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BetGames.TV continues South Africa push with Sunbet deal

George Miller

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BetGames.TV continues South Africa push with Sunbet deal
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Full live dealer portfolio available to Sunbet customers via Bede integration

BetGames.TV, the leading live dealer betting games supplier, has further expanded on its African footprint following a deal with leading operator Sunbet.co.za.

The partnership will see Sunbet’s players gain access to BetGames.TV’s portfolio of live dealer content, including titles such as Wheel of Fortune and War of Bets, as well as its recently enhanced lottery offering, proven to greatly drive operator revenue across the continent.

Sunbet will integrate the catalogue via the Bede platform, which will guarantee that BetGames.TV’s content will be fully optimised for both delivery and the end user, while Bitville Gaming will project manage the initial launch.

BetGames.TV content is already hugely popular in South Africa, and this deal with Sunbet will see it cement its position as one of the leading live dealer suppliers for regulated markets in the region.

Commenting on the deal, Richard Hogg at BetGames.TV said: “Sunbet.co.za’s brand has a huge following in Africa and we’re looking forward to delivering our full portfolio of live dealer content to its players across its online and retail network.

“Our cutting-edge, in-house products have been tailored to the bespoke requirements of the market in recent months and we’re very confident that Sunbet’s players will enjoy the varied suite of engaging games covering a variety of risk types now available to them.”

Nitesh Matai, GM at Sunbet, added: “Online gaming is booming in our region and BetGames.TV will be an ideal partner to help deliver live dealer content to players, whether in the comfort of their own homes or within our land-based estate in the nearest future.

“Sun International strive to offer the best, most entertaining games around and there’s no doubt that this partnership, facilitated through Bede’s platform, will confirm our position as one of the leading entertainment providers in South Africa and beyond.”

Dedicated to developing innovative live betting products, BetGames.TV earned the highly acclaimed Rising Star in Casino Innovation at December’s SBC Awards, as well as being shortlisted for five categories at this year’s EGR B2B Awards.

 

Africa

BTOBET ANNOUNCES STRATEGIC PARTNERSHIP WITH YELLOWBET

Zoltan Tundik

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Cameroon-based betting site to be powered by Neuron 3 platform

BtoBet will be strengthening its presence in Africa announcing a strategic partnership with iGaming group Yellowbet to power its Yellowbet Cameroon brand with the Neuron 3 platform. The deal encompasses the operator’s digital channels. The partnership also allows Yellowbet to migrate its other brands in Africa to BtoBet’s advanced betting and gaming platform.

Seeking to deliver a tailored user experience to its players, Yellowbet will be delivering a wide range of content including local and international sports betting which includes live sports events, online and live casino, jackpots and a wide range of virtual sports.

I am pleased that Yellowbet have chosen BtoBet and the Neuron 3 platform to power its brand in Cameroon. Throughout the years BtoBet has transformed itself into the primary gateway for operators seeking to expand into Africa without having to adopt a one size fits all approach. Our in-depth knowledge of the regions and their various micro-elements, such as the varying player betting behaviours, enable us to help all our partners to position themselves in an optimal position and deliver a betting experience that reflects their brand. I am positive that Cameroon will be the first of many more success stories with Yellowbet,” states Sabrina Soldà, BtoBet’s Chief Marketing Officer.

We take great care of our players and BtoBet, with its Neuron technologies, constituted the ideal technological partner for us to provide a betting experience that would enable Yellowbet to tailor the UX according to the different player profiles. I am looking forward to collaborate with BtoBet and to increase our brand value through their vast wealth of knowledge of the African iGaming industry,” states Nkurunziza Dominique, Yellowbet Cameroon’s Country Manager.

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Africa

Multichoice Acquires 20% Stake in Betking

Niji Narayan

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Multichoice Acquires 20% Stake in Betking
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South African pay TV operator Multichoice has paid R1.3 billion ($81 million), and may still make more payments of R500 million, to acquire a 20% stake in the Nigerian sports bet company BetKing.

In a brief interim statement, it stated that the first payments were an upfront investment with Multichoice valuing BetKing at a minimum of R6.5billion ($31 million). The additional payment was dependent on earn-out targets which is undisclosed and lasting till the end of 2023.

BetKing which has been described by Multichoice as Pan-African and has, however, only had significant betting operations in Nigeria and Ethiopia. As of June 2020, they began operations in Kenya and bagged a sponsorship deal in the soccer league.

Multichoice stated that the deal is intent on pushing forward the revenue prospects by introducing new products and services that will create more growth opportunities.

However, Multichoice has no intention of making continuous payments to hold rights on European soccer. The partnership with BetKing is expected to push more prominent African players into the gambling industry.

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Africa

Sahara Games launches with Pronet Gaming across Africa

George Miller

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Sahara Games launches with Pronet Gaming across Africa
Reading Time: 2 minutes

 

New omni-channel platform partnership set to fuel major expansion

Leading African operator Sahara Games has rolled out a full omni-channel solution with next generation platform provider Pronet Gaming.

The innovative offering, which made its debut in Uganda this week and will roll out shortly in Kenya and Nigeria, includes both new online sportsbook and casino, as well as retail, platforms that feature their own UI and UX.

Pronet Gaming’s full suite of sportsbook solutions includes 35,000 live events a week, full and partial cash out, live match tracker and statistics, fast, accurate data, and a full risk management service to provide Sahara Games’ sports-mad customers with all they could want.

Its online casino content includes a catalogue of over 6,000 slots, table games from nearly 70 of the world’s best performing studios, and number games that are tailored to specific African markets.

Colin McDonagh, Pronet Gaming’s Chief Sales Officer, said the launch would provide the brand with a unique offering in a number of important markets and would throw down the gauntlet to its rivals.

He added: “Sahara Games now has an online and retail platform that will take them past the competition and give them a solid, dependable base upon which to create significant commercial growth.

“As an operator it is so important to not only have all of the modern tools and products at your disposal but to be able them to showcase them in your own unique way. We are really looking forward to delivering this for them.”

Jeff Halloran, CEO of Sahara Games, said: “Many platform providers don’t understand the African market and wonder why players don’t engage, so we were careful to choose a solution that provided the features they want and adapted to their demands.

“We assessed dozens of platforms and chose to partner with Pronet Gaming primarily because they understood the flexibility we required. Thanks to their platform, we plan to offer creative features to the African market that have never been seen before.”

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