Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

ZK International Group has announced that it has made an additional investment of $10M in Maximbet.com (Maximbet), increasing its ownership stake in the rapidly-growing sports betting and casino operator to 15.73%.

Caleta Gaming has announced that its full portfolio is live at Playbonds. Players now have access to Caleta’s video bingos, kenos, slots, scratchcards and lotto games, including Halloween family games like Halloween Bingo, Halloween Raspadinha and Halloween Keno.

EmuCasino has launched a new sister site, EddyVegas, to serve the Canadian market. The new site has drawn inspiration from the famed Las Vegas strip. EddyVegas has been designed based on Las Vegas strip aesthetics and graphics.

Campeonato Brasileiro Série A team Flamengo in partnership with Chiliz, the leading global blockchain providers for the sports and entertainment industry, have announced that they will launch a $MENGO Fan Token on the Socios.com app.

Payments platform PayNearMe has announced that it has been approved by the Arizona Department of Gaming to provide its services to licensed operators in the state.

EPIC Risk Management has launched a U.S. subsidiary in the state of Delaware. The new headquarters of EPIC Risk Management in the US will service both the U.S. and Canadian territories and will be a Public Benefit Corporation (PBC), codifying its commitment to reducing gambling-related harm in the US as a commercially sustainable but socially driven business.

New Partnerships

LSU Athletics and Caesars Entertainment announced a multi-year partnership to make Caesars Sportsbook the exclusive gaming and sportsbook partner of the Louisiana State University athletics department.

WynnBET has become the Official Sportsbook Partner of the NFL’s Indianapolis Colts. As per the deal, Lucas Oil Stadium’s West Club will be re-named the WynnBET Club, featuring a 21+ only sports bar environment in the upstairs club level, as well as a WynnBET VIP area.

Tipico has entered into a partnership with display screen provider TVM DOOH that will see its odds and content appear on screens in restaurants and bars in Colorado and New Jersey. TVM DOOH is the largest display screen network in restaurants and bars across the US.

Rush Street Interactive, a Chicago-based gaming and betting company which operates the BetRivers, PlaySugarhouse and RushBet sportsbook brands, has become the Official Sports Betting Partner of Magic City Jai-Alai.

Pragmatic Play has launched various verticals in Peru with Apuesta Total. The operator will be able to enjoy Pragmatic Play’s collection of Live Casino, Virtual Sports and Slot titles, including the latest video slot Chilli Heat Megaways.

New Appointments

PointsBet has appointed Jeff Gamble as its new Vice President of Creative.

Sportradar has announced that Michael Jordan, NBA legend and early Sportradar investor, will serve as a special advisor to Sportradar’s Board of Directors.

Scientific Games Corporation has announced the appointment of Connie James as Executive Vice President, Chief Financial Officer, Treasurer and Corporate Secretary, effective October 15.

Complexity Gaming, one of North America’s most elite and longest-standing esports organisations, has announced that TimTheTatman, one of the most popular esports personalities with more than 18 million social followers, has joined Complexity.

During the Group Stage, the participating teams will compete against each other within their groups for a place in the Playoff Stage.

Summit Partners’ investment will fuel Optimove’s M&A strategy, hiring and go-to-market of its SaaS application for customer-led growth and retention

Optimove, a leader in CRM marketing, today announced a $75 million investment led by global growth investor Summit Partners. The financing will support continued investment in strategic hiring and M&A, expansion of the company’s Customer Relationship Management (CRM) Marketing platform, and further acceleration of Optimove’s rapid growth. The company also announced the addition of Summit Partners’ Head of Europe, Han Sikkens, and Managing Director Steffan Peyer to its Board of Directors.

Optimove’s SaaS technology combines a Customer Data Platform (CDP) with a Multichannel Marketing Hub (MMH) designed to uniquely empower brands to deliver personalized marketing campaigns to connect and engage with existing customers. Unlike more traditional solutions that rely on common, rule-based orchestration, Optimove places customer data at its core, layering advanced AI-based campaign orchestration on top. This helps its users manage large-scale CRM marketing frameworks, personalizing thousands of campaigns to hundreds of segments and reaching each end player with the optimal message and promotion across email, mobile and other channels. The company’s solutions help operators achieve and attribute measurable improvement in key metrics such as churn, reactivation, conversion, and lifetime value per each player, campaign, set of campaigns, and across the entire customer base.

“In the last 18 months, digital consumption grew like never before. As a result, the cost of acquiring new customers has skyrocketed, while customer loyalty took a deep dive. Now, more than ever, brands understand the urgency to invest in existing customers to drive growth,” said Optimove Founder and CEO, Pini Yakuel. “We built Optimove to address the challenges operators face when attempting to deliver personalization at scale. Our solutions are designed to offer marketing teams direct access to their player data to build, test and optimize their CRM campaigns. Our AI engine helps ensure that every player receives the marketing treatment that increases their lifetime value, through the optimal channel, at any given time.”

According to data from Gartner’s Market Share Analysis: Customer Experience and Relationship Management Software Worldwide, the multichannel marketing market grew at a 3-year CAGR of 17% and is expected to reach $10B by end of 2021.

Headquartered in Tel Aviv and operating from offices in New York and London, Optimove was bootstrapped for its first five years and has scaled quickly, while maintaining healthy profit margins, since its founding in 2012. This new capital positions Optimove to further accelerate its growth and expand its global footprint. Today, the company’s CRM Marketing platform sends more than 23 billion optimized messages through email, mobile, ad platforms and other channels, to over 3 billion customers every year. Optimove serves more than 500 brands – including Entain, Gamesys, Kindred, Penn National, Sisal and others – and integrates with leading gaming platforms, such as Playtech, Pragmatic Solutions and SBTech, alongside leading execution channels, including Facebook, Google Ads, Dynamic Yield, and Attentive.

“The growth in e-commerce over the past decade has led to ever-increasing online competition, forcing brands to evolve their marketing strategies to deliver seamless, personalized omnichannel experiences that resonate and drive loyalty with consumers,” said Steffan Peyer, Managing Director at Summit Partners. “From its roots in Israel’s thriving and dynamic technology ecosystem, Optimove has grown into a truly global business, serving well-known brands across more than 40 countries. With strong technology, a strategic executive team, and the addition of growth capital, we believe Optimove is poised to build on its market leadership position.”

Over the last 12 months, Optimove generated revenue growth of more than 40% while continuing to maintain healthy profit margins. The company currently has 280 employees and plans to double its global headcount over the next 24 months, with hiring predominantly for its technology, customer, and commercial organizations.

Optimove is widely recognized as a category leader, with notable recognition as a Leader in “The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021; a Challenger in Gartner’s 2021 Magic Quadrant for Multichannel Marketing Hubs; and one of the Top Five Leading Customer Data Platforms from G2’s Fall 2021 Grid® Report.