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Video Game Developers and Start-up Founders: Apply now for the Games Lift Incubator 2021



Video Game Developers and Start-up Founders: Apply now for the Games Lift Incubator 2021
Reading Time: 4 minutes


The Hamburg-based incubator program “Games Lift” starts its application phase for 2021. Five game developer teams will be supported in creating concepts for digital games with high market potential. The Games Lift incubator premiered successfully in 2020 and is now taking in its second batch of developer teams. In addition to financial support of up to 15,000 euros per team, participants can expect a workshop and mentoring program with international games industry experts as well as workspaces in a co-working space. The applications phase runs until July 26.

“The Games Lift Incubator program leverages a great strength of Hamburg as a games industry hotspot: a broad ecosystem of games companies with experts who actively share their knowledge with up-and-coming teams. Through mentoring, coaching and financial start-up support, the Games Lift Incubator enables young teams to take important leaps towards fleshing out their project ideas. We call to everyone who’s got a great game idea up their sleeve: Take this opportunity to advance your ideas and learn from some of the best in the games industry!”, comments Margarete Schneider, Project Manager for the Games Lift Incubator at the location initiative Gamecity Hamburg.


What happens after the application?

After the application phase, the best applicants pitch their projects to an awarding committee of industry experts. The five teams with the most convincing pitches are accepted into the incubator. For them, the intensive phase of the Games Lift Incubator follows from September to the beginning of December 2021.
After that, Gamecity Hamburg will continue to support the teams for another year with individual coaching by professional consultants and a PR agency specializing in indie games.
During the intensive phase, participants should be able to attend workshops and coaching sessions up to two days per week. Also, all teams admitted to the incubator must either already have their headquarters in Hamburg, or move it to Hamburg.


Until July 26, 2021, applications can be submitted online via All further important information for applicants can be found there as well.

The awarding committee

The awarding committee consists of five industry experts from successful games companies, the Hamburg Ministry of Culture and Media and Gamecity Hamburg:


Anne Beuttenmüller, Director Marketing EMEA Niantic, Inc.

After several positions at Google, Anne Beuttenmüller became the first employee of the augmented reality pioneer Niantic in Europe. As European head of marketing, she is one of the driving forces behind the success of titles such as Ingress Prime, Pokémon GO and Harry Potter: Wizards Unite.


Wolf Lang, CEO Super Crowd

Wolf Lang is co-founder of Hamburg-based indie studio THREAKS and CEO of event agency Super Crowd, which specializes in the games market. Super Crowd was recently awarded a special prize by the jury of the German Computer Game Award (Deutscher Computerspielpreis) for its virtual trade fair concept Indie Arena Booth Online, which allows indie developers present themselves digitally at the largest European video game exhibition gamescom.


Margarete Schneider, Project Manager Gamecity Hamburg

As a former Senior Product Manager and Head of Sales Department for Hamburg-based publisher and developer Daedalic Entertainment until 2018, Margarete Schneider has built an international network in the games industry and has deep insights into the marketing and distribution channels of video games. At Gamecity Hamburg, she is in charge of the Games Lift program.


Jens Unrau, Head of Department Media and Digital Economy at the Ministry of Culture and Media in Hamburg

Jens Unrau has been accompanying and supporting the development of the media and digital economy in Hamburg for over 20 years. Since 2003, he has also been the contact person for the Hamburg games industry within the Ministry of Culture and Media. He contributes his accumulated experience as the initiator of the first Hamburg prototype funding program as well as a member of the awarding committee of the new Gamecity Hamburg prototype funding.


Ole Schaper, CEO & CTO Sviper

Ole brings his experience both from developer and management positions at development studios, and as founder and CEO of his own companies. Currently he serves as co-founder, CEO and CTO for the Hamburg-based studio Sviper, which specializes in mobile games. Sviper is best known for the successful game Super Spell Heroes and was recently able to raise a seven-figure sum from international investors.


“I am excited to contribute to the promotion of young developers from Hamburg’s games industry as a member of the incubator’s awarding committee. As a games industry entrepreneur who founded a company in Hamburg myself, I know how valuable support from experienced industry experts can be, especially in the early stages,” says Schaper, who joined the Games Lift Incubator awarding committee in 2021.


Positive summary of the Games Lift Incubator’s first season

Last year, five teams from Hamburg already went through the Games Lift Incubator program successfully, which was then offered for the first time. “We met a lot of great people and noticed how open and accessible everyone in the industry is. You always hear that the market is so highly competitive, but that’s not how it’s lived at all; instead, everyone supports this incubator so that everyone can benefit and develop good games,” reports Ole Jürgensen of his experience. Together with his team, Ole designed the virtual reality game Crumbling in the Games Lift Incubator in 2020. Gamecity Hamburg continues to support the team with subsequent prototype funding in 2021.


Further information

All information about the Games Lift Incubator, including the “How to apply” fact sheet, FAQs and the link to the online application can be found at   


Further funding opportunities through Gamecity Hamburg

In addition to the Games Lift Incubator, Gamecity Hamburg also runs the Hamburg Prototype Funding. In the first funding round 2021, six teams and companies will be supported with a total of 252,000 euros to further develop their concepts into game- and marketable prototypes through this program.
For the first time, there will be a second round of prototype funding this year, for which developers and companies can apply from August 30.


