Leading in-game advertising specialist Adverty AB (publ), announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within Oracle Moat Analytics, enabling advertisers to measure ad impressions, invalid traffic (IVT) and viewability.
Adverty’s CTO Calle Sténson says: “We are thrilled that Oracle Moat is taking up the wider industry challenge to measure the impact of ads across in-game environments, and we are delighted that the patented technology we have been developing since early 2017 aligns so perfectly. Accurate and meaningful measurement of in-game ad viewability is a sought-after metric, but more importantly, it is essential for industry confidence in the advertising world we now inhabit and the massively exciting, multi-faceted metaverse to come. Having third-party ad verification from a measurement provider like Oracle Moat is a vital element of that confidence.”
The collaboration with Oracle Moat will allow Adverty clients to measure ad impressions, invalid traffic (IVT) and viewability for In-Play™ ads. In-Play™ gives brands access to hard-to-reach, highly-engaged audiences via non-disruptive in-game placements that mirror the physical ads we see in our offline lives. Oracle Moat’s sophisticated measurement of ads takes into account the size of the ad, the length of time it appears on screen and the angles from which it is viewed.
With over 3 billion gamers across the world, the in-game advertising industry is drawing growing numbers of mainstream brands, with increasingly sophisticated ads yielding impressive results.
Irina Dzyubinsky, Head of Product, Oracle Moat, comments: “Oracle Moat provides trusted third-party measurement of ads across channels, formats and platforms. By expanding our collaboration with Adverty to measure impressions, invalid traffic and viewability within in-game environments, we’re giving advertisers the confidence and tools they need to make more informed buying decisions that help maximize every advertising dollar and deliver better business outcomes.”
Top 5 latest charming iGaming brands out of the European Market
It is no secret that the iGaming market is on the rise, with new iGaming operators and software providers constantly appearing. It might be, therefore, difficult to find those with unique offerings. We have put together a list of some of the rising stars of the industry present on the European market.
AFUN Entertainment Group specializes in game development, payment system development and product data analysis. It is among the best legally licensed Sportsbook and iGaming platforms, with more than 1,500 game products and 30,000 sports events.
Present across Europe, America and Asia, the AFUN Group is licensed by Curaçao and has obtained an offshore gaming license from the Gambling Commision of the Government of Malta. With over 20 years of experience, the company has recently entered Latin America with one goal in mind: to guarantee the best online experience and provide each user with a personalized gaming experience on a trustworthy platform. It has already shown promising growth on the Brazilian market.
Check out their website with a wide range of games and keep up with the latest updates through their LinkedIn page.
Wazdan leads the way on innovation in casino content development. With a portfolio of over 150 cross-platform casino games, the company promises amplified performance and revenue growth.
The company adopts a partner-centric approach, offering tailored services and products that best align with their clients’ growth strategy. Wazdan also aims to stay innovative by constantly expanding its cutting-edge player-engagement suite, while respecting all the requirements of the regulatory regimes, promoting responsible gaming.
The company has been in the market for 10+ years pushing iGaming technology forward, which undoubtedly earns a place for them on our list.
Softswiss offers software for online casinos and bookmaking websites. What makes this company stand out is that their products can be delivered as standalone solutions or combined into a single iGaming Platform.
Softswiss was awarded the Best Online Casino Provider in the Nordics 2022 (B2B) award at the Baltic and Scandinavian Gaming Awards. Beyond its casino platform – an exceptional, scalable, iGaming platform with high-speed of operation and intuitive management – the company’s portfolio includes:
- Game Aggregator – Bringing together 170+ casino game studios with over 11,000 mobile-friendly games via a single API integration
- Softswiss Sportsbook – A unique high-performance platform for sports betting operations
- Affilka – Affiliate Management Platform
- Jackpot Aggregator – Enabling customized jackpot campaigns
- Softswiss Lottery Terminal – An all-in-one lottery system for any land-based operation
With such a wide range of offerings and further services, including anti-fraud support, player retention and content management, the company deserves this spot on the list.
Best known for its online slots and live casino games, Stakelogic offers a wide selection of casino games and works with over 500 operators in 20+ countries. The company’s slogan ‘Think Bigger’ highlights its commitment to innovation, as the company constantly works to revolutionize the online gaming industry.
