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Nearly half of gamers call for restrictions on Microtransactions

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Nearly half of gamers call for restrictions on Microtransactions
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  • 33% of gamers purchased a microtransaction (MTX) or loot box at least once a week, with 25-34 year olds most likely to purchase (45%) 
  • Xbox users are slightly more likely to make in-game purchases than PlayStation owners 
  • Call of Duty was labelled the worst offender for MTX by almost a third (29%) of gamers
 
Almost half (49%) of gaming fans agree that an 18+ age limit should be set for pay-to-access content, according to new research.

The survey, commissioned by gaming publisher, WePC, reveals how gamers are feeling since the pandemic and follows the recent investigation on loot boxes in Belgium, as more European authorities consider banning them altogether.

Microtransactions and gambling 

Over a third (33%) of UK gamers purchase a microtransaction or loot box at least once a week, with nearly 1 in 10 (8%) spending over £100 on each purchase occasion. Younger gamers aged 16-24 admitted to spending £17 above the national average of £36. Nearly two-thirds (60%) of this age group also claimed their gaming expenditure in general has seen an increase during the pandemic.

Although a large majority of respondents (69%) agreed that loot boxes promote gambling to younger gamers, only 19% called for them to be banned altogether. Users felt that along with the age limit, a cap on the amount that could be spent (43%) and restrictions on the impact paid content has on core gameplay (26%) would be more effective. Call of Duty was ranked the nation’s least favourite microtransaction offender (29%), followed by FIFA (28%) and Candy Crush (26%)

But some gamers claim it depends on the game in question.

“In COD, your MTX are based around gun skins and animations, so it doesn’t directly affect your abilities to play,” says Leeds-based gamer, Josh Allen.

“FIFA, on the other hand, makes multiplayer experiences so much worse. You can play against someone who has paid to have a better team, which makes them impossible to beat, even if they’re less skilled at the game. That’s why I’ve given up playing FIFA altogether. COD, on the other hand, you can pay for aesthetic but winning is still based on skill.”

Leeds was revealed to be the capital city of microtransactions too (42%), followed closely by Brighton (41%) and London (39%).

Plymouth’s gaming community were the least likely to make in-game purchases (21%), along with Glasgow (23%) and Southampton (24%).

Post-pandemic gaming  

Whilst restrictions may have started easing in the UK, reduction in social interaction has had both a financial and emotional impact on gamers.

Nearly half (47%) have admitted their gaming expenditure has increased during the pandemic, with the majority of money going to new video games (38%), online subscriptions (19%) and gaming equipment (19%).

Around 1 in 5 Xbox, Mobile, Nintendo and PC gamers say they spend most of their gaming expenditure on microtransactions.

However, it was Nintendo users that spent the most on loot boxes compared to any other console, with an average of £56 spent per purchase. PC gamers followed closely behind, spending an average of £51 per MTX.

Sophie, an avid Animal Crossing fan and regular Nintendo gamer, has doubled her gaming expenditure since restrictions first came into place last year.

“I’m playing more games so making my way through my library quicker. I’m also buying games so that I can play online with friends and fill in that social gap.”

Will Blears, Marketing Director at WePC said:

 “As gamers ourselves, we understand that gaming is skill-based experience and it’s clear from the research that gamers are currently forced to buy into MTX and loot boxes to gain advantages within that experience.” 

“The European laws coming into place highlight the concern that is clear, from our survey data, is echoed around the gaming community. Loot boxes could definitely be a gateway into the darker side of gambling and creators need to factor in safety to make sure gaming continues to be enjoyable for all.” 

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Kore Digital Mining Ltd Announces Additional 14 PH/s Bitcoin Mining Capacity

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Kore Digital Mining Ltd, a UK based Bitcoin mining company, announces that effective 1st May 2024, an additional 14 PH/s mining capacity will be added to its existing infrastructure.

This additional capacity will be provided by a major Bitcoin mining corporation and will be operational until 30th June 2024.

Derek Nisbet, Kore’s Founder & CEO, said – “We are pleased to work with a leading Bitcoin Miner in securing a large amount of mining capacity, for a 2 month trial period. We look forward to hopefully extending this period and engaging more with major mining corporations offering Bitcoin hashing opportunities, in the future.”

This additional 14PH/s Bitcoin mining capacity adds to the existing 2 PH/s currently operational with Kore’s own infrastructure and an additional 4 PH/s is due to be added over the next quarter, totalling 20 PH/s.

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The Benefits of Playing at EU Casinos

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There are many EU casinos that not only attract players from Europe itself but also from countries around the world, including the US, UK, and even those from countries where online gambling isn’t permitted. So why is it that EU casinos are so popular? What drives the online gambling community to these casinos?

