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New Study Shows Most People in UK Consider Gambling as a Social Activity

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New Study Shows Most People in UK Consider Gambling as a Social Activity
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According to new national research from Ladbrokes and Coral owner Entain, there is an increase in number of people in the UK who believe they should be free to choose how to spend their own leisure time and money.

More than nine in ten British adults (94%) who bet at least once a month believe they should be free to decide for themselves how to spend their spare time and money. This is an increase from 79% in December 2020 before the latest lockdown began in January 2021.

The survey of 2000 Britons – which comes as changes to betting laws are considered by the government through the Gambling Act review – reinforces that betting is a social activity that the vast majority of people enjoy safely and responsibly.

Among its key findings, the study reveals that:

  • More than of half respondents (55%) regard betting and gaming as social activities which they enjoy with friends, and 25% say they have made good friends through betting and gaming.
  • 78% of respondents place a bet at least once a week and typically spend around roughly half what they might spend each week in bars, pubs and restaurants.
  • Over 90% of people who enjoy betting see themselves as sports fans and 83% like to bet on the outcomes.
  • Around half of those who enjoy betting are in favour of the industry supporting grass roots and lower league clubs.
  • Close to two-thirds (58%) of those who enjoy betting see themselves as savers and 84% have savings accounts. Only around four in ten (38%) say they actively enjoy spending money.

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High 5 Games and Caesars Digital Expand Partnership into West Virginia

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High 5 Games, a leading iGaming content provider, is proud to announce its official entry into West Virginia’s iGaming market through a launch on Caesars Digital iGaming platforms.

West Virginia marks the fifth market where High 5 Games and Caesars Digital have collaborated to launch High 5’s catalog of titles on Caesars Digital platforms. Players in West Virginia can now enjoy High 5 Games’ diverse portfolio, including popular titles such as 88 Drums, Da Vinci DeluxeWays, and Green Machine Deluxe, along with the supplier’s unique promotion system, Rapid Rewards, on Caesars Palace Online Casino and Caesars Sportsbook & Casino.

The High 5 Games and Caesars Digital partnership has already elevated the online casino experience for players in Michigan, New Jersey, Pennsylvania, and Ontario by bringing fan-favorite titles online.

Anthony Singer, CEO of High 5 Games, commented on the expansion: “We’ve seen positive outcomes from our partnership with Caesars Digital, a prominent operator in the U.S. market, so we look forward to expanding into West Virginia. With our enhanced focus on Power Bet and continuously evolving portfolio, we’re committed to providing unique experiences to the players in West Virginia.”

High 5 Games and Caesars Digital have consistently raised the bar in delivering innovative iGaming experiences to players across North America. The West Virginia expansion is a milestone for their partnership, highlighting their commitment to ongoing growth in the iGaming industry.

Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, added: “High 5 Games has brought exceptional content to our online casino players in multiple jurisdictions. This expansion to West Virginia will further elevate our portfolio in that market with a new selection of games that should entertain our players.”

 

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Ampverse DMI Partners with Orangutan in Multi-Year Deal; College Rivals BGMI Champions to Join Exclusive Roster

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College Rivals find, Sahil Nagpal gets dream pro debut with Rivals Ape X team

India’s largest Collegiate Esports and Gaming IP, College Rivals, owned by Ampverse DMI, has forged a strategic alliance with Orangutan, a leading esports organization in India. College Rivals, remains committed to offering professional gaming prospects to college students and has awarded its inaugural professional gaming contract to Sahil Nagpal, a student from Jalandhar, Punjab.

He demonstrated his prowess during the Season 1 representing the potential and caliber that this College IP aims to tap, cultivate and unearth as part its commitment to foster grassroot esports talents and provide them with a life changing platform and experience.

Joining Orangutan’s Academy BGMI team, Sahil Nagpal’s achievement not only fulfills his dream of becoming a professional player but also serves as inspiration for millions of others. While College Rivals will continue to empower college gamers, paving their path towards professional success in Season 2, the chosen players will also get a shot at playing for Orangutan as part of this strategic multi year partnership.

