Latest News
Betegy and Parimatch sign global innovation partnership

Leading operator’s B2C marketing systems to be fully automated with Betegy’s next-gen content platform
Betegy, the leading sports data and content specialists, has signed a global innovation partnership with Parimatch, in a move that will see the operator harness Betegy’s in-house technology to revolutionise its internal marketing processes.
Under the terms of the deal, Parimatch has deployed Betegy’s proprietary automated content generation platform, which allows the operator to instantly generate high-quality, personalised marketing content and campaigns on a daily basis – bespoke to each of its customers.
Using the latest in machine learning algorithms, Betegy’s in-house technology is able to turn complex sports data and odds from a variety of feeds into engaging graphics, animations, banners, widgets and texts with unprecedented speed and efficiency.
Initially set to provide for all of Parimatch’s football-based betting across 15+ major leagues, the operator’s marketing teams will now be able to generate and deploy banners, landing pages, videos and graphics in a matter of seconds.
The content is also automatically legislation-compliant, with updated graphics including kits, players, and logos where possible, ensuring Parimatch can deploy its marketing campaigns across its chosen markets without tailoring each of its campaigns on a regional scale.
Thanks to its deployment, Parimatch’s marketing teams have already been able to transform their approach to work – with a 3-day turnaround time for an event-based campaign with 200+ banner formats now generated in just 120 seconds.
Commenting on the deal, Alex Kornilov, Managing Director of Betegy sees Parimatch’s adoption of its revolutionary platform as a true game-changer for the operator, ensuring the brand will have a hugely significant first-mover advantage over its rivals for months to come.
He added: “Our automated content and data platform is one-of-a-kind – and with one click of the button, Parimatch’s marketing teams are now able to create innovative, personalised campaigns in a matter of seconds – rather than the usual timeframe of two or three days.
“Tailored content is the key battleground within the betting and gaming industry and this innovation process initiated between Betegy and Parimatch is going to take personalisation to an entirely new level.
“We’re unique in what we’re able to offer our clients, and I am confident that as Parimatch adopts our product, we’re going to be able to radically transform the quality of their delivery – not only by giving them the ability to revolutionise their workload – but also by freeing up their teams to focus on the creative side of promotions and campaigns.”
Sergey Portnov, CEO at Parimatch added: “Parimatch is an innovative betting operator that constantly integrates advanced technologies to improve user experience and enhance internal processes.
“Thanks to the strong marketing, the Parimatch brand is becoming recognisable worldwide. Our partnership with Betegy will help us optimise marketing processes and enter new international markets.”
Founded in 2012, Betegy is the content partner of choice for a wealth of global tier-one sports tech, media, and gaming companies, including ESPN, Tipico, Ringier Axel Springer, Bwin, Yahoo Sports, Sportsbet.io, and Winners.net
Asia
Continent 8 Technologies continues global expansion with two key hires in Asia

Lalaine P. Vidal joins award-winning infrastructure provider as Business Development Manager and Christopher Caturay as Technical Solutions Architect
Continent 8, the award-winning global managed hosting, connectivity and security provider, continues to build out its presence in Asia with two key hires.
Lalaine P. Vidal joins as Business Development Manager and Christopher Caturay as Technical Solutions Architect. Both will be based out of the Philippines and will be responsible for supporting the company’s growing customer base across the region.
Vidal has more than a decade of experience in sales and marketing across a range of sectors including banking, BPO, real estate, telco and IT cyber security. Caturay is a cyber security professional with experience in the end-to-end process of deploying solutions and applying best practices for various businesses and in a range of sectors.
The hires form part of a wider push in Asia, where Continent 8 already offers infrastructure, connectivity and security solutions to a range of customers in iGaming and beyond.
The company’s cyber security offering has seen exceptional growth in recent years, keeping up with the evolving cyber security landscape, and with cyber-attacks at an all-time high in Asia, Continent 8 can defend a customers’ infrastructure against the growing number of threats.
Lalaine P. Vidal, Business Development Manager at Continent 8 Technologies, said: “The opportunity to join Continent 8 was one I simply couldn’t turn down. It is the leading infrastructure provider in the industry, and I am looking forward to using my experience in sales and marketing to drive the business forward and further establish its presence and customer base across Asia.”
Christopher Caturay, Technical Solutions Architect at Continent 8 Technologies, said: “Asia presents unique challenges when it comes to infrastructure and cyber security. I’m excited to be working for a business that has a comprehensive and unique solution for businesses targeting the Asian market.”
Peter Williams, Managing Director – Asia Pacific at Continent 8 Technologies, added: “Lalaine and Christopher are great talents and are a brilliant addition to the Continent 8 team in Asia. This is an important market for us and one where we have ambitious growth plans that we are actively deploying.
“Lalaine will play a vital role in introducing more businesses to Continent 8 and the award-winning solutions that we provide, while Christopher will ensure that customers are deploying the right products and services for their organisation. This localised approach, along with having feet on the ground, is what makes Continent 8 the go-to infrastructure and security provider for companies targeting Asia and other markets around the world.”
Via network points of presence in Hong Kong, Japan (Tokyo), Philippines (Manila), Singapore and Taiwan (Taipei), Continent 8 connects Asia to the rest of the world over a high-capacity, fully redundant private network comprising 90+ locations.
Meet the Continent 8 team at ASEAN Gaming Summit, 21-23 March 2023 at the Manila Marriott Hotel.
Latest News
PRAGMATIC PLAY SECURES LATEST DEAL IN SWITZERLAND WITH SWISS CASINOS

