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Azerion Acquires Remaining 49% Stake in 20-year-old Finnish Game Studio, Sulake Oy

George Miller

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Azerion Acquires Remaining 49% Stake in 20-year-old Finnish Game Studio, Sulake Oy
Reading Time: 2 minutes
Azerion Holding B.V. (Azerion), a pan-European gaming and adtech company, reached an agreement with its co-shareholder, Elisa Oyj, to acquire the remaining 49% shares in Finnish game studio, Sulake Oy.
The studio is best known for publishing popular social games including Habbo, which has a monthly active user base of 800k across 115 countries. The studio is also responsible for the popular social mobile game Hotel Hideaway, which attracts 840k active players monthly.
Azerion has held a 51% stake in the game studio since 2018 and has been helping to drive revenue growth, which has increased by 46% on average year-on-year (January 2019 – December 2020). The transaction will enable Sulake to take full advantage of Azerion’s growing ecosystem. It will ensure the publisher can expand its global game communities, increase ingame monetization and strengthen its game development capacity. The deal also means Sulake’s gamers will be able to leverage promotions provided via the Azerion network, which continues to grow through acquisitions like Spil Games’ Portal business and Woozworld.
Umut Akpinar, co-founder and CEO: “Sulake has proven to be a great fit for our gaming and adtech platform and Elisa has remained a very loyal and supportive partner over the past years. Together, we re-energised the game studio, which is now a profitable and flourishing business.
We have full confidence in the current Sulake team. They are working well to develop a pipeline of new games while continuing to grow their existing games and communities. We support the decisions they are making and are committed to helping them achieve future plans.”
Valtteri Karu, Sulake CEO: “Azerion has been supporting us to grow and develop Habbo and Hotel Hideaway for over two years now so this acquisition feels like a natural continuation of our partnership. We’re happy to continue our journey with Azerion as there is a lot of synergy with Sulake and all the Azerion businesses.
With Azerion’s help and support we were able to modernize Habbo and to ensure its future, whilst working as an independent unit having full control over design and development decisions. This year we look forward to adding features and expanding Habbo and Hotel Hideaway. We will also be looking at possibilities to develop new games utilising our current game technology.”
The complete Sulake leadership and team of 96 will remain in place. The game studio will continue to operate from its base in Helsinki, Finland with full responsibility for existing games and improvements. This means that nothing will change for the Sulake game communities as a result of this acquisition.

Gaming

Do Anti-Lag Apps Work For PUBG?

Alex Marginean

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One of the things that most of the players complain about when playing PUBG or literally any of the competitive online multiplayer game is LAG. The lagging or delay in the action to be completed in the world of video games is caused by high-ping whether you are on a mobile network or connected to a Wi-Fi.

That is why it is very important for the players to have a more consistent internet connection which causes less lagging when playing the game due to lower ping amount. But getting an internet connection that is consistent enough to provide you with a lower ping throughout the game isn’t easy and that is why in today’s article we are going to figure out if the Anti-Lag apps actually work in reducing the ping for PUBG or any other multiplayer game. If you haven’t tried PUBG yet, we recommend looking for cheap PUBG key where you can find the best price that is available.

 

What Actually is LAG?

Before we actually find out if the Anti-Lag apps work, we need to know what LAG actually is, right? Well, it’s the time taken for a user’s behavior to have an impact in the game or app. As a result, for the best user experience, latency should be held to a minimum.

If you have ever played games like PUBG and CODM, you’d know exactly what it means, especially when it makes you rage quit the game, when your headshot misses the target by a mile only to get you killed.

 

Anti-Lag Apps 

There are a ton of applications out there claiming to reduce the ping drastically to provide better gaming experience but do they actually work? Well, there are certain possibilities as to when these apps can come in handy and actually be useful in reducing the ping and that is when your internet connection isn’t being consistent over a range of application or games in your mobile.

But in case of bad internet connection, these apps won’t be able to do anything at all and you’ll probably have to upgrade your internet connection or contact your Internet Service Provider for further assistance.

The way these applications works is finding the best DNS server based on your current location whenever you are playing a game or surfing through the internet, that’s what we refer to as DNS prefetching.

 

Why do Actually Need It?

Now if you are one of those PUBG fanatics, grinding for XP in a never ending battle against players all around the world, you’d know exactly how much difference the ping can make in deciding the fate of the game. A better ping rate can help you achieve those insane shots without having to worry about the enemy teleporting from one place to another.

And that is where these anti-lag apps come into play to help you drop the high ping but if you are struggling because of your skills, there is no shame in asking for help as these professional players can surely help you boost your account stats.

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Latest News

London Mayor Sadiq Khan Pledges to Ban Gambling Ads on the Tube

Niji Narayan

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The mayor of London, Sadiq Khan, who is up for re-election on May 6, has pledged to ban gambling ads on the Tube.

In his election manifesto, he says he will expand the current ban on junk food ads on the London Underground to cover gambling ads as well.

The manifesto reads: “I’ve already banned body-shaming advertisements and advertisements for foods high in fat, salt and sugar on the TfL network because of their impact on the health of Londoners.

“Given the devastating way gambling addiction can destroy lives and families, I’ll instruct TfL to bring forward plans to extend the ban to harmful gambling advertisements on the network.”

Khan’s pledge comes amid increasing calls to restrict or ban gambling ads in the UK.

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Industry News

Entain Partners with Synalogik to Strengthen ID and Financial Checks

Niji Narayan

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Entain Plc has partnered with financial security technology services provider Synalogik to strengthen its identity, financial and credit checks. Through the deal, Entain has become the first major igaming operator to deploy Synalogik credit check and financial assessment systems.

Synalogik’s technology enables automatic checking and risk-scoring of thousands of customers simultaneously, providing accurate risk and open source intelligence reports in seconds rather than hours or even days with traditional methods. This significantly improves response times for customers whilst ensuring full compliance with regulatory and data protection requirements, which differ considerably across jurisdictions.

“This delivers on our vision of leveraging innovation and technology to create the best experience for every customer whilst delivering the highest standards of compliance effectiveness and corporate governance,” Brendan MacDonald, Director of Customer Protection at Entain, said.

“We are delighted that Entain is using our Scout system to support its compliance and governance processes. This unique solution provides an enriched customer view, in near real-time, drawn from multiple data sources, which enhances decision making and delivers significant efficiency and cost savings,” Gareth Mussell, CEO at Synalogik, said.

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