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Aspire Global Publishes Interim Report for Q1 2021

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Aspire Global Publishes Interim Report for Q1 2021
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Aspire Global has posted a 42.6% year-on-year increase in revenue in Q1 2021. The Malta-headquartered firm saw revenue increase from €33.7m in Q1 2020 to €48.1m in Q1 2021, with the acquired BtoBet business helping to drive growth by adding €2.4m in Q1 revenue.

Comments from CEO Tsachi Maimon:

Aspire Global reports yet another record quarter with strong growth of 42.6% and robust profitability well above our financial target. This consistent performance demonstrates Aspire Global’s ability to execute its growth strategy and create value. All segments reported strong development in the quarter, and the Group made significant progress, especially in the US and the UK with new deals and the receipt of new licenses.

Revenues increased by 42.6% to €48.1 million with organic growth of 35.6%. Growth was particularly strong in the UK and Ireland in both the casino and sports verticals. The solid growth in the quarter is particularly impressive, given that the first quarter is historically the weakest of the year.

EBITDA increased by 64.2% to €8.6 million with an EBITDA margin of 17.8%, well above our financial target of 16%. This improved profitability is driven by the revenue growth across all segments as well as strict cost control. It is also satisfying to see that both BtoBet and Pariplay, acquired in 2020 and 2019 respectively, contribute significantly to Aspire Global’s profitability.

STRENGTHENED PRESENCE IN THE US

Establishing a strong footprint and building our brands in the fast-growing US market are key objectives for us this year, and we have already made significant progress on this front. In January, Pariplay, the leading game studio and game aggregator, was granted an Interim iGaming Supplier License for the state of West Virginia. Shortly after, Pariplay’s games went live in New Jersey with Rush Street Interactive, a market leader in online casino and sports betting in the US.

In April we took yet another key step in the US by signing a striking deal with the platform provider GAN. The partnership will see Pariplay expand its footprint through GAN’s platform, which is available to operators in three states – New Jersey, Pennsylvania and Michigan. By partnering with GAN, a well-established supplier with leading operator partners, we will get Pariplay’s games in front of a significant audience across numerous states.

The US iGaming market is growing at an impressive rate with more states currently considering legalising online gaming. Our objective is to be at forefront of these developments. Aspire Global has already filed applications for accessibility in Pennsylvania and Michigan, with the objective to file in all accessible states.

SIGNIFICANT PROGRESS IN THE UK

The Sports market represents an important growth area for us. Until the acquisition of BtoBet, a leading sportsbook provider, sports constituted a minor part of Aspire Global’s revenues, representing only 7.6% of revenues in Q1 2020. One year later, sports now represents 15.2% of revenues.

BtoBet has established a strong position in Latin America and Africa. In the quarter, BtoBet further expanded its global footprint by being awarded certification in the UK. The UK is the biggest European iGaming market, and this license marks an important strategic step in expanding our Sports vertical to new markets. Just a few days after obtaining the license, BtoBet announced a strategic partnership with the UK-based operator Small Screen Casinos, covering the UK, Ireland and Ghana. The agreement underlines BtoBet’s ability to configure its technology to meet the needs of any operator.

Pariplay also strengthened its position in the UK in the quarter by going live with Betfred, the largest independent betting brand in the UK.

BTOBET SPORTSBOOK NOW INTEGRATED

The acquisition of BtoBet and its proprietary sportsbook has created an offering that covers the main elements of the B2B iGaming value chain and gives Aspire Global control of the IP in the full value chain. We have recently accomplished the integration of BtoBet’s sportsbook to Aspire Core’s cutting-edge technology platform. This, in combination with Pariplay’s leading game offering, provides Aspire Global with crucial competitive advantages. Aspire Global is a powerhouse for iGaming operators and is ready to compete for any deal, anywhere, at any time.

In addition to the huge growth opportunities we see by entering new regulated markets and gaining new customers, there are substantial opportunities to expand our business with existing partners. We have just kicked off the first sports related projects where partner brands will improve their offering by replacing their existing sports solution with the BtoBet sportsbook. This shift of partner brands to the BtoBet proprietary platform will positively impact our revenues and margins throughout 2021.

