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Equativ Levels-up its Gaming Marketplace to Help Advertisers and Publishers Thrive in Fast-growing Gaming Sector

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Equativ, the leading independent ad tech platform, is growing its gaming advertising services. Offering access to quality inventory across premium apps, the company will soon release refined category targeting options and auction packages, alongside a greater range of formats.

This expansion of capabilities will better-equip advertisers and publishers to harness the continuing growth of the gaming sector. Generating $396.20 billion in global revenue, overall market value is due to reach $533 billion by 2027, climbing at a 7% annual compound growth rate (CAGR). Mobile gaming is experiencing especially rapid gains; seeing an increase of 17% CAGR over the last year, with revenues rising from $118.43 billion to $138.63 billion.

The thriving sector is also proving a particularly effective environment for driving advertising engagement. Following an extensive two-year study by in-game advertising platform Anzu and attention tech company Lumen Research, it was revealed that intrinsic in-game ads achieve up to 97% prompted recall and viewing times of 3.1 seconds – compared to the 2.9 second digital ad norm. This is in addition to fuelling high purchase intent for six in ten gamers. Gadsme, “the most sophisticated in-game advertising platform”, a company based in Paris and London, is able to measure clicks and has observed rates of 0.4% to 6% depending on the game and the quality of the creative. This click rate, much higher than the average rate of 0.5% observed in a “classic” environment, is thought to be linked to a friendly and safe perception of the gaming ecosystem on the part of players.

Equativ’s existing solutions enable gaming app publishers to create custom auction packages covering display, standard digital video and highly interactive rewarded video formats. Using its efficient curation abilities, sell-side partners — such Anzu, AdInMo and Gadsme — can securely activate first-party player data and build valuable, bespoke audiences, in addition to making ad space directly available to media buyers manually via integrated technology.

With availability spanning more than 41,000 apps, the platform also provides significant scale for advertisers. Buy-side partners can reach qualified mobile gamers across multiple popular apps — including Candy Crush Saga, Wordscapes and Woodoku — while further enriching audiences and ad space by harnessing smart curation features to onboard owned insights.

Over 2023, Equativ plans to enhance its range of formats by adding curation support for engaging and immersive in-game ads. This will be followed by further developments aimed at improving the precision of ad delivery: including allowing targeting for specific gaming app categories and creating a broader selection of pre-configured auction packages, segmented by player and game type.

“Despite gaming’s powerful grip on mainstream consumer attention, its share of advertising spend has been unrealized by the buy-side. By facilitating simplified, secure, and customizable trading, we aim to change that,” said Emir Teffaha, Senior Vice President, Agency and Enterprise, at Equativ.

“As leading industry forces, like the IAB, help to push standards and measurement around gaming for both performance and branding campaigns, wider industry adoption will inevitably gain traction. This means those who get ahead of the curve stand to reap the greatest benefits. By providing privacy-safe mechanisms for building data-enriched deals, our offering will enable granular targeting and efficient monetization that allows all players to start driving mutually rewarding and high-value outcomes.”

Gaming

Soft2Bet brand CampoBet announced a Redesigned Mobile App

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CampoBet, of the Soft2Bet powered renowned brands, is excited to unveil its revamped mobile application for both iOS and Android users. The new CampoBet SE app offers a native, user-friendly experience with a host of enhanced features and a sleek design that promises to elevate the online betting experience for Sweden players.

Key Advantages of the New CampoBet SE Mobile App:

  • Expanded Reach: The native app serves as an additional platform for CampoBet to engage with a broader audience.
  • Regulated Marketplace: With official reviews from the App Store and Google Play, users can trust the quality and security of the app.
  • Official App Status: The app’s official status ensures there are no bans, providing uninterrupted access to betting services.
  • Native Experience: Users will enjoy a more convenient and faster app performance tailored to their devices.
  • Aesthetic Design: The app features a Trophy Hall with animations and parallax, offering a visually stunning experience.
  • Integrated Tracking: An integrated system for PPC and affiliate traffic allows for efficient ad purchasing from various sources.
  • Optimized Advertising: The app includes a new set of events in the traffic procurement system to fine-tune advertising campaigns.
  • Continuous Support: CampoBet is committed to ongoing support and development of the app to ensure the best user experience.
  • Segmented Notifications: Push notifications are tailored and sent directly to the player’s phone, keeping them informed and engaged.

