Connect with us
SoftSwiss
Playson

Affiliate Industry

Affilka by SoftSwiss launches new module for sportsbook

George Miller

Published

on

Affilka by SoftSwiss launches new module for sportsbook
Reading Time: 2 minutes

 

Affilka by SoftSwiss recently announced the official launch of its new module designed specifically for sportsbooks. Now the innovative affiliate platform provides its services not only to online casino projects but also to the sports betting industry.

Affilka expanded its functionality by adding an additional Sportsbook module, which may be turned on and off, depending on the availability of a sportsbook within a particular project. The new module includes an upgraded API, which enables raw data collection on multiple player activities within sportsbook solutions from iGaming brands.

In addition to such player activities as Visits, Registrations, First deposits, Deposits, and Cashouts, Affilka now also collects the following data on sports betting activities on a player level: Sportsbook bets, Sportsbook cancelled bets, Sportsbook wins, Sportsbook GGR (gross revenue), Sportsbook bonuses, Sportsbook balance corrections, Sportsbook third party fees, Sportsbook NGR (net revenue).

Anastasia Borovaya, Affilka Product Owner at SoftSwiss, commented: “We’re excited to be launching this new module for the sports betting industry and therefore expanding our services to more exciting new projects. The sports betting industry is developing at an exceptionally rapid pace. More and more of our customers who operate online casinos are expanding by establishing sportsbook solutions. We couldn’t stand aside, therefore we decided to offer our current and future clients a new option that expands opportunities and helps to increase their efficiency.”

Moreover, significant improvements were made to the commission constructor for CPA and RevShare deals within sportsbook projects. In terms of RevShare deals, sportsbook operators can share a percentage of their net revenue with their partners. The percentage of revenue payable to affiliates may be fixed or may be defined by various performance tiers. For example a percent of revenue may depend on the number of FTDs, number of deposits, or sportsbook net revenue tiers. As for CPA deals, an operator may set the rules for player qualification based not only on their deposits but sportsbook bets as well. Hybrid deals are also available and include the same settings as the CPA and RevShare models.

As for postbacks, similar to Casino NGR postback, Affilka added a new postback event – Sportsbook NGR. This postback is sent with Sportsbook NGR amount for each player (for a particular period). In addition to that, the parameters of Sportsbook bets were added to several types of qualifying postbacks.

Affilka is an affiliate marketing platform developed by SoftSwiss. A reliable, safe, and trustworthy tool allowing iGaming operators to manage and analyze their affiliates and their marketing performance. The solution offers automated payouts to affiliates via built-in payment processing methods, an advanced commission constructor, powerful reporting, and in-depth analytics.

Affiliate Industry

AskGamblers Awards 2020: The Nomination Period has Started

Zoltan Tundik

Published

on

Reading Time: 2 minutes

 

Yesterday marked the beginning of the much-anticipated nomination phase in the brand-new season of the AskGamblers Awards!

Like every previous year, in 2021, you make for an essential part of the entire process. In this stage, you nominate your favourite online casinos and video slots, choosing them to enter the race and compete for the “best of the best” status.

Stay with us for more details –

The Nomination Phase and Things You Should Know

Although there is no doubt the majority of you (maybe even all of you) know the nomination process inside out, here’s a little reminder just to be sure.

To nominate your favourite candidates, you can do so in the following categories:

  • Best Casino 2020
  • Best New Casino 2020
  • Best New Slot 2020

Each category lists potential future winners and you, as AskGamblers players, have the exclusive privilege to select and nominate.

Look for your favourite candidates in our directory and click on the “Nominate” button on the casino review or slot review page. That’s all!

The nomination period starts today, on 6 April 2021 and ends on 16 May 2021, allowing the nomination of just one candidate per category.
In that sense, a bit over two months should be just enough time for you to carefully decide on who will be the lucky one to carry your nomination! We know you’ll choose well, you always do.

Every single online casino on the AskGamblers website is up for the Awards nomination, but only the top 10 nominees will be up for voting. Remember: To nominate your candidates, you must be signed in to your AskGamblers account.

