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EveryMatrix Press Releases

EveryMatrix signs RGS Matrix partnership with FunFair Games

George Miller

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EveryMatrix signs RGS Matrix partnership with FunFair Games
Reading Time: 2 minutes

 

EveryMatrix’s remote gaming server RGS Matrix has signed an agreement with innovative new game studio FunFair Games.

The agreement will enable FunFair Games to distribute its new multiplayer game content through RGS Matrix’s ‘out of the box’ server, known for its open architecture, consistent deployment, and quick content integration.

FunFair Games, formed out of the pioneering blockchain group FunFair Technologies, has a vision to develop a new genre of multiplayer games for a new generation of gambler. RGS Matrix’s ability to quickly and cost-effectively develop support for these new multiplayer games, as well as its impressive distribution potential, were critical factors in finalising the deal.

The deal will also see the FunFair Technologies brand distribute its existing portfolio of more traditional games, which had previously been available solely to blockchain players.

Mathias Larsson, Managing Director of RGS Matrix, said: “Although we’ve signed various RGS Matrix agreements to date, this one with FunFair Games stands out in its goal to introduce a new gaming vertical to the iGaming sector.

“This partnership has required industry-first features to be added to our RGS technology, demonstrating our adaptability as a studio partner and our commitment to effectively delivering the best, most innovative games content to our operators.”

Lloyd Purser, COO of FunFair Games, said: “Working in crypto for so long, we identified a clear gap in the market for specific styles of simple, yet truly engaging multiplayer igaming content, so it was a logical decision to set up the new FunFair Games brand to pioneer that.

“We scoured the aggregator market for a partner who could support our needs, and RGS Matrix’s excellent distribution and the ability to easily adapt their platform for our multiplayer games made it a clear winner.

“We’re also keen to broaden the reach of our other games brand, FunFair Technologies, pushing the considerable content portfolio we’ve developed over the years. There’s a lot more to come and we’re excited to get our first games of this partnership to market. Make sure to watch this space!”

EveryMatrix Press Releases

EveryMatrix expands global footprint with new Miami office

George Miller

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EveryMatrix expands global footprint with new Miami office
Reading Time: 2 minutes

 

Technology supplier EveryMatrix is thrilled to announce the opening of its new commercial hub in Miami, Florida. Led by industry veteran Erik Nyman, President Americas at EveryMatrix, the new office seeks to expand the company’s global footprint in the US and LATAM markets.

Located in the Brickell area of Downtown Miami, near major business and leisure landmarks, the new EveryMatrix commercial hub is set to coordinate the company’s activity in the US and LATAM markets and establish the organization as a trusted supplier in the region.

Ebbe Groes, Group CEO of EveryMatrix, says: “Entering the US market is one of our major objectives this year and having feet on the ground there is essential. I’m confident that Erik will give shape to EveryMatrix’s US ambitions and drive forward this expansion process with a lot of dedication. I’m looking forward to bringing on-board brilliant people in our Miami office and I wish Erik and his team good luck.”

Erik Nyman, President Americas at EveryMatrix, comments: “Opening up EveryMatrix’s Miami office marks a new era of the company’s success story. We have the industry’s most complete offering from microservices to full turnkey platform, sports, casino, and everything in between. The product strength and future roadmap make me confident that we will break new ground in the Americas. We are building our team in Miami and are excited to further engage with customers and will announce several market entries in the coming months.”

In November 2020, EveryMatrix filed the application to New Jersey Division of Gaming Enforcement for a license for the company’s iGaming Integration Platform, CasinoEngine.

Erik Nyman joined the company’s Leadership Team in August of 2020 and has the role of leading the establishment of EveryMatrix’s US presence. With more than 10 years of experience in iGaming, Nyman will oversee the team’s commercial activity, recruit new talent and begin the process of acquiring new US clients.

Established in 2008, EveryMatrix is a pure B2B tech provider for the iGaming industry. The company employs over 530 employees in 9 countries: Malta, Romania, Ukraine, Spain, Armenia, Norway, China, Thailand, and now the US.

