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InMobi and AdInMo Partner to Connect Brands and Mobile Gamers

George Miller

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InMobi and AdInMo Partner to Connect Brands and Mobile Gamers
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Integration enables advertisers to reach premium mobile gaming audiences with AdInMo’s immersive brand ads

AdInMo, the mobile InGamePlay™ brand advertising platform, has announced a partnership with global mobile advertising giant InMobi.

Technical integration of the two platforms has been completed and the partnership will enable InMobi to directly offer InGamePlay brand advertising supply to its buy-side clients. The deal will extend its category offering to reach and engage with premium gaming audiences through non-intrusive in-game ads.

AdInMo’s ad units blend seamlessly with the game experience, enabling brands to serve click-free ads and drive authentic audience engagement. AdInMo ads typically achieve 3X higher brand recall rates than other in-game formats as well as significant brand uplift with a campaign seen on average 20-30 times during a single gameplay session.

In a recent study by Pocketgamer.biz 75% of mobile game developers were found to want to use ads that do not interrupt gameplay and risk impacting player engagement. As such, 2021 is set to see rapid growth in this type of non-interruptive in-game ad inventory.

The InMobi Exchange is leveraged by major DSPs across the globe and the integration with AdInMo’s in-game advertising platform will allow the world’s biggest advertisers to programmatically target the vast and diverse mobile gaming audiences across all game genres with highly engaging ads that don’t interrupt gameplay.

“Gaming is a key growth vertical for our team and the highly engaged format makes it a premium advertising channel particularly in the mobile space,” said David Di Angelo, VP of Marketplace Development at InMobi. “The non-intrusive nature of in-game advertising opens up the brand experience for our advertising clients.”

Kristan Rivers, CEO and Co-founder of AdInMo, added, “It’s fantastic to be collaborating with the team at InMobi to grow demand for InGamePlay brand advertising. We strongly believe the future of mobile advertising is click-free. Our platform enables demand partners to authentically serve brand campaigns to highly engaged player audiences. As brands look to shift spend to digital media and advertisers need to innovate recognising changes to third-party tracking and IDFA, immersive ads in mobile games offer brand experiences with robust viewability and better brand recall.”

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Finnplay Integrates BetGames.TV to Platform

George Miller

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Finnplay Integrates BetGames.TV to Platform
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Finnplay, the Nordic supplier of iGaming technology and services announces the integration of the hottest rising star in live dealer gaming, BetGames.TV.  BetGames.TV is the world’s leading producer of live broadcast fixed odds and outcome-based games. Together, Finnplay and BetGames.TV represent the strength of iGaming technology and innovation coming from the Nordics and Baltics. The deal also marks BetGames.TV’s first entrance into the Nordic market.  

Liliya Alenina, VP of Games at Finnplay says, “We are very excited to offer BetGames.TV titles to our partners.  The company has been on the rise, winning industry accolades and strong demand from operators.  The games bring an exciting, immersive and unique experience to players and we are very pleased to have them onboard our platform.” 

Aiste Garneviciene, COO of BetGames.TV says, “We are proud to have our award-winning iGaming experience available on the Titan platform.  Finnplay is a highly respected technology provider with international reach and a strong track record of growth, compliance and technical performance.  BetGames.TV will bring its award-winning, immersive gaming experience to many more players around the world through the Titan platform.” 

 

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Lara Jones is Cleopatra sequel launched by Spearhead Studios

George Miller

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Lara Jones is Cleopatra sequel launched by Spearhead Studios
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The much-awaited sequel of the blockbuster Lara Jones is Cleopatra has been made available by Spearhead Studios, gaming developer within EveryMatrix Group. The new high-volatility title can bring wins up to a massive 17,000x.

Lara Jones is Cleopatra II sets its action inside the tomb of the famous Egyptian Queen, Cleopatra. Fresh from her adventures in the highly successful prequel, Lara Jones is on her way to hunt the treasures buried within the Queen’s tomb.

Lara Jones is Cleopatra II is a high volatility, 5×3 video slot with ten pay lines and brings a Return to Player (RTP) of 96.10%. The base game offers Cleopatra Cascade Spins where all winning symbols stick, and re-spins keep occurring until the wins can no longer be improved. When reaching the free spins feature, where all wilds become sticky, players can choose between the standard or high volatility options.

Kevin Corti, Game Development Director at Spearhead, says: “I am, once again, extremely proud of what our team have achieved with this game. The math model is extremely engaging, the artwork is unquestionably stunning, and the audio captivates players’ attention. The Cleopatra Cascade base feature can be very rewarding for players, and the two volatility options provide them with the opportunity to seek out the bonus feature experience they most desire.”

The game, which was developed using Spearhead Studios’ proprietary game development technology and tools, is optimised for mobile gameplay and is highly responsive across devices. The UI responds fluidly to the device and orientation, and the file size is best-in-class for premium-quality games of this type. It is available in a wide range of currencies and languages and is certified for all major jurisdictions.

Earlier this month, Spearhead Studios announces its newly obtained certification for the Croatian market, bringing the total available markets to 12. Under the vision of creating Local Games for Local Markets, Spearhead Studios provides high-quality content in Malta, Spain, Romania, Sweden, Denmark, Latvia, Lithuania, Estonia, Colombia, Germany, Belarus, and Croatia, with US and other territories to follow.

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UKGC Announces Commissioner Reappointments

Niji Narayan

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UKGC Announces Commissioner Reappointments
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The UK Gambling Commission (UKGC) has announced that John Baillie and Catharine Seddon have been reappointed by the Secretary of State for Digital, Culture, Media and Sport as Commissioners of the Gambling Commission for one year from 11 April 2021 to 10 April 2022.

John is a Chartered Accountant and a former partner of KPMG in Scotland and London. He is immediate past chair of the Accounts Commission for Scotland, the Scottish local authority watchdog and served two three-year terms. He was also a member of the Reporting Panel of the UK Competition and Markets Authority for nine years. John was also a visiting professor of accountancy at the University of Edinburgh and has previously held similar appointments at other Scottish universities.

Catharine spent 20 years as a film-maker before taking up public non-executive roles. She started as a graduate trainee producer with the BBC and soon specialised in high-end film documentaries, eventually setting up her own production company. She became a magistrate in 2000 and later left television to take up a variety of other judicial roles, to become a member of the Human Tissue Authority and to sit on the Determinations Panel of the Pensions Regulator.

Catharine now sits on the Legal Services Board, where she chairs its Audit and Risk Assurance Committee and has recently joined the board of the HFEA. She is a founding member of the Health Service Products Appeal tribunal and is also a trustee for special needs charity, Cpotential.

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