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Harmful gambling and solutions: Kindred publishes its figures

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Kindred reports on revenue from harmful gambling in the third quarter 2023
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For many years, Kindred Group has pursued to providing a safe gambling experience, with the ambition that zero per cent of the revenue should come from harmful gambling by 2023. Kindred is the first gambling operator to report the share of revenue that is derived from harmful gambling. The figure will be shared together with a measurement of the efficiency of Kindred’s efforts to help detected customers regain control of their gambling. By providing these figures, Kindred wants to increase knowledge and transparency about the company’s sustainability work and contribute to a fact-based dialogue about harmful gambling with decision-makers and other stakeholders.

Providing a safe gambling experience is a central issue for Kindred Group, and approximately 98 per cent of the players on the company’s platforms gamble responsibly. As a next step in Kindred’s sustainability work, the company will from now on report the share of revenue that is derived from harmful gambling. The figure will be shared together with the achieved improvement effects from interventions that helps detected customers return to healthier gambling.

Global statistics from Kindred Group

Q4 2020

Share of gross winnings revenue from high-risk players

4.3 %

Improvement effect after interventions

75.7 %

“Our ambition is that zero per cent of our share of revenue should come from harmful gambling, which we have worked towards for several years. We constantly strive to become even better at identifying players that exhibit risky gambling behaviour and guide them back to healthier gambling habits. We want gambling to be simple and enjoyable for everyone. Reducing harmful gambling in society is a long-term process which requires a fact-based, open, and constructive dialogue, not least with decision-makers. We want to contribute to that. The most important thing decision-makers can do right now is to reduce the flight to unlicensed gambling operators, who fail to provide players with any safety measures whatsoever. The so called channelisation must increase.”, says Henrik Tjärnström, CEO Kindred Group.

Several years ago, Kindred developed a safer gambling programme to achieve the zero per cent ambition by 2023. Key elements include:

  • Increased precision: Quicker and more accurate identification of potentially harmful gambling.
  • Improve support tools: Encourage and lead players who exhibit risky behaviours back towards healthier gambling.
  • Clearer communication: Implement automated communication with players to ensure rapid intervention when needed.

“In order to evaluate our own sustainability work and to counteract harmful gambling, we continuously measure how our efforts contribute to healthier gambling together with how much of our revenue that comes from harmful gambling. We want to share these figures to increase the understanding of our long-term sustainability work and contribute to a safer gambling experience. Local market regulation is an important part to achieve this.”, continues Henrik Tjärnström.

Kindred’s figures on revenue from harmful gambling will be updated quarterly and published on Kindred Group’s website together with a measurement of the effectiveness of the sustainability work. To read more, visit: www.kindredgroup.com/zero.

Industry Awards

Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards

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Double Win For Kaizen Gaming at 2024 EGR Marketing & Innovation Awards
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Kaizen Gaming wins ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’

Kaizen Gaming, one of the world’s largest GameTech companies, has achieved another significant milestone, securing two prestigious wins at the EGR Marketing & Innovation Awards held in London earlier this month. Recognised for ‘Best Native App’ and ‘Responsible Gambling Marketing Campaign’, the double win reaffirms Kaizen Gaming’s steadfast commitment to delivering unparalleled, safe and secure betting experiences for its customers.

The ‘Best Native App’ award is given to the operator that has developed a market-leading native app over the past 12 months. The award highlights the remarkable success of Kaizen Gaming’s and its premium brand’s, Betano, highly engaging mobile-first strategy, resulting from a commitment to ever-improving game play, elevated experiences and a laser sharp focus on customer centricity.

Kaizen Gaming was also celebrated at the awards for its impactful promotion of responsible gambling. The campaign for Stoiximan, the sports betting and gaming brand Kaizen Gaming operates in Greece and Cyprus, featuring top Stoiximan Super League (Super League Greece)  footballers and the tagline “If you’re always in the game, then it’s not a game anymore,” garnered over one million views on YouTube and extensive media coverage, amplifying its significant success in raising awareness.

