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FC Barcelona becomes Football for Friendship Nine Values Cup holder for second time

FC Barcelona wins the Nine Values Cup repeating the achievement of 2015 and becomes the only two-times holder of the unique football trophy. The Cup is awarded every year as part of the Gazprom International Children’s Social Programme Football for Friendship.
The Nine Values Cup is the only sports trophy in the world whose winner is determined by children. The results of the vote of the programme’s participants – Young Players and Journalists aged 10-16 from 104 countries of the world – named FC Barcelona the most socially responsible club of 2020. The Cup winner is chosen for following the Nine Values of the Football for Friendship programme: friendship, equality, fairness, health, peace, devotion, victory, traditions, and honour.
«I would like to congratulate all the people who have made this event possible since, due to the current situation of health crisis that the planet is experiencing, it has been a great success that said event has been held in such a way professional, with extreme sensitivity and transmitting a very positive energy at all times. Congratulations Organizing Committee», – notes the CEO of Soccer Barcelona Youth Academy, sports consultant for football clubs and academies and F4F ambassador Mike Puig.
From 2015, the Nine Values Cup is awarded every year to the most socially responsible football club. Over this time, the trophy was awarded to FC Barcelona (Spain), FC Bayern Munich (Germany), FC Al Wahda (Syria), FC Real Madrid (Spain), Brazilian national team, one of the participants of the 2018 FIFA World Cup Russia, and FC Liverpool (UK).
The Nine Values Cup was created by the famous German sculptor Achim Ripperger especially for the Football for Friendship programme. The sculpture is made of aluminum and shows the figure of a young footballer holding the Earth represented as a football. The Cup symolises the future in the hands of the younger generation depending on the values this generation believes and promotes.
In 2020, the Football for Friendship held its Eighth Season, for the first time held in the online format. “It’s great that the organizers were able to hold the eighth season of the project, even if online. This year, I was entrusted with the opportunity to announce the winner of the Nine Values Cup and announce the most socially responsible football club this year. It’s FC Barcelona, I agree with the choice of the Football for Friendship participants, because, despite the pandemic, the club never stopped coming up with something for their fans, including the youngest ones”, – notes participant of the programme, Young Ambassdor from Russia, Denis Aladev.
The football club to receive the Nine Values Cup is determined in three steps. First, there is a global vote in which any club can participate. Second, a list of clubs-finalists who’ve gained the most votes is formed. Finally, Young Participants of the Football for Friendship programme vote to determine the club that has succeeded not only in sports, but also in implementing social initiatives.
This award reflects the idea that children have about good deeds; it supports and inspires professional clubs to continue doing social initiatives aimed at helping others.
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REEVO onboards Playson as platform partner

REEVO, the B2B content and aggregation platform, will integrate Playson casino content to its expanding roster of platform partners.
Playson, one of the industry’s leading games providers, will add its portfolio of 85 omnichannel casino games to the REEVO platform enabling it to extend its distribution to REEVO operator partners who will gain access to an even more diverse content offering.
REEVO, alongside creating a growing list of proprietary games, is onboarding a rapidly accelerating range of the industry’s leading content suppliers to provide operator partners with a comprehensive selection of the most diverse suite of games – all through a single API integration.
Petra Maria Poola, Head of Sales, Reevo, said: “Playson have become a household name as one of the leading games providers in our industry in recent years so to add their content to our platform was a no-brainer, providing our operator partners with even more best-in-class titles.
“REEVO’s platform growth is phenomenal and we are building something special that brands will not want to miss out on and that will take their casinos to the next level.”
Tamas Kusztos, CCO at Playson, added: “We are delighted to partner with REEVO. Playson is always looking for exciting partnerships to drive the expansion of our presence in a market, and the deal with REEVO underlines this direction perfectly.”
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Germany’s Best Employer 2023: GAMOMAT earns top place

GAMOMAT, one of the leading independent software developers for slot games, was recognised at the “Germany’s Best Employers 2023” competition, held yesterday evening at the Flora Cologne ballroom.
Out of more than 900 participating companies of all sizes and sectors, GAMOMAT made it into the top 100 and achieved an outstanding 13th ranking. This achievement points to the strength of GAMOMAT’s value-oriented corporate culture and confirms the company’s continued success story.
The evaluation process for the “Germany’s Best Employers 2023” competition was voluntary and independent. GAMOMAT’s employees were surveyed anonymously, assessing important factors such as leadership, trust, recognition, support, care, cooperation, team spirit, and identification with the company. Additionally, the company’s management provided information about their personnel and management procedures and measures.
“Our philosophy of ‘Good Work’ is very important to us. The quality of communication and collaboration has the highest priority for us, especially because we’ve adopted a hybrid and highly flexible working model. In this respect, the excellent ranking achieved in ‘Germany’s Best Employer 2023’ competition showcases what is experienced at GAMOMAT everyday. It makes us proud as a team and gives us momentum for our current and upcoming projects,” said Dr Alexandra Krone, Managing Director of GAMOMAT Development GmbH after the event.
GAMOMAT’s competition standing highlights the company’s commitment to providing an exceptional workplace culture that values its employees. The company’s encouragement of respectful interactions and promoting a supportive work environment has led it to being known as one of the best employers in Germany. The recognition achieved by GAMOMAT provides momentum for the company’s current and upcoming projects, solidifying its reputation as a dynamic and successful organisation.
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IGT Signs Deal with Gift & Go

International Game Technology PLC (IGT) has announced that it has signed an agreement with B2B gifting technology platform, Gift & Go. This relationship will provide casino operators who use the IGT ADVANTAGE casino management system the option to add Gift & Go’s on-demand gifting technology platform to their slot machines’ service window or secondary display via IGT’s M5 content management technology. When deployed, Gift & Go enables players to conveniently participate in promotional gift programs and collect an array of goods that are fulfilled via Amazon Business.
“IGT’s agreement with Gift & Go can provide incremental value to our IGT ADVANTAGE system customers by enabling players to get items from Amazon Business through casino loyalty club gifting programs. We view this as a great way to enhance our systems solutions offering while helping our customers reduce product storage demands, labor requirements and capital allocations through a convenient and modern experience for their guests,” said Ryan Reddy, IGT SVP Global Video Poker, VLT, Systems and Payments.
“Through our agreement with IGT, Gift & Go can integrate with the widely deployed IGT ADVANTAGE casino management system and help a diverse spectrum of casino operators significantly enhance their loyalty and continuity club gifting programs, which can help increase revenue and reduce player walk rate. The proven Gift & Go platform helps casino operators maximize player retention and replace legacy processes with automation, personalization and convenience that players genuinely appreciate,” said Jon Reuben, Gift & Go Co-CEO.
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