Istanbul Grand Airport (İGA) and Anzu, the world’s most advanced in-game advertising platform, launched an in-game advertising campaign within Roblox to celebrate World Autism Awareness Day in Turkey. The activation was part of a larger campaign to spread awareness about autism and social responsibility among children and teens.
The innovative campaign transcended the digital and real worlds. Beginning with organizing workshops for children with autism and asking them to paint their imagination, the pictures were then used as part of an exhibition at the Istanbul Grand Airport.
To amplify the impact and interest of the artworks, they were animated and uploaded to digital AR platforms. Airport guests could then use AR technology to bring the designs to life during the exhibition. What’s more, many of the artworks were turned into NFTs and sold to raise money for the Turkish Autistic Support and Education Foundation (TODEV).
Taking the creativity to the next level and helping the brand reach kids and teens across the country rather than just airport visitors and travelers, İGA worked with Turkish ad network Tooplay and Anzu to bring the artworks into metaverse gaming platform Roblox.
Roblox is a space where millions of players gather to create, share, and play games in immersive worlds. With over 20 million games and more than 202 million monthly active users logging in to play, socialize, create, consume content, and interact with brands, Roblox is one of the biggest gateways for the metaverse and a favored digital platform for kids everywhere, and that’s certainly true in Turkey, which is in the top 10 countries for the largest number of Roblox developers and the largest number of players.
Istanbul Grand Airport leveraged Anzu’s non-disruptive in-game ads to reach thousands of kids across Turkey by displaying the artworks within many of the platform’s most popular titles, featuring them on 3D in-game objects, including roadside billboards and on the side of buildings.
The campaign, which ran from March 29th to April 3rd, 2022, generated almost 1M impressions, allowing Istanbul Grand Airport to reach thousands of young players to help spread autism awareness in a natural and engaging way within a brand-safe environment.
Mertcan Tanaydı, Social & Digital Media Manager at Istanbul Grand Airport, said, “Being able to bring the kids’ designs into the Roblox metaverse was an incredible feat. It propelled our campaign to new heights, providing it with national exposure across Turkey and beyond our borders. Roblox was a natural way for us to reach kids with this incredibly important awareness campaign and to help them learn from others their age. We will be looking to in-game advertising in the future as a robust, powerful, and non-disruptive way to reach players where they are – within their favorite games!”
Betül Gül, Senior Account Manager, Anzu, said, “Gaming is a great medium to raise social awareness and education amongst kids. We’ve seen countless examples of brands leveraging this highly engaging form of entertainment, from building their own Animal Crossing islands to Fortnite takeovers to sponsored streaming.
The difference with Anzu’s in-game advertising solution is that it allows brands to quickly and easily enter the gaming world to reach millions of players directly from within their favorite mobile, PC, console, and Roblox titles. It has been amazing to see the success of Istanbul Grand Airport’s campaign, and I’m looking forward to working on similar projects as brands worldwide continue to realize the potential that in-game advertising offers.”
Galaxsys Upgrades Hit Game Ninja Crash with New Features and Design
Galaxsys gaming studio proudly announces that its runaway success Ninja Crash has been upgraded with several design features
Galaxsys, a leading innovator studio in the iGaming industry, is thrilled to announce the upgraded version of Ninja Crash, the reigning queen of its gaming portfolio. With a dynamic blend of enhanced design, new features and improved gameplay, Ninja Crash promises an even more thrilling gaming adventure.
About Ninja Crash
Ninja Crash brings the beloved social gaming favorite to the iGaming industry. Launched just last year, this fan-favorite game has swiftly become a star in leading portfolios, integrated by over 150 partners worldwide with particular popularity in Latin America. Galaxsys gaming studio has recently announced a major upgrade to this hit title.
Let’s dive into the various aspects that have undergone significant upgrades and improvements.
New Game Highlights:
Players can now enjoy an upgraded interface featuring round action buttons for intuitive navigation and enhanced odds visibility, ensuring a seamless and user-friendly experience.
Maximum Coefficient 5,000x
The game offers the potential for substantial wins with the maximum coefficient reaching an impressive 5,000x.
