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Sahara Games launches with Pronet Gaming across Africa

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Pronet Gaming adds Incentive Games content to dynamic platform offering
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New omni-channel platform partnership set to fuel major expansion

Leading African operator Sahara Games has rolled out a full omni-channel solution with next generation platform provider Pronet Gaming.

The innovative offering, which made its debut in Uganda this week and will roll out shortly in Kenya and Nigeria, includes both new online sportsbook and casino, as well as retail, platforms that feature their own UI and UX.

Pronet Gaming’s full suite of sportsbook solutions includes 35,000 live events a week, full and partial cash out, live match tracker and statistics, fast, accurate data, and a full risk management service to provide Sahara Games’ sports-mad customers with all they could want.

Its online casino content includes a catalogue of over 6,000 slots, table games from nearly 70 of the world’s best performing studios, and number games that are tailored to specific African markets.

Colin McDonagh, Pronet Gaming’s Chief Sales Officer, said the launch would provide the brand with a unique offering in a number of important markets and would throw down the gauntlet to its rivals.

He added: “Sahara Games now has an online and retail platform that will take them past the competition and give them a solid, dependable base upon which to create significant commercial growth.

“As an operator it is so important to not only have all of the modern tools and products at your disposal but to be able them to showcase them in your own unique way. We are really looking forward to delivering this for them.”

Jeff Halloran, CEO of Sahara Games, said: “Many platform providers don’t understand the African market and wonder why players don’t engage, so we were careful to choose a solution that provided the features they want and adapted to their demands.

“We assessed dozens of platforms and chose to partner with Pronet Gaming primarily because they understood the flexibility we required. Thanks to their platform, we plan to offer creative features to the African market that have never been seen before.”

Africa

Hollywoodbets Expands Relationship with Chalkline

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Hollywoodbets Expands Relationship with Chalkline
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Leading gaming operator adds territories for freeplay and real money sports betting games to drive growth in new markets across Europe and Africa

Hollywoodbets, the leading retail and online sports betting operator in South Africa, has strengthened its long-standing partnership with Chalkline.

The company plans to continue expanding across UK, Ireland and African markets and as part of its growth, Hollywoodbets announced a partnership with Premier League side Brentford Football Club prior to the 2021-22 season.

Chalkline has been successfully powering Hollywoodbets’ award-winning freeplay content for three years. Under the new agreement, the operator will license the provider’s BettorGames platform to launch additional freeplay and real money gaming products, serving Hollywoodbets’ audience in new and existing markets.

Chalkline’s BettorGames platform includes a range of games, including personalized pre-match predictors, live in-play contests, head-to-head challenges, as well as real money sports jackpot games.

Hollywoodbets will also integrate with Chalkline’s BettorBI analytics to enable deeper personalisation and automation for continuous improvement of key acquisition and retention metrics.

Dermot O’Connell, Betting Operations Manager at Hollywoodbets, said: “Chalkline’s freeplay games have a proven track record across our customer acquisition and retention marketing programs. We are delighted to have expanded our partnership with Chalkline to support our ambitious global growth plans.”

Daniel Kustelski, Co-founder and CEO of Chalkline, said: “Hollywoodbets is an iconic gaming brand. We are excited to have taken our partnership to the next level, with new  territories and the addition of real money games on top of our freeplay content. Plus, their team is just fun to work with.”

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Africa

Premier Bet becomes AS Monaco’s official betting partner in Africa

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Premier Bet becomes AS Monaco’s official betting partner in Africa
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AS Monaco is pleased to announce a partnership with Premier Bet, a leading iGaming brand, which becomes the Club’s official betting partner in Africa for two seasons.

Premier Bet has become AS Monaco’s first official regional partner in Africa, enabling the Monegasque club, which also has regional partners in Russia and Asia, to strengthen its international presence. Through this collaboration, Premier Bet, which will benefit from visibility in Africa via the virtual LED technology of the Stade Louis-II during AS Monaco’s Ligue 1 matches Uber Eats, is strengthening its ambition to become the first operator in the iGaming sector in Africa within the next five years.

A common history between AS Monaco and Africa
Today, Premier Bet trades in eighteen markets, has millions of customers across its online platforms and strong plans for extending its presence into other African markets. It’s leading payment technology infrastructure ensures 120+ payment integration points whilst the support of a 2,500+ strong retail footprint and 90,000 kiosks gives it incomparable presence and credibility.

AS Monaco has long been a champion of giving young African footballers the dream of playing in one of Europe’s elite leagues and developing them into future stars of the game. From the early days of giving Ballon d’or winner George Weah his break in Europe to their current star, Krépin Diatta, Monaco, like Premier Bet, are firmly invested in Africa. This partnership will bring the fans closer to AS Monaco with the opportunity to win exciting prizes, access to unique content and money can’t buy experiences and great products and services, only available at Premier Bet.

This new and exciting partnership kicks off with a new multi-media, multi-market advertising campaign throughout the 2021/22 season and beyond in the countries where Premier Bet is operated.

CEO of Premier Bet, Martin Nieri
“AS Monaco are synonymous with innovation and developing footballing talent, particularly in French speaking countries across Africa. Their success on the pitch is matched by their innovation off it, as they set themselves up to become a digital pioneer in the same way we are doing at Premierbet.com. As Premier Bet looks to strengthen its position in key markets such as Senegal and Cameroon, we intend for this unique partnership to help create brand fame and cut-through, as well as providing their millions of African-based fans with new and exciting ways to experience Premier Bet.”

Oleg Petrov, Vice-president and CEO of AS Monaco
“AS Monaco is proud to continue its development on a global scale. This new international partnership shows that the Club is attractive beyond its borders. Collaborating with Premier Bet is proof that we want to reach new territories. Africa is a real footballing land and we look forward to developing the Club’s presence there through this partnership. Premier Bet’s ambition to be a major player in the iGaming is in line with our desire to be at the forefront of the game.”

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Africa

Cola.bet augments African growth with Zero Margin campaign

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Cola.bet augments African growth with Zero Margin campaign
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Cola.bet, a leading sportsbook and online casino operator, has launched its Zero Margin campaign for new players as the company augments its rapid growth across Africa.

Sports bettors within Kenya, Ethiopia and Zambia will today be able to take advantage of the innovative offer that will provide improved odds and potential cash-outs. Cola.bet is the first operator to launch a Zero Margin campaign in Africa as it looks to consolidate its strong position in the African sports betting space. The Zero Margin offer is available for a wide selection of popular football matches and certain pre-match markets.

Complementary to the Zero Margin offer, players signing-up to Cola.bet will instantly be rewarded with a 150% deposit bonus – the largest available on the market. Cola.bet is soon to introduce its unique bonus structure and also rolling out a huge variety of bonuses for players.

Cola.bet reported a 320% rise of new active African users after only three months of operating in Africa and this pioneering campaign will enhance business expansion. Cola Group, a world-class games and entertainment specialist, recently announced its plan to invest $14.5m into the iGaming arm of the company to help deliver on its mission of being present in more than 10 markets across Africa by mid-2022.

Dana Varnytska, Cola.bet’s CMO commented: “Cola.bet’s mission is providing the best sports betting experiences on the market and our Zero Margin campaign is another example of our commitment to Africa’s bettors. Our localised expertise has enabled us to hit the ground running and make fantastic progress on Cola.bet’s expansion ambitions.”

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