Pablo Puertas, Marketing Director of Kaizen Gaming, commented: “Winning twice at this year’s EGR Marketing and Innovation Awards is a fantastic recognition of the hard work and dedication of every single person at Kaizen Gaming. With an exciting summer of sports ahead and a growing number of fans embracing mobile-first entertainment, our team continues to set new standards in delivering the most trusted and exceptional sportsbook experiences available worldwide. Crucially, ensuring strict adherence to regulation and customer access to essential support and tools for responsible gambling will always be our top priority. Working with top sports stars in our awareness campaigns helps us to effectively communicate the importance of participating responsibly in betting activities.”

The EGR Marketing & Innovation Awards honour the most innovative and creative companies in the online gaming industry. Celebrating commercial success, game-changing innovation, exemplary customer service and marketing prowess, the awards highlight companies and individuals who have excelled in the last year.

Kaizen Gaming’s double win at this year’s awards builds on the company reaching new heights in the world of sport with it also becoming the first bookmaker to gain approved partner status for both UEFA EURO 2024™️, and CONMEBOL Copa America™️ 2024. The company also recently joined the English Premier League, with Betano becoming Aston Villa FC’s principal and front-of-shirt sponsor.

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Latest News

Circusbet, a new bookmaker available in France

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This is the good surprise of this month of June 2024, CircusBet is a new bookmaker available in the French regulated market. Launched on June 5, CircusBet is now the 16th legal betting site in the country.

 

CircusBet is replacing BarrièreBet

Circusbet has obtained an ANJ (formerly ARJEL) license number, but it did not do this on his own. The bookmaker launched the website www.circusbet.fr in France using the existing license of BarrièreBet, another French betting platform, which had closed its doors on May 31st 2024. 

More and more bookmakers are using this method to enter highly regulated markets like France. We have already seen the cases of Vbet which shared its license number and Olybet which should arrive soon by taking over the license number of France Pari. We still don’t know at that stage what it will mean for former Barrière Bet players, if a welcome offer is ever available on CircusBet.

 

Circus already have some activities in France

Since 2018, Circus Casino France has operated the Briançon casino and recently strengthened its presence with the acquisition, on March 25, of the Vals-les-Bains casino in Ardèche. With this new acquisition, the group, owned by the Belgian company Gaming 1, now has six establishments in France. The group has great ambitions on the French market, particularly with its online betting site. Gaming1 is working with BetConstruct on this CircusBet project.

Gaming1 is most known for its flagship brand, Circus, which operates within the Belgian gambling and sports betting market. Gaming1 already has brands present in, on top of other regions in Europe such as Spain, Belgium, Netherlands, Portugal and Switzerland. 

 

CircusBet online platform

As for the betting site from CircusBet, the bookmaker has chosen a dedicated TLD French domain circusbet.fr. For more details on CircusBet in France, you can go to the website lebonparisportif.com, a bookmaker comparator in France, who published a review of CircusBet (in French).

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Endorphina Press Releases

Endorphina Launches Brand-new Game Tools: E-drops and Tournaments

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Endorphina Launches Brand-new Game Tools: E-drops and Tournaments
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The top casino software provider, Endorphina, has just announced the launch of its two intriguing promotional tools, E-drops, and Tournaments.

The company explained E-drops as tools that inject excitement into the players’ gaming experience, functioning through dynamic Prize Drop actions, where random cash prizes will be unpredictably distributed from a diverse prize pool.

Endorphina laid out a few key benefits of this new tool, including additional excitement for players, instant gratification through immediate rewards, player retention, differentiation, and the attraction of new players to the online gaming platform.

Furthermore, Endorphina describes the tournament tool as structured competitive events allowing players to display their competitive side and use it to their advantage to win attractive prizes. With tournaments, players will compete against each other to achieve the highest score by playing selected slot games at a set time.

According to Endorphina, this tool brings many benefits, including increased engagement, revenue, and retention rates, promotion of new games, enhanced customer loyalty, and a competitive edge over the competition. However, the provider disclosed that Tournaments and E-drops availability may vary depending on the applicable jurisdiction.

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