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Introducing White Paper on WePlay! VALORANT Invitational Tournament Audience

George Miller

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Introducing White Paper on WePlay! VALORANT Invitational Tournament Audience
Reading Time: 2 minutes

 

WePlay Esports releases the research on the audience portrait of the VALORANT tournament.

You may think of December as the month for wrapping things up before the holiday season, taking stock of achievements, and making plans for the upcoming year. For WePlay Esports, however, it’s rather the time for introducing new projects, such as its first fighting game tournament WePlay Dragon Temple. But there is more good news.

We’ve prepared our first research — the white paper about the audience of the WePlay! VALORANT Invitational tournament that became part of the official VALORANT IGNITION SERIES tournaments by Riot Games. Get a free copy of the white paper by pressing the Download button on the pop-up message on this page or download it here.

The white paper will help marketing, communication, gaming, and entertainment professionals adjust their strategies based on the audience’s needs and preferences.

The researchers analyzed the viewership data to learn about the tournament spectators: how old they are, where they live, what products and services they prefer and want to buy.

The audience was classified into English- and Russian-speaking groups based on the language of content and broadcast with which they interacted. Each language group was further divided into two subgroups: broadcast viewers and WePlay.tv event page users.

Research highlights

People aged between 18 and 24 comprise about half of both audiences.

The largest Russian-speaking audience group came from Russia, while the majority of people who watched the English broadcast or surfed the event page in English were from the U.S.

Consumer electronics, mobile phones, as well as telecom and internet service providers are the top in-market segments regardless of language.

The top common interests and leisure activities of both English- and Russian-speaking viewers are games, movies, and technology.

The English-speaking audience is nearly three times as large as the Russian-speaking one. English broadcast garnered 1,494,499 views and attracted 806,407 unique spectators.

eSports

Rix.GG is proud to announce Seapeekay as its newest content creator

George Miller

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Rix.GG is proud to announce Seapeekay as its newest content creator
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Rix.GG, a top UK esports organisation, announces the signing of Callum “SeaPeeKay” Knight as a content creator to its growing team.

Callum “SeaPeeKay” Knight is a family-friendly Twitch partnered streamer from Doncaster, England most known for amassing a large dedicated fanbase in Minecraft. He is most known for speedrunning and breaking world records within the game.

Jamie Lewis, founder, said: “Callum is one of the most exciting up and coming streamers in the UK right now – and we are incredibly excited to have him on board. We’ve got some genuinely groundbreaking ideas in the pipeline, and I can’t wait for Rix.GG’s fanbase to see!”

Callum “SeaPeeKay” Knight, content creator, said: “I’m really excited to be joining Rix.GG, it is a fantastic opportunity for me to make awesome content for a rising team in the sports scene! Rix will go on to do amazing things and I’m glad that I get to be a part of the journey.”

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eSports

WePlay Esports and DashFight present Ultimate Weekend Brawl

George Miller

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Ultimate Weekend Brawl – new fighting game event series
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Ultimate Weekend Brawl #1 will feature MK11 showdown with world-class players.

Ultimate Weekend Brawl (UWB) is a new recurring event series that pits players against one another for a prize. It is hosted by the WePlay Esports media holding company and DashFight, an all-in-one fighting game hub.

Ultimate Weekend Brawl #1 will take place on March 6, 2021, featuring players who are well-known to the community. The event consists of three series:

  • Undercard (best-of-5 series) — the winner gets $300
  • Undercard (best-of-5 series) — the winner gets $300
  • Main (best-of-7 series) — the winner gets $500

“We decided to bring the format of late-night show matches, popular in the sports world, to the FGC. I’m sure that both the players and the broader community will enjoy this type of event while waiting for WePlay Ultimate Fighting League Season 1 to start,” says Eugene “Hitras” Shepelev, lead esports manager at WePlay Esports.

Our goal is to bring the community together and watch the legends duking it out in a competitive yet friendly environment. I’m looking forward to seeing how this event will grow over time,” notes Alice Averina, product marketing manager at DashFight.Follow the official WePlay Ultimate Fighting League and DashFight social media for updates about the participants, broadcast talents, and other details of UWB #1.

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eSports

Red Bull Mobile Esports Open Season 3 Finals to Crown the Best Players in the World

George Miller

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Red Bull Mobile Esports Open Season 3 Finals to Crown the Best Players in the World
Reading Time: 2 minutes

 

The third year of the competitive celebration of the mobile gaming scene comes to a spectacular thirteen day conclusion with world finals for Hearthstone® on March 20th, Teamfight Tactics on March 27th, and PUBG MOBILE on March 22nd and 29th.

  • The best Teamfight Tactics, Hearthstone and PUBG MOBILE players in the world will compete on the world stage in an epic thirteen day final, transporting players and fans to a virtual Istanbul.
  • The Red Bull Mobile Esports Open (M.E.O.) Season 3 Finals festival begins when the virtual Istanbul venue opens on March 17th.
  • The event will crown champions for all three games from March 20th – 29th.
  • Season 3 has been the most ambitious to date, with over 22,000 players registering to compete.

Red Bull M.E.O., the global mobile competition where Teamfight Tactics (TFT), Hearthstone®, and PUBG MOBILE players across the globe have been battling for supremacy, comes to an exciting close in March 2021! In its third year, the mobile open will close out its most ambitious season to date with an extraordinary thirteen day world final beginning on March 17th, transporting fans to a virtual Istanbul. The event will see national winners from 28 countries compete on the world stage to identify the best players on the planet. Alongside the highest tier of competition, the world final will offer fans a digital festival celebrating one of the world’s most beautiful cities, including virtual tours, exciting live streams, interactive challenges, and much more.

Uniquely positioned on both the continents of Europe, and Asia, Istanbul is the perfect digital battleground for the global competition. The immersive playground will feature three areas dedicated to the Red Bull M.E.O. Season 3 games, with the tournaments taking place in iconic and historic locations of Istanbul. The Hearthstone competition will take place at Grand Bazaar, one the oldest and largest markets in the world, and TFT will take place at the vibrant Ortaköy Square.

The PUBG MOBILE finals will be split into two regional events to ensure the best possible experience for players, crowning Red Bull M.E.O. Season 3 Champions of East and West respectively, and will take place at the Haydarpaşa Train Station & Dock. Engaging events throughout the final will include an airdrop treasure hunt available in the PUBG MOBILE district. The finals will also offer virtual tours of some of the city’s most iconic locations including Sultanahmet Square and Galata Tower, video content and streams, interactive mini games, and more. Istanbul has already played host to the Red Bull M.E.O. National Finals for Turkey in July, a spectacular event which saw players compete from their cars on a moving ferry to ensure social distancing.

The high-stakes competition kicks off on March 20th with the global final for the fast-paced strategy card game Hearthstone. Truly open to all, the exciting Red Bull M.E.O. Season 3 Finals stream will see players compete in Riot Games’ auto battler TFT on March 27th. The thirteen day festival will host two competitions to crown the best PUBG MOBILE players on March 22nd (East), and March 29th (West), and some of the biggest pro organisations in the world battle rising stars from every corner of the globe who have proven themselves in national competitions.

Red Bull M.E.O. Season 3 has been the most successful yet, with more players than ever before competing in national events in 28 countries. Season 3 began in May 2020, and has seen more than 22,000 players around the world register to compete.

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