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AdInMo pioneers first ever Rewarded InGamePlay Ads with fintech partner ZBD

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AdInMo, the in-game advertising monetization platform that gets ads into mobile games in a way that players love, today announced its technology partnership with ZBD, a leading fintech company that offers instant Bitcoin rewards for gamers and developers. The groundbreaking partnership means for the first time players can be rewarded for viewing immersive display and video ads in-game.

AdInMo’s InGamePlay brand ads are placed directly into gameplay generating non-interruptive revenue for hundreds of developers while enhancing the player experience. Now, developers and publishers can share In-Game ad revenue generated with their players in the form of small amounts of real Bitcoin powered by ZBD’s Bitcoin Lightning technology. AdInMo’s Rewarded InGamePlay ads fuse popular reward monetization mechanics with innovative in-game formats to further increase player engagement and retention.

Kristan Rivers, Co-Founder and CEO of AdInMo said: “We’re always looking for ways to innovate while delivering our core purpose of enhancing player experience. Rewarded ad formats are an established part of hybrid monetization loved by players and driving excellent revenue for developers. Combining in-game brand experiences and player rewards is a world-first.”

“ZBD understands the nuances of the games ecosystem and we’re excited to work with them to bring the first release of AdInMo’s powerful new monetization format, Rewarded InGamePlay to market. With happy, rewarded players the gaming audience is also more valuable to advertisers in terms of attention and engagement. As always at AdInMo it’s a win-win-win,” says Kristan.

Square Enix’s Ludo Zenith experienced an 82% increase in ARPDAU after integrating ZBD rewards, while Fumb Games’ Bitcoin Miner increased its day 30 user retention by more than 10x. Working with AdInMo, ZBD can now extend its focus to rewarding player attention to the gameplay itself, rather than during breaks in play, broadening its existing approach to supporting mobile games monetization and retention.

The new format is already available to participants of AdInMo’s developer community beta programme. As part of AdInMo’s existing SDK, no additional integration is required.  Developers can simply choose to enable Bitcoin rewards for their titles and how they want to share the revenues with their players. The core game experience is completely unaffected: rewards are funded directly from viewing in-game ads.

“The goal of ZBD has always been to help drive improved performance for the games industry, an industry we love. We’re very excited that our first deep integration directly into in-game advertising technology is with a partner that shares our values and offers ads that are completely unobtrusive and which do not interrupt players as they’re enjoying the game,” said Ben Cousens, Chief Strategy Officer at ZBD.”

“The model of rewarding players with a share of ad revenue is driving phenomenal success for all of our partners. This is the future of free to play engagement. Our partnership with AdInMo streamlines this approach by linking rewards directly into the ads themselves in real-time, a material step-change in this net-positive disruption for games developers.”

Compliance Updates

Endorphina completes another security milestone!

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Endorphina completes another security milestone!
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Starting 2024 strong, the top casino game provider Endorphina successfully completed the external audit by the renowned Testing Laboratory, achieving another milestone in the form of an ISMS Certificate according to local requirements in Italy! This plays an important role in cementing Endorphina’s position in the iGaming world.

Earlier this year, the iGaming software provider Endorphina successfully passed an external information security audit according to regulations governed by ADM. The goal of the multi-day audit was to map out the overall setup within the company, examine every detail involving security, and ensure the company’s games are completely safe for every player.

Over three years ago, Endorphina set a goal to be authorized in all regulated jurisdictions and continues to campaign across markets. By 2024, the company has reached 28 regulated markets and continues progressing rapidly.
I

n March 2024, Endorphina will organize a grand event, La Mistica dell’Endorphina, where guests can experience the true spirit of the innovative developer. The luxurious party promises to create the perfect networking opportunity for iGaming enthusiasts.

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Codere Online Reports Financial Results for the Fourth Quarter and Full Year 2023

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Codere Online (Nasdaq: CDRO / CDROW, the “Company”), a leading online gaming operator in Spain and Latin America, has released its preliminary unaudited[2] financial results for the fourth quarter and year ended December 31, 2023.

Below are the main financial and operating metrics of the period.

Quarter ended December 31

Year ended December 31

2022

2023

Chg. %

2022

2023

Chg. %

Net Gaming Revenue (EUR mm)1

Spain

17.8  

20.8  

17%

60.0  

75.7  

26%

Mexico

16.3  

25.1  

54%

51.1  

81.7  

60%

Colombia

2.3  

2.3  

7.9  

8.5  

8%

Other

1.3  

1.8  

38%

3.9  

6.0  

54%

Total

37.7  

50.1  

33%

122.9  

171.9  

40%

Avg. Monthly Active Players (000s)[3]

Spain

41.3  

47.4  

15%

38.1  

42.3  

11%

Mexico

50.8  

59.1  

16%

38.5  

52.5  

37%

Colombia

38.5  

23.0  

(40%)

28.7  

24.3  

(15%)

Other

11.2  

9.6  

(14%)

7.9  

9.2  

17%

Total

141.8  

139.2  

(2%)

113.1  

128.3  

13%

 

Aviv Sher, CEO of Codere Online, stated, “In Q4 2023 we delivered an impressive 33% growth in net gaming revenue to €50 million, our highest ever quarterly figure, despite a tough comp with the World Cup in the prior year period. Our strategic focus on Mexico and Spain, where we are seeing a strong return on marketing investment, has proven successful, with significant increases in both our active customer base and spend per customer. Casino continued to exceed our expectations with a second consecutive quarter contributing 58% of total net gaming revenue in the period.”

