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Yggdrasil enters into Switzerland and strikes content partnership deal with Grand Casino Luzern

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Yggdrasil enters into Switzerland and strikes content partnership deal with Grand Casino Luzern
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Yggdrasil, the leading worldwide publisher of online gambling content, has struck a distribution deal for its games portfolio to go live in Switzerland with leading operator Grand Casino Luzern’s brand mycasino.ch.

The operator’s customers will have access to Yggdrasil’s innovative and thrilling slots content, including, but not limited to, newly-released Syncronite Splitz™, Hades Giglablox™, Hyperburst, and Valley of the Gods 2, as well as titles from the growing YG Masters program portfolio.  

Yggdrasil’s YG Masters program enables leading independent studios to develop and distribute high-quality content using Yggdrasil’s global network and advanced technology.

After the new Swiss gambling regulation came into effect in 2019, land-based casino operator Grand Casino Luzern rapidly become the leading online operator in the country with its brand mycasino.ch.

Björn Krantz, Chief of Global Market Operations at Yggdrasil, said: “We are thrilled to enter Switzerland in collaboration with Grand Casino Luzern. Our market entry is yet another milestone achievement and shows our organisational strength to deliver on our business strategy and our commitment to expanding our footprint into high-value regulated markets.

“We are excited to add our games to Casino Luzern’s existing offering and to be able to reach more players with our ever-expanding portfolio of innovative and exciting content. Both parties are now working on the planning for a successful launch to take place soon.”

Wolfgang Bliem, CEO at Grand Casino Luzern, said: “Yggdrasil is a market-leading slot supplier with a library of renowned titles that stand the test of time as well as new and thrilling titles that never fail to impress. We are delighted to soon be able to offer their best in class games portfolio to our entire network of players and we look forward to a very successful collaboration.”

Central Europe

Fortuna Entertainment Group and OpenBet’s SportCast Partner Up To Launch Turbo-Charged BetBuilder Experience Across Europe

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Fortuna Entertainment Group and OpenBet's SportCast Partner Up To Launch Turbo-Charged BetBuilder Experience Across Europe
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Fortuna Entertainment Group, a leading omni-channel betting and gaming operator in Central and Eastern Europe, has launched content from OpenBet’s SportCast business across its online and retail operations within a host of key European markets.

Fortuna is now live with BetBuilder in the Czech Republic, Poland, Romania and Slovakia where it holds commanding market positions, along with its PSK (Prva Sportska Kladionica) and Casa Pariurilor brands in Croatia and Romania respectively.

As part of a new deal, Fortuna has deployed SportCast’s pioneering BetBuilder product, which allows consumers to build their own bets within a single event across hundreds of markets, with on-demand pricing delivered through a seamless user interface.

In addition, the operator group has utilized the pre-built version of BetBuilder – a high-margin fully automated and customizable solution that allows thousands of different quick pick BetBuilder bets to be made available to consumers.
Both products are powered by SportCast’s proprietary cloud-based technology and available across an unparalleled list of 10 major sports, which is set to be expanded upon even further in the near future.

The global launch reinforces OpenBet and SportCast’s strong foothold in Europe and demonstrates the appeal of BetBuilder in markets worldwide.

Nicklas Zajdel, Group Chief Operations Officer at Fortuna Entertainment Group, said: “Delivering exciting betting content and an intuitive experience is really important for us and towards our customers. With the BetBuilder product developed with OpenBet and SportCast, our players now have more choice and control over their sports betting experience, with massive amount of bet combinations available. We see this integration across our online and retail proposition driving increased customer engagement and making our sports betting proposition even more attractive to players across our markets.”

Ryan Coombs, Managing Director at SportCast, said: “Partnering with Fortuna Entertainment Group, one of Europe’s most recognized and trusted sports betting brands, is a fantastic achievement for everyone associated with SportCast. We are delighted to be delivering the next level of engaging products to sports fans with FEG and further propelling our presence across Central and Eastern Europe.”

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Central Europe

Bragg’s ORYX Gaming Secures Casino Interlaken Deal

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Bragg's ORYX Gaming Secures Casino Interlaken Deal
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ORYX exclusive content goes live on StarVegas in significant Swiss boost

ORYX Gaming, a Bragg Gaming Group company, has secured an agreement to supply its range of exclusive slots to Swiss operator Casino Interlaken, marking the iGaming supplier’s expansion in the market.

