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Betegy and Parimatch sign global innovation partnership

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Betegy and Parimatch sign global innovation partnership
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Leading operator’s B2C marketing systems to be fully automated with Betegy’s next-gen content platform

Betegy, the leading sports data and content specialists, has signed a global innovation partnership with Parimatch, in a move that will see the operator harness Betegy’s in-house technology to revolutionise its internal marketing processes.

Under the terms of the deal, Parimatch has deployed Betegy’s proprietary automated content generation platform, which allows the operator to instantly generate high-quality, personalised marketing content and campaigns on a daily basis – bespoke to each of its customers.

Using the latest in machine learning algorithms, Betegy’s in-house technology is able to turn complex sports data and odds from a variety of feeds into engaging graphics, animations, banners, widgets and texts with unprecedented speed and efficiency.

Initially set to provide for all of Parimatch’s football-based betting across 15+ major leagues, the operator’s marketing teams will now be able to generate and deploy banners, landing pages, videos and graphics in a matter of seconds.

The content is also automatically legislation-compliant, with updated graphics including kits, players, and logos where possible, ensuring Parimatch can deploy its marketing campaigns across its chosen markets without tailoring each of its campaigns on a regional scale.

Thanks to its deployment, Parimatch’s marketing teams have already been able to transform their approach to work – with a 3-day turnaround time for an event-based campaign with 200+ banner formats now generated in just 120 seconds.

Commenting on the deal, Alex Kornilov, Managing Director of Betegy sees Parimatch’s adoption of its revolutionary platform as a true game-changer for the operator, ensuring the brand will have a hugely significant first-mover advantage over its rivals for months to come.

He added: “Our automated content and data platform is one-of-a-kind – and with one click of the button, Parimatch’s marketing teams are now able to create innovative, personalised campaigns in a matter of seconds – rather than the usual timeframe of two or three days.

“Tailored content is the key battleground within the betting and gaming industry and this innovation process initiated between Betegy and Parimatch is going to take personalisation to an entirely new level.

“We’re unique in what we’re able to offer our clients, and I am confident that as Parimatch adopts our product, we’re going to be able to radically transform the quality of their delivery – not only by giving them the ability to revolutionise their workload – but also by freeing up their teams to focus on the creative side of promotions and campaigns.”

Sergey Portnov, CEO at Parimatch added: “Parimatch is an innovative betting operator that constantly integrates advanced technologies to improve user experience and enhance internal processes.

“Thanks to the strong marketing, the Parimatch brand is becoming recognisable worldwide. Our partnership with Betegy will help us optimise marketing processes and enter new international markets.”

Founded in 2012, Betegy is the content partner of choice for a wealth of global tier-one sports tech, media, and gaming companies, including ESPN, Tipico, Ringier Axel Springer, Bwin, Yahoo Sports, Sportsbet.io, and Winners.net

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Slotmill’s Money Jar out now!

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Slotmill's Money Jar out now!
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Slotmill today released its 16th video slot called Money Jar, which is a “Betty Boop” comic style inspired game with 46,656 betways. Money Jar is packed with features including respins, countdown wilds and a high-paced bonus game with a max win of 20,000 times bet!

Product Owner at Slotmill, Jamie Boyle comments; “With Money Jar we yet again push the boundaries of slot gameplay combining retro graphical format with new and innovative features that gives players a fast and exciting experience”.

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FeedConstruct Partners with NetBet Expanding Its Reach in the European Market

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FeedConstruct Partners with NetBet Expanding Its Reach in the European Market
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NetBet, a renowned sportsbook and casino operator, has recently joined FeedConstruct’s family of partners.

Through this partnership, NetBet will make use of FeedConstruct’s BetGuard product – an enhanced trading and risk management solution that minimizes the risks of financial losses of betting operators, ensuring higher profitability through secure trading operations.

“We are more than ever committed to our mission of arming our partners with reliable quality solutions that are meant to secure a balance between operational efficiency and player engagement. We are very glad to welcome Netbet, an operator with considerable reputation and presence, to our big family and expand our reach in the European market.” – says Artashes Sargsyan, the Deputy CEO of FeedConstruct.

This alliance is an exciting addition to FeedConstruct’s existing portfolio of partnerships with other companies in the sports betting industry. The company has long been focused on providing safe and secure experiences for its partners, so we’re excited to be working with such a well-known company as NetBet!

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Online Gambling Global Market Report 2022: Implementation of Blockchain, IoT and VR Technology Presents Lucrative Opportunities

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Online Gambling Global Market Report 2022: Implementation of Blockchain, IoT and VR Technology Presents Lucrative Opportunities
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The “Online Gambling Global Market Report 2022, By Game Type, Device, Component” report has been added to ResearchAndMarket’s offering.

The global online gambling market is expected grow from $73.42 billion in 2021 to $81.08billion in 2022 at a compound annual growth rate (CAGR) of 10.4%. The market is expected to reach $115.13 billion in 2026 at a CAGR of 9.2%.

The online gambling market comprises of revenue generated by remote gaming activities by means of the internet using desktop and mobile devices. The market includes gambling establishments developing online sports betting, casino, bingo, lotteries, and poker games, among others.

The main game types of online gambling are betting, casino, lottery, poker, online bingo and others. A lottery is a type of gambling in which numbers are drawn at random for a prize. The games are played in various devices such as desktop, mobile and others. The different components include software, services.

Asia Pacific was the largest region in the online gambling market in 2021. Eastern Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the online gambling market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Increasing adoption of smartphones with improved internet accessibility is driving the online gambling market. Globally, the average use of mobile devices compared to desktop computers or laptops is significantly greater. In most countries, the mobile users account for about 80% of all users in the online gambling industry. According to the study published by the Gambling Commission, in 2020, the most common method of accessing online gambling remained mobile phones, particularly among younger people.

The online gambling laws vary wildly from one region to other. Most countries have their own local laws that deal with the relevant legal and regulatory issues. Countries such as the USA, have much more complex gambling regulatory process. Moreover, in countries like India, gambling is under strict control. With each individual country enacting different gambling laws, it’s tough to be familiar with them all.

Nevertheless, all gambling sites should be compliant with any laws that they are subject to, to ensure gambling sites are operated lawfully, ethically, and are safe. The established and reputable licensing authorities impose a strict code of conduct on the licensees, who have to adhere to the necessary regulations if they are to maintain their licenses. The strict and varying laws across the countries are likely to challenge the market growth.

Technologies such as Blockchain, IoT and VR are changing everything in every field including online gambling. Virtual Reality and VR Headsets have gained a lot of popularity in recent years and are revolutionary addition to the world of online gambling. With VR, one can actually enter into a virtual casino and play all the games without having to travel. However, fraud and cheating were majorly concerning the users in online gambling. A lot of online casinos and online gambling sites have been accused of not being transparent and hiding their internal workings and the methods for their dealings. These concerns can be addressed using blockchain technology. With blockchain technology, everyone will be able to see exactly what is going on behind the scenes.

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