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Repeat Launches All-in-One Tournament Platform for Brands to Run Automated Esports Campaigns

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Repeat Launches All-in-One Tournament Platform for Brands to Run Automated Esports Campaigns
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Esports tournament platform Repeat has launched an all-in-one tournament platform to make it easy for brands to launch campaigns that practically run themselves and offer deep insights into ROI, user engagement and campaign performance.

Tournaments are one of the most effective strategies for engaging with gamers and making them feel like they’re getting special treatment from brands, but they are time consuming to set up, requiring thousands of company hours and numerous employees to manage. Engagement also falls off a cliff once the tournament begins and players are eliminated from rounds.

Repeat, which has hosted over 75,000 tournaments and 60 million games and whose user base grew 550% in Q4 2020, has innovated on that model using a robust technology approach and shifting the esports tournament format to increase engagement and buy-in from gamers.

“It’s incredibly rewarding to help brands run successful esports campaigns at a fraction of their typical time and resource allocation. A single campaign with Repeat can generate results that would take 200+ tournaments to achieve elsewhere. Our unique ability to measure success with tangible data and brand outcomes is also an important step to bringing more accountability to esports partnerships,” Aaron Fletcher, co-founder and CEO of Repeat, said.

“Repeat provides a fun and exciting experience for its users with a proven ability to generate qualified leads at a competitive cost and minimal recruiter work hours. The results from our initial campaign were so successful, we have already started our second campaign. The U.S. Army is looking forward to running even more extensive campaigns in the future with Repeat,” Derick Sizemore, virtual recruiting team manager at U.S. Army, said.

“The pandemic has been a driver to create better online gaming experiences that everyone can participate in, and Repeat’s platform has made it super simple to host tournaments our community can look forward to every week. It’s also been a value add to our sponsors like GFuel, who have expanded their collaboration with us directly as a result of the success we’ve had, with our Repeat tournaments reaching millions of gamers,” The Fortnite Guy, CEO, founder and owner of Team Kungarna, said.

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ESIC Announces Establishment of Global Esports Industry Advisory Board

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ESIC Announces Establishment of Global Esports Industry Advisory Board
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The Esports Integrity Commission (ESIC) is pleased to announce the establishment of its Global Esports Industry Advisory Board, designed to enhance integrity and ethical practices across the esports landscape. The Advisory Board will serve a pivotal role by providing expert advice to ESIC’s Chief Executive Officer on a range of critical industry issues. 

The primary function of the Advisory Board is to create a robust framework for integrity and fairness, setting a global benchmark for ethical conduct and fair competition in esports. The board will offer strategic insights, help shape policies governing fair play, liaise with key industry stakeholders, and act as ambassadors advocating for ethical practices. 

ESIC has appointed two highly esteemed members to inaugurate this board: 

  • David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG), joins the Advisory Board with over fifteen years of experience in the video games industry, including significant roles at Activision-Blizzard and Electronic Arts. David’s profound impact on international and public affairs initiatives makes him an invaluable addition to the board. 
  • Robbie Douek, CEO of BLAST, also joins the Advisory Board, bringing a wealth of experience from his roles at Google and Disney, along with his leadership through major acquisitions. Robbie is celebrated for his strategic leadership and his instrumental role in elevating esports to a significant global entertainment platform. 

The formation of the Advisory Board is an engagement that underscores the commitment of its members to upholding and promoting the highest standards of integrity within the esports industry. The board will meet as required to address strategic challenges and ensure that ESIC’s initiatives effectively meet current and future industry needs. 

“Both David and Robbie bring a remarkable depth of knowledge and a passion for advancing the integrity of esports,” said Stephen Hanna, CEO of ESIC. “Their expertise will be crucial as we navigate the evolving landscape of esports and strive to maintain the integrity that our community expects and deserves.” 

Robbie Douek, CEO at BLAST, said: “I’m honoured to be given the opportunity to support the Global Esports Industry Advisory Board and ESIC in their ambition to create the best and fairest environment possible for players, teams and fans.” 

David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG) also commented: “It is a true honour to join the Global Esports Industry Advisory Board and support ESIC’s successful journey. Fairplay and integrity are at the core of esports. We owe it to the players and to the fans and for a better endemic industry governance” 

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How Team Vitality Utilises Abios Data to Create a Better Fan Experience

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Abios has partnered with leading eSports club Team Vitality to help fuel its fan engagement application V.Hive with eSports data. With access to coverage on more than five of the largest eSports titles from Abios, Team Vitality can ensure that fans can stay engaged and updated with results, schedules and statistics from its latest matches.

Abios, an enterprise eSports data and technology provider, has agreed to a long-term deal to supply its eSports data to Paris-based eSports organisation Team Vitality.

The major-winning eSports team will deploy Abios’ data to fuel its prediction tool, which allows fans to score points by successfully predicting how Team Vitality will perform in upcoming matches. The scores will be posted to a leaderboard where the best contenders can win prizes including merchandise and money-can’t-buy experiences with professional players.

Driven by Abios’ rich performance and scheduling data, the prediction tool is part of a wider effort by Team Vitality to create an immersive fan experience, following V.Hive app launch in November of 2022 jammed with features geared to building a digital community around the team with news, mini-games and custom avatars.

With rosters in several eSports titles, Team Vitality will use Abios’ extensive coverage to include data for matchups in the most popular eSports titles including League of Legends, Starcraft ll, Counter-Strike, Rocket League, EA Sports FC and Valorant.

The founder and Chief Executive Officer for Abios, Oskar Bonnevier Froberg, commented on the partnership: “Team Vitality is one of the oldest and most prestigious eSports teams in Europe and we’re proud to be able to supply it with top-tier eSports data.

