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Entain Puts Forward €276.4M Offer to Acquire Enlabs

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Entain Puts Forward €276.4M Offer to Acquire Enlabs
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Online gambling operator Entain has put forward an offer worth €276.4m to acquire Enlabs.

The cash offer, which would see Entain pay SEK40 for each Enlabs share, has been recommended by the Enlabs board, while shareholders holding 42.2% of the total Enlabs shares have also undertaken to accept the offer.

Entain said the acquisition of Enlabs is directly aligned with its growth strategy of entering locally regulated markets where it does not yet have a presence.

Should the acquisition go ahead, Entain said that it would retain the services of current Enlabs board chairman Niklas Braathen, in order to help to develop the group’s operations in the region and its expansion into new markets.

Subject to regulatory approvals and Enlabs shareholders accepting the offer, the transaction is expected to complete before the end of the first quarter.

“The acquisition of Enlabs is perfectly aligned with our strategy of expanding across new regulated international markets. We are hugely excited by the growth opportunities it presents both in its existing markets and through new market opportunities,” Shay Segev, chief executive of Entain, said.

“Enlabs is already a strong and rapidly growing business in its own right, but we now have a fantastic opportunity to turbocharge its growth by leveraging the power of our unparalleled proprietary technology, scale, product and marketing expertise,” Shay Segev added.

Enlabs’ Braathen said: “When Entain’s interest to acquire Enlabs emerged, we instantly saw the strategic logic.

“Entain’s experience and track record in many different geographic markets, together with its market-leading proprietary technology and world-class marketing skills are key attractions for Enlabs as we look to grow in the Baltics and beyond.”

Baltics

PopOK Gaming Has Received a Certificate for Latvia

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PopOK Gaming Has Received a Certificate for Latvia
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The innovative iGaming developer PopOK Gaming is now certified for Latvia. 

Further expanding the scope of its activities, PopOK Gaming also reaches Latvia. 18 of the most beloved games from our portfolio, namely Yummy, Lost Treasure, Diamond Flash, 20 Hot Bar, Sultan’s Tale, Los Apaches, Lucky Jungle and the like, as well as the 4-level Progressive Jackpot are now available for locals to try and delight in the fun environment our games will definitely create. This approval is yet another proof of continual momentum PopOK Gaming has been enjoying, opening new doors for our partners to grow their business and powerfully contributing to their revenue streams.

PopOK Gaming Product Manager, Tsovinar Elchyan, said: “This achievement is another important step forward for PopOK Gaming and an impetus for continuous improvements. After receiving the green light to provide our games in Latvia, we are keen on ensuring a remarkable gaming experience for local players and establishing long-term partnerships with our partners.”

 

PopOK Gaming belongs to Soft Construct (Malta) Limited that holds II Class licence (2239) granted by GLI (Gaming Laboratories International).

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Baltics

Twain Sport’s debut events launch with T-Basket tournament

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Twain Sport, the newly launched live sport vertical from the Hybrid Sports League and BetGames, is set officially kick-off this week with its first official tournament game of the season.

The much-anticipated hybrid sport tournament gets started in Vilnius in a custom-built arena, bridging the gap in demand for increased live sport with high-frequency entertainment.

The initial sport, T-Basket, will deliver head-to-head basketball tournaments every hour – with a match every three minutes, totalling 6300 monthly – with bettors able to enjoy an extensive range of betting markets via an intuitive mobile-first designed UI.

T-Basket features professional athletes competing head-to-head to score the most points in 60 seconds. With eight players in a tournament and a new game every three minutes, a full tournament experience is broadcast in just one hour with 14 tournaments and many hours of action every day.

With a host of additional launches in the pipeline, Twain Sport will deliver a similar sporting schedule to Esports and Virtual Sports, with plans to extend its product offering significantly in 2023 and beyond.

All competitions will be subject to stringent, market leading integrity measures using Sportradar’s Fraud Detection System and implementing anti-match fixing protocols, enabling Twain Sport to offer its tier-one operator partners the world’s very best protection.

Commenting on the launch, BetGames’ CEO Andreas Koeberl said: “It is great to see the first T-Basket tournament get underway. This is a moment which is going to change the way our industry looks at live entertainment in relation to sports betting, while offering a fun to watch, easy to understand concept for players.”

“We are truly innovating this space, creating an entire new vertical which has long been needed to meet the demand for increased live sport with high-frequency entertainment. The anticipation of witnessing the first tournaments has already got me excited for where this can lead, with a comprehensive range of markets the end objective.”

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Baltics

ParlayBay to expand in Lithuania with TOPsport agreement

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ParlayBay to expand in Lithuania with TOPsport agreement
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ParlayBay, the provider of innovative sports betting titles, has agreed to deliver its thrilling games to operator TOPsport, increasing the provider’s reach and allowing more players to enjoy its product offering.

The deal sees ParlayBay’s entire game portfolio provided to TOPsport.lt, including the company’s exciting STREAK, BOSS, GEKKO, CUT and RUSH games – with the integration set to be completed towards the end of the year.

The agreement heralds further European expansion for ParlayBay’s new and exciting brand, giving Lithuanian sports bettors the chance to enjoy its state-of-the-art products.

Strategically positioned to transform sports betting markets, the supplier is continuing to ramp up delivery of its game-changing and player-centric experience to sports bettors.

Parlaybay’s games are fast and consist of short rounds, appealing to the rapid consumption preferred by younger demographics. They also feature elements seen in casino games, giving players a familiar and social experience and combining the best of many popular products through a UI/UX-focused design.

Patrick Nordwall, CEO at ParlayBay, said: “TOPsport is one of the most recognised operators in Lithuania, with fantastic vision for the future of iGaming.  We are so proud to be able to announce our alliance with a partner that shares our passion for innovative products in our industry.

“This winter, Lithuanian TOPsport players will be able to experience our outstanding sports betting games and unique player experience.”

Dainius Gulbinas, CEO at TOPsport, said: “ParlayBay is an ambitious iGaming company that will help us to lift our online portfolio to another level, thanks to its pioneering products.

“We’re on the same page as ParlayBay and feel that innovation in sports betting has yet to reach its full potential so we’re excited to work together to reach this goal.”

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