 

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Affiliate Industry

PartnerMatrix releases Top Affiliate Networks Report 2021

George Miller

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PartnerMatrix releases Top Affiliate Networks Report 2021
Reading Time: < 1 minute

 

Affiliate software provider PartnerMatrix publishes the Top Affiliates Networks Report 2021, an in-depth analysis of the most popular and trustworthy affiliate networks and media within the iGaming space. The report gives casino and sportsbook operators a full view on affiliate media, allowing them to find and initiate partnerships with relevant affiliates.

The Top Affiliates Network Report helps operators answer essential questions such as:

  • Which are the most popular iGaming affiliate platforms?
  • How to find the perfect match for your brand’s needs?
  • How can operators assess the potential of affiliate networks?
  • What types of traffic and activity can you expect?

 

The fast development of the iGaming industry has positively impacted affiliate media and networks over the years, helping both established and niche affiliates grow at a stable rate and build substantial gaming communities around their platforms.

With a high return of investment in iGaming, the data gathered from PartnerMatrix’s vast network of over 60,000 gambling affiliates shows that the average CPA varies around $50-$100 per acquisition. As a proven marketing channel in many industries, the search interest for affiliate marketing is up over 200% since 2015, which shows that the industry is expanding at a healthy pace.

Levon Nikoghosyan, PartnerMatrix CEO, says: “When operators are looking for business opportunities, they have to focus on networks and media to promote their platforms. The new tech we have at our disposal allows operators to find media and affiliates based on their regions of interest, business model, expectations, and this report aims to show a glimpse of the market and help them find relevant partners who are already vetted by our team.”

Download a free copy of the report: https://everymatrix.com/top-affiliate-networks/.

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EveryMatrix Press Releases

Luckbox and EveryMatrix expand partnership with live sports solution

George Miller

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Luckbox and EveryMatrix expand partnership with live sports solution
Reading Time: 2 minutes

 

Esports-first gaming operator Luckbox has enhanced its offering by making available a selected range of live sports via B2B supplier EveryMatrix.

Luckbox and EveryMatrix started their partnership in 2019 when Luckbox launched into esports betting with OddsMatrix, the supplier’s competitive sportsbook platform. Since then, the Isle of Man-based operator has experienced tremendous success with increasing popularity among esports bettors.

The agreement allows Luckbox to expand its reach to over 105 traditional sports. Each month players will have 85,000 pre-match events, 70,000 live events, and 450 types of bets for these traditional sports. Sports fans will also be able to enjoy key features including bet builder and cash out.

Luckbox’s parent company Real Luck Group Ltd began trading on the TSX Venture Exchange in Toronto in December last year under the ticker LUCK and is targeting continued rapid growth in 2021.

Quentin Martin, Real Luck Group Ltd. CEO, said: “The timing of this announcement could not have been better as the Super Bowl, the largest sporting event in the United States and a top 5 event globally, gets underway this week. Our partnership with EveryMatrix allows us to roll out the functionality with the Australian Open tennis and rugby union’s Six Nations on to the Luckbox platform following Super Bowl LV.

“Luckbox is a world-leading destination for esports betting, but we know most of our players also love traditional sports. This new functionality means they can bet on hugely popular sports such as soccer, basketball and hockey from the convenience of Luckbox – a single and secure platform that now integrates esports and traditional sports betting. On behalf of Luckbox, I want to thank EveryMatrix for helping us integrate traditional sports betting into the Luckbox platform.”

OddsMatrix Sportsbook is a time-tested solution within the iGaming space. Boasting high-availability, scalability and modern architecture, the solution offers a massive sports and esports coverage to over 25 bookmakers.

Ebbe Groes, Group CEO of EveryMatrix, commented: “The team here at EveryMatrix is very happy for Luckbox’s progress. Our partnership has proven to be a success story and our excellence within esports absolutely owes a great deal to working with Luckbox. Adding live sports will help address a broader audience, bring over more punters and introduce them to this new and exciting world of esports while providing some diversity.”

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