As soon as the nomination phase ends, the voting phase begins, details of which you will be promptly informed of.

AskGamblers Awards Celebration

Due to the current circumstances, AskGamblers Awards Night 2021 will be held virtually and live-streamed from Belgrade, Serbia. The Awards are scheduled for 17 June 2021. All other stages of the Awards remain the same.

More details will follow soon, and you’ll be kept in the loop for all that’s relevant.

Nominate Your Favourite Candidates

AskGamblers team is super excited about the AskGamblers Awards finally being set in motion and the new nomination pool you’ll create with your clever choice! Players, for the next two months and so, we expect a lot of engagement on your part! The anticipation is in full speed, and our fingers are crossed for your beloved candidates to make it to the voting phase!

Continue Reading

Affiliate Industry

CogniGaming launches two new products to help connect casino operators and slot developers with affiliates and publishers

George Miller

Published

on

CogniGaming launches two new products to help connect casino operators and slot developers with affiliates and publishers
Reading Time: 2 minutes

 

iGaming product development company launches Casino Intel and Slots Intel products

Following the launch last year of their landing page tool, CogniLander, iGaming product development company CogniGaming have now launched two new portals called Casino Intel and Slots Intel. These products are designed to provide intelligence and data about online casinos and slots, with the casino operators and slot developers on one side of the system, distributing their information to publishers, affiliates, operators, writers, designers on the other side of the platform. The idea being to streamline the data flow between these parts of the industry, which will in turn maximise time and money efficiencies, as well as data accuracy to enable greater compliance with regulatory bodies’ codes of practice.

CogniGaming is a product development company that’s mission is to fill gaps in the market and resolve common problems in the iGaming industry. They are looking to achieve this by creating new and innovative products that help improve key efficiencies for operators, publishers, and software developers across the industry.

Allan Turner, Co-Founder of CogniGaming said “I’m very excited to announce the launch of Casino Intel and Slots Intel. We have been working on these products for quite a while now to ensure that when they’re launched, they’ll be extremely beneficial to the users and the industry as a whole”.

The Slots Intel product helps slot developers to distribute their game data points, image files, video files and more to affiliates/publishers in the industry for free. The Casino Intel product helps casino operators and their affiliate programmes to distribute their casino data points, significant terms, images, videos to publishers for free. On the other side of the system publishers can subscribe to use the product with various levels of subscription, giving different levels of access. Publishers also get a discount if they decide to use both systems simultaneously.

Not only do these products help provide accurate data, but because they use a full database solution CogniGaming also provide APIs to publishers, so that their sites can remain up to data in real-time. Clearly this also provides a huge opportunity for casino operators to bolster their efforts to ensure regulatory affiliate compliance, by supplying complete and accurate data themelves.

Continue Reading

Affiliate Industry

Mr Gamble’s website expands – Over 10,000 Slot reviews now live!

George Miller

Published

on

Mr Gamble’s website expands – Over 10,000 Slot reviews now live!
Reading Time: < 1 minute

 

The online casino affiliate Mr-Gamble.com is in a unique position to understand what players want. The affiliate hosts a live stream on Twitch.tv that gathers tens of thousands of casino players daily. These players have asked Mr-Gamble to honestly review the best game providers and slots for them – and now he has!

The team behind Mr-Gamble has now published over 10,000 slot reviews on their website. Players can now quickly and conveniently find the most important details about different game providers and casino games – all in one place. Game providers such as NetEnt and Pragmatic Play all have dedicated pages on the website and reviews about their most popular slots.

Closer collaboration with game providers

With this announcement, the affiliate hopes to collaborate even more closely with different game providers. In a recent interview, the Chief Marketing Officer of CashMagnet, Jonas Kyllönen, said: “Mr-Gamble is looking forward to working even more closely with the best game providers. Our goal is to educate players about different casino games and their mechanics and to raise awareness about the game providers that produce them. We want to make it as easy as possible for players to find the slots that suit them best.

The affiliate welcomes all new and old gaming providers to contact them to improve the dialog between players and game developers.

Continue Reading
Advertisement
Lightning Roulette by NSoft
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.