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Gaming Innovation Group signs with SIA Admirāļu Klubs from Latvia

George Miller

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Gaming Innovation Group to expand partnership with K.A.K. DOO with online and retail sportsbook deal
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Gaming Innovation Group Inc. (GiG) has today signed a long term contract with SIA Admirāļu Klubs, one of the leading gambling enterprises in Latvia, for the provision of GiG’s platform, sportsbook and front-end development to launch their new digital operation in the regulated Latvian market.

Together with related companies, Admirāļu Klubs has experienced rapid growth since its inception and now boasts many gambling halls, making it the market leader in the Latvian gambling industry. The gambling halls serve a wide variety of visitors, in towns and cities across the country tailoring a spectrum of entertainment options to their tastes and interests. To further drive its footprint in the regulated market, Admirāļu Klubs is now taking their operation to the next level by launching a new digital sports and casino brand.

The regulated Latvian online gambling market saw double digit growth in the third quarter of 2020 vs the previous year, with online gambling revenue jumping 16%. Admirāļu Klubs’ already established brand recognition and market knowledge, coupled with GiG’s technology and expertise in delivering digital excellence for its land-based partners puts this new partnership in a prime position to capitalize on the growing opportunity within Latvia.

The sports and casino offering is expected to go live in 2021. The term of the contract is for an initial three year period. This partnership further emphasises GiG’s drive to support multiple partners in regulated markets scaling out its tech investment.

SIA Admirāļu Klubs says: “Gaming Innovation Group is well established throughout the iGaming industry as a reliable and trustful technology partner with a history of success working with land-based operators like ourselves. We are pleased to have them supporting our digital transformation and online player acquisition strategy as we expand our operations through the regulated Latvian online casino and sports betting market.” 

Richard Brown, Chief Executive Officer of GiG says, “GiG is very pleased to be supporting SIA Admirāļu Klubs entrance into the online gambling space for both Casino and Sportsbook, they have a large & successful retail network across the Baltics, and provide some of the highest quality retail gambling arcades in Latvia, online gambling has a high growth in the market and we are excited to expand further our reach there.” 

Baltics

Enlabs Launches Evolution Live Casino in Lithuania

Niji Narayan

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Big Fight: Tyson vs Jones Jnr - Cloudbet customers ring the changes
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Baltic-facing operator Enlabs has introduced live casino provider Evolution to its Lithuanian customers via flagship brand Optibet.lt.

A recent regulatory approval will allow Enlabs to introduce 16 live casino game types into the Lithuanian market, including traditional games such as Roulette, Blackjack and Baccarat as well as modern variants such as Free Bet Blackjack, Power Blackjack and sports-themed game show Football Studio.

“Evolution are undoubtedly the number one live casino content provider in the world, I am certain that they will go on to dominate the Lithuanian live casino segment,” Chris Davis, Chief Product Officer at Enlabs, said.

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Baltics

Pronet Gaming agrees content deal with All41 Studios

George Miller

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Pronet Gaming agrees content deal with All41 Studios
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Next generation platform provider Pronet Gaming is to offer a selection of premium content from All41 Studios after agreeing a deal with the Microgaming-affiliated studio.

The collaboration will enable the provider to integrate top-performing games such as Arena of Gold and Book of Atem to its iGaming platform, further diversifying the range of content available to its partners.

Backed by Microgaming in 2019, Estonian-based All41 Studios will join the 70 game providers which are already offered through Pronet Gaming’s casino and sports betting solution, adding to its portfolio of over 6,000 casino games.

Bobby Longhurst, Pronet Gaming CCO, said: “All41 Studios has quickly made a name for itself in the industry for creating quality slot games which deliver results and drive engagement.

“As a business which is always looking to offer our partners content that adds value, we’re pleased to be integrating their top-brass portfolio and look forward to a successful partnership.”

Carlo Cooke, Sales Manager at All41 Studios, said: “The entire team at All41 Studios work tirelessly to deliver the best possible gaming experience to even the most discerning player.

“It’s a real privilege to kickstart this strategic partnership and we anticipate very positive results.”

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Baltics

New Survey Reveals Support for Gambling Ad Ban in Lithuania

Niji Narayan

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New Survey Reveals Support for Gambling Ad Ban in Lithuania
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According to a new survey commissioned by the Lithuanian Gambling Supervisory Authority, the majority of Lithuanians support a ban on advertising gambling products.

The survey of 1001 adults found that in total, 12% of respondents said they gambled – excluding playing lotteries – in the past year, with men aged 29 or under the most likely group to gamble. Meanwhile, 43% played lotteries, down from 51% in the previous year’s survey, with those aged 40-49 most likely to play.

Among those who gambled on non-lottery products, 47% said they did so at slot machine parlours, up from 33% in 2019. Meanwhile, 41% gambled online, compared to 38% in 2019, while 29% bet on sports, down one percentage point, and 26% went to casinos, down 6%.

While just under half of the respondents (47%) said they had seen gambling advertisements, the majority were of the opinion that new controls for marketing should be introduced.

Of those surveyed, 76% said gambling advertising should be reduced, while 52% said it should be banned outright, compared to only 22% who said that lottery advertisements should be banned.

The survey also found that 74% of respondents recognised that gambling can be addictive, while 68% said they were familiar with retail self-exclusion tools. In addition, 53% said that advertisements about the potential dangers of gambling were important.

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