We are proud to add Grupo Televisa, the biggest media house in Mexico, as a partner via our local operator/partner. Grupo Televisa, which has a market cap of over USD 7 billion, migrated recently to our gaming platform and sports solution from its previous provider. We also support Grupo Televisa with new casino tabs and our knowledge about the region.

CORE PLATFORM ENHANCEMENTS

A key strategic area for Aspire Global is the continuous improvement of our offering and enhancements of our core technology platform. The recently launched Aspire Engage – the most advanced CRM tool in the market – along with additional payments methods and KYC processes – have been very well received in the market. The strong development for our Pay N Play solution, launched in December 2020, has also continued in this quarter. These new features and improvements are important contributions to Aspire Global’s robust performance.

STRONG B2C PERFORMANCE

The B2C segment continued its strong growth from Q4 2020. As announced in March 2021, we have initiated a review of the role of the B2C segment within the Group structure. We are pleased with the growth recorded by the B2C segment, but we think a review will assist us to better assess our options to further accelerate growth. Such a move could help improve Aspire Global’s overall margins and EBITDA and potentially support us in accelerating new B2B initiatives and enter fresh markets. The review is still ongoing and we will provide more information about the outcome in a timely manner.

OUTLOOK

Aspire Global consistently demonstrates its ability to execute its growth strategy and create value. In addition to continuous improvement of the offering, geographic expansion and good organic growth, we are of course especially happy with the outcome of our M&A activities. Pariplay has doubled its revenues since Q1 2020 and reports an EBITDA margin of almost 30%. BtoBet has also developed favourably since the acquisition with revenue growth of 51.0% compared to Q1 2020 and reports similar EBITDA margins to Pariplay.

We see tremendous growth opportunities for Aspire Global. With our complete iGaming offering, we will target both new customers and broaden our presence with existing partners. We have proven our ability to gain tier 1 operators as customers with names such as Rush Street Interactive (RSI), Betfair, William Hill and 888casino. The strategy to grow in regulated markets is proven efficient, and we will continue to license our offering in more regulated markets and enter new markets.

We remain confident in our ability to deliver on our 2021 financial targets and are truly excited by Aspire Global’s future prospects.

Industry News

Playtech Live Launches Exclusive Bespoke Game with Kaizen Gaming

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Playtech Live Launches Exclusive Bespoke Game with Kaizen Gaming
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Playtech announced the launch of a new bespoke game, Pig Champions, developed exclusively for Kaizen Gaming, one of the biggest GameTech companies in the world. This launch marks the first Live Casino bespoke title for the leading sports betting & gaming operator and strengthens the strategic partnership between the two companies.

The game, designed to appeal to all audience types and player types across all markets, is a sporty animated universe in a Money Wheel Game show format, where 3 Pig Champions characters compete with each other to reach the highest multipliers within 3 exciting Bonus rounds. The studio is located in Playtech’s Romanian facility (PTR), offering a unique, immersive, animated experience made with fresh Unreal engine technology, featuring unique gameplay built from the ground up using advanced real-time animation.

Kevin Kilminster, Chief Product Innovation Officer at Playtech Live: We are delighted to partner with one of the leading sports betting & gaming operators in the world to launch their bespoke Live Game Show, Pig Champions to their extensive player base. After being selected by Kaizen Gaming as the leading developer of bespoke live content, collaborating on Pig Champions has enabled the team to showcase their passion and experience by exploring new innovative ways of bringing live casino games to life that offer a fresh, safe gaming experience for players. Our partnership with Kaizen Gaming continues to evolve and we look forward to our next collaboration in bringing further exciting games to market.

Christos Mavridis, Head of Live Casino of Kaizen Gaming: “Our content offering is some of the most exciting on the market and working with an established partner like Playtech will assist in enhancing our current portfolio even more. Pig Champions stands as evidence of Playtech’s expertise and extensive experience, elevating our live casino offering and emphasising our commitment to creating top-quality innovative game experiences for our players.