Mr. Sher further added, “Our net gaming revenue in Mexico grew by 54% in the fourth quarter, reaching more than €25 million, whereas net gaming revenue in Spain, grew by 17%, to nearly €21 million. We were able to grow our active customer base by more than 15% in both markets in the quarter which we believe is impressive considering the similar level of marketing investment in these countries in 2023 versus the prior year.”

Oscar Iglesias, CFO of Codere Online, stated, “Our fourth quarter results have allowed us to reach nearly €172 million of net gaming revenue for the full year, 19% above the midpoint of the initial €140-150 mm outlook we provided early last year. This outperformance, combined with the overall lower level of marketing investment, also allowed us to deliver a better than expected negative €12mm in Adjusted EBITDA versus the initial outlook of negative €20-30mm.”

Mr. Iglesias further added, “We are very encouraged by our performance in 2023 which further supports our expectation that we will generate positive Adjusted EBITDA and cash flow for the full year in 2024, a year in which we expect net gaming revenue of €185-200 mm. In short, we expect to deliver upon our original commitment to investors to be a profitable company in the third year after de-SPAC and are more committed than ever to creating meaningful value for our shareholders.”

Conference Call Information

Codere Online’s management will host a conference call to discuss the results and provide a business update at 8:30 am US Eastern Time today, February 29, 2024. Dial-in details as well as the audio webcast and presentation will be accessible on Codere Online’s website at www.codereonline.com. A recording of the webcast will also be available following the conference call.

Reconciliation of Revenue (IFRS) to Net Gaming Revenue (non-IFRS)

Quarter ended December 31

Year ended December 31

Figures in EUR mm

2022

2023

Chg. %

2022

2023

Chg. %

Total

Revenue

35.6  

46.9  

32%

115.7  

162.6  

41%

(+) Accounting Adjustments[4]

2.1  

3.1  

48%

7.2  

9.2  

28%

Net Gaming Revenue

37.7  

50.1  

33%

122.9  

171.9  

40%

Spain

Revenue

17.8  

20.8  

17%

60.0  

75.7  

26%

(+) Accounting Adjustments3

     –  

                –  

n.m.

    –  

     –  

n.m.

Net Gaming Revenue

17.8  

20.8  

17%

60.0  

75.7  

26%

Mexico

Revenue

14.5  

22.6  

56%

45.5  

73.3  

61%

(+) Accounting Adjustments3

1.8  

2.5  

39%

5.6  

8.4  

50%

Net Gaming Revenue

16.3  

25.1  

54%

51.1  

81.7  

60%

Colombia

Revenue

2.4  

2.8  

17%

7.0  

9.3  

33%

(+) Accounting Adjustments3

(0.1) 

(0.5) 

n.m.

0.9  

(0.8) 

n.m.

Net Gaming Revenue

2.3  

2.3  

7.9  

8.5  

8%

Other

Revenue

0.9  

0.7  

(22%)

3.2  

4.4  

38%

(+) Accounting Adjustments3

0.4  

1.1  

n.m.

0.7  

1.6  

129%

Net Gaming Revenue

1.3  

1.8  

38%

3.9  

6.0  

54%

 

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Latest News

Realistic Games hatches instant win prizes in Chicken or the Egg

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Casino content developer Realistic Games has answered an age-old riddle in its latest slot release Chicken or the Egg, with instant win potential and features coming first.

This farmyard-inspired title is played across 5×3 reels, with thematic symbols including tractors, hay and farmhouses making up the highest-paying icons. These are joined by a wild which substitutes for all base game symbols allowing players to more easily form wins across 10 paylines.

There are two different scatters, with three or more of each needed to unlock the titular Chicken or Egg bonus round. Within both versions, additional corresponding scatters will grant a variety of instant cash prizes up to 1000x in value, these Chicken or Egg symbols can also transform into each other.

Players can be awarded a retrigger by landing an additional three scatters or unlock the other bonus variant. This will see players having two symbols granting instant cash rewards and will trigger a multiplier up to 10x which will be added to subsequent wins.

Blending a vibrant popular theme with instant cash prizes and a multitude of bonus features, Chicken or the Egg is the latest engaging title from Realistic Games. The launch comes soon after its recent entry into the Dutch market and strengthens a growing portfolio of forward-looking games that deliver player-centric entertainment.

Alice Timson, Head of Account Management at Realistic Games, said: “Chicken or the Egg encapsulates our ambitions as a provider – its multifaceted bonus round will keep players entertained long after its launch window and the fun visuals along with easy to understand but surprisingly deep mechanics will be a draw for new and established slot enthusiasts.

“The slot’s free spin round can be enhanced during play through retriggers and unlocking the opposite bonus which will be played simultaneously providing unique gameplay that we are confident players will enjoy.”

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