Online Casino Industry Trends and Growth 2020/21 – European Gaming Industry News
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Online Casino Industry Trends and Growth 2020/21

George Miller

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Online Casino Industry Trends and Growth 2020/21
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The online gambling industry has grown beyond the limits of our imagination, thanks to the internet and advancement in technology. Europe’s online gaming has particularly undergone exponential growth with many countries emerging as important online-gambling markets, including the UK, Germany, Italy, Switzerland, among others. Looking at new casinos the trend points upwards as well during 2020 and 2021 estimates as well. One of these launches is the casino operator Winny that been rumoured to go live go live for a couple of month now.

According to the European Betting & Gaming Association (EBGA), technological innovations have made it possible for European consumers to access e-gaming sites anytime, anywhere. The betting association also reported that Europe’s online gambling industry has an annual growth rate of 10%. In 2018, the gross gaming revenue of the continent’s online industry was EUR22 billion, and the market value is expected to reach EUR29.3 billion in 2022.

Reasons for the Rapid Growth in EU Online Gambling Market

One of the reasons why the European casino and gambling industry is gaining ground at a high rate is because the continent is home to some of the strictest licensing bodies in the global betting and gambling sector. Together with EBGA, The Malta Gaming Authority and The UK Gambling Commission operate transparently, issuing licensure only to reputable and well-established gambling sites. That instils confidence among gaming buffs when placing their bets on these websites.

The creation of mobile-first gambling websites is another reason for the growth of EU online gambling. In 2018, virtually half of all casino bets (43%) were placed through mobile devices. A country like Finland, for instance, recorded a 10% growth in mobile gaming in 2018 – evidence that mobile play is bringing in significant revenue to the European market.

Online Gambling Trends in the EU 2020/2021

Currently, most online gaming enthusiasts prefer placing their bets through their smart mobile devices to land-based gambling destinations, such as casinos and bookmakers. Below are some patterns you can expect to see in the EU sector in 2021.

Game Plan Enhancements

With gambling websites aiming to tap into mobile gaming, the need to create pixel-perfect, HD games for smartphones has become more critical than ever. This trend has expanded drastically in recent years. Consumers can access the same game quality through gaming apps as they would when they visit a casino website.

Furthermore, it has also led to live betting, where bettors can play against and alongside other players online. That compels gambling providers to enhance the game plans to offer an improved UX. For instance, live poker provides players with an opportunity to sit around a table with a live dealer and players with real-time chats and feeds.

The UK Leading the Sector

The online gaming market in the UK is provided by private providers and takes place within a highly competitive business environment. The UK Gambling Commission, formed by the Gambling Act 2005, offers strict gambling rules and regulations to ensure that online bettors and gamblers feel secure when wagering their money on these sites. According to a statistical report captured on Mordor Intelligence, 6% of consumers aged between 25-34 and 45-54 years visited an online gaming site at least once every 90 days, accessing casino games, online poker, bingo, sports betting, and lotteries. Some of the key providers in the UK expected to lead the market include 888 Holdings, Bet365, LeoVegas, and Casumo Casino.

Enhanced Reality Casinos

Augmented Reality (AR) is a relatively newer technology in the online gaming world. This innovation expands the physical world on your gaming screens with superimposed digital elements, creating the impression that one is actually gaming in real-world. The technology took off this year and is expected to gain more popularity in 2021. With the online gambling market being highly receptive of new technologies, AR is expected to offer players a 3D, 360-degree gaming experience without the need to differentiate between the physical and digital world.

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Fruit Million a “Shapeshifter” Online Slot by BGaming

Niji Narayan

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Fruit Million a “Shapeshifter” Online Slot by BGaming
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Fruit Million, a traditional-style fruit slot released in the middle of December, has quickly become one of the most successful games in BGaming’s line-up.

It has become one of the top eight slots of a major casino in just 10 days. The slot with 100 paylines and features such as extended wilds and a gamble round surprises casino lovers with its simplicity and generosity. Furthermore, it is designed in a way that keeps players involved and entertained.

