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Golden Palace Selects Altenar’s Sportsbook Software for its Terminals

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Golden Palace, the Belgium-based multi-channel gambling operator, has selected Altenar’s sportsbook software for its terminals in Belgium. The decision comes after just a few months’ trial period.

Dinos Stranomitis, COO of Altenar, said this decision is proof that the software has worked well in the select number of terminals it was originally deployed for across three locations in Saint-Ghislain, Aubenge and Oostende.

“Of course there have been many problems due to the pandemic as the venues have not always been open – and could not, therefore, generate massive volumes. But Golden Palace is very happy with how the terminals are functioning,” he said.

The roll-out of Altenar’s software across Golden Palace terminals will put the operator in more direct competition with Ladbrokes, one of the favourites of retail sports bettors in Belgium.

“It’s good recognition for Altenar that Golden Palace, a land-based operator established as far back as 1960, believes that software from Altenar can help them compete in the retail sports betting market. We knew when we started working with Golden Palace on the online side five years ago that they had a strong land-based casino operation and some betting shops,” Stranomitis said.

“It was always an opportunity that Altenar could provide the sportsbook to their terminals. The fact that Golden Palace chose Altenar for terminals is a sign that it works very well online,” he added.

He points towards the difficulties that the retail betting industry is facing in this current pandemic situation and said: “The terminal business is huge, but of course the online and mobile side of things is growing faster. It might appear that the timing is not the best but there is huge potential.”

“We believe that lots of companies want to provide the same extensive sports betting offering across online and retail, which is where the Altenar software comes in – an omnichannel system where one communicates with the other,” he added.

This dual approach will be important to Golden Palace, as it aims to expand its casino offering with a focus on sports – an extra product that Stranomitis believes will provide more revenue and a better chance of converting players to online.

However, he did urge caution about the immediacy of any significant revenue effect.

“This year we have to be modest about how much the terminals will produce. The point is to be ready when everything goes back to normal,” Stranomitis said.

“It is a step forward in our partnership with Golden Palace. They are well placed in Belgium with Dutch betting regulation coming in this summer and other neighbouring countries they are interested in entering, so there is massive potential for the partnership,” he concluded.

Industry News

Applications invited to become safer gambling charity for 2025 editions of ICE, iGB Affiliate and iGB L!VE

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Safer gambling organisations from throughout the world are being invited to apply to become Clarion Gaming’s official charity partner for 2024/25.

The successful charity will benefit from unprecedented levels of interest in the Clarion Gaming brands with the 2025 editions of ICE (20th – 22nd January) and iGB Affiliate (20th – 23rd January) making the historic move to the Fira Gran Via Barcelona and iGB L!VE taking place at ExCeL London (1st– 4th July).

Interested organisations, who will benefit from unrivalled branding and networking opportunities at three of gambling’s most dynamic live events are being asked to provide an overview of how they would deploy the partnership to help address specific challenges together with their mission and vision for the future.

Clarion Gaming has set a deadline of 30th September for the receipt of applications with the partnership becoming effective in October and running through to 1st August 2025.

Stuart Hunter, Managing Director, Clarion Gaming said: “I’m extremely proud of the fact that Clarion Gaming was the first expo organiser to introduce  an annual charity partner program, an initiative which followed our ground-breaking incorporation of a show floor feature exclusively for safer gambling. The Consumer Protection Zone which launched at ICE 2018 has grown and evolved year-on-year.

“In keeping with the very latest thinking on safer gambling the concept has been rebranded as the Sustainable Gambling Zone and will have a high profile presence at both ICE Barcelona and iGB L!VE London.”

He added: “The partnership with Clarion Gaming will see the successful charity confirmed as an ICE Ambassador, receive widespread  branding at the 2025 editions of ICE, iGB Affiliate London and iGB L!VE, be part of the official opening ceremonies for each event, receive recognition in Show Guides and on the dedicated event websites, attend as guests at the many VIP networking events, have fundraising visibility including an advertising presence in the ICE Show Daily newspaper and profiling in our extensive pre-show PR and comms campaigns.”

Organisations wishing to apply to become the third Clarion Gaming Charity Partner following in the footsteps of YGAM and the International Center For Responsible Gaming  should visit icegaming.com/

 

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Industry News

BlueOcean Gaming Wins Best Aggregator 2024 Award at SiGMA East Europe Awards

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BlueOcean Gaming has announced that its leading product, GameHub, has won the Best Aggregator 2024 Award at SiGMA East Europe Awards.

“This recognition is a significant milestone for BlueOcean Gaming, highlighting the strength and innovation of GameHub—our leading game aggregation platform. GameHub has set a new standard in the iGaming industry by seamlessly integrating over 140 providers and offering a vast library of more than 13,000 games, including slots, live casino games, virtual sports, and sportsbooks,” the Company said.

“A heartfelt thank you goes out to SiGMA World for acknowledging the hard work and dedication that has gone into making GameHub a standout product. The SiGMA East Europe Awards shines a spotlight on the most impactful projects and the visionaries driving change across the gaming industry, and we are incredibly honored to be a part of this movement.

“This achievement wouldn’t have been possible without the support of our amazing partners and clients, whose trust motivates us to continuously innovate. Most importantly, a huge round of applause goes to the entire BlueOcean Gaming team. Your dedication and passion for delivering top-tier, trustworthy solutions are the driving force behind this success.

“As we celebrate this incredible win, let this award be a source of inspiration, pushing us to aim even higher, continue our journey of innovation, and reach greater heights in the iGaming industry.

“We look forward to what’s ahead and to continue providing our partners and clients with the best solutions available in the market.”

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CT Interactive to Showcase Latest Solutions at SBC Summit in Lisbon

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CT Interactive, a renowned provider of online gaming solutions, is set to exhibit at this year’s SBC Summit in Lisbon, which will take place from 24 to 26 September at the FIL Exhibition Centre. As part of its presence at the premier industry event, CT Interactive will have an exclusive stand where the company will showcase its latest products.

The SBC Summit brings together leaders from the iGaming industry to explore the most significant market trends and developments. CT Interactive’s stand #A230 will feature a live demonstration of its latest gaming portfolio, including its most recent game releases and customisable solutions that cater to operators’ needs. The company’s team of experts will be on hand to explain how it’s portfolio can help operators boost player engagement and retention.

“We are thrilled to be part of the SBC Summit this year. This event is an excellent opportunity for us to connect with potential partners and showcase our latest innovations, games and bonus mechanics which give the players more control and enhance the overall player experience and winning opportunities. We are excited to present our solutions to both core and new clients, highlighting our dedication to delivering engaging and forward-thinking products on the market,” said Monika Zlateva, CCO of CT Interactive.

Visitors to CT Interactive’s stand will also have the chance to explore the company’s advanced gaming features, such as jackpots, free spins and bonus tools. Additionally, the company will unveil its new strategic partnership with GameWorkz, a provider of social gaming solutions that will present its solutions on CT Interactive’s stand at the show. GameWorkz offers a player management platform where clients can integrate various components, including third-party services and proprietary technology utilising a fully functioning social gaming product complete with gamification tools and a loyalty programme designed to meet the needs and expectations of social players.

“With our participation in SBC Lisbon, we aim to reinforce our position as a global leader in online gaming, forging new partnerships and expanding influence within the rapidly evolving industry,” said Antonio Donov, Senior Business Development Manager EMEA and Asia.

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