All information on the Prototype Funding program can be found at:   

Central Europe

Apparat Gaming and edict egaming announce partnership



Apparat Gaming and edict egaming announce partnership
Reading Time: 2 minutes


Leading German software provider teams up with Hamburg-born aggregator to make full suite of slots available to customers in regulated markets worldwide

With immediate effect, German iGaming-business Apparat Gaming is teaming up with fellow Hamburg-founded company edict egaming. The former, having forged a reputation for providing premium casino content with a German accent, has thus joined forces with one of the country’s top aggregators in edict, one of the Merkur Group’s subsidiaries.

As a result of the deal, Apparat Gaming’s ever-expanding portfolio of 30+ quality slots, including recent releases like the high-octane Autobahn Alarm and the hotly-anticipated Fishin’ the Biggest, will be joining edict’s already widespread line-up of over 200 titles – making them now available to all operators who choose edict for their game aggregation needs.

This collaboration will give customers access to an even more diverse selection of games, all of which are fully compliant with the latest German regulation and certified for release in multiple markets.

Founded in 1998, edict was one of the industry’s pioneering online casino service providers before it was acquired by the Merkur Group a decade later. In 2021, the company added an aggregator solution to its offering, and it has been steadily developing this product ever since to a point where it now supplies content to over 150 operators and starts 8.5+ billion games per year.

Specialising in engaging titles that are supplied by some of Germany’s most popular studios, Apparat Gaming’s releases will certainly look right at home among the aggregator’s prestigious game portfolio – and both parties are already looking forward to a highly successful collaboration.

Martin Frindt, Co-Founder and Chief Product Officer at Apparat Gaming, said: “Given Apparat Gaming’s German roots, we’re delighted to be teaming up with a Hamburg-born business-like edict. Adding our titles to their line-up will give operators access to our over 30 top slots that all come with our signature German accent, and we can’t wait to hear how they’re received by customers.”

Dominic-Daniel Lienard CEO at edict, said: “Since launching our aggregator solution, edict has compiled a stellar portfolio of releases from some of the top developers in Germany and beyond – and adding Apparat Gaming titles will strengthen this roster further. With great graphics, unique themes, and innovative bonus features, we’re sure their slots will be a huge hit with our operators.”

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Central Europe

Wazdan amplifies Swiss presence with Swiss4Win launch



Wazdan amplifies Swiss presence with Swiss4Win launch
Reading Time: < 1 minute


Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences has further expanded in the regulated Swiss market, taking its games live with Swiss4Win.

The collaboration enhances Wazdan’s profile in the country with Swiss4Win’s leading online gambling platform revolutionising player experiences with the introduction of the studio’s exciting range of games.

As Wazdan continues to deliver the world’s most rewarding casino game experiences, this new partnership heralds a new era of entertainment. Players can look forward to a diverse selection of captivating slots designed to appeal to Swiss players.

In conjunction with this partnership, Swiss4Win unveils its new website, meticulously crafted to enhance user engagement. The platform boasts a cutting-edge SEO-oriented design, complemented by a sleek dark mode interface. With a heightened focus on slot providers, the website features a dedicated page showcasing premier gaming offerings.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “We’re excited to join forces with to introduce our latest games to players worldwide. This collaboration represents a shared commitment to innovation and excellence in the iGaming industry.”

Paolo Sanvido, Chief Executive Officer at Casino Lugano and Swiss4Win, added: “Wazdan’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. Its dedication to crafting enriching casino experiences offers players greater control over their gaming preferences and seamlessly aligns with our audience’s interests.”

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Central Europe

Aleatrust Signs Up as Supporting Member of the Austrian Sports Betting Association



Reading Time: 2 minutes


The Austrian Sports Betting Association (OSWV) has welcomed Aleatrust as a new supporting member on board.

Above all, the comprehensive training offered by the E-Casino Academy launched by Aleatrust, which also focuses on the needs of the sports betting industry, is an important asset that will also be available to OSWV members from now on. Central topics such as money laundering prevention, data protection, data security and compliance, including anti-corruption, whistleblower protection and code of conduct, are of central importance here and are comprehensively covered by the E-Casino Academy.

Sharif Shoukry, Managing Director of OSWV, said: “The new active supporting membership of Aleatrust is an important step forward for the OSWV and its members. It provides access to tailor-made training that is specifically tailored to the requirements and challenges of our industry. We are convinced that this cooperation will make a significant contribution to professionalization and security in the Austrian sports betting market.”

A significant benefit of the partnership is the availability of their training programs online, allowing OSWV members to access essential knowledge anytime and anywhere. This flexible learning environment offers an optimal solution to meet the need for continuous education and training without relying on traditional, time- and location-bound training formats. This type of training not only saves valuable resources, but also allows for consistent and high-quality training of employees, regardless of their individual schedules or the location of the company.

“To be accepted into the circle of supporting members of the OSWV is a great recognition for Aleatrust. It confirms our commitment and expertise in developing and delivering world-class training programs that are specifically tailored to the gambling and sports betting industry,” Niklas Sattler, Managing Director of Alatrust, said.

Particularly noteworthy is the specialised course on money laundering prevention, developed in collaboration with the renowned expert Dr. Elena Scherschneva. Given their extensive experience and recognized expertise in training employees of numerous sportsbooks, the availability of this course online represents a unique opportunity for members to benefit from the highest level of expertise. This underscores the OSWV’s commitment not only to strengthen the industry in terms of compliance and security, but also to promote a responsible and honest betting environment.

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