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Exclusive Deal Between Anzu and Razor Edge Games Brings Blended In-Game Ads to Upcoming Game Eden Falling

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Exclusive Deal Between Anzu and Razor Edge Games Brings Blended In-Game Ads to Upcoming Game Eden Falling
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Indie game developer Razor Edge Games has signed an exclusive partnership with Anzu.io, the world’s most advanced in-game advertising platform, to enable advertisers to place ads within its upcoming PC and console hit game Eden Falling.

Eden Falling is an MMO-Lite free-to-play game that will debut in a pre-alpha phase at Steam Summer Festival as a PC game. In the months following, Razor Edge Games will open early access, with a global release planned for the first half of 2022 along with a console version. Razor Edge Games plans to have around 20 third-party brand DLC partners, including celebrities and IPs, make special, limited-time appearances within the game to create even more excitement.

Eden Falling is being released at an opportune time, given that the gaming industry is currently experiencing unprecedented growth. There are now 3.1 billion gamers worldwide, and the videogame market is expected to hit $175.8 billion this year. Players of all ages are getting in on gaming, which is also attracting more attention and sponsors than ever before.

The game’s scene-based evergreen gameplay is exactly what makes Eden Falling ideal for advertisers. Players are continually in an ‘explore and discover mode,’ providing advertisers with an opportunity to gain impressions and make meaningful connections without disrupting gameplay. The post-apocalyptic setting resembles a futuristic version of the real world which will work in advertisers’ favor by positioning them as a brand of today and one that has a foothold in the future.

Anzu’s extensive partnerships with third-party vendors such as Moat by Oracle, Nielsen, Kantar, Comscore, and Digiseg provide in-depth measurements for campaign effectiveness, including viewability and brand lift, as well as audience verification, data enrichment, and fraud detection. In conjunction with WWP, Anzu is establishing widely accepted in-game advertising standards, which has given brands including Vodafone, Samsung, PepsiCo, McDonald’s, and American Eagle the confidence to shift media budgets to in-game ads through the platform.

Anzu, which supports advertising on mobile, PC, and consoles, is the only in-game advertising company to secure an ISO 27001 certificate, the highest level of security audit, which gives advertisers and game developers the assurance that their data is being handled in accordance with the highest security standards. Additionally, Anzu’s SDK technology delivers big for publishers, ensuring high-quality direct traffic, complete control of ad placements, and precise audience targeting based on first-party data.

“At Razor Edge Games, true to our name, we like to position ourselves on the cutting edge of the industry. That’s why we’re incredibly excited to partner with Anzu,” said Mike Weiser, “We believe this is the future of advertising and gaming and the next step in bringing product placement closer to immersion. We’re looking forward to the opportunities this partnership will bring us both.”

Alex Yerukhimovich, Anzu’s VP of Sales, added, “Razor Edge Games’ innovative approach to gameplay aligns with our values, and we are thrilled to welcome them into the Anzu ecosystem. With the number of gamers increasing daily, this is a channel that lives up to its promise. This partnership creates an unbeatable opportunity for advertisers to join the gaming space and deliver cutting-edge campaigns to highly engaged, receptive audiences.”

Gaming

ZITRO LAUNCHES MERGING FU POTS

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Discover the world of Merging Fu Pots and unveil the hidden fortunes within each pot! At 75 credits, players can access 3 combinable features: the Green Pot (Multiplier), the Orange Pot (Double), and the Blue Pot (Extra Spin) to unlock up to 7 different Bonus Links!

But at the boost level bet of 100 credits, players will unlock 1 Merged Pot, which combines the Double, Multiplier, and Extra Spin features for a new gameplay experience! Land 15 link symbols and claim the GRAND MEGA or MEGA jackpot with a spin of a wheel.

The thrill of Fu Pots, now with an extra boost!

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Asia

Mythpat, GamerFleet, Piyush Joshi Gaming: India’s popular Minecraft Players Gear Up for the Ultimate Battle in Creators Rumble

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Get ready to dive into an electrifying, one-of-a-kind gaming spectacle as India’s most talented gamers face off in the much-anticipated Minecraft tournament titled Creators Rumble, an initiative by OP Gaming, a subsidiary of OpraahFx. This event is set to bring together India’s top Minecraft creators, who will challenge each other and display their mastery over the game in a thrilling competition spanning three rounds which includes Parkour, MLG and PvP. 

This event marks the first time that India’s top Minecraft influencers and gaming creators unite in an official tournament format, bringing fans and players alike a whole new level of excitement.