In a statement, CampoBet representative Yoel Zuckerberg, Chief Product Officer, said, “The CampoBet SE app is a game-changer in the mobile betting landscape. We’ve listened to our users and have delivered an app that not only looks great but also provides the functionality and speed that today’s bettors demand. Our commitment to continuous improvement and user satisfaction is at the core of this redesign.”

The CampoBet SE app is now available for download on the App Store and Google Play. Users can look forward to a seamless betting experience with the reliability and innovation that CampoBet is known for.

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Asia

CasinoJan Announces the Launch of its New Website in Singapore

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Previously focused only on the Norwegian online casino industry, casinojan .com is excited to announce the launch of its new website in Singapore that is designed to help as many Singaporeans as possible enjoy gambling as entertainment and to become the largest gambling portal in the Singaporean market.

From digital slots to mobile and live casinos, CasinoJan uses its team’s extensive industry knowledge to provide a variety of in-depth, honest, and unbiased articles that extensively cover every aspect of the online casino industry in Singapore.

“It’s no secret that the market for online gambling is difficult to navigate. Not only are there hundreds, if not thousands, of companies to choose from, but there are also complicated rules to adhere to,” said a spokesperson for CasinoJan. “As if that wasn’t enough, many gambling portals fail to keep their sites updated or start with incorrect information. With CasinoJan, we aim to make it both easier and safer to gamble online, whether it’s slots, table games, odds, poker, or bingo.”

Committed to offering visitors to its website the best experience, CasinoJan constantly updates its content, reviews, and payment methods while providing comprehensive opinions from its expert team about online casinos in Singapore.

Additionally, CasinoJan is in the process of further updating and increasing the scope of its website by soon implanting a list of features to benefit its visitors; these include:

  • A better table that makes it easier for readers to filter and find the gaming sites they want.
  • A solution for user reviews and user ratings of gaming companies from website visitors.
  • The opportunity to receive information about bonus offers and new casinos by email.
  • Video reviews of the most popular gambling sites in Singapore.

CasinoJan invites those interested in learning more about the leading online casinos in Singapore, as well as the best digital slot games and the most lucrative no-deposit bonuses, to visit its website today.

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eSports

UNITED KINGDOM TO HOST 2024 PUBG MOBILE GLOBAL CHAMPIONSHIP

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UNITED KINGDOM TO HOST 2024 PUBG MOBILE GLOBAL CHAMPIONSHIP
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PUBG MOBILE Esports is thrilled to announce that the 2024 PUBG MOBILE Global Championship (PMGC) will be held in the UK, taking place live next December with a $3 million prize pool. The first time a major PUBG MOBILE event has been hosted in the UK, this tournament will bring local fans a unique opportunity to see the very best skill that the world has to offer. This news comes ahead of this year’s 2023 PUBG MOBILE Grand Finals in Istanbul.

James Yang, Senior Director of PUBG MOBILE Global Esports, announced the news during the opening ceremony of the 2023 PMGC Grand Finals, with the exact UK location to be revealed at a later date. This is the first time a major PUBG MOBILE event has been held in the country and the first in Western Europe since 2018.

The highlight of the PUBG MOBILE Esports calendar, the PMGC brings together dozens of teams from around the world to compete in the ultimate showcase of talent. This year’s Grand Finals are taking place this weekend in Istanbul, Türkiye, where the final sixteen teams remaining in the competition will battle it out to become PUBG MOBILE World Champion.

Joining next year’s PMGC in the top tier of PUBG MOBILE Esports events, as well as next year’s midseason tournament in Riyadh, Saudi Arabia, is the PUBG MOBILE Global Open (PMGO), which will take place in Brazil throughout March and April 2024 and feature a $500,000 prize pool.

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