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New Study Shows People from Poor UK Areas More Likely to be High-risk Online Gamblers

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New Study Shows People from Poor UK Areas More Likely to be High-risk Online Gamblers
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According to a new study conducted by the researchers of the University of Liverpool and the National Centre for Social Research, people in deprived areas are more likely to use online casinos and place risky long-odds bets.

The study also found that gambling firms make the vast majority of their money from the 5% of accounts that rack up the biggest losses. The firms make at least 70% of their revenues from the biggest losers.

In sports betting, that proportion rises to 86%, with people in deprived areas more likely to go for longer-odds wagers with a lower prospect of success.

Nine out of ten online casino accounts either won money or lost less than £500 over the course of a year, but 164,000 lost more than £500 during a single session of play, and 47,000 people lost more than £5000 in a year.

This group was disproportionately likely to come from deprived areas and to have lost their money on virtual slot machines, which carry a higher rate of addiction than most other gambling products.

Slots accounted for more than half of losses above £5000 and 70% of sessions where someone played for three hours without a break.

“This all reaffirms my thoughts that those most vulnerable are groomed and exploited by an industry entirely motivated by profit,” said the Labour MP Carolyn Harris, who chairs a cross-party group advocating gambling reform.

“We saw it with the clustering of bookies in deprived areas, when the FOBTs were a huge money-maker,” she said. “We are seeing it now with online. How can we trust this industry to self-regulate when they have repeatedly shown themselves to be predatory and merciless in their pursuit of profit?”

“This confirms what we have known for a long time, that the vast majority of online gambling profits are coming from people losing more than they can afford. Affordability checks introduced for losses equivalent to £100 a month would apply to fewer than 5% of gamblers,” Matt Zarb-Cousin of the Campaign for Fairer Gambling said.

The Betting & Gaming Council said gambling firms had improved controls since the study was undertaken. “There is growing evidence that recent improvements in standards are now starting to have an impact,” it said.

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INSPIRED LAUNCHES THREE XMAS GAMES TO GET PLAYERS IN THE FESTIVE SPIRIT: BIG CHRISTMAS PRESENT, MERRY CHRISTMAS MEGAWAYS & CHRISTMAS CASH SPINS

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INSPIRED LAUNCHES THREE XMAS GAMES TO GET PLAYERS IN THE FESTIVE SPIRIT: BIG CHRISTMAS PRESENT, MERRY CHRISTMAS MEGAWAYS & CHRISTMAS CASH SPINS
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Inspired Entertainment, Inc is pleased to announce the launch of its latest Christmas-themed online and mobile slot games: Big Christmas Present™, Merry Christmas Megaways™ and Christmas Cash Spins™.

Santa Claus is coming to town with Big Christmas Present, a 6×4 reel, 50-win line slot game. Combining the elements of a classic slot with an innovative bonus mechanic, Big Christmas Present will have players on the edge of their seats to win big! Offering players, a fun and engaging iGaming experience, Big Christmas Present is a Christmas-themed version of Inspired’s successful hit, Big Spin Bonus™.

The Big Christmas Present Bonus round awards the player between one and five Big Spins, which are spins of 20x or more, via the game’s Pick Me feature, ensuring guaranteed wins during the bonus round, for all players. During the Bonus, sticky wilds build up increasing the chance of a Big Win. The player’s goal is to accumulate as many sticky wilds and wins as possible before using up all their Big Spins.

Merry Christmas Megaways brings the joy of the festive season together with the popular Megaways game mechanic for an iGaming treat! Brimming with thrilling cascading wins and vivid mystery symbols, Merry Christmas Megaways is set to be a mega hit with fans of festive slot games.

Players can enjoy the Free Spins bonus round upon activating four or more scatters. The game’s Free Spins features unlimited multipliers that increase each time a winning cascade occurs.

Combining the thrill of iGaming with the joyful spirit of the festive season is Christmas Cash Spins, a 5×3 reel, 25-win line slot game. Featuring a Lock and Spin mechanic, this Christmas-themed slot game is enhanced with wheels that combine for big prize potential.

