Adverty appoints Jonas Söderqvist as CEO as brands wakes up to the power of in-game advertising
Adverty AB (publ), the leading in-game advertising specialist, has appointed industry veteran Jonas Söderqvist as CEO, as it readies itself for its next phase of growth.
Jonas will consolidate the team around a refreshed vision and enable Adverty to build upon past successes and ready itself for an incoming wave of interest in in-game ad executions.
Jonas’ career has spanned two decades, including four years as director at PubMatic, a publisher-focused, sell-side platform featuring omni-channel revenue automation technology. During his time within the media industry he has driven sales and management for both publishers and sales houses, Mediakompaniet, MTV, Smartclip, Specific Media, YuMe, TV3 and Metro to name a few.
Having been on the Adverty board for the past two years, he says: “I have always followed Adverty closely – from a client point of view, from a platform point of view, from a board member point of view – and now as CEO. I’m so proud of all the progress made. Everyone in this company is always listening and learning. Now is the time to gather our forces together, to educate those in the industry about our tools and how to use them and to move forward as a team even more efficiently.”
With over 3 billion gamers across the world, and global mobile gaming ad spend expected to hit $131bn by 2025, the in-game advertising business is drawing growing numbers of mainstream brands; its increasingly sophisticated ads yielding highly persuasive results.
For many games in Adverty’s portfolio, time in-view exceeds 25 seconds per paid impression. In addition to significant brand exposure, clients typically find click-through rates in its In-Menu™ ads to be around ten times higher than the industry standard. Adverty’s revolutionary, multi-patented ad viewability system also allows advertisers to translate CPM into cost-per-minute – an important KPI for brand advertising.
With in-game advertising under consideration by a swathe of new advertisers, Adverty is ready to show brands how to achieve the very best results with gaming inventory. In particular, Jonas aims to encourage more creative bravery from brands in order to help them tap into the enormous global audiences to be found here.
“Advertisers and brands have not yet fully grasped the true potential of the inventory that is out there,” adds Jonas. “This is where we come in. All the conversations we have with brands and buyers show that appetite is there, but so is some fear around shifting budget from traditional channels. This is a mistake, given the enormous power of in-game advertising. That power is the reason some of our clients have now run more than 15 campaigns with us. Their results justify their confidence.”
Joachim Roos, Chairman of the Adverty board, comments: “We are delighted to welcome Jonas as CEO. Having worked alongside him for the past two years, we know Jonas’s expertise in this marketplace will help us and our partners to capitalise on the huge potential in this market. We are here to help advertisers and brands grasp that potential and to seize early adopter advantage. As forward-thinking brands start to invest in gaming, the possibilities for marketers to maximise creativity and add value to audiences are immense. Brands have at their disposal the opportunity to own this space. The time is now!”
First tabletop role-playing game on the blockchain
On March 30, GRIPNR will launch The Glimmering, a next-generation TTRPG experience designed to be played with Genesis Collection NFT heroes that let players’ character progress live on the blockchain. The company over a three-day period will mint phase two of its collection of characters, available for 250 MATIC (which gets one much more than a jpeg, I can tell you what holder benefits include) to play on-chain. Unlike countless NFTs that mint with the promise of “future utility,” players will take their freshly minted characters and schedule sessions to play The Glimmering starting the same day (this hasn’t been done before).
Recently it was announced that a strategic partnership with famed NFT collector and evangelist Jimmy McNeils, a.k.a. j1mmy.eth to bring several of his Mutant Apes (Bored Apes who have been mutated by Mutant Serum) to The Glimmering as villains in the game. The collaboration will be celebrated with a future Glimmering Mutant Ape derivative collection.
The Apes will be reimagined by GRIPNR Lead Artist Justin “Angryblue” Kamerer and will be included in future adventures of The Glimmering game. Owners of the Glimmering’s Genesis Collection of heroes will be given first dibs to mint the Glimmering Mutant Apes, when they’re released in the spring of 2023.
The Glimmerings takes place in a tiny corner in the far north of a world called Asuwa in the Moonstone Empire. It’s a world that thrums with magic. Danger lurks everywhere in the world of Asuwa; but fame, glory, and riches wait for those willing to take the risk. The first six adventures of The Glimmering will be available for character levels 1-3 and rooted in a modified version of the 5th Edition ruleset, players already familiar with D&D can easily transition to The Glimmering without learning a new system.
Using the Polygon blockchain, all games will be logged, and players can track character development, loot, and campaign progress transparently. As players’ characters level up through gameplay, each character’s artwork will morph visually over time based on in-game outcomes, allowing NFT holders to influence their own rarities. Digital collectibles allow players to resell characters, weapons, armor, treasure, and other items acquired through play or purchase.
The team creating the world of The Glimmering are some of the best in their respective industries, including game design, art, technology, and storytelling. GRIPNR is a New Orleans-based web technology company bringing tabletop games to the blockchain. Its mission is to preserve the magic of classic TTRPGs while expanding player capabilities beyond the traditional gaming world and onto the blockchain.