The deal provides players at Casino Interlaken’s online brand, StarVegas.ch, with access to ORYX’s proprietary slots library as well as its selection of exclusive RGS content from providers including GAMOMAT, Golden Hero, Kalamba Games, Giveme Games and Peter & Sons.

The deal has been made possible by ORYX’s ISO/IEC 27001 certificate which underpins the supplier’s commitment to information security and is a prerequisite of entering the regulated Swiss online market which opened in January 2019.

In the latest figure released by the Swiss gambling regulator, the seven casinos that offered online games in the country in 2020 achieved gross gaming revenue of approximately US $203 million (CHF186.8 million). This compared to US $26 million (CHF23.5 million) generated in 2019 when only four casinos were operating online.

The partnership with Interlaken marks ORYX’s third in the country following deals with leading operators Grand Casino Luzern and Grand Casino Baden.

The Interlaken deal is the latest in ORYX’s continued growth across European regulated markets and comes on the back of recent entries into Greece, the Netherlands and the United Kingdom markets. The supplier is now licensed by the Malta Gaming Authority (MGA), the UK Gambling Commission (UKGC), the Romanian National Gambling Office (ONJN), and the Greek Hellenic Commission (HGC) and its content is certified or approved in multiple other key jurisdictions.

Chris Looney, Chief Commercial Officer at Bragg Gaming, said: “Our partnership with Interlaken is another important step in our efforts to grow our game provision in the industry.

“Switzerland is a market with much potential and it’s a feather in our cap to have our content on such a well-respected brand there.”

Jens Sellgrad, Chief Operating Officer, at Interlaken, added: “We’re always looking to have the latest quality content available to our players and this agreement with ORYX certainly delivers that.

“The seamless manner in which the delivery has taken place is especially pleasing and we’re confident this solid start will continue through our relationship.”

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Central Europe

888sport Becomes an Official Partner of RB Leipzig

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888sport Becomes an Official Partner of RB Leipzig
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RB Leipzig and 888sport – one of the world’s leading sports betting providers – have agreed a partnership which will last until at least 2023 and the partnership will begin at the Bundesliga home match against FSV Mainz 05. 888sport has become an Official Partner of the Red Bulls.

Alongside significant TV-relevant advertising presence (such as Cam Carpets next to the goals, LED-board animations), 888sports will primarily be present on our digital channels. As well as the branding at the stadium, 888sport will become the presenter of the RBL predictor game, which gives fans a chance to win special prizes such as signed shirts, VIP tickets and season tickets for next season over the course of the campaign.

This will be 888sport’s first involvement in the Bundesliga, which makes it crucial that the partnership is designed in a way which fits both parties’ brands. The positioning of the multiple award-winning sports betting provider is one which is based on a readiness to innovate and the resulting reputation as a pioneer in the technology sector. 888sport wants to expand further in the German market and its motto “Safer. Better. Together” demonstrates its commitment to safe and responsible sports betting.

Matthias Reichwald, Chief Commercial Officer of RB Leipzig:

“As in the rest of football, we are always looking to strengthen in the area of partnerships, especially those who fit our philosophy and orientation. We have found one of these in 888sport and we’re proud that 888sport sees us as a suitable partner for their first entry into the Bundesliga.

888sport is an established brand who would like to grow further on a national and international level, which exactly corresponds to our vision, and now we can take on this challenge together.”

Kieran Spellman, Vice President Head of 888sport:

“We are proud to announce this long-term partnership with RB Leipzig, one of the most ambitious football clubs in Europe, and become their official partner. The team has developed at a rapid pace and shown how you can climb to the very top of Europe playing attractive, offensive football, having already come second in the Bundesliga and reaching the Champions League round of 16 last season.

We can’t wait to support the club with their future development and do our part to help RB Leipzig continue to establish themselves as one of the top three teams in Germany. This comes alongside the regulation and successful licensing for 888sport in the German online sports betting market. This partnership is a signal of 888sport’s long-term commitment to Germany.”

 

Pedro Barreda, Director International Marketing & Head of Sponsorships of 888sport:

“We’re looking forward to working with RB Leipzig and to being part of their journey for at least the next one and a half years. 888 are a world leader in their field, and RB Leipzig are one of the top clubs in European football, so this partnership is a perfect fit and will strongly support us with our ambitious plans for the newly-regulated German sports betting market.”

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