Africa
Betsafe Officially Launches in Kenya

Bet High Kenya Ltd. is pleased to announce the official launch of its online sports betting brand, Betsafe, with a demonstrable commitment to Kenyan football, responsible gaming, and an exceptional sports betting experience.
“Our Responsible gaming program is unlike any other in this market with the safety of the Kenyan sports betting fans in mind. Our online site contains unique control and safety features directly on the site. Our communication will initially be focused on responsible gaming messages and we will furthermore support “Gamehelp” an organisation that supports Kenyans with gaming problem behaviour. We are also the first gaming company to hire a Responsible Gaming Officer who will be dedicated to pursue and improve us in this area,“ noted Alex Kobia, Acting Managing Director of BetHigh Ltd.
“Betsafe’s commitment to football was demonstrated even before our launch when we signed a three-year sponsorship deal with both Gor Mahia FC and AFC Leopards in June 2020. We are very glad and proud to be able to support two of Kenya’s top-tier football clubs. With two of the largest fan bases in the country, these exciting partnerships provide Betsafe with the perfect platform to engage football fans with our unique offering. This will be followed up by investments and commitment to the progress and positive development of grassroots football and infrastructure that will literally provide the breeding grounds for Kenya’s budding football stars,” Alex Kobia continued.
“In terms of product, our ambition is to deliver an industry leading sportsbetting experience. Quick payouts are essential for both us and our customers and we will do our utmost to ensure that over time we are the best in the industry here. Our brand Betsafe is proven in more than +20 countries, but we have also been working hard to tailor our product to the Kenyan market. In terms of SMS betting, we have a revolutionary innovation that will allow our customers to easily make a bet through SMS without a gameID. Just SMS your bet and stake to #23333 and the bet will be placed. If the customer changes his or her mind the bet can be cancelled within a time window after the bet is placed. We will also be launching this service via Telegram. In the next couple of months, several new product features will be added and launched, such as a jackpots offerings.
“As a Company keen on responsible gaming, we wish to commend and appreciate the recent efforts made by the Kenyan Government in the last couple of years through the Regulator, Betting Control and Licensing Board, to introduce regulations to further regulate the industry and wish to confirm that we will strictly adhere and fully support the Regulator in its objective of ensuring responsible gaming is achieved in the market. We are indeed glad to be entering the market during this interesting time under this new environment that has been enabled by the Regulator.”
“We also wish to highlight that it is our intention to provide jobs in the Kenyan market in this industry which is largely driven on technology, and our objective is to provide jobs to at least 150 Kenyans within the next two years which in our estimation will have the domino effect of providing livelihoods to about 1000 Kenyans.”
“In essence, our ambition is to deliver a trustworthy product with safe and quick pay-outs, innovative betting services, passion, and commitment to Kenyan football, responsible gaming, and outstanding customer support,” Alex Kobia concluded.
Africa
IPO Bound Yudiz Solutions Limited gets DRHP Nod

IPO-bound Yudiz Solutions Limited, a blockchain, AI and gaming-focused enterprise technology company has received an NSE approval for an SME IPO. With this approval, the company is set to invest approximately 80 million INR to set up a gaming studio and a multi-gaming platform. The game studio will aim to produce over 40 games in a year.
Yudiz Solutions Limited, which is already known to develop apps, will now be the first game developers to be publicly listed and have its own publishing platform.
* The DRHP approval makes it the first game developers in India to be publicly listed
* The gaming studio will aim to produce over 40 games annually
* Will be the first game developers to be publicly listed
The new Yudiz Solutions Limited game studio will focus on creating high-quality games for multiple platforms. These games will leverage Yudiz Solutions Limited’s cutting-edge technology solutions and in-house expertise to design and develop the games. They will also develop games for other publishers and will also allow other developers to publish games on their new publishing platform. This will be the only gaming company to develop and publish their own and others’ games as well.
“The new business ventures will enable sectoral growth, provide us with the necessary resources to drive innovation, expand our game portfolio, elevate the gaming experience and develop gamer communities,” the Chairman and Director for Yudiz Solutions Limited, Bharat Patel, said. “It will also enable us to forge strategic partnerships, attract top talent and cement our position as strong contenders in the space.”
With an EBITDA of 21.77% for FY 22-23 and a CAGR of 42.34% for the past three years, Yudiz Solutions Limited also had a PAT of INR 2.75 CR in FY 22-23. With the recently approved DRHP the company will offload a public issue consisting of a fresh 27,17,600 equity shares.
Yudiz Solutions Limited is headquartered in Ahmedabad and recognized as a global IT service providing solutions in AI/ML, AR/VR and IoT as well as blockchain, mobile app and web development across North America, Europe and Asia. Yudiz Solutions Limited is set to disrupt the market with its innovative solutions and products. MPL, Zydus, RR Kabel, IRM Energy, SportsBuzz are some of its clients.
Africa
KingMakers goes live with EveryMatrix CasinoEngine

KingMakers’ betting brand BetKing, has gone live with CasinoEngine, giving Nigerian players access to the industry’s largest casino content library through a single integration.
EveryMatrix’s iGaming platform will aim to significantly grow BetKing into a world-class, multi vertical, digital entertainment experience with access to an ever-growing portfolio of thousands of best performing games.
BetKing will also integrate JackpotEngine and BonusEngine to further boost the gaming experience through flexible and configurable jackpot customisation and a variety of industry-leading player reward and bonus management features.
Nigeria’s total onshore online betting and gaming gross win for 2023 is estimated to be €560 million, according to H2 Gambling Capital, with the onshore market predicted to double in three years.
Stian Enger, Head of CasinoEngine, EveryMatrix, said: “The sky’s the limit in terms of potential for BetKing and we’re very excited to go live and accelerate the brand’s casino growth in the months and years to come.
“The brand has leading sports betting market share and I’m confident that in a short space of time the same will be said for casino thanks to the power of CasinoEngine and its best-in-class acquisition and retention capabilities.”
Lauren Holder, Head of Gaming at KingMakers, said: “From signing the deal six months ago to go live has been a very smooth process and it’s been a pleasure working with our partners at EveryMatrix.
“The Nigerian and wider iGaming African market is an area we believe has huge promise and, together with EveryMatrix’s leading productivity platform and the wide variety of flexible content options and revenue boosting functionality it offers, we believe the opportunities are endless.”
Africa
IAGR Opens Registrations for 2023 Conference in Botswana

The International Association of Gaming Regulator (IAGR) has opened registrations for its annual conference, taking place in Gaborone, Botswana, from 16 to 19 October.
With the theme “Bringing ideas together: The exchange of excellence and innovation in regulatory practice,” this year’s event is hosted by the Botswana Gambling Authority.
“IAGR 2023 is a four-day event for IAGR members and industry thought leaders, bringing together regulators, industry leaders, and experts to share ideas and shape the future of gaming regulation worldwide,” Jason Lane, President of IAGR, said.
The conference follows last year’s sell-out event in Melbourne, Australia.
“We are honoured to host IAGR 2023 in Botswana and look forward to welcoming our global peers from around the world to our beautiful country,” Peter Kesitilwe, CEO of the Botswana Gambling Authority, said.
“We’re committed to ensuring that all participants have a rewarding and memorable experience.”
IAGR has announced two speakers and topics for the conference, with more to follow in the coming weeks.
- Earle G. Hall – Chairman, International Gaming Standards Association & CEO, AXES.ai: “Artificial intelligence will transform our industry”
- Andrew Rhodes – CEO, United Kingdom Gambling Commission: “Impact of the Gambling Act Review”
Early-bird pricing is available until 15 June.
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