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Industry News

Amusnet Ranks Among Italy’s Top Casino Providers

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Amusnet Italy is the fourth-best casino provider in the country for June 2024, according to iGaming Tracker. The company has made a significant leap in the rankings, advancing three positions to secure the fourth spot. The achievement is underscored by a 1.1% increase in market share, reflecting a substantial gain in visibility and preference among online casino operators and players. This rise reflects Amusnet’s growing influence and effectiveness in the Italian market, demonstrating the company’s leading place among the industry’s top providers.

Several notable accomplishments have bolstered Amusnet Italy’s presence in the country. The company’s commitment to excellence was recognised with the prestigious Gold Award for Casino Content Supplier 2023 from EGR Italy last November. Furthermore, Amusnet has added six new partnerships with operators since January, bringing the total number to over 30, and has maintained a robust portfolio with over 100 certified games. Additionally, Amusnet Italy has released 14 new games since the beginning of the year, with more games planned for release by the end of 2024.

Polina Nedyalkova, Director at Amusnet Italy, said: “We are incredibly proud of our progress and the milestones we have reached. This ranking highlights our leading position in the industry and our dedication to delivering high-quality, engaging gaming experiences to local players. Our advancement to the top position underscores our growing influence and effectiveness in the Italian market, and we look forward to continuing this momentum and bringing even more top-notch games to our audience.”

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Affiliate Industry

Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity

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Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity
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In a highly competitive “bonus blitzing” affiliate market, the only real winner is the bonus hunter. These affiliates may be sending traffic through to their partners in volume, but many of their users are just looking to play through a good deal, never to return.

At Slots Temple, we believe the “stack ‘em high, watch ‘em fly” approach to aggressive bonus-driven traffic no longer flies. We wanted to focus on improving the quality of the traffic and that meant doing things differently.

We began life as a site that offered free demo games and slots tournaments, and this helped to build a highly engaged base of players that genuinely loved playing slots. But we wanted to take this to the next level.

When we were awarded a UKGC gambling license in 2022, it meant we could offer cash prizes for our free tournaments. And then the next logical step was real-money tournaments in the UK with juiced-up prize pools, and ultimately real-money slots.

To create better quality traffic, you need to engage with your customers to better understand them and foster loyalty. It helps if you have a unique value proposition to increase the stickiness of your brand and engage audiences more effectively.

Our real money tournaments are a real UVP and are proving wildly popular with our users. The stakes we offer are low. You can play a slots tournament for as little as 1p, and the free-play model remains a large part of what we do – exclusively so outside the UK.

Ultimately, we want to be a safe place for players, which is why offering low stakes games is important. It’s about fostering a player base that trusts us and feels comfortable playing with us.

Yes, we’re blurring the lines between affiliate and operator, but our players know we’re not just chasing profits at the expense of everything else. Ultimately, our players see us primarily as a destination for fun play and prizes, and it’s important that we maintain that balance. If they thought we were simply out to rinse them, we’d lose their trust, and they wouldn’t come back.

Instead, it’s about offering more choice and increasing that stickiness. It also helps us better understand what games our players like to play so that we can offer more personalized recommendations.

And this is how real-money slots tournaments can really increase the quality of traffic. If a player has been playing a certain slot in a real-money tournament, for example, and wants to play at a partner site, we can guarantee that we are referring a player who is already highly engaged with the game and is ready to transition to higher stakes.

Of course, within the framework of real-money tournaments, it’s important to continue diversifying offerings by devising new formats. We have turbo tournaments, risk tournaments — a multitude of formats and price points so everyone can play the way they want to.

Our real-money tournaments are further enhanced by what was always a highly gamified platform. So, we have leaderboards, Xpoints, rewards chests, and challenges.

Continuous challenges, incentives and rewards keep users engaged over the long term. These elements can appeal to users’ competitive nature and desire for achievement, as they play for bragging rights. This enhances social elements and encourages them to engage frequently with the product

Adding fun and playful elements enhances the user experience beyond the tournaments themselves. Regular rewards and recognition prevent burnout and keep users motivated. And engaged and motivated players are more likely to become passionate about the brand.

Creating a player base that produces true value to your affiliate partners requires a number of the right ingredients, plus a lot of care and attention. But the affiliate landscape is changing, and affiliates need to get creative to get sticky.

 

Author: Fraser Linkleter, CEO at Slots Temple

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