Latest News
Adverty Continues Rapid Expansion With Appointment Of Chief Financial Officer
Industry heavyweight Anders Rössel joins following significant growth potential to head up finance and investor relations at Adverty
Leading in-game advertising platform, Adverty, has announced the appointment of Anders Rössel as Chief Financial Officer. Anders has been tasked to help manage the innovative technology company’s growth, following the launch of new offices and a raft of senior hires in 2020.
Adverty’s mission is to deliver seamless advertising which connects brands and audiences through its revolutionary technology, built specifically for gaming. Anders will be responsible for the company’s financials, whilst providing strategic counsel to the CEO and the members of the Board.
Prior to joining Adverty, Anders was CFO at Howden Insurance Brokers Sweden, where he drove a Finance Transformation Project, whilst also being responsible for IT and HR. He was also Head of Business Control at Cherry, a holding company which invests in gaming companies and which was subsequently acquired by a British private equity fund. He started off his career as a management trainee at high-profile media company MTG after which he held a variety of executive roles in several multinational companies.
Anders comments: “I am excited to get stuck into my new role in such an innovative and fast-growing media company. Adverty provides unique ad formats, and its potential is huge – despite a challenging trading environment as we start the new year. Adverty is genuinely setting a new standard for generating revenue and we anticipate many high-value deals and strategic long-term partnerships in the pipeline, both in the short and the long term.”
Niklas Bakos, CEO and founder of Adverty adds: “We are delighted to welcome Anders to the team. He is a well-respected leader with business experience which is both deep and incredibly diverse, thanks to a wide range of finance and development roles across many industries and geographies. His skills set stands us in great stead as we look forward to future success.”
The expansion of Adverty’s business follows ever-increasing numbers of advertisers looking for unobtrusive in-game advertising at scale, in a largely untapped but hugely exciting media frontier which is slowly moving into the mainstream consciousness.
Latest News
Peter & Sons Bolsters Italian Market Presence Via Octavian Lab Deal
New content partnership sees maverick game studio hit Octavian Lab platform
Award-winning game studio Peter & Sons has amped up its presence in the Italian market thanks to a new deal with Octavian Lab.
Rome-based software provider Octavian is a major supplier of igaming solutions to the Italian market, and the deal sees it become one of Peter & Sons’ main aggregate partners in Italy. The company powers big players like Entain-owned Eurobet, Snaitech, Sisal, Betfair and many others. Octavian Lab has recently received a special mention as best aggregator of the year during EGR Italy awards 2024.
Under the new partnership, Peter & Sons first went live with Italian gaming powerhouse Eurobet. Founded in 1995, the brand is an igaming pioneer, having offered digital betting since 1999. As a land-based sports betting operator, it’s one of the most recognizable gaming brands in Italy.
Peter & Sons has been wowing the industry since its 2019 formation with a stream of games that dare to be different.
Drawing on influences from everything from cult comic books and cartoons to obscure science fiction, and with an emphasis on storytelling, audio-visual excellence and playability, the maverick Barcelona-based studio is creating some of the most strikingly original and avant garde casino games on the market today.
The studio picked up three awards at the recent MiGEA Malta iGaming Excellence Awards 2024, including Best New Slots Developer of The Year.
Yann Bautista, Founder and Commercial Director at Peter & Sons said: “Our games have already proved popular in Italy, so to move forward with a really big player like Octavian Lab was the next logical step. Italy is a very exciting market that has doubled in size over the last seven years, and we’re thrilled to increase our reach significantly through this deal.”
Emanuele Nocentelli, CEO at Octavian Lab said: “Our platform powers some of the biggest names in Italian gaming, and that means we always want leading-edge content. Peter & Sons are a breath of fresh air. There’s no one reimagining casino gaming quite like Peter & Sons, and the result is a portfolio of inventive and unparalleled games that have a unique power to delight.”
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Amusnet Releases “10 Bulky Fruits” Video Slot
Amusnet has released its latest video slot, 10 Bulky Fruits. It is not an ordinary fruit slot but a dazzling, energetic and exciting game.
This is a 5-reel, 10-fixed paylines video slot that offers vivid gameplay, epic sound effects and a variety of features. Keep an eye out for the Clover Wild Symbol and its great rewards – it appears on the 2nd, 3rd, and 4th reel. The Star and the Dollar are the shiny Scatter symbols boosting the winnings.
10 Bulky Fruits video slot tempts with entertainment and a variety of lucky symbols. Enjoy the fruitilicious bouquet the game offers.
Gamble
Play the game and multiply the winning through the Gambling feature.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
Latest News
Thunderkick strikes again with bowling bonanza Split Happens
Stacked Walking Wilds and Power Reset feature deliver 3,000x win potential
Independent slots studio Thunderkick has unveiled Split Happens, the latest addition to its product portfolio that combines a quirky bowling theme with Walking Wilds and respins to provide a unique and compelling gaming experience.
The action takes place across a classic 5×3 grid, where winning combinations can be formed both ways to help unlock 3,000x maximum wins.
Base game action is enhanced by Walking Stacked Wilds, which award a minimum of two respins whenever reels two, three or four are filled with bowling pin Wild symbols. Wilds are transformed into Stacked Wilds and move one position toward the outside of the reels with each respin, boosting wins until they leave the grid.
If a Walking Stacked Wild lands on reel three, the Split Happens feature is triggered, cutting the icon in half and placing a Stacked Wild on both reels two and four before respins commence.
The bonus round is activated when three bowling ball scatters are collected in the bonus meter, with five Free Spins awarded. During the feature, a multiplier remains in place above the reels, which increases by 1x with each respin and is applied to all wins featuring a Stacked Wild.
Every time a Stacked Wild lands, the Power Reset feature resets the Free Spins counter to 5, while retaining the existing multiplier to significantly increase wins.
Split Happens is a vibrant addition to Thunderkick’s constantly evolving product portfolio that showcases the provider’s distinctive approach to game creation, leveraging its best-in-class production team to deliver immersive and entertaining gameplay.
Mike Collins, Game Product Owner at Thunderkick, said: “We continually strive to diversify our product portfolio to appeal to a broad player base. Split Happens is our latest creation that combines whimsical graphics with 3,000x win potential to provide something a little different for players.
“In a highly competitive market, embracing themes rarely utilised allows us to stand out as a brand and provide real value for our operator partners.”
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