Ashwin Haryani, Country Head of Ampverse DMI, India revealed the importance of the partnership, “Ampverse DMI and Orangutan are embarking on a holistic partnership. They understood the concept of us building a talent hunt and making sure the top winners are given a platform to perform at a national and international stage. Beyond competition, our alliance also aims to enrich the esports ecosystem with an exclusive BGMI Team, a merchandise line and brand presence on the jersey of the team, every time they step out to play.”

As part of this partnership, Ampverse DMI and Orangutan will jointly co-own Rivals Ape X, a youth team beginning with a BGMI lineup that will include at least one player from every College Rivals season moving forward. Rivals Ape X, featuring some of the nation’s exciting up and coming players will aim to dazzle nationally and internationally in BGMI tournaments.

As part of the selection process, Orangutan had tried out all the 8 BGMI College Rivals Finalists, from Season 1 through a trial and Sahil was chosen on the basis of his in-game skills, game sense and overall team work.

Jai Shah, Co-Founder of Orangutan, expressed his enthusiasm about the initiative, “I am incredibly excited to introduce Rivals Ape X, our Academy Esports Team, in collaboration with Ampverse DMI and College Rivals. This collaboration marks a significant step in our mission to nurture and develop young, hungry talent, providing them with a bigger platform to showcase their skills. Together with Ampverse DMI, we aim to create a pathway for the next generation of esports champions and build a community where passion, skill, and ambition can thrive. Together, we’re setting the stage for the future of competitive gaming.”

College Rivals Season 2 will see 50+ colleges participating across 22 cities in both offline and online competition format. Any college student from Pan India can register and compete as the preliminary competitions have already been rolled out from July 15 along with diverse entertainment experiences tailored for college students including opportunities to become college ambassadors, purchase exclusive College Rivals merchandise and other interesting initiatives in a groundbreaking gaming format never seen before in India.

The competitions will take place for three gaming titles—BGMI, Valorant, and EA FC 24—with the grand finale being played in February, 2025. The winners from monthly qualifiers will compete in a grand finale for the ultimate battle and a prize pool of up to ₹50,00,000 along with the contract.

 

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RG24seven Virtual Training appoints UK Safer Gambling CEO Victoria Reed As a Strategic Advisor

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RG24seven Virtual Training, the responsible, effective, and free video-based virtual training system for gaming employees, and a BMM Innovation Group company, today announced that Victoria Reed will serve as a Strategic Advisor to help expand operations and social impact across the global gambling industry.

Reed, currently the Chief Executive Officer of Better Change in the UK, will provide business development and strategy to fuel the continued growth of RG24seven Virtual Training.

Wendy Anderson, Chief Executive Officer of RG24seven, said, “I am very pleased to have Victoria join us at this important growth stage of RG24seven. She is an extraordinary leader and excels in all facets of global strategy, innovation, and business development. I look forward to working alongside Victoria and tapping into the wealth of experience and knowledge that she brings.”

Anderson added, “The importance of credible employee training is more critical than ever in today’s global gaming industry. It helps to improve employee performance, morale, and satisfaction, not to mention acting as a safety net against potential fines and violations. Victoria will be a great asset in helping RG24seven expand this message on a global scale.”

Victoria Reed expressed her admiration for RG24seven’s commitment to social impact, their extensive training library, and the exceptional operational excellence led by Wendy and her team.

She said, “It is a tremendous privilege to join RG24seven in a more official capacity. Our shared values emphasize the crucial need for training gambling employees and safeguarding players, all while ensuring that operators can achieve commercial success.”

Reed added, “Our industry is only as strong as the people working within it and by ensuring everyone has access to compliance-grade, responsible training, we can help to sustain our industry and ensure our customers remain free from gambling harm.”

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