Stakelogic creates graphic slots and live casino games that represent the most advanced online games available on the market. Every product is tweaked and tuned to the level of ultimate user experience.
Over the years, the company has collected 7 awards for its outstanding performance. With 10+ live studios, 3 game shows and 250+ unique slots, Stakelogic is changing the way players play.
Apparat Gaming is a relatively new player on the iGaming market, but is already showing promising results. Founded in 2020 by a team of industry veterans, the company is on a mission to develop “slot games with a German accent”.
Apparat Gaming develops slots of the highest artistic quality, with German technical standards. The company secured a licence from the Malta Gaming Authority in 2021 and has since become the trusted supplier of online content for operators in Germany and other European markets.
As the last contender on our list, Apparat Gaming delivers on the German stereotype: high-quality products, reliability and commitment. And absolutely no sense of humor. This is iGaming with a German Accent.
“MPL launches India’s first multi-game Loss Protection initiative for a risk-free gaming experience”
MPL, one of the world’s largest mobile and skill gaming platforms, has announced India’s first ever multi-game Loss Protection policy that is aimed at safeguarding the interest of the players. With this policy, gamers can claim a refund of up to 100% of the net loss that they may have incurred after playing 10 gameplay sessions with specified thresholds. This initiative is a great step in enabling users to play some of the most popular titles on the platform while keeping their financial security in mind. The loss protection initiative will be available for activation during MPL’s marquee gaming festival, Diwali Lakhpati Party, and will help users enjoy a great gaming experience during the festive season.
This first of its kind initiative in the gaming industry is aligned with MPL’s player-first approach that shows the company’s commitment towards offering a safe and secure gaming experience. This will also enable the players to concentrate on the gameplay without having to worry about the probability of losing money.
Through this program, once a user activates this policy, they can avail the option of claiming a refund of their net loss, if incurred, after 10 gameplay sessions. The policy covers select titles which are some of the top games like Poker, Ludo, Fantasy, Carrom, Block Puzzle, etc. The procedure for activating the insurance entails a successful KYC verification and the amount is directly refunded to the users’ MPL wallet. Gamers need to submit their claims on the app to avail the offer.
Commenting on the launch, Namratha Swamy, Country Head – India, MPL, said, “At MPL, we are committed to offering best-in-class gaming experience to our users always. We feel the Loss Protection policy is a great initiative that can foster safe and risk-free gameplay and is aligned with our player- first approach. With this, we hope our users can enjoy a great festive season and play their favorite games on the platform without having to worry about losing money”.
The MPL Diwali Lakhpati Party, which will run from today until October 31, presents many opportunities for players to try their hand at skill gaming and claim grand cash rewards. The marquee gaming gala, with a total value of Rs 40 crore, will see more than six million gamers with 10,000 users expected to win every hour.
Shutdown of Stadia – Comment from Cloud Gaming Platform Antstream Arcade
Steve Cottam, CEO of cloud gaming platform Antstream Arcade, commented the following on the subject of Google Stadia’s shutdown:
“While not so long ago the death of Google Stadia would have been sending shockwaves around the cloud gaming industry, the writing has been on the wall for quite a while. The space has evolved and grown rapidly since the service’s launch in 2019, and with Xbox and Nvidia releasing user figures of over 10 million for their streaming services, it was obvious that Stadia’s offering had fallen behind the curve.”
“Stadia will be remembered for much longer than it existed for as a proof point that cloud gaming services live and die on their catalogues. Other big tech companies who have started their own cloud gaming initiatives – with few ties to the games industry – will rightly see this as an indicator about what gamers really want when it comes to value, accessibility, and catalogue in cloud gaming.”
Antstream Arcade is a cloud gaming platform with the world’s largest library of fully playable, fully licensed games from the arcade era and beyond – currently sitting at 1,500 titles.
Antstream is on a mission to make these games as accessible as possible to the modern gaming audience. That’s why each of the 1,500+ games on Antstream Arcade is completely free to play, removing the traditional cost barrier to engaging with gaming’s vibrant history.
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