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BetGames.TV set for extensive global expansion with launch of Malta HQ

George Miller

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BetGames.TV ready for expansion with ISO 27001 certification
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Award-winning studio continues to build on record-breaking success of 2020

 BetGames.TV, the leading live dealer and betting games supplier, has announced aggressive growth plans with the opening of its southern European hub of operations in Malta.

Following on from a hugely successful 2020, in which the provider was nominated for seven SBC Awards and took home ‘Leader of the Year’ and ‘Live Casino Supplier of the Year’, BetGames.TV has established its Malta office as a direct base for its global ambitions.

With an established focused on LatAm, African and European markets, BetGames.TV intends to use its Malta office to support its existing customers across established territories, as well as its expansion plans for new markets.

Able to deliver a winning combination of low-spend and extended playing sessions for players, BetGames.TV has proven itself as the world’s leading live dealer and betting supplier, with the ability to offer far greater margins than competing products across live dealer, lottery and casino.

Having signed partnerships with the likes of Amelco, SBTech, SportPesa, Logrand, Apuesta Total, Bet.co.za, SNAI, GVC and Betway during 2020, BetGames.TV aims to continue with that momentum in the year ahead as it sets sights on establishing itself as the industry’s most reliable pandemic-proof partner.

 

Commenting on the opening of BetGames.TV’s Malta office, Andreas Koeberl, CEO at BetGames.TV said:

I’m incredibly proud of the amazing progress our company has made over the last years, and we’re ready to rock 2021 with a comprehensive new strategy including some fantastic new products and concepts that will ensure we stay unique and give our partners the winning edge across every major global market.

“At BetGames.TV we understand that entertainment needs to be unique – we have found our niche and are continuing to broaden it, but we won’t start to copy – we will always STAY UNIQUE!

“We look forward to delivering a personalised experience that can drive engagement, revenue and retention across the omni-channel in the year ahead and see Malta as the perfect hub to support our ongoing operations from our Vilnius HQ.”

BetGames.TV holds licences issued by multiple jurisdictions including the UKGC, MGA, Italy, Colombian and various South African gambling authorities, as well as a Swedish licence expected shortly. The studio is the ‘go to’ supplier of choice for live dealer products across global regulated markets.

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Trinity Gaming joins hands with sports communication firm Artsmith to create career awareness in gaming and esports ecosystem

George Miller

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Trinity Gaming joins hands with sports communication firm Artsmith to create career awareness in gaming and esports ecosystem
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Trinity Gaming—India’s top gaming talent management company, has signed sports communication agency Artsmith to create awareness among the gamers & influencers wanting to pursue a career in gaming content creations and how they can monetise and create a brand for themselves. With this partnership, the country’s one of the top new age communication firms Artsmith, which specialised in sports and esports PR, has added Trinity Gaming to their esports bouquet of the client list.

Currently managing more than 250 top content creators in India, Trinity Gaming has successfully established a strong platform for these specialised gamers and has transformed them into entertainers and influencers who bring much more value than just merely playing in the gaming ecosystem. The company, which was founded in 2019, has channelised the passion for gaming among millennial gamers and transformed it into a viable career option for many. Committed to bringing professionalism to the ecosystem, they have been one of the first movers in the sector and currently curate content for some of India’s top brands.

Commenting on the tie-up, Abhishek Aggarwal, Co-Founder & CEO of Trinity Gaming, said: “Gaming is all about passion and there are some brilliant minds with amazing ability to create content and these creators did not have the right backing and a strong voice to understand how to create values or a career out of it. We saw an opportunity to create a unique support system where not only the talents are groomed but also amalgamate with brands. According to the recently released EY FICCI 2021 report, online gamers grew 20% from 300 million in 2019 to 360 million in 2020. The numbers themselves validate how big is the community is. The potential is unlimited but creating a strong awareness programme is equally necessary to optimise the opportunities and I personally believe Artsmith has all the necessary experience to roll out this narrative among the gaming community.”

Artsmith, as an agency, brings in years of experience and expertise in creating an innovative mix of PR and digital communication that is innovative and value for money. “Artsmith has the experience and understanding of handholding talents and building a strong brand positioning with maximum visibility. We have worked with top Indian athletes and worked closely to transform them into sustainable content creators as well as influencers and we are confident of positioning Trinity Gaming as a new-age talent management firm with the efficiency of elevating gamers on similar lines and create India’s largest brands story experiences,” said Udita, the Founding Principal of Artsmith.

Artsmith has been successfully managing communications for global sports brands like PUMA as well as creating communications for international and national sporting events and sports leagues in the country. The company has the exclusive communication mandate for premium sports tournaments with Tata Open Maharashtra, India Open—the country’s only Superseries badminton tournament organised by the Badminton World Federation (BWF) being some of the key clients in the roster.

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Compliance Updates

Camelot to Enforce 18+ Age Restriction on UK National Lottery Products from April 22

Niji Narayan

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Camelot to Enforce 18+ Age Restriction on UK National Lottery Products from April 22
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The Camelot Group has announced that it will enforce an 18+ age restriction on all its UK National Lottery products from April 22, six months ahead of the UK Government’s October deadline to introduce the measure.

From that date, anyone under the age of 18 will no longer be able to purchase any of the national lottery operator’s products, whether that be online or in a retail environment.

The UK Government’s Department for Digital, Culture, Media and Sport (DCMS) announced last December that it would be raising the minimum age to play the lottery from 16 to 18 years following the release of its “Review of the Gambling Act 2005 Terms of Reference and Call for Evidence” policy paper.

Originally, online lottery sales to under-18s were to be banned first from April, with a deadline of implementation across retail by October 2021, but now Camelot has acted to enforce the age limit across all verticals sooner than required.

A Camelot spokesperson said: “From 22 April 2021, players must be 18 or over to play National Lottery games online, in-store and on the app. This is in line with the government’s decision to raise the legal minimum age to play The National Lottery, which we fully support.

“Encouraging healthy play is at the heart of everything we do. Remember, you can set limits for the amount you deposit and spend each week, moderate your Instant Win Games play limit or even take a break from playing.”

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Industry News

Betsoft Gaming Goes Live on Paf.es

Niji Narayan

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Betsoft Gaming Goes Live on Paf.es
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Betsoft Gaming has extended its ongoing collaboration with the government-owned Finnish gaming company Paf to the Spanish market. The renowned content provider’s award-winning portfolio is now accessible on Paf’s Spanish platform.

“Paf is a trustworthy operator with a substantial customer base. We look forward to growing our business relationship together. The Spanish market is important to Betsoft, hence our commitment to translation and localisation of our games. We are delighted to see our portfolio going live on Paf.es,” Anna Mackney, Sales Executive at Betsoft Gaming, said.

“Paf is all about giving our clients great entertainment and promoting socially aware and responsible gaming. The games we showcase must reflect this, as our clients trust us to provide both quality and integrity. Partnering with companies like Betsoft is part of our commitment to ensuring this. We are very happy to launch their leading, certified titles across our Spanish platform,” Eric Castro, Head of Content and Casino Games at Paf, said.

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