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Estonian Social Affairs Ministry Setting Up Gambling Addiction Centre

Niji Narayan

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Estonian Social Affairs Ministry Setting Up Gambling Addiction Centre
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Tanel Kiik, the social affairs minister of Estonia, has signed a new directive to help combat and alleviate problem gambling. The Ministry of Social Affairs will provide €200,000 to MTÜ Gambling Addiction Counselling Centre to help gambling addicts and their families.

The social affairs ministry says the issue of gambling among minors is of particular concern.

Kathlin Mikiver, chief specialist at the Ministry of Social Affairs’ public health department, said: “In order to get rid of gambling addiction, it is important to offer individuals who acknowledge their problems, and their relatives, comprehensive help and support via complex services.”

Mikiver noted the problem of racking up debts in order to fuel gaming habits, multiplying the problem and requiring debt counselling.

Exposure to gambling by parents also causes minors to be more likely to develop gambling addictions of their own, either then or in later life, she added.

The support scheme will provide €200,000 to set up free psychological counselling for around 200 problem gamers, along with debt counselling for around half that number.

Baltics

Betixon Lands in Lithuania With Uniclub Content Deal

George Miller

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Betixon Lands in Lithuania With Uniclub Content Deal
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Rising star games studio to provide portfolio of mobile-friendly games to Lithuanian market leader Uniclub.

Mobile-first games studio Betixon has launched its innovative portfolio of content in the regulated Lithuanian market, thanks to a new deal with Uniclub.lt.

Uniclub is the leading online gaming brand in Lithuania, offering sports betting and a wealth of casino games from some of the biggest names in the industry.

The new deal builds on year of growth for Betixon, as it continues to make inroads into new regulated markets, such as Greece and Portugal, through strategic partnerships with leading brands.

Betixon says it sees exciting growth potential in the Lithuanian market, which saw a 47.1% jump in online gaming revenue last year.

The young company has made a splash in the online gaming space with games that mingle creative imagination with innovation and technical excellence. Now, Uniclub.it customers can enjoy top Betixon titles like Boots of Luck, Age of Halvar and Reign of Zeus.

Betixon’s growth has been underpinned by its agility as a company, as it works to ensure regulatory compliance with the new markets it enters.

Lior Cohen, Co-founder and CTO of Betixon said: Lithuania is a growth market and we’re thrilled to be a part of it. For us, it’s important to continually increase our distribution, simply because we believe in our games. We believe they offer something really new and exciting to the gaming space. It’s an honour to be launching in Lithuania with the biggest and best in the market, Uniclub.

Martynas Matulevicius, CEO at Uniclub said: “We believe Betixon’s games offer something a little different, something more imaginative. They’re visually stunning, and they take the humble slot and weave magic and fantasy and storytelling into it. That’s why we know our players are going to love these games too.”

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Baltics

TonyBet signs up with Leander

George Miller

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TonyBet signs up with Leander
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Leander hails platform and content deal

Leander Games has announced its latest deal with TonyBet which will see the growing operator add the roster of proprietary and third-party content launched.

The deal will see the Estonian-based operator plugged in to Leander’s leading LeGa RGS platform.

TonyBet was established by the high-profile poker player Tony G, otherwise known as Antanas Guoga, and is licensed by the UK Gambling Commission. It has been growing rapidly in recent years.

Steven Matsell, CEO at Leander Games, said the move was another significant step for his company.

“It’s great to see another big name added to our roster of clients,” he said. “We are excited about the partnership and what we can bring to the TonyBet offering.”

Games include Leander’s very own hits Ave Caesar, Kraken and Wild West Zone, the latter featuring Leander’s innovative concept ‘Dynamic Ways’, together with the company’s latest release, Mad Monsters.

A spokesperson at TonyBet added: “We’re very happy to be working with Steven and his team at Leander. They offer a huge range of great content that we know will excite our player base.”

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Baltics

NHL partners with betting brand OlyBet

George Miller

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NHL partners with betting brand OlyBet
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Will engage fans in Baltic Region through online platforms, retail, casinos

Olympic Entertainment Group, OlyBet and the National Hockey League (NHL)  announced a new partnership naming flagship betting brand OlyBet the Official Sports Betting Partner of the NHL in the Baltic region.

OlyBet will use official NHL branding to amplify the partnership in nearly 100 casinos, hotels and food and beverage locations across Estonia, Latvia and Lithuania, as well as across OlyBet’s digital assets. As an Official Sports Betting Partner of the NHL®, OlyBet will also receive premier marketing opportunities across the NHL’s social and digital media assets. In addition, OlyBet will leverage promotional opportunities in connection with the NHL’s calendar of marquee events — including regular season games, the Stanley Cup® Playoffs and Stanley Cup® Final, and international events including the NHL Global Series™.

“We are thrilled to welcome OlyBet to the NHL family”, said John Lewicki, NHL Vice President, Business Development and Partnerships, International. “There are legions of loyal and passionate NHL fans in the Baltics, and partnering with OlyBet, the top sports betting brand in the region, provides a terrific opportunity for the NHL to further fan engagement in this part of Europe.”

“This is the beginning of a great partnership with the NHL to promote the brands and the sport. Ice hockey is very popular in our markets and our customers will now have more opportunities to engage with the NHL through live broadcasts and games, local events, social media and the best betting experiences in Europe,” said Corey Plummer, Chairman and CEO, Olympic Entertainment Group and OlyBet Holdings. “The combined brand power, excitement of the sport and live experiences is a proposition that our customers love and will have more of with the NHL partnership. Sport helps people connect with family and friends, the ambitious and the passionate. We live for these moments and could not be more excited to have this partnership.”

This unique partnership was also supported by Sportradar, the NHL’s Official Global Data Distributor. The NHL is utilizing ad:s, Sportradar’s data-driven marketing solution providing the League with digital marketing services to develop sports betting partnerships outside of North America.

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