Combo Bonus Feature
In the game, players can earn a Combo Bonus by slicing a randomly appearing sweet, which triggers a bonus game where more sweets appear for slicing. The bonus odds are additive and are combined with the main game’s odds at the end, ensuring players benefit from the bonus session even if they lose in the main game.
Landscape Mode for Mobile
The feature is a game-changer in terms of player experience as players can enjoy an optimized gaming environment on their mobile devices.
The game incorporates an advanced algorithm designed to captivate and retain players, providing a prolonged and enjoyable gaming experience.
The feature introduces real-time messaging, threaded conversations and personalized stickers, placing the players at the heart of dynamic discussions.
Auto Play Mode
A new addition to Ninja Crash that automatically initiates the next round after each cashout or loss, allowing players to relax and enjoy the continuous flow of excitement.
Freezing Bonus Feature
When the Freezing Bonus appears, players are guaranteed a win as it fixes their current winnings.
With the latest updates and features, Ninja Crash is now even more appealing to Galaxsys partners, ensuring an elevated gaming experience for their players. These enhancements are designed to increase enjoyment, engagement and rewards.
PopOk Gaming’s new Crash Game release Crash Extreme
Introducing PopOk Gaming’s new crash game ‘Crash Extreme’ – An Epic Adventure Beyond the Skies!
While playing PopOk Gaming’s latest release “Crash Extreme” the players will embark on an exhilarating journey where their fearless moto rider will defy gravity, soaring off cliffs, reaching unprecedented heights, and even venturing into space!
As the multiplier climbs, the excitement intensifies, offering a breathtaking ride to astronomical heights.
Let the players prepare for an extreme adventure where crashing takes beyond the skies in ‘Crash Extreme’!
Here’s how it works:
-Place the bet
-Watch the multiplier increase from 1x upwards
-Cash out anytime to multiply the winnings
With the chance to win up to x10,000, ‘Crash Extreme’ promises non-stop excitement and adrenaline-pumping action.
Available in various categories including Casino Games, Skill Games, Fast Games, and more, ‘Crash Extreme’ is set to redefine the gaming landscape. Get ready for the ultimate adventure that takes you beyond the skies!
The Gamemasters Summit: Stellar Speaker Lineup Announced With 30+ Mobile Games Thought Leaders
The Gamemasters Summit, a pioneering digital conference powered by Kwalee and supported by media partner PocketGamer.biz and sponsors AppsFlyer and Embrace, has announced its full speaker lineup. The event will bring together developers, publishers, platforms, agencies, suppliers and talent in mobile games alongside students and graduates.
The one-day online event invites delegates to engage with panel discussions and keynote sessions led by some of the sector’s most influential figures. With both an Expert Track and Emerging Track, The Gamemasters Summit offers a range of sessions and networking opportunities for people at all stages of their career in mobile games, from entry level to C-Suite.
The Gamemasters Summit has a ‘no selling, no BS, opinions welcome’ mandate – so the content and discussion will be original, interesting and useful for all attendees.
A Lineup of Over 30 World Class Speakers and Insightful Panels
The Gamemasters Summit is proud to present an impressive roster of speakers, including industry leaders and innovators who will share their knowledge, experiences and visions for the future of mobile gaming. Highlights include:
Javier Castro, Head of EMEA AppDev Gaming at Google and John Wright, VP of Mobile Publishing at Kwalee, who will join forces in the keynote panel to explore the latest trends and challenges facing the mobile games industry in 2024.
Michail Katkoff, Founder of Deconstructor of Fun, and Adam Smart, Director of Product Gaming at AppsFlyer, will also join the keynote to provide their expert analysis on game trends and market strategy, shedding light on the keys to success in the rapidly evolving mobile games market.
Gabriel Stürmer, CEO of Clap Clap Games, will share their journey as a games studio, crafting hit games in collaboration with Kwalee, highlighting the strategies that led to their widespread success.