Well, that’s what we’re going to be looking at today. What’s so attractive about EU casinos to people who are looking for an immersive and entertaining online casino experience? Why do people in the USA, the home of Las Vegas, go outside of the USA to play at online casinos?

Benefits of EU casinos

Online gambling is by far one of the most popular methods of gambling online. Throughout Europe, specific laws in each country can vary, so access to land-based casinos can sometimes be few and far between. Thus, going online to enjoy a casino experience has become a more preferable option. And so why EU casinos? Well, for those who are joining EU casinos from outside Europe and not from the UK or the US, the English-based support and customer service are very attractive. A lot of people who play at EU casinos access it using a VPN or from a country where they don’t have any domestic online casinos, and most of the time English is their first language or one that they can understand.

The next attractive factor regarding EU online casinos is safety and security. Each online casino in the EU is strictly regulated and licensed. It’s this reassurance that a lot of players look for when choosing an online casino to go to and play at. They are held to the same strict and high standards as those of their British counterparts in the UK, which are upheld and monitored by the UK Gambling Commission. In the EU, a lot of the casinos are also regulated by either the Malta Gaming Authority or the Curacao Gaming Licence Authority. All of which share the same standards and expectations as other authorities across theglobe,e which ensures that all players playing online at EU casino websites.

The casinos that are available online in the EU are also very open to a lot of different payment methods. There are even some crypto casinos where you can play casino games online with cryptocurrency. This openness to accepting a lot of different payment methods means a lot to people who like to play at online casinos. The vast majority of them also pride themselves on providing very quick withdrawals, which are measured in hours rather than days. After all, there is nothing more frustrating than having a big win and then having to wait days to get your hard-fought winnings.

And lastly, bonuses and promotions. The vast majority of EU online casinos will have a wide range of different bonuses and promotions that you can sign up for and take advantage of. There are certain countries, such as Sweden, where the online casinos are strictly limited to one bonus or one promotion; however, the vast majority of EU casinos are not subject to such restrictions and offer a great online casino experience.

When it comes to the popularity of EU online casinos, it is growing year on year. There is plenty going in their favour and more people than ever before are shifting to online casinos rather than having to go down to the casino themselves. The fact that they can access these EU casinos from their smartphones, wherever they are, means it’s easier than ever before to win big at a casino online and have a good time.

 

 

 

 

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William Hill Announced as Official Betting Partner of Qipco Guineas Festival

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Leading bookmaker becomes official betting partner of first UK Classic meeting of 2024

William Hill has been announced as the new official betting partner of the Qipco Guineas Festival, the first UK Classic meeting of the season.

It’s the latest addition to William Hill’s spring racing roster, following sponsorship of The Lincoln Handicap at Doncaster, the Punchestown Champion Chase and its status as official betting partner of the Randox Grand National Festival.

The 2,000 and 1,000 Guineas headline the three-day meeting and the leading bookmaker will sponsor 15 races across the weekend with the Jockey Club Stakes, Palace House and Dahlia Stakes among the races now featuring the William Hill title.

Aidan O’Brien’s unbeaten superstar City of Troy is still all the rage for the 2,000 Guineas at 4/6 whereas Karl Burke’s Fallen Angel heads a competitive looking 1,000 Guineas market at 7/2.

“We’re delighted to become the official betting partner of the Qipco Guineas Festival, strengthening our relationship with The Jockey Club on the back of a fantastic Grand National Festival,” a spokesperson for William Hill, Lee Phelps, said. “It’s brilliant for William Hill to be associated directly with such a prestigious event at Newmarket, the home of the thoroughbred, for this season’s first two Classics. The company has a close connection with the history of the 2,000 Guineas as William Hill himself bred the 1949 winner, Nimbus, who then went on to win the Derby.

“We’re excited to be involved at racing’s key meetings and see the Qipco Guineas Festival as the perfect sponsorship as the British flat season kicks into gear.”

Newmarket – 2,000 Guineas: May 4, 2024

City Of Troy 4/6
Rosallion 4/1
Notable Speech 12/1
Henry Longfellow 12/1
Night Raider 16/1
Alyanaabi 16/1
Ancient Wisdom 16/1
Task Force 16/1
Ghostwriter 16/1
Iberian 20/1
BAR 25/1

Newmarket – 1,000 Guineas: May 5, 2024

Fallen Angel 7/2
Ylang Ylang 4/1
Dance Sequence 5/1
Ramatuelle 10/1
See The Fire 12/1
Content 12/1
One Look 14/1
Pretty Crystal 14/1
Buttons 20/1
Purple Lily 20/1
Porta Fortuna 20/1
Star Style 20/1
BAR 25/1
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