industry and brings highly relevant skills and knowledge to our team thanks to his time with Unikrn.

“We have enjoyed phenomenal success in 2020 and we have made no secret of our plans to accelerate our growth aggressively for the remainder of the year and beyond and Lachlan will play an interesting role in doing so.”