Allison Bilas, COO at GameAnalytics, will contribute her profound analytics and big data knowledge to the “Play By Numbers: Navigating Data Science and AI in Mobile Gaming” panel. Her experience with major game studios and tech providers underscores the critical role of data in the success of mobile games.
Vera Karpova, Product Manager at dev-to-dev, Chris Lefebvre, Chief Strategy Officer at ByteBrew and Eberhard Dürrschmid, CEO of Golden Whale Productions GmbH will also join the “Play By Numbers” panel, adding their insights on product analytics and the integration of enterprise-level analytics to support mobile game development.
Nikita Lord, Graduate Partnership Manager at Grads in Games – Aardvark Swift, will speak in the “Forging Your Career in Gaming” session. Nikita’s experience in bridging gaps between industry and academia is crucial for aspiring industry professionals and game developers looking to enter the games industry successfully.
Ben Hopkins, Creative Director at VCCP, and Justin Nield, Creative Solutions Lead at Kayzen, will explore the “Crafting Impact: Mastering the Ad Creative Lifecycle” session. Their combined expertise provides a comprehensive view of developing and optimising creative strategies for impactful advertising in the games industry and this panel will be chaired by Gavin McNicholl, Creative Director at Kwalee.
Harry Lang, VP of Marketing at Kwalee, brings over two decades of expertise to the Gamemasters Summit. Harry will kick off the event with an introduction to The Summit and its agenda, setting the stage for a day of insightful discussion and networking. Furthermore, his session “Beyond the Code: The A to Z of Marketing a Hit Mobile Game” promises to unravel the complexities of marketing in the mobile games industry.
William Cox, Head of Mobile Publishing at Kwalee, will moderate “Game Publishing Unveiled: Strategies for Emerging Developers.” This panel aims to shed light on the intricacies of game publishing, offering emerging developers insights into how they can make their games stand out. Will’s extensive experience in game publishing at Kwalee, Sega and Ubisoft will guide the conversation, providing actionable advice for attendees.
Simon Platt, VP of Kwalee’s Leamington Studio, has been at the forefront of designing and producing hit mobile games, leading Kwalee’s in-house mobile games to over 1 billion downloads. Simon will chair the “Crafting Hits: The Blueprint Unveiled” session, designed for emerging game developers. This discussion will dive into the creative and strategic processes behind successful game development, from ideation to execution.
Eric Futoran, CEO of Embrace and previously a co-founder of Scopely, will discuss how an obsession with delivering flawless player experiences is crucial to any game’s success, and why he is dedicated to helping teams resolve complex app issues quickly.
These speakers, among many others, will provide a comprehensive exploration of the tools, tactics, and innovations shaping the future of mobile game development and publishing. The Gamemasters Summit is an unparalleled opportunity to gain insights from the leading minds in the industry, offering strategic learning, career development, and exclusive networking opportunities.
Engaging Sessions Designed for Every Level of Expertise
The Gamemasters Summit features two distinct tracks catering to both seasoned professionals and newcomers to the industry so there’s something for everyone:
The Expert Track offers advanced insights into topics such as data science, AI in mobile gaming, and monetisation strategies. Sessions include “Play By Numbers: Navigating Data Science and AI in Mobile Gaming,” where panellists like Allison Bilas, COO of GameAnalytics, and Chris Lefebvre, Chief Strategy Officer at ByteBrew, will discuss the integration of data analytics and artificial intelligence in game development and marketing.
The Emerging Track focuses on foundational knowledge and career development, with sessions such as “Crafting Hits: The Blueprint Unveiled” by Simon Platt, Head of Studio (Hybrid) at Kwalee. Attendees will gain insights into the creative process behind developing successful mobile games, from concept ideation to execution.
Join the Leading Innovators In Mobile Gaming
The Gamemasters Summit is not only an event for learning and inspiration but also a prime networking opportunity for professionals looking to connect with peers and industry leaders. With discussions on the latest trends, innovations, and strategies, attendees will be better equipped to navigate the future of mobile gaming.
Join the Gamemasters Summit to connect with these and other industry leaders, gain valuable insights, and explore the latest trends and strategies in the mobile games industry – all this and more at zero cost!
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