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Yggdrasil enters into Switzerland and strikes content partnership deal with Grand Casino Luzern

George Miller

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Yggdrasil enters into Switzerland and strikes content partnership deal with Grand Casino Luzern
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Yggdrasil, the leading worldwide publisher of online gambling content, has struck a distribution deal for its games portfolio to go live in Switzerland with leading operator Grand Casino Luzern’s brand mycasino.ch.

The operator’s customers will have access to Yggdrasil’s innovative and thrilling slots content, including, but not limited to, newly-released Syncronite Splitz™, Hades Giglablox™, Hyperburst, and Valley of the Gods 2, as well as titles from the growing YG Masters program portfolio.  

Yggdrasil’s YG Masters program enables leading independent studios to develop and distribute high-quality content using Yggdrasil’s global network and advanced technology.

After the new Swiss gambling regulation came into effect in 2019, land-based casino operator Grand Casino Luzern rapidly become the leading online operator in the country with its brand mycasino.ch.

Björn Krantz, Chief of Global Market Operations at Yggdrasil, said: “We are thrilled to enter Switzerland in collaboration with Grand Casino Luzern. Our market entry is yet another milestone achievement and shows our organisational strength to deliver on our business strategy and our commitment to expanding our footprint into high-value regulated markets.

“We are excited to add our games to Casino Luzern’s existing offering and to be able to reach more players with our ever-expanding portfolio of innovative and exciting content. Both parties are now working on the planning for a successful launch to take place soon.”

Wolfgang Bliem, CEO at Grand Casino Luzern, said: “Yggdrasil is a market-leading slot supplier with a library of renowned titles that stand the test of time as well as new and thrilling titles that never fail to impress. We are delighted to soon be able to offer their best in class games portfolio to our entire network of players and we look forward to a very successful collaboration.”

Central Europe

Austria to Establish New Gambling Authority

Niji Narayan

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Austria to Establish New Gambling Authority
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Gernot Blümel, the Finance Minister of Austria, has announced a wide-ranging overhaul of the country’s gambling regulatory framework, that will see player protection controls ramped up, new transparency requirements introduced, and a new supervisory authority formed.

The Austrian Treasury is currently responsible for licensing and enforcement of gambling regulations, but the new authority will take charge of these duties.

Blümel said that the key focus of this new regulator will be player protection, necessitating a series of new controls on legal and illegal gambling.

“Player protection is of particular importance, as gambling is a very sensitive area for players, their families and for society, which also carries considerable risks,” he explained.

“Players are often affected by addiction and as a consequence confronted with financial, psychological and existential issues.”

As a result, the regulator will be tasked with establishing a national self-exclusion system covering online and land-based gambling.

It will also be expected to step up enforcement activity against unlicensed operators and will have the power to order internet service providers to block access to these sites.

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Central Europe

paysafecard Becomes Premium Partner of A1 Esports League Austria

Niji Narayan

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paysafecard Becomes Premium Partner of A1 Esports League Austria
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paysafecard, part of leading integrated payments platform Paysafe, has become the Premium Partner of A1 esports League Austria, the country’s largest esports league.

The A1 League now has more than 15,000 participants and offers esports challenges across several top titles such as League of Legends, Brawl Stars, Clash Royale and VALORANT. 2021 sees the launch of a Pro Series and Amateur Series with a separate stage for up-and-coming players and talents.

The focus of the collaboration between paysafecard and the A1 esports League Austria is on promoting the local esports scene and fan activations in living rooms across the country. The first 200 participants of the A1 esports League Austria will receive a paysafecard voucher to the value of EUR 5 to get started with training right away.

Additionally, paysafecard and A1 esports will regularly organise gaming quizzes via social media during the group phase and provide all fans at home with engaging content. Previous champions of the A1 esports League Austria will be honoured in a dedicated virtual Hall of Fame. The “A1 esports Hall of Fame presented by paysafecard” will be launched and shared on A1esports.at in the coming weeks.

For the league broadcasts, paysafecard and A1 are launching a new second screen offer: the A1 esports paysafecard Challenge. With the challenge, viewers can participate virtually and test their skills online. All participants will be able to take part in weekly gaming and esports quizzes, challenges, raffles and team votes.

“We are very pleased to have partnered with paysafecard, which has long played a part in the global esports industry, for the A1 esports League Austria. With this commitment, we are once again strengthening the focus on the local esports scene and creating additional entertainment for all viewers and fans of the league with the A1 esports paysafecard Challenge,” Marco Harfmann, Director of Marketing Communications at A1, said.

“paysafecard is committed to providing gamers with a quick, convenient and secure payment solution. We are proud of our active contributions to the community over many years. As a market leader in our industry, we enthusiastically support the largest esports league in Austria – bringing two big players together to offer the perfect gaming and payment experience,” Udo Mueller, CEO at paysafecard, said.

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Central Europe

GIANTS SOFTWARE AND SPORTFIVE AGREE PURPOSEFUL MARKETING PARTNERSHIP FOR GAMING BRAND FARMING SIMULATOR

George Miller

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GIANTS SOFTWARE AND SPORTFIVE AGREE PURPOSEFUL MARKETING PARTNERSHIP FOR GAMING BRAND FARMING SIMULATOR
Reading Time: 2 minutes

 

Publisher and global sports business agency hereby focus on Esports and authentic in-game brand integrations

GIANTS Software and SPORTFIVE today announce a purposeful marketing partnership, which focuses on the gaming brand Farming Simulator and aims to enhance the related Esports universe and the authenticity of the game environment via the realistic in-game integration of brands.

In trusting the Esports know-how and commercial experience of SPORTFIVE, GIANTS Software further accelerates the marketing activities for its competitive Esports series Farming Simulator League. The global sports business agency SPORTFIVE hereby adds a truly valuable element to its portfolio that highlights the immense potential in regard to in-game advertising possibilities. These integrations offer an authentic way for a variety of brands to get involved with Esports, especially for rather traditional brands that have never had contact with the Esports cosmos before. At the same time, this provides unique access to a new, large and additional target group within the Esports landscape.

The video games series Farming Simulator is the most popular gaming title from developer and publisher GIANTS Software. The game series is a global phenomenon and available on all popular platforms including consoles, mobile phones, tablets and PCs. Since 2008, over 25 million versions of Farming Simulator have been sold worldwide on PC and console alone.

SPORTFIVE now is supporting GIANTS Software in the acquisition of new partners in selected areas. The Farming Simulator world offers an attractive variety of authentic integration possibilities for brands: From becoming a partner of the professional Esports series Farming Simulator League, over in-game advertising via geo-targeted billboards to usable in-game content, i.e. stores, working equipment or vehicles.

Boris Stefan, Head of Publishing at GIANTS Software, explains: “We’re delighted to reach this agreement with such an experienced marketer. It will become the origin of further immersion into our vast maps. I already envision many larger additions and even tiny details, and all together will bring our family-friendly world to life and will add authenticity to the overall simulation experience.”

Thomas Ottl, Executive Director Global Esports at SPORTFIVE, adds: “We are truly excited for this partnership, which is strongly designed to enhance the gaming experience for the family-friendly and international fan base of Farming simulator. The innovative in-game integrations are an authentic way for brands to get in touch with a diverse and large target group and with these integrations, the game will be even more like reality. We cannot wait to get to work!”

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