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Thousands of Kids Learn about Autism and Social Responsibility, Thanks To In-Game Ad Campaign from Istanbul Grand Airport and Anzu in Roblox

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Thousands of Kids Learn about Autism and Social Responsibility, Thanks To In-Game Ad Campaign from Istanbul Grand Airport and Anzu in Roblox
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Istanbul Grand Airport (İGA) and Anzu, the world’s most advanced in-game advertising platform, launched an in-game advertising campaign within Roblox to celebrate World Autism Awareness Day in Turkey. The activation was part of a larger campaign to spread awareness about autism and social responsibility among children and teens.

The innovative campaign transcended the digital and real worlds. Beginning with organizing workshops for children with autism and asking them to paint their imagination, the pictures were then used as part of an exhibition at the Istanbul Grand Airport.

To amplify the impact and interest of the artworks, they were animated and uploaded to digital AR platforms. Airport guests could then use AR technology to bring the designs to life during the exhibition. What’s more, many of the artworks were turned into NFTs and sold to raise money for the Turkish Autistic Support and Education Foundation (TODEV).

Taking the creativity to the next level and helping the brand reach kids and teens across the country rather than just airport visitors and travelers, İGA worked with Turkish ad network Tooplay and Anzu to bring the artworks into metaverse gaming platform Roblox.

Roblox is a space where millions of players gather to create, share, and play games in immersive worlds. With over 20 million games and more than 202 million monthly active users logging in to play, socialize, create, consume content, and interact with brands, Roblox is one of the biggest gateways for the metaverse and a favored digital platform for kids everywhere, and that’s certainly true in Turkey, which is in the top 10 countries for the largest number of Roblox developers and the largest number of players.

Istanbul Grand Airport leveraged Anzu’s non-disruptive in-game ads to reach thousands of kids across Turkey by displaying the artworks within many of the platform’s most popular titles, featuring them on 3D in-game objects, including roadside billboards and on the side of buildings.

The campaign, which ran from March 29th to April 3rd, 2022, generated almost 1M impressions, allowing Istanbul Grand Airport to reach thousands of young players to help spread autism awareness in a natural and engaging way within a brand-safe environment.

Mertcan Tanaydı, Social & Digital Media Manager at Istanbul Grand Airport, said, “Being able to bring the kids’ designs into the Roblox metaverse was an incredible feat. It propelled our campaign to new heights, providing it with national exposure across Turkey and beyond our borders. Roblox was a natural way for us to reach kids with this incredibly important awareness campaign and to help them learn from others their age. We will be looking to in-game advertising in the future as a robust, powerful, and non-disruptive way to reach players where they are – within their favorite games!”

Betül Gül, Senior Account Manager, Anzu, said, “Gaming is a great medium to raise social awareness and education amongst kids. We’ve seen countless examples of brands leveraging this highly engaging form of entertainment, from building their own Animal Crossing islands to Fortnite takeovers to sponsored streaming.

The difference with Anzu’s in-game advertising solution is that it allows brands to quickly and easily enter the gaming world to reach millions of players directly from within their favorite mobile, PC, console, and Roblox titles. It has been amazing to see the success of Istanbul Grand Airport’s campaign, and I’m looking forward to working on similar projects as brands worldwide continue to realize the potential that in-game advertising offers.”

Gaming

Authentic Artists Accepted into The Sandbox’s Game Maker Fund to Build Generative AI Music-driven WarpSound Experience

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Authentic Artists has been selected as a recipient of The Sandbox’s Game Maker Fund, an exciting development as they continue to create the sound of the metaverse under their WarpSound brand. The funding will be used to build a new music experience powered by Authentic’s industry-leading generative AI music platform.

Expansion to The Sandbox opens up a new world of music play and creativity opportunities for WarpSound’s interactive music experiences. It will also become the home venue for WarpSound’s virtual artists Nayomi, Gnar Heart, DJ Dragoon and GLiTCH who have performed on Twitch, Decentraland, Crypovoxels, Stageverse, as well as IRL events at Tribeca Film Festival and NFT.NYC.