Six or more wheel symbols in view, during the base game, will trigger the Christmas Cash Spins Bonus, which grants the player three lives to add more wheels. If the wheels form into a 2×2 or 3×3, the symbols will morph into bigger wheels with better values. ​Should the player fill all reels, a Mega wheel will award them a big cash prize!

Claire Osborne, Vice President of Interactive at Inspired, said: “We’re delighted to be kick-starting the festive period with a strong line-up of Christmas titles. All three games incorporate a festive theme into our best math models, with diverse mechanics in each game to engage a variety of different players. As always, we pride ourselves on being ‘the home of the seasonal game’.”

Big Christmas Present is the perfect game for the regular bonus hit player. With its unique bonus mechanic, used previously on Big Spin Bonus, this game packs a punch.  The homely Christmas backdrop of Merry Christmas Megaways displays all the colours of yuletide warmth, set to a festive soundtrack to put fans of Megaways titles in the holiday spirit. Combining colourful gingerbread symbols, a white wintery backdrop, festive jingles and sparkles aplenty, Christmas Cash Spins will delight fans of classic slot games. It offers an exciting lock and spin mechanic plus vibrant wheels to offer big cash pay-outs.

“We now have a total of six festive slots wrapped up for our operator partners, including: Christmas Cash Pots™, Santa Stacked Free Spins™ and Santa King Megaways™. Providing all-round festive entertainment, players are set for a fun-filled holiday this year and beyond.”

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Compliance Updates

Push Gaming rolls out in Romania

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Push Gaming rolls out in Romania
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Push Gaming has launched its growing range of player-first games in Romania as the provider continues to grow its European footprint.

The announcement will see Push Gaming bring its award-winning games to the Romanian market, following its full certification to the standards set by Romania’s national regulator, the ONJN.

The highly respected accreditation and Push’s recent growth will allow it to partner with multiple leading operators as the supplier prepares to announce a series of multiple high-profile deals in the next few months.

Established as one of Europe’s most exciting tier-one game providers, Push’s content provision to new operators includes the SiGMA Europe Game of the Year, Jammin’ Jars 2, as well as winner at the CasinoBeats Developer Awards – Dinopolis, proving hugely popular with players with a one-of-a-kind dinosaur-based theme.

Led by Fiona Hickey, Head of Sales, the highly popular studio aims to continue its record-breaking 18 months of commercial success – with a mission to keep players at the heart of its highly engaging and immersive content.

Commenting on the supplier’s expansion plans, Fiona Hickey, Head of Sales at Push Gaming said: While already well-established in a relatively short space of time, the Romanian market has great potential to become even bigger and our innovative portfolio of games sets us up perfectly to make the most of the opportunity.

“These are exciting times for Push, we’re growing at a remarkable pace and with new key hires in place behind the scenes to support our accelerating expansion we’re in fantastic shape to make our mark in several new regions.”

The announcement comes on the back of a hugely successful year for Push Gaming, having picked up the Game of the Year crown at the 2021 SiGMA Europe Awards.

Established as one of the industry’s most entertaining suppliers, Push Gaming is live across the majority of Europe’s key regulated markets with the likes of Casumo, LeoVegas, Entain, The Rank Group, Betsson and PaddyPowerBetfair. Its growth roadmap is set to see entry into more global jurisdictions with further top-tier partners throughout 2022.

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Compliance Updates

UKGC: Regulatory action against Greentube Alderney Limited

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UKGC: Regulatory action against Greentube Alderney Limited
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An online gambling business must pay £685,000 after a Commission investigation revealed social responsibility and money laundering failures.

Greentube Alderney – which operates admiralcasino.co.uk and bellfruitcasino – will also undergo extensive independent auditing for the failures which occurred between December 2019 and November 2020.

The Commission investigation revealed that the operator failed to:

  • interact with customers in a way which minimises the risk of customers experiencing gambling harms
  • conduct adequate assessments of the risk of money laundering
  • have in place and implement appropriate policies, procedures and controls to prevent money laundering
  • to alert the Commission to an event that could have a significant impact on the nature or structure of a licensee’s business

Helen Venn, Commission Executive Director, said: “Compliance with Commission rules aimed at keeping people safe and gambling crime free is not optional. We will always take firm action against those operators who fail to meet the high standards we expect for consumers in Britain.”

A public statement reveals more details of the failings.

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