Latest News
InMobi and AdInMo Partner to Connect Brands and Mobile Gamers

Integration enables advertisers to reach premium mobile gaming audiences with AdInMo’s immersive brand ads
AdInMo, the mobile InGamePlay™ brand advertising platform, has announced a partnership with global mobile advertising giant InMobi.
Technical integration of the two platforms has been completed and the partnership will enable InMobi to directly offer InGamePlay brand advertising supply to its buy-side clients. The deal will extend its category offering to reach and engage with premium gaming audiences through non-intrusive in-game ads.
AdInMo’s ad units blend seamlessly with the game experience, enabling brands to serve click-free ads and drive authentic audience engagement. AdInMo ads typically achieve 3X higher brand recall rates than other in-game formats as well as significant brand uplift with a campaign seen on average 20-30 times during a single gameplay session.
In a recent study by Pocketgamer.biz 75% of mobile game developers were found to want to use ads that do not interrupt gameplay and risk impacting player engagement. As such, 2021 is set to see rapid growth in this type of non-interruptive in-game ad inventory.
The InMobi Exchange is leveraged by major DSPs across the globe and the integration with AdInMo’s in-game advertising platform will allow the world’s biggest advertisers to programmatically target the vast and diverse mobile gaming audiences across all game genres with highly engaging ads that don’t interrupt gameplay.
“Gaming is a key growth vertical for our team and the highly engaged format makes it a premium advertising channel particularly in the mobile space,” said David Di Angelo, VP of Marketplace Development at InMobi. “The non-intrusive nature of in-game advertising opens up the brand experience for our advertising clients.”
Kristan Rivers, CEO and Co-founder of AdInMo, added, “It’s fantastic to be collaborating with the team at InMobi to grow demand for InGamePlay brand advertising. We strongly believe the future of mobile advertising is click-free. Our platform enables demand partners to authentically serve brand campaigns to highly engaged player audiences. As brands look to shift spend to digital media and advertisers need to innovate recognising changes to third-party tracking and IDFA, immersive ads in mobile games offer brand experiences with robust viewability and better brand recall.”
-
Interviews4 days ago
HIPTHER Community Voices: Jurijs Rapoports – Chairman of the Board & Chief Operations Officer of Tonybet
-
Latest News6 days ago
Best 25+ Provably Fair Crypto Casinos & Gambling Sites 2025
-
Latest News6 days ago
10 Best Bitcoin Casinos: Top Bitcoin & Crypto Gambling Sites of August 2025 Ranked!
-
Africa6 days ago
Logifuture-powered Bet9ja partners with heavyweight boxing sensation Moses Itauma
-
Latest News6 days ago
Best Crypto Casinos 2025: 5 Top Bitcoin & Crypto Casino Sites For Instant Withdrawals (August Update)
-
Latest News5 days ago
10+ Best Tether (USDT) Online Casinos & Gambling Sites 2025
-
Latest News6 days ago
10 Best Online Casinos Europe in 2025 | Listed Top-Rated European Casino Sites (Latest Update)
-
Asia6 days ago
Orangutan Gaming crowned champions of the inaugural iQOO Battlegrounds Series; bag INR 55 lakh in prize money