“With high-performing rosters across many eSports disciplines, Team Vitality has millions of fans all over the world. It is fantastic to see its dedication to its fans and how it brings added value to its followers and we are excited to power Team Vitality with our extensive data and help it to deliver the next generation of eSports fan experiences.”

“Through Abios’ interfaces, we are able to provide our fans an immersive experience that goes beyond just watching matches,” the Brand and Revenue Diversification Director for Team Vitality, Amelie Canet, said. “Together, we’re creating an environment where fans can interact, predict outcomes and feel even closer to the eSports action. Its tech overlay allows us to engage our fans and offer them a more entertaining experience.”

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ESL One Birmingham powered by Intel®: Unstoppable Team Falcons Reign Supreme at Resorts World Arena

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ESL One Birmingham Powered by Intel® reached its peak tonight, with the unstoppable Team Falcons seizing the crown in a thrilling Grand Final clash at Resorts World Arena, Birmingham. Defeating fierce competitors, BetBoom Team, Team Falcons emerged victorious, etching their name in esports history.

Team Falcons had a near-flawless run to the trophy, finishing top of Group A without dropping a series. Despite a slight stumble against Tundra Esports in the Upper Bracket, they flew through the lower bracket, dispatching Team Liquid and OG, before getting their revenge on Tundra Esports in the Lower Bracket Final. With their incredible performance, Team Falcons took home $300,000, 6,400 of the all-valuable EPT Points and the coveted trophy.

With this win, Team Falcons have now secured their spot at Riyadh Masters at the Esports World Cup in summer 2024.

Europe’s biggest Dota 2 esports event in six years, ESL One captivated audiences worldwide and saw a peak viewership of over 327,000*, with over 18,000 fans from across the world attending Resorts World Arena in Birmingham on the final three days of the tournament.

Group Stage

Making a triumphant return to Birmingham for the first time since 2018, the tournament commenced on April 22 with the Group Stage, where 12 world’s best teams were split into two groups of six.

DreamLeague Season 22 champions Team Falcons went unbeaten and topped Group A, with BetBoom Team finishing a close second. Team Liquid and G2.iG eked through in third and fourth place, respectively, with Team Liquid also unbeaten.

In Group B, local UK hero Matthew ‘Ari’ Walker and his OG side finished at the top of the group, with fellow UK team Tundra Esports finishing a narrow second. Xtreme Gaming and HEROIC qualified for the Lower Bracket.

Playoffs

In the first matches of the Upper Bracket, UK representatives Tundra Esports took the win against Team Falcons to secure their spot in the Upper Bracket Final against BetBoom Team, who knocked OG to the Lower Bracket.

The first day at Resorts World Arena saw Team Liquid take on HEROIC in a tense matchup which saw HEROIC become the first team to be eliminated from the Playoffs. Later in the afternoon, G2xiG battled their way through a tough Xtreme Gaming opposition, with one of the longest series in the competition, clocking in at nearly three hours of thrilling gameplay. In the final matchup of the day, Team Liquid’s momentum from their earlier win was quashed by Team Falcons, who took the match 2-1.

Hometown hero Ari returned to the stage in the first match on Saturday, as OG took on G2.iG, with OG advancing to the Lower Bracket Semi-Final in the first 2-0 sweep of the Playoff stage. BetBoom Team were back in action to take on Tundra Esports, facing off for a spot in the Grand Final and crushed their opposition to emphatically secure their place. Tundra’s Lower Bracket final opponents were decided in the next match, where OG, despite battling bravely, fell to a 2-1 against a rampant Team Falcons.

In the Lower Bracket Final, it was Team Falcons who brushed Tundra Esports aside with a 2-0 sweep, setting the stage for a blockbuster finale against BetBoom Team.

Grand Final

With both teams making short work of their previous-round opposition, both BetBoom Team and Team Falcons won a spot in the Grand Final, eliminating some world-class organisations on the way. The last time these teams faced off was in the Group Stage where the match finished in a 1-1 draw, but at DreamLeague Season 22 earlier this year, Team Falcons took a clean 3-0 sweep over BetBoom Team, leaving them hungry for revenge.

After a rocky start in the first game, Team Falcons managed to rally quickly to dispel BetBoom Team’s chances of opening the scoring in the Grand Final. Team Falcons continued this form into the second game, where, despite some early setbacks, they managed to overpower BetBoom Team to increase their lead to 2-0.

Almost directly replicating the DreamLeague Season 22 Final, Team Falcons resumed their dominance into the third game, sweeping BetBoom Team away to continue their almost flawless start to 2024.

“We’re super happy with this win, we’ve been working so hard this year and it’s really showing with our performances” said Wu ‘Sneyking’ Jingjun from Team Falcons. “The fans were brilliant, and we’re looking forward to seeing what else we can achieve this year with this great team”.

“It was absolutely brilliant to be back in Birmingham, where our journey in British Dota began six years ago,” said Shane Clarke, Director Game Ecosystems for Dota 2. “The community here is one of the most loyal, passionate, and committed to the scene. It’s always great to witness the historic moments and feel the electric energy of the crowd cheering on their favourite teams and players – it’s an experience like no other. Birmingham holds a special place in our hearts, and we are grateful to be a part of the Dota 2 esports legacy once again.”

Qiddiya Cosplay Showcase

Amidst the intense battles, ESL One Birmingham embraced the creative spirit of the community with the Qiddiya Cosplay Showcase. Enthusiastic cosplayers from around the globe brought beloved Dota 2 characters to life, adding an extra layer of excitement and spectacle to the event.

Dota 2 fans from around the globe can look forward to more high-level action as the ESL Pro Tour for Dota 2 will soon continue with DreamLeague Season 23 taking place online on May 20 – 26.

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