Pragmatic Play, a leading content provider to the iGaming industry, has partnered with Swiss Casinos, one of the biggest operators in Switzerland, as it further expands its foothold in the regulated market.
The supplier’s entire slot portfolio is now live with Swiss Casinos, giving players access to more than 300 premium games. Those include recent titles The Knight King™ and Cowboy Coins™, as well as multi-award-winning player favourites Sugar Rush™ and Gates of Olympus™, which are proven performers in the Swiss market.
The deal follows similar agreements with major Swiss brands such as Pasino.ch (Groupe Partouche) and 7melons (Grand Casino Bern), as Pragmatic Play cements its position at the forefront of slot development and distribution in Switzerland and beyond.
Irina Cornides, Chief Operations Officer at Pragmatic Play, said: “We’re thrilled to welcome Swiss Casinos to our growing operator base after a fast and straightforward integration. Introducing Pragmatic Play’s premier games
to an even larger audience will further strengthen our position in Switzerland, where Swiss Casinos is a leading online gaming brand.
“We look forward to working with the team closely as we continue to build momentum in this key regulated market.”
Patrick Mastai, Director Online Casino at Swiss Casinos said: “Pragmatic Play remains one of the most consistent and unique slot providers in the market. It makes sense for us to partner with such a leading industry name on our latest venture which will undoubtedly positively impact our growth plans.
“We are excited to be able to bring such a vast array of new titles to our casinos and raise the stakes for our slot enthusiasts.”
Latest News
Yggdrasil creates a buzz with new launch Bugs Money

Yggdrasil and Reflex Gaming are transporting players to a world where bees make more than honey in the latest YG Masters creation, Bugs Money.
Hailed by Reflex Gaming as one of their most impactful slots to date, the game presents a wide array of vibrant bees, bugs, insects, flowers and fruits. The colourful art and design is coupled with thrilling features: Free Spins and Glow Wilds reel modifiers.
The Free Spins feature is triggered when three or more scatter symbols land and offers a choice of 3, 7, 10, or 15 Free Spins with a max win multiplier of 50x, 20x, 10x and 5x respectively. This allows players to directly set the volatility of the Free Spins feature and encourages user participation.
During the bonus, the majestic Queen Bee symbol can land on the centre reel, increasing the multiplier by 10x, up to a huge maximum of 500x.
When the Glow Wilds reel modifier bonus is triggered during the base game or Free Spins, the setting changes from day into night. While the reels are spinning, glow bugs land on random reel positions to add wild symbols. The Queen Bee can also make an appearance during the Glow Wilds bonus to deliver insane wins.
Part of the YG Masters portfolio, Bugs Money is Reflex Gaming’s 13th title as part of the initiative. The offering is powered by GATI, Yggdrasil’s state-of-the-art technology enabling partners to employ the preconfigured, regulation-ready, standardised development toolkit to consistently produce cutting-edge content followed by rapid distribution.
Stuart McCarthy, Head of Product & Programs at Yggdrasil, said: “Bugs Money is a playful, fun and vibrant title with straightforward yet engaging game play.
“Our partnership with Reflex Gaming has been fantastic to date with over 10 titles launched and we are excited to introduce yet another premium game to our wide operator network.”
Mat Ingram, CPO at Reflex Gaming, said: “This game has been a lot of fun to create. It’s another original concept from our studio.
“Despite the tranquil setting, it can quickly turn volatile. The Free Spins can dramatically increase the volatility by offering a super volatile mode. Allowing players to set their own volatility in the Free Spins feature offers greater engagement and ensures the title appeals to a wide demographic.”
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