Divided into six teams of four members, they will face off across action-packed Minecraft rounds  designed to test every skill—from strategy and creativity to adaptability and teamwork.

Mythpat aka Mithilesh Patankar, one of India’s leading Youtuber and gaming influencers, shared his excitement saying, “Creators Rumble will be a chance to bring the Minecraft gaming community closer, strengthening bonds among creators and igniting excitement for both fans and gamers. India has a huge Minecraft fanbase, and this tournament will introduce even more gamers to the fun of Minecraft.”

The inaugural edition of Creators Rumble will tap into Minecraft’s worldwide popularity, which has grown steadily since its release. In October 2023, Mojang Studios, the game’s developer, revealed it has sold over 300 million copies, making Minecraft the best-selling video game in history. Players of all ages continue to be captivated by its open-ended gameplay and limitless creative potential, where they can build worlds and structures limited only by their imagination.

Anticipating the prospects Mansi Gupta, Chief Business Officer at OpraahFx, emphasized on the industry impact saying, “India’s gaming landscape is thriving, and we believe that the nation has the potential to emerge as one of the world’s biggest pools of gaming talent. The Creators Rumble is a platform for growth, not only for seasoned players but for the entire creator economy. We’re here to support these creators as they captivate audiences with their talents in Minecraft.”

The Creator’s Rumble will see iconic players Mythpat (Mithilesh Patankar) and Gamerfleet (Anshu Bisht) showcasing some exhilarating gaming experience joined by popular gaming creators, Piyush Joshi Gaming (younger brother of popular Indian YouTuber, Sourav Joshi), AndreoBee (Naveen Yadav), MC Addon (Dipanshu Prajapati), PSD1 (Prathamesh), Harshita (Harshita Shukla), ShadowShooter (Pankaj Kumar Sahoo), I.M.Kopi (Bibek Jung Kunwar), Proboiz (Paresh Solanki), Mr Lapis (Jitender Kumar), GameBeat (Nitin Tyagi), Risible Twins (Kartik and Kunal), Yug Playz (Yug Thakkar), Agnit Plays (Vinit Aggarwal), GamerJatin (Jatin Makhija), Spunky Insaan (Harshit Nema), Pahadi Gaming (Lokesh Karakoti), DevXD (Pankaj Dev), Ro9nie (Rohan Chhabra), Sidh4rth (Siddharth), CassalFx (Shrey Patel) and Dattrax Gaming (Harvest Dewangan).

With this monumental event, OP Gaming aims to further solidify India’s role in the global gaming landscape and showcase the extraordinary creativity and camaraderie of the Minecraft community.

The tournament is scheduled to take place on November 22 (Friday) and will be streamed live on the OP Gaming YouTube channel. Six teams – Team RedstoneTeam Gold, Team Emeralds, Team ShulkerTeam Amethyst, and Team Diamonds, will compete in a series of thrilling challenges, vying for the prestigious title and showcasing the finest Minecraft talent in India.

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Gaming

THE BATTLE OF POLYTOPIA RELEASES NEW AQUARION SPECIAL SKIN IN LATEST UPDATE

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Midjiwan, the award-winning independent studio behind The Battle of Polytopia has today released a new Aquarion Special Skin, additional language options and balance updates to the recently reworked Aquarion tribe. Players will dive deep into the Ritiki Marshlands encountering a lost Aquarion outpost with the new skin known as “The Forgotten”.

Long ago, when the Aquarion Empire vanished beneath the waves. One remote outpost in the swampy atolls lost all contact, leading its inhabitants to believe they were the last of their kind. This forgotten tribe evolved in isolation, adapting to the marshy landscapes with squid-like appendages and unique abilities to command the swamp and its creatures.

Using the unique abilities of “The Forgotten”, players can build on water, summon giant squids, create speed enhancing bubbles, ride crocodiles, tame toads, and traverse their marshy terrains with ease.

In addition, the latest update to the game now offers expanded language options: Hindi, Indonesian, Malay, Polish, Thai, Turkish & Vietnamese.

Christian Lövstedt, CEO of The Battle of Polytopia, commented: “I feel that this skin is one of the best we’ve created and has quickly become my personal favourite. Additionally, we have added Bubble Tech to the Aquarion Waterways, making that tribe even greater. With expanded language options and new gameplay mechanics, we’re inviting players to dive into the rich lore and strategy that make the Battle of Polytopia truly special.”

To celebrate the launch of the new update, Midjiwan hosted an exclusive livestream event, offering fans a unique look behind the scenes, live gameplay, and discussions with the development team – the livestream is available to watch now: The Forgotten livestrea m by Midjiwan.

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