KingMakers’ betting brand BetKing, has gone live with CasinoEngine, giving Nigerian players access to the industry’s largest casino content library through a single integration.

EveryMatrix’s iGaming platform will aim to significantly grow BetKing into a world-class, multi vertical, digital entertainment experience with access to an ever-growing portfolio of thousands of best performing games.

BetKing will also integrate JackpotEngine and BonusEngine to further boost the gaming experience through flexible and configurable jackpot customisation and a variety of industry-leading player reward and bonus management features.

Nigeria’s total onshore online betting and gaming gross win for 2023 is estimated to be €560 million, according to H2 Gambling Capital, with the onshore market predicted to double in three years.

Stian Enger, Head of CasinoEngine, EveryMatrix, said: “The sky’s the limit in terms of potential for BetKing and we’re very excited to go live and accelerate the brand’s casino growth in the months and years to come.

“The brand has leading sports betting market share and I’m confident that in a short space of time the same will be said for casino thanks to the power of CasinoEngine and its best-in-class acquisition and retention capabilities.”

Lauren Holder, Head of Gaming at KingMakers, said: “From signing the deal six months ago to go live has been a very smooth process and it’s been a pleasure working with our partners at EveryMatrix.

“The Nigerian and wider iGaming African market is an area we believe has huge promise and, together with EveryMatrix’s leading productivity platform and the wide variety of flexible content options and revenue boosting functionality it offers, we believe the opportunities are endless.”

EveryMatrix gamification solution JackpotEngine, that provides brands with the power to add a configurable jackpot layer to any game, has received a Malta Gaming Authority (MGA) approval.

MGA approval will enable EveryMatrix to offer and integrate its innovative product to potentially hundreds of Malta-licensed brands.

JackpotEngine, integrated via EveryMatrix productivity platform CasinoEngine, is a complete Jackpot Management System that allows operators to seamlessly create, configure and control their own jackpots for any selection of games across any casino vertical and player segment significantly boosting acquisition and retention rates.

The product boosts acquisition and creates an incentive for players to remain loyal to a brand for increased retention and lifetime value. Each game round offers additional excitement with more chances to win for prolonged game sessions.

GAME ROUND AND BET SIZE UPLIFT

A comparison of game session metrics for two like-for-like EveryMatrix customers examining games before and after they were assigned to a JackpotEngine powered jackpot has shown extremely positive results, with the number of rounds per session increasing 25% and 11% and average bet amount climbing 30% and 50% respectively.

Built for regulated markets JackpotEngine offers the possibility to remain fully compliant where traditional bonusing is either limited or not an option.

Operators have complete control over the selection of games where a jackpot is offered as well as player segmentation, winning probability, seed amounts, winning cap, contribution distribution, and the split of contribution funding between operators and players, while also accessing real-time monitoring and reporting of jackpot transactions.

Stian Enger, Head of CasinoEngine, EveryMatrix, said: “The testing we’ve done in the first phase of release has shown exceptional uplift in game rounds, session times and bet size so we’re confident JackpotEngine will be a game changer.

“I’m delighted with the MGA approval and this will significantly boost the product’s roll out in the months to come.”

JackpotEngine is available to EveryMatrix operators either via CasinoEngine, or pure B2B aggregation solution SlotMatrix and its entire library of content, including 140+ integrations from 250+ game studios across multiple verticals.

B2B iGaming technology provider EveryMatrix announces its highest growth in company history.

EveryMatrix’s Q1 2023 update shows record financial performance and profitability across all business segments (Casino, Sports and Platform), launching its biggest ever platform migration project, signing a significant omnichannel deal with a tier-1 brand in Europe and reinvesting positive cashflow for future growth.

RECORD QUARTERLY RESULTS

For the first quarter of 2023 (Jan 1^st to March 31^st) the company recorded Net Revenue of €23.5 million, a staggering 69% Year-on-Year (YoY) growth and a 21% Quarter-on-Quarter (QoQ) increase. This is the sixth consecutive quarterly increase in a row.

The strong revenue growth resulted in record profits. EBITDA was up 119% YoY at €10.5m (€4.8m in Q1 2022) with a 3-year CAGR of 39%. EBITDA/Net Revenue margin rose to 45% driven by strong growth and successful cost control.

EveryMatrix set a record quarterly Gross Gaming Revenue (GGR) performance for operator partners within its casino business unit generating €374m, up 77% YoY compared to the same period in 2022.

The sports business unit continued to make impressive progress recording €991m in turnover, a more than 210% YoY increase. This strong growth is set to stay with two of the company’s largest deals signed in 2022 with bet-at-home and The Hungarian Lottery, Szerencsejáték, expected to be reflected in the last two remaining quarters of the year.

Ebbe Groes, Group CEO of EveryMatrix, said: “Records keep on being broken and that is all down to our people. I’m very proud of all our business units and their teams who are relentlessly driving quarter-on-quarter growth for the business and for our partners across all areas.

“This year is all about delivering and going above and beyond for our global customers. We have several large-scale projects underway including a successful platform migration and new look sportsbook for bet-at-home, with Germany to come shortly, and the launch of the Hungarian lottery’s new digital sports offering later this year.

“I’m more excited than ever for the future growth of EveryMatrix, with new omnichannel agreements being signed, and new, innovative gamification features set to create even more value for our operator partners.”

CASINO, SPORTS & PLATFORM GAIN FURTHER MOMENTUM

Casino recorded its fifth quarterly record Net Revenue in a row (€10.8m), up 84% YoY compared to Q1 2022, with EBITDA margin rising to 52%.

Sports Net Revenue was up 29% to €5.9m compared with the same period last year with the team migrating and relaunching bet-at-home .com within the EveryMatrix platform and focused on delivering bet-at-home.de, alongside a new digital sportsbook offering for the Hungarian lottery Szerencsejáték, later this year.

Bet-at-home also became the first tier-1 brand to use EveryMatrix’s new, enhanced front-end sportsbook which will be offered to other customers going forward.

The Platform segment reported a Net Revenue increase of 97% compared to the same period last year with a record EBITDA contribution of €3.4m with the business supporting both casino and sports business units.

KEY MILESTONES IN Q1

• Launched bet-at-home .com on EveryMatrix platform and tech stack with new look front-end; on track to launch bet-at-home.de in Q2 2023
• Signed significant omnichannel and managed services agreement with a tier-1 operator in Croatia
• 35 new contracts signed in eight different jurisdictions including three turnkey clients
• 14 new affiliate platform deals signed compared to eight in Q1 2022
• Nine new payment integrations delivered
• Received licence approval in the US state of Connecticut; fifth North American licence after Michigan, West Virginia, New Jersey​ and Ontario, Canada
• Agreed content deal with US brand betParx, one of the largest mobile brands in the northeast of the US
• Received MGA (Malta) and Greece licence approval for new jackpot gamification product JackpotEngine