Please let me know if you would like to speak with Brent and/or if there’s anything I can assist you with.
Movie Games S.A. just announced a much-anticipated co-op mode in the upcoming Drug Dealer Simulator 2
Movie Games S.A., a game publisher and producer listed on Warsaw Stock Exchange, has just confirmed the co-op mode in Drug Dealer Simulator 2, the highly anticipated sequel to one of the biggest indie hits in the last few years. The series will thus be expanded with a multiplayer element, one of the most important components ensuring the titles’ longevity and the so-called long sales tail.
Players were informed about the new co-op mode on the Steam platform, where the footage was published showing multiplayer gameplay mechanics in a test environment based on token visuals, which will eventually be replaced by final detailed models and textures.
Drug Dealer Simulator 2 is the sequel to 2020’s hit Drug Dealer Simulator, which has been updated with 6 free expansions to date. The release of the last of the expansions in November 2022 generated a peak of over 2,000 concurrent players, which is comparable to the successful launch of the new title. At the time of writing this, Drug Dealer Simulator 2 is in 379th place among the most wishlisted games on Steam (globally) and is constantly improving its position. It is worth noting that the Steam website had its launch 5 months ago, on 17 October 2022. So far, the wishlist growth has been organic without any marketing activities. The announcement of the coop is the start of a more active marketing approach.
“When designing Drug Dealer Simulator 2, we wanted to bring the gameplay to a new level. Our goal was to keep the essence of the original while improving and expanding it in many aspects. The experience gained since the release of part 1 and the better structure of the project, built from scratch, allowed us to expand the game’s sequel with a cooperative mode, which is not only an element desired by fans of part 1, but also, in my opinion, represents the future of gaming, offering a new kind of experience, combining the advantages of single and multiplayer modes,” says Rafal Pecherzewski, creator of the Drug Dealer Simulator series.
“The co-op in Drug Dealer Simulator 2 is a fulfillment of the wishes of a huge community of fans, with whom the dialogue is one of the pillars of our publishing activities. At the same time, as a publisher, we are opening up to the players, offering them the opportunity to see what working on their favorite titles looks like. The strategy of publishing the so-called developer’s diaries worked perfectly for the Alaskan Truck Simulator project. It is also well-suited to games from the DDS universe. These titles have an international and very active community of fans, for whom the value is not only the game itself, but also the interaction with the developers and the opportunity to learn about the behind-the-scenes of production,” says Piotr Gnyp, Chief Marketing Officer of Movie Games S.A.
“The added value from a marketing perspective is that fans of Drug Dealer Simulator, thanks to the recent showcase, had the opportunity to see what the game looks like at the prototyping and testing stage of the mechanics. This addresses the frequent questions and requests from community members to see the various stages of development work. The footage we showed is a glimpse behind the scenes of the work to sublimate the best possible form of designed gameplay even before the final implementation of the content. This is a common practice in the industry and a very effective one to get the best possible product even before the stage of final polishing. In due course, and with pleasure, we will also share with the world and fans the final visuals, which the developers are currently carefully refining behind the curtains,” says Michal Puczynski, Head of Content at Movie Games.
“We are very pleased with the pace of work and the commitment of the team working on Drug Dealer Simulator 2. We are confirming this year’s release date for the sequel to Drug Dealer Simulator with confidence,” adds Mateusz Wcześniak, CEO of Movie Games S.A.
The accepted release window for Drug Dealer Simulator 2 is the year 2023
Outfit7 Celebrates the First Anniversary of Mythic Legends With New Guilds Feature and Orc Origin
To celebrate the one-year anniversary of Mythic Legends, Outfit7 and Hyper Dot Studios have today announced two new exciting additions to the action-packed strategy RPG. The new Guilds feature allows players to connect and collaborate with each other, while the newly added Origin unlocks the savage power of the Orcs.
“Mythic Legends is a fast-paced, dynamic game that’s constantly evolving,” said Xinyu Qian, CEO of Outfit7. “And with the introduction of Guilds and Orcs, we’re opening up whole new worlds of strategic possibilities. Players can now unleash even more powerful Champions, potentially turning the tide of their battles, and connect with other fans to form alliances and lasting bonds in the game.”
With Guilds, players can team up to take on battle challenges and earn rewards. The player who creates the Guild becomes the “General” and invites others to join forces and establish their own roles with different responsibilities. Together, they can plan strategies to dominate their enemies in the arena, while plotting masterplans via the in-game chat function.
Players can now also tap into the power of the Orcs, a new Origin ruled over by the Legend Ghokan. This vicious group of warriors will inspire all-new battle strategies and add fresh blood to the Champion deck. The Orc Sorcerer, for example, can control the minds of his enemies, while the Orc Knight has the ability to taunt ranged enemies, attracting all of their attacks and gaining a defence boost. One that can change the battle outcome completely. The ferocious new Orc Legend and its Champions can now be recruited through the game’s Token Shop.
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