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AdInMo partners with Lemma connecting DOOH advertisers with mobile gaming audiences

George Miller

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AdInMo SDK launches on the Unity Asset Store
Reading Time: 2 minutes

 

Partnership extends Lemma’s online Digital Out Of Home network into mobile games and boosts AdInMo’s reach in key Asian gaming market

AdInMo, the InGamePlay™ brand advertising platform, today announced a partnership with Lemma , the largest programmatic Digital Out of Home Network (DOOH).

The integration of the two platforms extends the reach of Lemma’s international network of DOOH screens into mobile games. It creates a new ad category through which Lemma’s brand advertiser clients can programmatically target premium gaming audiences across all game genres, through non-intrusive in-game brand ads.

The deal further increases demand for AdInMo’s rapidly growing InGamePlay™ inventory, particularly in key mobile gaming market Asia leveraging Lemma’s well-established regional footprint.

InGamePlay brand ads blend seamlessly with the gameplay and enable advertisers to target diverse audiences with an authentic brand experience. AdInMo’s placements typically achieve 3X higher brand recall rates than other in-game formats delivering significant brand uplift with a campaign seen on average 20-30 times during a single gameplay session.

Kristan Rivers, CEO & Co-Founder of AdInMo said: “Mobile games are played by over a third of the world’s population, offering advertisers unrivalled access to high-value millennial and Gen-Z audiences. It makes total sense for digital ad exchanges to feature InGame Advertising as a new media channel to enable their brand customers to access the unparalleled reach and diversity of mobile gaming audiences.

“That’s why we’re extremely excited to be partnering with Lemma. InGamePlay brand ads are like digital billboards in mobile games and brands that already embrace digital media will be able to immediately extend their reach.”

Gulab Patil, Founder and CEO, Lemma, added: “Marketers today are excessively focused on winning audience attention and in this regard are developing strategies that enable them to be present at multiple crucial touchpoints through a single platform. Our partnership with AdInMo is an attempt to offer advertisers easy access to multi-screen audiences across DOOH as well as the mobile ad realm.”

“Converting passive consumers to active engagers is a key part of DOOH and AdInMo delivers an engaged mobile gaming audience.”

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Red Tiger takes to the waves again with Pirates’ Plenty MegaWays™

George Miller

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Red Tiger takes to the waves again with Pirates’ Plenty MegaWays™
Reading Time: < 1 minute

 

Seafaring slot sets sail in search of treasure

Award winning casino game and software provider Red Tiger has extended its swashbuckling line-up of ocean-going adventure games with Pirates’ Plenty MegaWays™.

As the third in a highly successful series of voyages, following Pirates’ Plenty – The Sunken Treasure and Pirates’ Plenty – Battle for Gold, the new game is set to attract old and new fans alike with the addition of the hugely popular MegaWays™ mechanic.

Players are invited to join Lady Anne Wild and her crew as they chart a course for wins of up to 10,000x. Buccaneering symbols including the skull and crossbones, pirate hat, cannon, pistols, and a bottle of rum feature on the reels, while a high energy soundtrack completes the maritime theme.

The object of adventure is to sail the pirate ship across the map above the reels by plundering symbols during the passage. Reaching the other side unlocks the Wild Ways, offering the maximum 200,704 MegaWays™ to win.

There’s also the Lady Anne expanding wild, with up to 8x multiplier, who appears at the top of the slot once the Wild ways have been unlocked, and the Wild Monkey, who can appear at any time to remove all low-paying symbols.

Todd Haushalter, Chief Product Officer at Evolution, said: “Pirates’ Plenty has been hugely popular with players over the last year and we’re sure the addition of MegaWays™ to this latest title will further build on the success of this game series.

“The combination of a proven mechanic with a popular game series is an irresistible one and we’re excited for Pirates’ Plenty MegaWays™ to be live!”

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FBM Digital Systems has a new website with 20 online casino games to try

George Miller

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FBM Digital Systems has a new website with 20 online casino games to try
Reading Time: 2 minutes

 

FBM Digital Systems has a new website with 20 online casino games to explore. The company brings the land-based expertise and reliability of the FBM brand to the online universe and presents a new “digital face”. Inside the website, players and casino managers can try the video bingo, slots and table games that the company has been developing.

At the end of last year, FBM Digital Systems guaranteed the Malta Gaming Authority license and accelerated the expansion plans for 2021. That plan includes a new website, with an improved user experience to enjoy.

The new version of the website includes a special client area that provides casino managers with exclusive details and novelties about the products developed. The visitors can try the demo version of the games, explore the specifications of each title (features, languages, supported browsers and more).

For Rui Francisco, founder and CEO at FBM, this is a very important step. “The new website of FBM Digital Systems is a remarkable point. We have a legacy of quality from FBM to deliver in this digital universe with FBMDS, and that demands a good and enjoyable experience for our clients, players and partners. This is a website that matches with the innovative and fresh vision that we have for the challenging universe of online casino gaming”, mentions Rui Francisco.

FBM Digital Systems ensures the software integration, customer support and provides marketing strategies to help casinos extracting the most of its games.

From the classics to the latest full HD products developed, the new FBM Digital Systems website presents a portfolio of 20 titles. Besides the greatest video bingos and slots hits coming from the land-based universe, the FBMDS brand presents a diverse range of table games like Blackjack, Baccarat or Banca Francesa. All of this, surpassing the technical requirements to bring new emotions to the online gaming universe.

After 20 years conquering the land-based universe, FBM decided to take a new step in the online universe. FBMDS is a brand that combined the latest technologies with a proved know-how developing games and built an engaging portfolio of products able to provide memorable gaming experiences. If you want to know more about FBMDS access www.fbm.digital.

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Tommy Gun’s Vendetta, the new video slot from Red Rake Gaming

George Miller

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Tommy Gun’s Vendetta, la nueva video slot de Red Rake Gaming
Reading Time: 2 minutes

 

The innovative online casino game provider, Red Rake Gaming, has today launched a new 6×10 reel video slot with the popular “1 million ways to win” feature, a free spins feature and three accumulators that grant access to a minigame.

This video slot transports the player to a turbulent nation after the war, where Tommy and his street gang run the city.

One of this slot game’s features is the weapon symbols (knuckle duster, knife and Tommy gun), whose purpose is to break up and transform other symbols into big wins.

Another interesting feature is the tobacco, drink and gold symbols, which add to the percentage in the panels after each spin.

When you complete the progress bar for each of these panels, the corresponding minigame is launched where the dark symbols spin and turn into tobacco, drink or gold (as applicable) and grant big wins. Multipliers of x2, x3 or x5 can also appear during this feature, increasing your win from the minigame accordingly.

If 5 or more respins link up during the regular feature then you get access to the “Free Spins Feature”. Spins with winning combinations activate the elements from the BONUS panel next to the reels. Once all of them have been activated, the free spins feature will be launched. It will initially begin with 10 free spins, and this can be increased up to a maximum of 20 free spins.

It is a slot game packed with features and a lively soundtrack that encourages you to play. Weapons, gambling, money, tobacco and alcohol all combined in one slot game, where anything goes.

Tommy Gun’s Vendetta is being released today, 22 April, although it was already released on 8 April exclusively with certain operators, and has proven very successful. This new slot game is also available on the Red Rake Gaming tournament tool, to add even more excitement.

 

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