Thousands of players all over the world have plunged into the festive Christmas atmosphere of the Fruit Million slot, but it is now time to revert its skin to the standard look. Its attractive design and convenient interface will also excite both newcomers and experienced players.

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Compliance Updates

Stats Perform Receives IBIA Data Standards Accreditation

Niji Narayan

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Stats Perform Receives IBIA Data Standards Accreditation
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Stats Perform has become the first betting data provider to be awarded the International Betting Integrity Association’s (IBIA) independently audited Data Standards Accreditation for the collection and distribution of sports event data for betting.

The award represents the highest mark of betting data quality and integrity available and is assessed by expert independent auditors, eCOGRA.

“I am delighted to announce that Stats Perform is the first company to meet the data standards protocols IBIA published in October 2020. In passing the independent auditing process, Stats Perform has demonstrated secure and robust internal procedures for the collation of sporting event data for betting and may now utilise the Data Standards Kitemark,” Khalid Ali, CEO of IBIA, said.

“Stats Perform met every requirement set out in the data standards protocols. The company was well-prepared for the auditing process, and the evidence that was reviewed was representative of a company culture that is in line with the core principles of IBIA’s data integrity standards and committed to continually improving upon them,” Shaun McCallaghan, CEO of eCOGRA, said.

“This accreditation is thanks to tireless quality and integrity efforts from our sports data operations teams over the past 15 years and, whilst we’re grateful for the recognition, we know our efforts don’t stop here. We continuously search for new threats and assess opportunities to improve our sports data processes, people and technology,” Andrew Ashenden, Chief Betting Officer at Stats Perform, said.

“Stats Perform’s RunningBall and Opta sports data is chosen by the world’s leading rights holders, sportsbooks and pricing providers to power exceptional in-play betting experiences for millions of global sports bettors,” Andrew Ashenden added.

“Our priority at Stats Perform is the integrity of the betting markets and of the competitions upon which they rely. Effective risk management of our data supply chain involves ongoing investment, collaboration and commitment across numerous expert teams who live and breathe the quality of our product. We are very proud to be recognised by the IBIA for our dedication to quality and integrity,” Jake Marsh, Global Head of Integrity at Stats Perform, said.

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INTRALOT pick Algosport to provide innovative Bet Builder products

George Miller

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INTRALOT pick Algosport to provide innovative Bet Builder products
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Innovative UK based sportsbetting technology company Algosport are pleased to announce that they have signed an agreement to provide Bet Builder products to industry giant INTRALOT.

Under the terms of the deal, current and future INTRALOT customers will benefit from market-leading Bet Builder products initially for pre-match football, but with the ability to expand to include In:Play betting options across a wide variety of sports, with Cashout supported as standard. Unlike some other providers, Algosports proprietary technology will be housed within INTRALOT’s current platform infrastructure, increasing accuracy and robustness, plus reducing the latency and other problems seen with some API or feed-based solutions.

Leigh Herdman, CEO at Algosport, said, “This is a really exciting deal for Algosport, and we are really pleased to be working with INTRALOT, who are one of the biggest names in betting and gaming”

Alongside traditional same game multiples for sports such as soccer and basketball, Algosport are also continually enhancing the service and recently added innovative products for handball and snooker betting markets. In addition,
Algosport recently became one of the first providers to offer Bet Builder products for eSports titles such as FIFA 2020. These innovations have proved incredibly popular with operators, as eSports betting replaced some of the revenue lost due to Covid-related reductions in the sporting calendar.

Leigh Herdman, CEO at Algosport, concluded: ‘The signing of this deal, alongside the recently announced supplier agreement with EveryMatrix, makes for a really exciting time at Algosport and we look forward to providing INTRALOT clients around the world with our innovative products. 2020 has obviously been a particularly challenging year for the gambling industry, however we have big plans for Algosport in 2021 that will see the launch of exciting new products and services for our existing customers, as well as bringing aboard numerous new clients”

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