Yas Marina Circuit-based team ready to compete against prestigious field of esports squads in five-round championship 

Galaxy Racer (GXR), one of the fastest-growing esports, lifestyle and entertainment organizations in the world, headquartered in Dubai, has announced the appointment of Zoey Ng as the Regional Marketing Manager for Southeast Asia.

Ng will lead the best-in-class regional marketing initiatives in Southeast Asia for both Galaxy Racer and Nigma Galaxy, the competitive esports division of Galaxy Racer. She will be working closely with respective local marketing managers, focusing on the company’s aggressive expansion across the Southeast Asian region.

Ng previously handled the social media presence across Yahoo Esports Southeast Asia & FSL, Southeast Asia’s premier women gaming circuit. She executed the marketing activations over various PC & mobile esports titles for FSL.

She was previously the Marketing and Business Development Executive at SelectStart Pte Ltd, a Singaporean-based esports consultancy agency, where she executed the B2B & B2C marketing initiatives. She conceptualised and curated content featuring esports players and talents in Southeast Asia across several game titles such as Dota 2, VALORANT, League of Legends: Wild Rift, and Mobile Legends: Bang Bang for Yahoo Esports Southeast Asia.

Ng is an avid gamer of Dota 2 and League of Legends: Wild Rift and loves to watch VALORANT during her free time.

Galaxy Racer was founded in 2019 and currently has over 100 content creators across Middle East North Africa (MENA) and Southeast Asia (SEA), amassing over 370 million followers and generating over 2 billion monthly views.

Nigma Galaxy, the merger between Team Nigma, champions of Dota 2 The International 7, and Galaxy Racer, will be leading the competitive esports team division, with an impressive roster of twelve esports teams in Dota 2, League of Legends, CS:GO, Fortnite, PUBG Mobile, BGMI and Free Fire, with over 60 male and female esports athletes from over 20 countries.

Mitch Esguerra, Southeast Asian Operations CEO of Galaxy Racer commented, “As the rising content powerhouse in the region, Galaxy Racer equally places efforts on getting the best internal talents in the field, Zoey, and her work are some of the most notable marketing initiatives I’ve seen, her skillset combined with her natural creativity will definitely add value to what Galaxy Racer brings towards the communities we’re present in now and in the near future. With Zoey’s marketing leadership in the region, the esports and gaming community of Southeast Asia can expect a lot of great things from Galaxy Racer in the coming months.”

Allan Phang, CMO of Galaxy Racer commented, “Zoey brings along a wealth of marketing experience to the esports community, which we recognize and value her talent. I’ve personally seen her marketing activations and she’s definitely the best of the best in the esports industry. As Galaxy Racer pushes forward with our aggressive expansion plans, having a regional leader to spearhead our marketing activations across the group is imperative. We look forward to having Zoey onboard with us. Welcome to our galaxy!”

Zoey Ng, Regional Marketing Manager, Southeast Asia of Galaxy Racer commented, “Allan and Mitch gave me a great overview of Galaxy Racer’s strategic goals and direction and it certainly aligns with my career aspirations as well as areas of interest. Previously being in the news and media for esports, I am impressed on how fast the organisation has expanded into Southeast Asia in the last quarter – results do speak for itself! I’m more than excited to embark on this new journey to bring Galaxy Racer to greater heights through strategic marketing initiatives across Southeast Asia. With the recent merger with Team Nigma for our competitive esports division, Nigma Galaxy, I am confident to share that there’s more to come, so watch out for us!”

Galaxy Racer is creating a true 360-degree esports, gaming, content and lifestyle brand. Their group company, Riva Technology and Entertainment (RTE), have secured a strong streak of acquisitions, partnerships and brand licensing deals, including the iconic comic book series publisher Dark Horse Comics, with RTE producing multiple mobile games based on the massively successful The Umbrella Academy comic books and Netflix series.

Earlier this year, RTE invested in multiple companies including SUB2r who produce broadcast-quality streaming video cameras, Recast an over-the-top (OTT) platform, BBox Sports an Augmented Reality company, the leading games publisher Rogue Games and OKLetsPlay, the leading platform for players to compete each other in competitions against other players across the world.

RTE also owns a majority stake in global games producer Firefly Games, who have experience working with major studios and brands for world-renowned intellectual properties (IP) from Dreamworks Animation, NBC Universal, Skydance Media, and now MGA Entertainment, a consumer entertainment products company, to produce and publish mobile games based on their hit properties L.O.L Surprise!™ and Rainbow High, both featured in Netflix.

RTE has recently invested in My LADS, an Augmented Reality (AR) technology engagement firm which powers fan engagement.

Galaxy Racer has recently brought onboard former Disney executive Guenther Hake, Senior Vice President and General Manager of Disney Consumer Products in Greater China and CEO at Oriental DreamWorks, who will be assisting in an advisory role with Galaxy Racer’s brand partnerships, consumer products, apparel and merchandising endeavours.

Galaxy Racer has also recruited Danny Lopez as Chief Content Officer, who was formerly the Director of Brand and Content at Guild Esports, an esports team co-owned by David Beckham, where he led the creative content development and execution across the board.

Registrations are open as TEKKEN7 & Brawl Stars are included in WSL’21

The Esports Federation of India (ESFI) is all set to roll out the India qualifiers for the World Esports League (WSL) 2021 from September 29 to 30.

The World Esports League is hosted by Technoblood Inc. and organised by the WSL Organising Committee in partnership with the International Esports Federation (IESF). Owing to the Covid-19 pandemic, the India Qualifiers will be held virtually with top athletes from across the country competing and showcasing their skills and strategies. Popular fighting game TEKKEN7 and multiplayer online battle arena and third-person hero shooter video game Brawl Stars (3V3) will be part of the event.

Fighting game Tekken7 will be played in double elimination format whereas athletes can compete in Brawl Stars in Single elimination format.

“A tight-knit fight gaming community in India has extreme potential, one that we keep witnessing in many esports tournaments in the country. Tekken7 has a legacy of being the best fighting games and we are confident that esports athletes coming over from across the country will be putting up a spectacle of their own. Brawl Stars is a very popular game among the children between 16-21 years of age and we will witness some budding superstars coming out as national champions and bringing the laurels for our country at the Global Finals. This is a very interesting time for esports in India and we are already looking forward to our national qualifiers for WSL ’21,” said Mr. Prabhat Kumar, Director of Esports Federation of India.

The winners of the India qualifiers will be selected to represent the country at the Global Finals of WSL 2021 which are scheduled to take place in Korea from December 16 to 19. The air travel expenses and accommodation of the athletes traveling to Korea will be covered.

In order to take part in the prestigious event, country’s Esports athletes and enthusiasts can register themselves on https://discord.gg/esfi till 26th September 2021.

ESFI continues its partnership with Artsmith-Concepts & Visions as the country’s one of the top Esports and sports-specialised PR firms will extend its support as the communication partner. The qualifiers will be streamed live on ESFI’s official channels on YouTube and Twitch as well as on their Facebook page.