PartnerMatrix is proud to announce a new partnership with the established Serbian sports betting and casino platform, AdmiralBet.

Together with PartnerMatrix, AdmiralBet has launched its secure and modern affiliate channel, allowing partners and affiliates to raise the brand’s awareness by showcasing its products to a broader audience and engaging relevant traffic.

AdmiralBet is famous for its rich and modern gaming platform, gaining popularity in the Serbian market with its cutting-edge online sports betting offers. The brand also covers casino verticals while keeping clients active with numerous interesting bonuses and tournaments.

Levon Nikoghosyan, CEO of PartnerMatrix, comments: “Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market. With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet’s team.

“AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience.”

Milan Djurmez, Head of Online Gaming at AdmiralBet, adds: “Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach. PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.“

Gift & Go has finalised a long-term extension to its partnership with a subsidiary of Light & Wonder to continue its growth and expand its revolutionary gifting technology software across U.S. markets.

The three-year agreement will further enhance Light & Wonder’s position as a global leader in land-based casino ecosystems and cross-platform game experiences.

Light & Wonder’s successful PLAYER BOUTIQUE was created in partnership with Gift & Go. Currently deployed in over 70 casino sites across the US, it drives a unique player reward and loyalty experience for operators.

Casinos can quickly implement powerful promotions to boost footfall and increase engagement, while players can earn and redeem rewards based on multiple triggers, and then select the gifts most relevant to them.

Jon Reuben, Gift & Go Co-Founder, said: “PLAYER BOUTIQUE has had incredible market penetration across the U.S. and our collaboration with Light and Wonder has transformed the way land-based casinos reward their players. We’re so excited to build on our partnership, using Gift & Go’s unique technology to deliver a truly unique gifting on demand experience.”

Bill Bachman, Director of Consulting & Gifting Services at Light & Wonder, said: “The seamless integration between casino technology and AMAZON fulfilment is one of our biggest strengths, and we couldn’t do that without Gift & Go. They help us execute that flawless process and together we deliver on that unique gifting experience, along with the best customer support ever seen in the industry.”

The new three-year agreement will see Gift & Go and Light & Wonder continue to roll out the innovative software that provides a transformational reward experience for both operators and players.

CT Gaming’s Casino Management System was recognised as the best system offered by winning the prize CMS of the Year at the BEGE Awards 2022.

The 13th edition of the Awards took place at Club Megami at Hotel Marinela, Sofia, in front of an audience of industry executives, who saw 18 honours handed out to winners ranging from the biggest names in the industry.

“Our expert team has worked incredibly hard on the casino management system. This award and the fact that our system is preferred and sought out are proofs of their dedication,” Robert Stancu, Regional Sales Manager Romania at CT Gaming, said.

CT Gaming’s Casino Management System is designed for gaming locations – from small gaming halls to big casinos, managing slots and live games. It offers a full range of modules and player tracking options, featuring maximised functionality and flexible applicability to a broad spectrum of customers’ needs. The system provides complete control over all activities in real-time for slots, live games, and analysis and reporting results.