“The Sandbox Game Makers Fund’s goal is to support Creators to work in a creative platform that inspires them, and allow them to truly own their creations while fueling innovative experiences in the open Metaverse. Music is integral to gaming, and WarpSound’s generative AI music capabilities will level up what’s possible for music in The Sandbox,” Sébastien Borget, COO & Co-Founder of The Sandbox, said.

“This is a meaningful win for us, with less than 100 brands and builders receiving this grant. The Game Maker Fund team believes in our vision of awakening a deeper connection with music. Together, we’re setting the foundation for a future filled with new musical adventures made possible by generative AI tools,” Chris McGarry, CEO of Authentic Artists, said.

Past recipients of the Game Maker Fund include Snoop Dogg, deadmau5, Atari, Steve Aoki and more.

“The Sandbox is one of the most significant and innovative players in the open metaverse web3 space. This is incredible strategic validation for our team,” McGarry added.

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Gaming

Festive Frolics Arrive in Gordon Ramsay’s Chef Blast

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Outplay Entertainment, the largest independent mobile game developer in the UK, has unveiled a month of festive fun for its culinary mobile puzzle game, Gordon Ramsay’s Chef Blast, including new recipes, kitchen decorations and themed events.

Gordon Ramsay’s Chef Blast’s festive frolics are available now until December 29, giving players access to several festive events. Baking Bingo and Market Day events return with a festive makeover, offering fun and alternative ways to earn coins and win exclusive in-game prizes and seasonal decorations, including a snow globe, Christmas tree, stockings and a festive wreath. Team Trophy Tournament also returns with a seasonal update, giving players the opportunity to work in teams to collect trophies and win some festive treats.

Players can also blast their way through levels for the chance to get their hands on two festive recipes to inspire their own Christmas menu. A Festive Bombe recipe will be available for players with a sweet tooth from December 8, with the addition of an exclusive recipe for Kabocha Squash Mac ‘n’ Cheese, available from December 22.

“The festive update to Gordon Ramsay’s Chef Blast is full of seasonal delights and our newest event transports players to beautiful cities around the world – the city of love, Paris, being the first. We wish all our players a fun and relaxing holiday season and hope they enjoy all the seasonal events and content in Chef Blast throughout December, including an exclusive new winter recipe,” Richard Hare, President & Co-founder of Outplay Entertainment, said.

If all that festive fun wasn’t enough, a brand-new Side Map event is live in game now. Running until December 7, the Side Map event gives players the opportunity to escape to Paris and earn exclusive local recipes to impress friends and family with. A brand-new giveaway is also due to be announced soon, allowing players to enter for the chance to travel to an exclusive upcoming Side Map location.

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Gaming

Flexion signs third game agreement with tap4fun

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Flexion signs third game agreement with tap4fun
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tap4fun chooses Flexion to boost revenue for Age of Apes

Flexion Mobile, the games marketing company has signed an agreement with tap4fun to publish Age of Apes on the alternative app stores. Flexion will distribute the hit game on the Amazon App Store and Samsung Galaxy App Store in Q1 2023. Flexion will also launch the game on the ONE Store once tap4fun launches the title in South Korea.

Age of Apes already generates around US$1 million in monthly revenues on

Google Play according to the developer’s data. Flexion’s distribution services will add revenue and audiences to the game with little work and upfront costs being required of tap4fun. Flexion is currently averaging around 10% extra revenue for Android games it distributes.

tap4fun is also extending its partnership with Flexion to keep Kingdom Guard and Kiss of War on the alternative app stores (Amazon App Store, Samsung Galaxy App Store, ONE Store and Xiamoi’s GetApps Store) until February 2024.

“Alternative app store distribution is our core business so we understand them in depth. Our team has expertise, experience and technology no-one else can offer. We can’t wait to bring a new audience of paying players to Age of Apes,” says Jens Lauritzson CEO of Flexion.

Age of Apes is a multiplayer strategy game where monkeys are at war to launch rockets into space in search of bananas. Players must become part of the strongest clan, create their own gang, go to war with other apes, and be the first monkey to explore the galaxy.

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