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MST enlists XB Net to drive engagement with premium North American racing

George Miller

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MST enlists XB Net to drive engagement with premium US racing
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Italian white-label provider rolls out U.S. horse racing to its extensive network in new agreement with leading Stateside supplier


XB Net, the leading provider of premium content for North American horse racing, has signed a new distribution deal with Italy’s premier white-label platform provider, MST (Media System Technologies).

The agreement seamlessly adds XB Net’s supply of live pictures, data and fixed-odds betting services – from an unrivalled network of North American tracks – to MST’s own burgeoning suite of products from over 200 racecourses on four different continents.

XB Net’s end-to-end solution, drawing from a deep stateside well that covers approximately 90% of U.S. racing, grants access to many of the world’s most prestigious horse races – including Triple Crown events at the Belmont and Preakness Stakes, the Pegasus World Cup and the forthcoming Breeders’ Cup (6-7 November).

This daily schedule of engaging content, which neatly complements Italy’s domestic racing action, provides MST with a reliable source of fast-settling betting opportunities between 18:00 and 05:00 CET. This immersive action is proven to capture and retain the attention of audiences during competitive digital-entertainment cycles, driving new revenue streams for ongoing partnerships and new clients.

MST’s proprietary platform can now support its clients (including Eurobet, Goldbet, Sisal, BetFlag, SKS365, Lottomatica and the Microgame network) with an authentic 24/7 horse racing service which plugs the gaps on a fragmented betting calendar. Its platform harnesses everything required to run a responsible horse racing business across online, mobile and retail.

XB Net is the pacesetter for live North American horse racing content, providing rights, betting data, live broadcast and video streaming on behalf of its growing global portfolio of partners. Harnessing low-latency feeds from more than 2,500 meetings, showcasing over 25,000 races per year, North American racing is delivering fan engagement across global markets as operators bid to fill the void on a stop-start schedule for live sport.

Moreno Tanfani, Head of Horse Racing Business at MST, said: “For Italian operators, U.S. racing represents a great opportunity to expand their offering beyond traditional fixtures and is already proving a major boost for acquisition and retention with those clients who’ve been the first to take it. Their players have quickly seen the added fun and value that US racing brings to the betting experience, providing a trustworthy and regular flow of rapid-cycle opportunities.

“Thanks to some recent amendments in our domestic framework, we were delighted to go straight to the rights holder in XB Net for a seamless platform integration. On top of that, their intuitive marketing packages and content make the betting experience both intelligible and exciting for any unfamiliar end users.

“After Italian restrictions on broadcasting horse racing from overseas were belatedly eased last year, international content is growing in its appeal and assimilation. In fact, XB Net now represents 20% of the MST network’s total turnover, including Italian races.

“XB Net is now helping MST meet the demands of any kind of player, allowing our partners and their customers to enjoy the best live racing from around the world 24/7. It’s a boon for both increased betting activity and engagement.”

Simon Fraser, Senior Vice President of International at XB Net, added: “Wherever you set your scene in the world, delivering the right content at peak leisure-times remains paramount during a period of great variability on any sportsbook tab. XB Net’s wide range of low-latency racing solutions and racetracks is now ensuring the requisite flexibility for MST and their impressive rollcall of operators, and we’re delighted with this progressive partnership.

“While it’s always great to plan globally, you need to remember to deliver a flexible enough solution that works locally. Live, premium daily sport is ostensibly an easy sell wherever you are in the world, particularly in the current climate. However, if that sport’s betting markets are consistent and the framework familiar to customers, and the timing matches up well with local leisure periods, then traction will take hold more quickly and prove long-lasting.”

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Videoslots adds AGS content

Zoltan Tundik

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Photo by Headway on Unsplash
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Platform-to-platform deal boosts Videoslots’ games portfolio

Players at Videoslots are now able to enjoy AGS’ wide range of engaging slots as the operator looks to boost its market-leading portfolio of games.

AGS’ team of talented developers is responsible for a host of entertaining titles, including, Golden Wins, Fu Nan Fu Nu, Rakin’ Bacon!, Longhorn Jackpots, Pharaoh Sun and Capital Gains.

William Ahlberg, Head of Commercials at Videoslots.com, said: “These are exciting times for players at Videoslots and our collaboration with AGS will only take that up another level.

“We pride ourselves on providing them with the best and widest range of innovative and original content, and the addition of AGS’ popular and high performing games is a real boost to our portfolio.”

Matt Reback, Executive Vice President at AGS said: “We are delighted to have agreed to this partnership with Videoslots. They are a true innovator and very forward-thinking, so we look forward to a long and successful relationship.

“We’re proud of the games we’ve created and it’s great that more players will now be able to enjoy them on such a popular site.”

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eSports

ESforce and Skillbox announce partnership

Zoltan Tundik

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Photo by ELLA DON on Unsplash
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Within the partnership, ESforce esports holding and Skillbox online university are planning to start a special training course on esports professions. The teaching staff will include well-known practicing industry experts, with some ESforce specialists among them.

Denis Tatiankin, Team Lead of Games department at Skillbox:

“We are pleased to develop such a promising area as esports with the leader of the industry in Russia. This will let us create not just an ordinary course, but a whole esports ecosystem with a number of branches in our online university. Thanks to the top experts of the holding and to other invited specialists for their trust. Together we will develop esports even more!”

Sergey Barkhudaryan, commercial director of ESforce Holding:

“Soon we will be able to show you this useful educational project, which will help dozens of people immerse themselves in esports just from scratch. Skillbox and ESforce collaboration helps to answer one of the most common questions about esports careers — “where can I study to make my way into the industry”. Follow our announcements!”

Also, Skillbox online University will become a partner of the second season of the EPIC League in Dota 2, which runs online from November 12 to December 13. During the finals the brand will be integrated into the Russian broadcasts of games held by RuHub studio.

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Australia

TABCORP ORDERED TO PAY $30,000 FOR ADVERTISING BREACH

Zoltan Tundik

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Tabcorp CEO David Attenborough to Step Down
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Gambling giant Tabcorp has been convicted and ordered to pay $30,000 in fines and costs for publishing an inducement to gamble or open a betting account on Instagram.

The penalty was handed down in Sydney’s Downing Centre Local Court on 25 November after Tabcorp pleaded guilty to breaching NSW gambling laws.

On 14 December 2019, a former Tabcorp betting account holder received a gambling advertisement offering bonus bets from Tabcorp on his Instagram account via Instagram Stories.

Further investigations by Liquor & Gaming NSW revealed that Tabcorp had run an advertising campaign on 13 and 14 December via Instagram Stories to Tabcorp account holders.

However, details of 900 NSW residents who had closed their Tabcorp accounts had also been provided to Instagram’s parent company Facebook for the advertising campaign.

Under the NSW Betting and Racing Act, it is illegal to publish gambling advertisements that includes any inducement to participate in gambling or open a betting account.

The company said the details of 900 people had been included as a result of inadvertent human error.

In her judgment, Magistrate Erin Kennedy said she considered that some of the 900 may have closed their Tabcorp accounts because they had a gambling problem and these people should not have been exposed to these advertisements.

Magistrate Kennedy further stated that Tabcorp’s compliance history did not assist it and that the conviction should serve as a general deterrent but also a specific deterrent to ensure Tabcorp complies with the legislation.

Tabcorp was convicted, fined $18,000 and ordered to pay $12,276 in legal fees.

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